RACING FOR CHANGE ANNUAL REVIEW 2011 INTRODUCTION

RACING FOR CHANGE ANNUAL REVIEW 2011
INTRODUCTION
MISSION STATEMENT
The aim of Racing for Change is to broaden the appeal of British
Horseracing, with the objective of increasing participation and revenues,
and protecting the thousands of jobs that exist within the sport.
BACKGROUND
Racing for Change is an industry-wide initiative with a
single purpose – to broaden the appeal of Horseracing
in Britain. Racing for Change was launched in August
2009 and became fully operational in January 2010.
Its arrival was preceded by extensive consumer
research and widespread consultation among both
stakeholders and the wider public. This highlighted
that racing had assets to die for, but these were not
exploited fully, and the industry’s financial stability was
being threatened as a result.
The Racing for Change initiative is funded by Racing
Enterprises Limited (REL), the commercial arm of
the industry. REL is a joint venture company whose
shareholders are the Racecourses and the Horsemen’s
Group: the latter represents the interests of owners,
trainers, jockeys, breeders and stable staff.
The Racing for Change Executive reports directly to
the REL Board.
6 The packed grandstand at Cheltenham
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