Topgear - ddcsn

Issue 4 2009
TOPGEAR
BEST PERFORMING ENGINES. BEST PERFORMING NETWORK.
DD16
Meet the ALL-NEW DD16
Completing its series of all-new, heavy-duty engines,
Detroit Diesel unveiled the DD16, at the Mid-
America Truck Show (MATS) on March 19th 2009.
The DD16 is the most powerful engine offered by
Detroit Diesel displacing 15.6 liters and offering
475 to 600 horsepower and 1,750 to 2,050lb-ft of
torque. The engine is the third in a series of all-new
heavy-duty engines from Detroit Diesel that covers
three displacement categories: 13 liters, 15 liters
and 16 liters.
continued on page 4
DD15
The DD15 Impresses
Western Star Customer
When trucking customers look for a truck with a
long history of rugged design, enduring performance,
and traditional looks, they often look for a Western
Star. Today’s Western Star trucks are no different
except for one thing - the Detroit Diesel DD15
power plant is now available in Western Star. In
fact, available in Western Star only since November
2008, the DD15 has overtaken both the Series 60
and the Caterpillar C15 combined in total share of
this brand’s build and backlog.
Robinson Transport of Salina, Utah is one of many
Western Star customers who have made the switch
to a DD15.
continued on page 5
DD16
Robinson Transport operates a fleet of Western Stars in Salina, Utah

2
BlueTec
A BIG Advantage from a simple name
Nearly four years ago, when Detroit
Diesel first confirmed that it would
employ SCR (selective catalytic
reduction) technology in order to meet
the EPA2010 emissions reduction
regulations, the goal was simply to be
able to meet the target NOx and PM
levels on time. At the time it was clear
that EGR and advanced combustion
techniques would only solve part of
the challenge. SCR would have to
accomplish the rest. But what was
not fully understood was how the
aftertreatment hardware would be
packaged on the vehicle or how the
systems would perform not only for
emissions reduction but also overall
operating cost. The next few years of
development on the Detroit Diesel 2010
system would prove to be time well
spent. BlueTec emissions technology
would become the name of Detroit
Diesel’s system of a new, optimized
engine family plus aftertreatment
that would deliver outstanding fuel
economy with near zero emissions.
The most surprising advantage for
Detroit Diesel would be in an invention
that would acquire an almost overly
simple name. The 1-Box TM system is
the name of Detroit Diesel’s proprietary
design of aftertreatment for 2010
that encompasses both the 2007
www.detroitdiesel.com
BlueTec 1-Box System
particulate emissions system (diesel
oxidation catalyst, or DOC, and diesel
particulate filter, or DPF) plus the
2010 SCR catalyst. It is an innovation
that is truly a competitive advantage
for Detroit Diesel. “Detroit Diesel and
Daimler Trucks engineers worked
together to develop a fully-integrated
aftertreatment system to meet Detroit
Diesel’s goals for EPA 2010 – NOx
reduction, fuel economy improvements
and simple truck packaging options. The
result is the “1-Box” system, it includes
all the aftertreatment functionality of
the 2007 system and the necessary
components to meet EPA 2010. The
1-Box also meets the goal of best-inclass
lifecycle cost.” said Rakesh Aneja,
senior manager - aftertreatment and
applications, Detroit Diesel.
The factor that makes the 1-Box
system so unique is the innovative
design for arranging all of this emissions
aftertreatment into two parallel flowing
exhaust streams within a manageable
space on the chassis. With the 1-Box
system the Detroit Diesel engineers
found a way to provide lower back
pressure within its 2010 aftertreatment
system (ATS).
“The 1-Box is a paradigm shift for our
customers; it is the first time in the
history of North American heavy-duty
trucking industry that a new technology
introduction will provide a simultaneous
environmental benefit and customer
benefit via monetary lifecycle cost
savings. Moreover, there is a highdegree
of integration between the ATS
and vehicle packaging (e.g. integrated
mounting for ATS, steps and fairings,
thermal impact protection). This was
made possible by the outstanding
collaboration between Daimler Trucks
The 1-Box engineering team (from right to
left) Matt Oaks, Jeff Girbach, Jeff Begeman,
Rakesh Aneja
and Detroit Diesel engineers.” said
Aneja.
As you have probably already heard
and possibly even seen, the Detroit
Diesel BlueTec 1-Box system provides
dealers with a unique solution that
competitors can’t match. While some
competitors will describe their SCR
system as “basically the same as all
other SCR systems”, our dealer can
point to the features and benefits of the
BlueTec 1-Box system as a competitive
advantage to offer their customers.
Key Features and Benefits:
• Low back-pressure
• Robust diesel particulate filter (DPF)
with high soot load capacity
• Unique low temperature regeneration
controls for DPF regeneration to
minimize catalyst aging and to
reduce cost
• Optimized diesel exhaust fluid (DEF)
dosing controls to maximize NOx
conversion efficiency
More information on the BlueTec
1-Box system can be found on www.
DDCSalesPro.com (Click on the
BlueTec logo and look for the sales
presentations).

Series 60
1,000,000 Series 60’s and Counting
When the first Series 60 ® rolled off
the production line in 1987, Barack
Obama hadn’t even started law school,
Cheers was one of the most popular
television shows and Michael Phelps
was just learning how to walk let alone
swim. More than twenty years after
its introduction, the Series 60 is still a
leader in fuel economy, reliability and
performance.
So it comes as no surprise that when
the 1,000,000th engine rolled off the
production line Barney Young was
there. Barney has worked at Detroit
Diesel for over 40 years, most recently
as a Product Verification Lab Auditor.
While working on another Detroit Diesel
product line, Barney was transferred
to the Series 60 because it was an
innovative new product and the company
was implementing a ground-breaking
Barney Young pictured with one of the 1st
Series 60’s (2nd from the right in the back
row).
product development approach.
“The new way of developing the Series
60 opened the doors of communication;
the engineers wouldn’t make a change
without consulting the manufacturing
personnel,” said Young. The result was
an engine that was designed not only to
last longer, but to be easier
to manufacture and service.
Along with a new approach
to design and manufacture,
Detroit Diesel used a
new product validation
methodology. Instead of
success testing, Detroit
Diesel implemented a failure
testing approach. Subjecting
the Series 60 to the most
rigorous field conditions,
product engineers were able
to understand more quickly
product issues and get them
corrected before introduction.
The 1,000,000th engine milestone was
marked by a unique opportunity for all
employees to sign a commemorative
banner and get their photo taken next
to the engine. So when Young saw it,
he said “it was like seeing one of my
grown-up grand children”. The engine
has had numerous changes over the
years to meet the demanding emissions
regulations, but its core design is still in
place. “We put a lot into the engine so it
would be around for 1,000,000 units,”
Young said.
The Series 60 used cutting edge diesel
engine technology back in 1987, being
the first to incorporate electronics into
heavy-duty engines. In fact, the Series
60 took Detroit Diesel market share from
2% to an industry leading 33% in 1997
- a remarkable achievement in a mature
market.
The development of the Series 60
changed the way Detroit Diesel does
business. So it comes as no surprise
that the same processes that made the
Series 60 successful were implemented
From the right: Barney Young, Bill Tritten and Dan
Theriault are pictured with the 1,000,000th Series 60
with the new DD15. Introduced with
the latest in diesel engine technology,
including turbo compounding and
the Amplified Common Rail System
(ACRS TM ), the DD15 gives customers
a technological advantage that goes
right to their bottom line. “I wouldn’t be
surprised if we are all here in 20 years
taking photos with the 1,000,000th
DD15,” said David Siler, director Detroit
Diesel marketing.
For more information on the Series 60
and DD15 visit www.detroitdiesel.com/
engines
www.detroitdiesel.com 3

DD16
ALL-NEW DD16
continued from page 1
Part of the Detroit Diesel engine family,
the DD16 shares a common platform
design that is leveraged on a global
scale by Daimler Trucks. “The DD16
makes any mountain pass look like a
rolling hill in the prairie,” said David Siler,
director of marketing for Detroit Diesel.
“The public response at MATS was
tremendous, the heavy-duty market has
been waiting for a new ‘King of the Hill’
with CAT leaving the market; I think we
have it with the DD16.”
All the power without sacrificing
fuel economy
Ideal for the toughest jobs, such as oil
fields, mining, construction, logging and
other specialized hauling applications,
the DD16 offers remarkable gradeability
so climbing hills is no problem and thanks
to the integrated engine brake, getting
down the other side is just as easy.
“We have taken the best of all of our
performance-enhancing technologies and
included them in the DD16,” said Admir
Kreso, director, HDEP engineering for
Detroit Diesel . “The result is one of
the hardest working and most powerful
engines on the market today.”
With the DD16’s wide and flat torque
curve that pulls strong down to 1000
RPM, the engine will be able to stay
in top gear longer, a significant boost
to fuel economy. The engine’s air
management system features Detroit
Diesel’s exclusive turbo compounding
technology – which converts exhaust
gas energy into usable horsepower.
Turbo compounding, together with
the DD16’s simplified turbocharger
design and improved EGR system, also
contribute to the engine’s superior
power, torque response and fuel
economy.
The DD16 also features the
electronically-controlled amplified
common rail fuel system (ACRS) that
optimizes the injection events within
each stroke. The “amplified” means the
highest fuel pressure is generated within
the injectors, leading to reduced pressure
throughout the rest of the system and
greater component reliability.
When combined with turbo compounding
technology, the DD16 offers smooth
and refined performance with lower
fuel consumption than ever thought
possible with such a powerful engine.
And, the DD16’s enhanced power and
multi-torque ratings help improve fuel
economy, a feature that used to be
compromised with big power engines,
and reduce powertrain wear and tear.
Built from a proven platform
Since the DD16 shares a common
platform with the DD15, parts
availability will not be a problem. Detroit
Diesel’s parts distribution and service
network ensures that all of its North
American parts and service outlets are
stocked with genuine Detroit Diesel
parts; and that trained and qualified
technicians are always available.
“Extreme environments such as
mountains and coal mines can take
a major toll on engines,” said Kreso.
“The DD16 not only excels in these
conditions, but in long-haul applications
it boasts durability already proven by
DD15 .”
A quiet ride too
A key attribute of the DD16 is its quiet
in-cab and on-the-road performance.
The combination of the multi-injection
event capability of the ACRS, which
enables combustion rate shaping, and
the stiff engine block, which reduces
noise and vibration, the DD16 makes for
a comfortable ride.
“Driver comfort is a priority at Detroit
Diesel,” said Siler. “We understand that
the in-cab environment is one of the
most important aspects of a driver’s
workday, and the quiet DD16 only
enhances the overall driving experience.”
The engine’s integrated engine brake,
which is standard on the DD16, has
already become a benchmark in low
noise levels among other compression
brakes. It provides the customer
with three modes of engine retarding
capability, which can barely be heard in
the cab.
Ready for 2010 with BlueTec
BlueTec® emissions technology – Detroit
Diesel’s chosen technology to meet
the upcoming EPA 2010 emissions
standards was part of the original design
for the DD16. It will be available in the
exclusive 1-Box TM configuration, which
not only optimizes space and adapts to
a wide variety of truck applications, but
also has a unique design that reduces
the exhaust back pressure resulting in
improved fuel economy.
Chassis Availability
The DD16 will be available in Western
Star® trucks in March 2010 followed
by Freightliner® trucks in May 2010.
The engine will be assembled at Detroit
Diesel’s state-of-the-art production
facility in Redford, Mich.
Visit www.DetroitDiesel.com/engines/
DD16 for more information.
4
www.detroitdiesel.com

DD15
DD15 Impresses
continued from page 1
Owner and President Mr. Kim Robinson
explains his feelings about switching
away from his long-time preference for
CAT motors to the Detroit Diesel brand.
“We’ve tried just about every engine over
the years…Cummins, CAT, the Detroit
Diesel Series 60. We had settled on
CAT power because of the all around
engine performance and the strong parts
and service support.” But increasing
amounts of downtime had crept into
the picture the past few years when
Robinson decided to take a step back to
see what else was out there. “What I
found most compelling about the DD15
was its combination of outstanding
pulling power and fuel economy. My
drivers and I were accustomed to
settling for either better fuel economy
Robinson Transport’s fleet has evolved from 1946 to today.
or stronger power but not both. What
has impressed me the most about the
DD15 is its ability to power up faster
than other engines yet still be more fuel
efficient” said Robinson.
Robinson Transport is a specialized
hauler of coal products with a reputation
among its customers for exemplary
customer service even in the face of
the extreme operating conditions in the
Susco Mine. Founded in 1946 by Kim’s
father, Robinson Transport has grown
to an operation of 70 tractors and over
100 employees. Robinson specs his
trucks with a goal to perform under
extreme duress yet still deliver a profit
to the bottom line every
month. “We gross out at
129,500 pounds pulling
out of the mines in extreme
temperatures. We encounter
9% grades and over 8,000
feet of altitude on occasion.
Our trucks average 220,000 miles
per year. If an engine can last here it
can last just about anywhere”, added
Robinson. From the research on the
DD15, we concluded it would fit in well
with our fleet. “The Detroit Diesel DD15
is more than capable of meeting our
challenging goals. Fuel economy is up.
Power is good. Support we get from
Western Star and Detroit Diesel are very
good”, says Robinson.
To hear what others are saying about
the DD15 check out www.detroitdiesel.
com/engines/DD15.
BEST PERFORMING ENGINES. BEST PERFORMING NETWORK.
Network
2009 Freightliner
Dealer Meeting
Freightliner Dealer Principals from across
the United States and Canada came
together April 22 - 24 in Charlotte, North
Carolina at the 2009 Freightliner Dealer
Meeting. With the theme of “Focus”,
discussions centered on the current
state of the trucking industry and the
new product initiatives for Freightliner
trucks and Detroit Diesel that will
support the dealer network in these
troubled economic times.
During the opening ceremonies attendees
were given a first hand look at the new
Freightliner heavy duty model with
variations for line haul and vocational
applications. This product will be
revealed to the public later this year.
Detroit Diesel also proudly displayed a
BlueTec® emissions technology equipped
Freightliner Cascadia, a cutaway
BlueTec 1-Box system and the Detroit
Diesel DD13 engine.
The second day of the event dealers
attended four breakout sessions, most
notably to Top Gear readers, was the
Detroit Diesel 2010 Emissions Update.
In the breakout session dealers heard
from David Siler, director of marketing
for Detroit Diesel; Tim Tindall, director
of component sales for Detroit Diesel;
and Randy Debortoli, project manager
for 2010 emissions for Daimler Trucks
North America. The discussion included
the 2010 product line up and emission
solutions from Detroit Diesel, integration
of these products into the various
Freightliner chassis configurations, and
diesel exhaust fluid (DEF) infrastructure.
The retention material is available on
Freightliner SalesCenter.
Overall, the meeting and the Detroit
Diesel breakout sessions were
a success. When asked, 97% of
dealers agreed that the Detroit Diesel
presentation was useful and informative.
They also indicated they would like more
information on competitive selling of
2010 emissions technologies. Detroit
Diesel Marketing is pleased to announce
competitive selling presentations are
available on DDCSalesPro.com. We
encourage you to log in and check out
the latest information available.
www.detroitdiesel.com 5

Marketing
Detroit Diesel on the road
Detroit Diesel took its products on the
road this year to more than a dozen
industry shows and events to make
sure every customer knows what great
products and service we offer. The
shows started in January and will
continue through October of this year
with the majority of them happening in
the first three months of the year. The
Detroit Diesel engines are a focal point
of any industry event or show, and this
year was no different. At every show,
customers are anxious to see the new
products, programs and services Detroit
Diesel has to offer and they weren’t
disappointed this year.
Technology & Maintenance Council
Exhibition, February 9-11, 2009, in
Orlando, FL
Daimler Trucks North America
(DTNA) and Detroit Diesel held a
press conference and a ride-n-drive to
introduce the industry to their 2010
SCR technology - Detroit Diesel BlueTec
emissions technology.
Mid-America Trucking Show
(MATS), March 19-21 in Louisville,
KY
The Mid-America Trucking Show is
the largest annual heavy-duty trucking
industry event in North America
attracting more than 70,000 attendees
and over 900 exhibiting companies.
Detroit Diesel DD16 at MATS
Detroit Diesel took advantage of the
audience and revealed the all-new
DD16 to the heavy-duty trucking
industry.
The DD16 is a powerhouse sporting
up to 600 horsepower and over
2,000 lb-ft of torque. It launches
into the North American market in
Western Star products in March
2010 and Freightliner in May 2010,
the DD16, with a 15.6L displacement
will be the largest on-highway engine
offered by Detroit Diesel.
ExpoCam
April 16-18 in Montreal, QC
ExpoCam is the largest industry
tradeshow in Canada and Detroit
Diesel was there centered between the
Freightliner and Western Star booths.
The Detroit Diesel booth featured
the DD15, DD16, BlueTec emissions
technology, and “three ways to get DEF”
display.
“Expocam was again a great truck show
for the Canadian trucking industry with
over 12,000 visitors pre-registered!”
said Eric Raimondini.
Detroit Diesel also teamed up with
Freightliner Trucks at the World of
Concrete in January, The Work Truck
Show in March and again at Waste Expo
in June to exhibit our engines to other
segments of the market. At all three of
these shows, Detroit Diesel displayed
segment focused engines and materials
as part of the Freightliner Trucks team.
Detroit Diesel BlueTec emissions
technology 1-Box system at MATS
The event was a success with many of
the industry press attending.
Detroit Diesel’s exhibit featured the
DD15, DD13, BlueTec® emissions
technology and “three ways to get diesel
exhaust fluid (DEF).” display.
Also on display were the DD15,
DD13, BlueTec emissions technology,
Detroit Diesel’s exclusive 1-Box
system and “three ways to get DEF.”
Presentations were made throughout
the day on Detroit Diesel’s BlueTec
emissions technology and the all new
DD16.
Detroit Diesel booth at ExpoCam
6
www.detroitdiesel.com

Network
Service works to keep OUR Customers... OUR Customers
This is what
Dale Allemang
and his team do
every day. As
the director of
field service for
Daimler Trucks
North America,
Dale and his team
work with our
800+ outlets to
make sure our
customers remain
satisfied.
Dale started his career at Detroit Diesel
in 1980 and has been involved in the
engineering of Detroit Diesel products
and customer care ever since. Dale and
his team are the eyes and ears for our
service outlets regarding all technical
issues related to trucks and engines.
The entire Field Service team is focused
on identifying the root cause of all
customer product challenges, finding
the best solution and working back
through engineering and the customer
support center to ensure the solution
is shared appropriately to contain the
issue quickly. Since, the field service
team is responsible for both truck and
engine technical support, every member
undergoes extensive training on both
product lines. They also rely on a group
of experts from field service, engineering
and other areas of the organization to
help resolve issues.
Another main focus for the team is to
monitor the efficiency of our outlets
customer service. Efficient service
requires every outlet to be properly
trained and have the necessary tools and
parts to complete a repair. To ensure an
“excellent customer service experience”
the field service team uses the Service
Satisfaction Index (SSI). SSI defines an
“excellent customer service experience”
as: Informing the customer of the
specific repairs, whether parts required
are in stock, all estimated costs, and
the exact timing to complete the repair
-- all within two hours of arriving at the
outlet.
The Field Service team is also busy
developing a program to elevate our
customer service to the next level via
a new proprietary technology. The
team is fine tuning a proactive tool that
incorporates telematics, GPS, cellular
technology and vehicle/engine electronics
to provide diagnostic details in real time
to our service outlets. This allows Detroit
Diesel to immediately evaluate and direct
the customer to the nearest appropriate
service facility. Imagine no more waiting
for a diagnosis or the right part! Imagine
the confidence in knowing your repair is
completed correctly the first time! The
Field Service Team has targeted a 2010
launch for this tool that will continue to
deliver Detroit Diesel’s “best performing
network”.
Technical solutions, a great customer
experience, and exploring the latest
technology to improve customer service
- you can expect all this and more from
Dale Allemang and his field service team.
DD15
15,000th DD15 TM
Detroit Diesel announced today that
it has delivered its 15,000th DD15 TM
engine to Old Dominion Freight Line.
Based in Thomasville, N.C., Old Dominion
Freight Line has been a Detroit Diesel
customer for over 30 years. It currently
has more then 500 DD15 equipped
tractors in its fleet.
“What I like most about the DD15 is its
reliability, fuel economy and simplicity,”
said Ed Richardson, vice president of
equipment and maintenance for Old
Dominion Freight Line. “The engine has
surpassed our expectations.”
The DD15’s success is due in part to
its Amplified Common Rail Fuel System
(ACRS TM ) - the first high-pressure,
electroncially-controlled amplified
common rail fuel system for heavy
duty engines in North America. ACRS -
when combined with the engine’s turbo
compounding technology - helps the
DD15 deliver up to five percent better
fuel economy than the Detroit Diesel
Series 60 ®.
BEST PERFORMING ENGINES. BEST PERFORMING NETWORK.
Added Andrew Reed, owner, Rick
Reed & Sons Trucking, the DD15’s
performance has been impressive, The
Versailles, Kentucky based company
runs six DD15 equipped trucks for its
livestock hauling business.
“We haul a lot of heavy loads, and even
with the extra weight, we’re passing
people as we go up hills,” said Reed.
“Our trucks run great. The DD15 not
only provides superior power, but the
fuel mileage has been outstanding, too.”
www.detroitdiesel.com 7

BlueTec
Detroit Diesel Delivers First BlueTec Customer Demo Units
Detroit Diesel has delivered its first
two BlueTec® emissions technology
customer demo units (CDU) to Schneider
National, Inc., the nation’s largest
truckload carrier. The CDUs will be
integrated into Schneider’s fleet to gain
valuable real-world experience with the
technology in advance of EPA 2010
regulations.
Delivered in late January 2009, the
Schneider CDUs are Freightliner
Cascadia’s equipped with Detroit
Diesel DD15 engines, and have already
logged more than 100,000 miles.
Steve Duley, vice president of
purchasing for Schneider National, noted
that they keep close tabs on the units
and provide Detroit Diesel feedback
every day, including responses from
drivers and technicians.
“By actually field testing the technology,
we are putting the units into real-life
situations, which ultimately helps
Detroit Diesel engineers to identify every
possible issue in advance,” said Duley.
“We are confident the experience we
gain from CDUs will give us additional
time to prepare for the transition.”
Schneider’s participation in the
BlueTec field test is part of its ongoing
commitment to running the most energyefficient
fleet in the industry.
“Wise use of our natural
resources is important
to our customers and to
Schneider National,” said Duley. “New
technologies and spec’ing our equipment
with energy-efficiency in mind is critical
to delivering on that promise.”
Duley added that a small group of
drivers were briefed and trained
in advance on the CDUs to further
contribute to the testing and feedback.
“Our CDUs help customers like
Schneider gain experience with BlueTec
emissions technology well ahead of
2010, helping to provide an easy
transition,” said David Siler, director
of marketing for Detroit Diesel. “Plus,
by working closely with Schneider, we
will continue to refine our technology,
ensuring exemplary performance and fuel
economy.”
Schneider National has been a Detroit
Diesel customer since 1991, and more
than 90 percent of its fleet is equipped
with Detroit Diesel engines.
“Detroit Diesel’s responsiveness, people,
and above all, quality, keeps us coming
back. They listen to what we think is
important, and they deliver every time,”
said Duley. “We believe the BlueTec
emissions technology is a very good
alternative for meeting new regulations
in an environmentally friendly way.”
BEST PERFORMING ENGINES. BEST PERFORMING NETWORK.
Network
Detroit Diesel is now on Facebook and Twitter
Join us on Facebook and Twitter today
for the latest on everything Detroit
Diesel! On Facebook, search for us in
the Friends search bar under “Detroit
Diesel.” Join us on Twitter too, you can
find Detroit Diesel @DemandItAll.
www.detroitdiesel.com 8

2010
FactsAboutSCR.com Fast Facts
Date The News Why It Matters
1/27/2009 In a national independent study of 828 fleet
managers, owner operators and maintenance
managers, 53% said they are likely to consider
purchasing an SCR-equipped truck to meet EPA
2010 standards. Only 29% said they are likely to
consider the purchase of an increased EGR truck.
2/4/2009 The EPA has gone on record as saying that the
2010 standards won’t be changing, nor will they be
delayed. (Diesel Exhaust Fluid Forum, November
2008)
Purchase consideration for SCR is much higher than EGR when
prospective buyers know that SCR results in a fuel savings and requires
fewer active regenerations.
The Tier 2 standards for heavy-duty highway engines and vehicles were
established by the EPA in January 2001. Truck and engine OEMs have
had 9 years to prepare for the 0.2 NOx standard that will go into effect on
January 1, 2010. Any delay would impact billions of dollars of Federal
grants for infrastructure and health care to communities that are counting
on the funding. The EPA is committed to the 2010 standards.
2/11/2009 An SCR engine will have a 3-5% fuel economy
advantage over a non-SCR engine - which means
it will burn less fuel which results in less CO2
produced.
Although not regulated in EPA 2010 standards, many trucking companies
are interested in reducing their carbon footprint. By producing less CO2,
SCR-equipped engines will help them in their efforts to reduce the country’s
dependence on foreign oil and become greener.
2/19/2009 For trucks using SCR, the interval between active
regenerations will be significantly extended. SCR
allows for more efficient combustion, is much
cleaner and generates extremely low levels of
engine-out PM.
2/26/2009 A DEF (diesel exhaust fluid) tank can hold up to 23
gallons - enough for an average over-the-highway
truck to travel nearly 6,900 miles.
3/4/2009 On January 1, 2010, SCR will be the only emissions
technology that will meet the new standards at the
tailpipe and provide a fuel savings to truckers.
On average each active regeneration consumes more than a gallon
of fuel. Looking at active regenerations alone, industry experts
estimate an SCR truck will save several hundred gallons of diesel fuel in a
typical year compared to the increased EGR equipped truck.
A driver could travel across the U.S. approximately 3 times on one tank of
DEF. Truck stops and service centers have committed to carrying DEF, so
there will be plenty of opportunity for a driver to find a place to refill or top
off the DEF tank, making availability a non-issue.
Reducing the amount of diesel fuel consumed is extremely important to
today’s trucking companies. SCR engines will consume less diesel fuel
compared to EPA 2007 engines, while increased EGR engines for 2010 will
likely result in a fuel penalty when compared to 2007 engines.
3/11/2009 Nearly 200 public and private organizations are part
of the North American SCR Stakeholders Group.
Every part of the supply and regulatory chain (government agencies,
automotive, light, medium and heavy duty and vocational engine and
truck manufacturers and trade associations, fuel retailers, truck stop trade
associations, chemical and oil companies, DEF producers, distributors and
dispensing equipment manufacturers) is represented and working together
to make SCR the emissions technology of choice for 2010.
3/25/2009 An online Diesel Exhaust Fluid locator is being
developed by The National Renewable Energy
Laboratory Center for Transportation Technologies
and Systems, a division of the U.S. Department of
Energy (DOE),
Finding DEF will be simple and easy.
It is designed to help drivers find a convenient place to refill their DEF
tanks. Advanced search functions planned for the DEF locator will help
drivers search by engine and vehicle type, location type, access type, DEF
dispenser type, vehicles services and payment methods.
www.detroitdiesel.com 9

Marketing
Sales Pro: Where You Can Find It All!
Have you been to Sales Pro lately? If
not, here is what you are missing:
With 2010 quickly approaching, Sales
Pro has a wealth of information on
SCR and Detroit Diesel’s BlueTec
emissions technology. On the new
BlueTec Emissions Information Zone
page, you will find Presentations,
Product Literature, and Videos
relating to EPA 2010 emissions. One
notable presentation is “SCR Fact vs.
Fiction”. This presentation dispels
a lot of the fallacy that is currently
going around concerning this ground
breaking technology.
In addition to Sales Pro, you
will also be able to access the
BlueTec webpage from Freightliner
SalesCenter and Western Star DRC
(Dealer Resource Center).
Also on Sales Pro, check out the
Promotions section for an opportunity
to get your very own Detroit Diesel
desktop cell phone holder! All you
have to do is take a brief quiz
covering Sales Pro content. This neat
gift is just our way of saying, “Thank
you for visiting Sales Pro!”
How do I get on Sales Pro?
You can access Sales Pro by going to
www.ddcsalespro.com. If you have
not registered, select the following
option: “Don’t have a User Name
and Password yet? Click here.”
After you complete the registration
information, your request will be
forwarded to your manager. Once
access is approved, you will receive
an email indicating that your Sales
Pro account has been activated.
Sales Pro Tip
Did you know that you can change
your email address under Profile,
which is located on the upper right
hand corner of Sales Pro? Many
users have been issued new email
addresses while still logging into
Sales Pro using their old one. If you
have a new email address, please
update your profile. It is important
that your profile is up-to-date in
order for Sales Pro to keep you
updated with the latest content and
announcements. After your email
address has been updated, your
User Name will match your new
information. Keep in mind that if you
make a profile change in Sales Pro, it
will also affect all of the Centers that
you are a member of (i.e. Freightliner
SalesCenter, Western Star DRC, F&I
Source, etc.).
Question about Sales Pro? Email
SalesPro@Daimler.com.
DDC-EMC-NWS-0002-0709. Specifications are subject to change without notice. Detroit Diesel Corporation is registered to ISO 9001:2001.
Copyright © Detroit Diesel Corporation. All rights reserved. Detroit Diesel Corporation is a Daimler company.