Supply Chain World South East Asia - Supply Chain Council

Supply Chain World South East Asia
Building Supply Chain Capabilities
for Future Success
Concorde Hotel Singapore 8-9 November 2011
event sponsors:

Supply Chain Council
supply-chain.org
Welcome to Singapore!
Welcome to Singapore for Supply Chain World South East Asia 2011.
The conference has been designed to provide a variety of industry
presentations from the region that demonstrate the supply chain
challenges and accomplishments in this part of the world, as well as
India and China. We hope that you will learn and take useful knowledge
back to your organisation that will help you successfully manage your
supply chains in an increasingly uncertain and volatile world.
As always, let me or one of the other staff members know if
there’s anything that we can do to improve your experience at the
conference. We’re also happy to answer any questions you have
about the work of Supply Chain Council or the application of the
Supply Chain Operations Reference (SCOR ® ) model.
Joseph Francis
Supply Chain Council
Executive Director
Message from Mr. Koh Juay Meng, President,
South East Asia Chapter, Supply Chain Council
On behalf of the Leadership Team, I warmly welcome all of you to
Supply Chain World South East Asia 2011. This is an annual event
which our South East Asia chapter organises for supply chain
professionals in this region and beyond.
I am grateful to all of you for your support In particular I wish
to thank our guest of honour, Dr. Robert Yap, vice chairman
of Singapore Business Federation and member of the ASEAN
Business Advisory Council, for taking time off from his busy
business schedule to grace this occasion. We are deeply indebted
to our distinguished speakers from whom we will learn a lot during
this conference. To our sponsors, exhibitors, and advertisers, our
sincere appreciation for being a part of this event.
Finally, I wish all of you a productive learning and networking experience and to our foreign delegates,
a pleasant and memorable stay in Singapore and a safe journey home.
Leadership Team
Supply Chain Council, South East Asia Chapter
President: Mr. Koh Juay Meng, Managing Director, HITS Pte Ltd.
First Vice President: Dr. Ramlee Ibrahim, Managing Director, PT Putra Primia Consulting
Second Vice President: Mr. Ng Buck Seng, Business Development Director
(Worldwide Electronics Industry), Hewlett-Packard Asia Pacific Pte Ltd.
Honorary Secretary: Prof. John Paul, Managing Director, iCognitive Pte Ltd.
Honorary Treasurer: Mr. Lim Yeong Chuan, Director, Springleaf Industries Pte Ltd.
Committee Members:
Mr. Eric Loh, Director, Deloitte Consulting Pte Ltd.
Mr. Ang Kok Chye, Regional Supply Chain Director, Asia Pacific, Silberline Asia Pacific Inc.
Mr. Nasair Hussain, Supply Chain Director, APAC, Kerry Group plc
Ms. Vivian Cao, Cash To Order Business Process Specialist, Infineum Singapore Pte Ltd.
Mr. Randy Sng, Industry Manager (Manufacturing) ASEAN – General Business, IBM Singapore Pte Ltd.
Dr. Kitti Setavoraphan, Lecturer, Panyapiwat Institute of Management, Thailand
Ms. Caroline Hutapea, Consultant, PT Star Performa, Indonesia
Support Staff:
Ms. Melinda Spring, Director, Global Member Programs, Supply Chain Council
Mr. William Goh, Director, South East Asia Chapter, Supply Chain Council
About SCC
Supply Chain Council (SCC, supply-chain.org) is a global nonprofit
organisation whose methodology, diagnostic, and benchmarking tools
help member organisations make dramatic and rapid improvements
in supply chain processes. SCC has established the supply chain
world’s most widely accepted framework for evaluating and comparing supply chain activities and
their performance. The framework—the Supply Chain Operations Reference (SCOR ® ) model—helps
organisations quickly determine and compare the performance of supply chain and related operations
within their company or against other organisations.

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Supply Chain World South East Asia 2011
Agenda-at-a-Glance
All sessions include a question and answer period.
Tuesday, 8 November 2011
8:00a.m.
9:00a.m.
Registration
Conference Inaugural Events
9:15a.m. Welcome Address Koh Juay Meng,
Chair; South East Asia
Managing Director
9:30a.m.
10:00a.m.
11:00a.m.
11:15a.m.
12:15p.m.
Supply Chain Council –
South East Asia;
HITS Pte Ltd.
Opening Address: Dr. Robert Yap, Guest of Honour, Vice Chairman, Singapore Business Federation,
and Member of the ASEAN Business Advisory Council
Keynote Presentation:
Transform Your Supply Chain
For Better Outcomes
Networking Break
Supply Chain - A Competitive
Advantage via SCOR-based
Processes, Collaboration, and Best
of Breed IT Tools
Networking Lunch
1:15p.m. Are Best Practices Really Best? Colin Seftel,
Director
2:00p.m.
2:45p.m.
3:30p.m.
3:45p.m.
4:30p.m.
6:00–7:00p.m.
Supply Chain Innovations in
APAC Region: Consumer Goods
and EHT Industry Perspective
Finished Goods Supply Chain:
Optimising Operational Efficiency
while Overriding Local Constraints
Networking Break
Case Study: Baker Hughes
Baker’s Dozen: 13 Ways Process
Intelligence Drives Supply Chain
Value
Supply Chain Management:
“From Department to an
Organisational Mindset”
Evening Reception
Randy Sng,
Industry Manager (Manufacturing),
ASEAN
Stefan Heilmayer,
Head of Semiconductor Supply Chain
Science Center Singapore
Mitul Shah,
Manager in Consumer
Products Industry
Ganesan Ramachandran,
Partner, SCM Practice
Kaustav Das,
Logistics Planner
Tony Aming,
Enterprise Business and Applications
Architect
Dave Brooks,
Senior Director, Supply Chain Practice
Alyda le Hane,
Chapter Director, Southern Africa
Egge Haak,
Managing Partner
IBM Singapore Pte Ltd.
Infineon
SAPICS
Accenture
Management
Consulting
Accenture
Management
Consulting
Honda
Baker Hughes
Software AG
UTi SDi Africa,
Supply Chain Council
Involvation
Wednesday, 9 November 2011
8:00a.m.
9:00a.m.
9:15a.m.
10:15a.m.
11:00a.m.
11:15a.m.
12:00p.m.
12:45p.m.
1:45p.m.
2:15p.m.
3:00p.m.
Registration
Morning Announcements
Keynote Presentation:
Supply Chain As A Market
Differentiator: How HP Optimised
Their Global Supply Chain
Case Study: Brau Union Austria Bengt Tuner
(Heineken Group)
CEO
How real time transparency made
our operation more intelligent
Networking Break
Sustainable Supply Chain - Next Amit Bhowmik,
Generation Supply Chain Model Managing Consultant
What’s Next for Supply Chain William Lee,
Management?
Senior Research Manager
Networking Lunch
Winners Ceremony: Global Supply Chain Excellence Awards
Benchmark Yourself
to Build Your Future
Networking Break
Mark Bakker,
Vice President, IPG (Imaging & Printing
Group), Supply Chain Operations APJ
John Paul,
Managing Director
3:15p.m. Open Discussion Chairperson: Mr. Bob Gill,
Group Editor,
5:00p.m. Closing Comments from the Chair and Prize Pull
Hewlett Packard
Locanis AG
Tata Consultancy
Services Ltd.
IDC Manufacturing
Insights Asia/Pacific
iCognitive
Logistics Insight Asia

SCW South East Asia 2011 Agenda & Topic Descriptions
Tuesday, 8 November 2011
time event/presentation speaker company
8:00a.m.
9:00a.m.
9:15a.m.
9:30a.m.
10:00a.m.
Registration
Conference Inaugural Events
Welcome Address
Koh Juay Meng,
Chair; South East Asia
Managing Director
Supply Chain Council –
South East Asia;
HITS Pte Ltd.
Opening address by our Guest of Honour, Dr. Robert Yap, Vice Chairman, Singapore
Business Federation, and Member of the ASEAN Business Advisory Council
Keynote Presentation:
Transform Your Supply Chain
For Better Outcomes
Randy Sng,
Industry Manager
(Manufacturing), ASEAN
IBM Singapore Pte Ltd.
Globalisation, competitive business environment, and technology have been the driving forces in
pushing supply chain to what it is today. It is becoming more complex, complicated, and confusing to
many practitioners as well as decision makers. Businesses do not lack application solutions that can
help them in managing the supply chain, but what is clearly lacking is the ability to visualise and act on
actionable insights that lead to smarter decisions resulting in better outcomes. Smarter manufacturing
framework and business analytics will transform your supply chain into an efficient & effective model
in sourcing of raw materials, components, and delivering the final products to your customers timely,
thereby generating value to your customers.
Tuesday, 8 November
3
Supply Chain Council
supply-chain.org
11:00a.m.
Networking Break
11:15a.m.
Supply Chain - A Competitive
Advantage via SCOR-based
Processes, Collaboration, and
Best of Breed IT Tools
Stefan Heilmayer,
Head of Semiconductor Supply
Chain Science Center Singapore
Infineon
Infineon’s highly integrated and automated supply chain planning environment combines perfectly IT
solutions of different software producers with a blended mix of best of breed software to support its
SCOR-based process landscape. One essential for a profitable supply chain is to improve planning via
collaboration. Results are monitored using a forecast accuracy measurement, which enables a deep
analysis to identify and solve root causes for under- and overforecasting. Here not only the accuracy of
the forecast of the customer demand is of interest, but also the accuracy of internal planning and forecast
processes as well as the one of forecasts given to production partners—end to end. To focus on the last
point Infineon’s Semiconductor Supply Chain Science Center Singapore is developing improvements based
on scientific research especially for the production partner related supply chain processes.
12:15p.m.
Networking Lunch
1:15p.m.
Are Best Practices
Really Best?
Colin Seftel,
Director
SAPICS
In his presentation Colin will reflect on practices that did and didn’t work while employed for 20
years as an operations manager of a successful engineer-to-order job shop in South Africa. He will
include a focus on the initial ERP implementation and how it was continuously improved though the
adoption of lean principles, concurrent engineering, and other techniques. He concludes that “best
practices” are not always best for every organisation. Attendees will have the chance to debate the
usefulness of applying best practices to an array of topics such as manufacturing planning and control,
supplier relations, enterprise resources planning implementation, software development, concurrent
engineering, and continuous improvement.
2:30p.m.
Supply Chain Innovations in
APAC Region: Consumer Goods
and EHT Industry Perspective
Mitul Shah,
Manager in Consumer Products
Industry
Ganesan Ramachandran,
Partner, SCM Practice
Accenture Management
Consulting
Emerging countries have fared better than advanced economies overall during the global economic
recession and will continue to outperform the advanced economies in the coming decade. The APAC
region alone will contribute almost 45% of the total global growth between 2006-2020. While the
region offers high growth trajectory, it also poses multiple challenges to supply chain operations—
starting from amateur logistics, fragmented retail markets, vastly diverse geography and consumer
profiles, inadequate infrastructure, differential tax regimes and local regulations, FDI restrictions, etc.
These topics will be discussed.
2:45p.m.
Finished Goods Supply Chain:
Optimising Operational
Efficiency while Overriding
Local Constraints
Kaustav Das,
Logistics Planner
Honda
India has emerged as one of the fastest growing automobile markets in the world. Leading automotive players
form Europe, North America, and Asia have established a strong presence in the Indian market. In this
competitive market, seasonality and monthly demand spikes strongly impact automotive sales in India. While
production normally takes place at a consistent rate, variation of sales adversely impacts the operational
efficiency, working capital rotation, and blocked storage space, and creates additional inventory.

Supply Chain Council
supply-chain.org
4
Tuesday, 8 November – Wednesday, 9 November
3:30p.m.
3:45p.m.
4:30p.m.
6:00–
7:00p.m.
Networking Break
Case Study: Baker Hughes
Baker’s Dozen: 13 Ways
Process Intelligence Drives
Supply Chain Value
Tony Aming,
Enterprise Business and
Applications Architect
Dave Brooks,
Senior Director, Supply Chain
Practice
Baker Hughes
Software AG
Baker Hughes is expecting to produce $100M in annual savings through its supply chain operations in
2010, 2011, & 2012. With improvements of this magnitude, Baker puts a premium on visibility, agility,
and control of its key processes. Tony Aming, elected as a 2011 Pro-to-Know by Supply & Demand
Chain Executive, will share Baker Hughes’ approach in leveraging process intelligence to deliver real-time
analytics that are enabling such huge potential across Baker Hughes’ supply chain.
Supply Chain Management:
“From Department to an
Organisational Mindset”
Alyda le Hane,
Chapter Director, Southern Africa
Egge Haak,
Managing Partner
UTi SDi Africa,
Supply Chain Council
Involvation
Combining the impetus/message of SCOR ® Framework and the Fresh Connection (TFC) was a
significant commitment and platform to introduce supply chain learning at UTi WW Inc. TFC is a crossfunctional
supply chain experience and was used to engage a 300 strong mixed audience from over
20 countries of various languages in a conference environment. The audience consisted predominantly
of sale professionals as well as consultants, senior operational managers, and executives. The ability
to introduce supply chain management using the benefits of SCOR framework in a fun learning
environment created by TFC had a far-reaching impact on an experienced senior management team.
Evening Reception
Wednesday, 9 November 2011
time event/presentation speaker company
8:00a.m.
9:00a.m.
9:15a.m.
Registration
Morning Announcements
Keynote Presentation:
Supply Chain As A Market
Differentiator: How HP
Optimised Their Global Supply
Chain
Mark Bakker,
Vice President, IPG (Imaging &
Printing Group), Supply Chain
Operations APJ
Hewlett Packard
Every 60 seconds, Hewlett Packard (HP) ships 5 servers, 100 printers, and 120 personal computing devices
worldwide. To smoothly deliver this scale of volume and diversity requires a supply chain that is massive and
complex, yet one that works in sync across HP’s three major business groups; IPG, PSG, & ESSN.
In 2010 HP began evolving one of the world’s largest supply chains into the world’s best supply chain.
Despite economic uncertainties and shifting business conditions, the world’s largest information
technology company embarked on a journey of self examination to optimise their supply chain from good
to great. This journey uncovered opportunities to leverage their scale and implement creative efficiencies.
The result changed their supply chain from a logistics function into a market differentiating capability.
10:15a.m.
Case Study: Brau Union Austria
(Heineken Group)
How real time transparency
made our operation more
intelligent
Bengt Tuner,
CEO
Locanis AG
Brau Union, Austria’s biggest brewery group (Heineken Group), is optimising its warehouse logistics. The
laser-supported technology used by Locanis IntelliGence allows the three-dimensional control of goods,
which reduces the number of empty runs in the warehouse, cuts down CO2 emissions, and allows a more
flexible use of storage space. This addition has significantly improved the warehouse operation. With
the aid of the new online visualisation we can obtain a picture of the filling level of the warehouse at any
time, and know which forklift is carrying out which transport at any given moment. Moreover, necessary
information such as stock levels, batches, or sell-by dates is available at any time, at the touch of a button.
11:00a.m.
Networking Break
11:15a.m.
Sustainable Supply Chain -
Next Generation
Supply Chain Model
Amit Bhowmik,
Managing Consultant
Tata Consultancy
Services Ltd.
In a conventional supply chain setup, organisations cater to customer’s demand by sourcing raw material
from suppliers, manufacturing products, and finally distributing finished goods through a linear and
open-loop supply chain. In contrast, organisations embracing a closed-loop supply chain, adopt, recycle,
remanufacture, and re-use approaches to cater to customer demand. This emerging practice is gaining
increased acceptance as this not only reduces waste but also drives efficiency of the supply chain.
The “next generation” supply chain that is emerging is an efficient, responsible, collaborative chain that
adopts the closed-loop approach. This presentation attempts to address how organisations can migrate
to “next generation” supply chains by adopting a balanced score card approach to building sustainable
supply chains and thereby achieving long-term business benefits and environment leadership.

12:00p.m.
12:45p.m.
1:45p.m.
2:15p.m.
What’s Next for Supply Chain
Management?
William Lee,
Senior Research Manager
IDC Manufacturing Insights
Asia/Pacific
The reality for globally integrated manufacturers is that they have to manage complex products,
supply chains, and sales channels; and success stems from managing that complexity better than
the competition. Companies must learn the difference between complexity and complication in
today’s manufacturing business, to understand the causes for complications and the removal of them.
Complication is not inevitable, and is often a result of poor management, inefficient processes, or
inadequate IT systems.
The session will share trends from the latest IDC Manufacturing Insights survey of Asia/Pacific
manufacturing companies, exploring overall business drivers, key operational trends, and discussing in
detail the trends in supply chain management. We will look into some of the business and technology
opportunities, with guidance on how companies can leverage these opportunities and capitalise on
complexity to create competitive advantage.
Networking Lunch
Winners Ceremony: Global Supply Chain Excellence Awards
Benchmark Yourself
to Build Your Future
John Paul,
Managing Director
iCognitive
Supply chain benchmarking helps provide performance visibility and allows reconfiguration of the supply
chain on time in order to mitigate disruption risk. Benchmarking is also a valuable tool for identifying
inefficiency gaps.
Many supply chain executives rely on benchmarking to understand their positioning in the marketplace
and fine tune their objectives to prepare for the future. John will review two types of supply chain
benchmarking available for companies in South East Asia:
• Global benchmarking (SCORmark) is a service provided by SCC to its members. Through an alliance
with APQC, an organisation specialising in best practices and benchmarking, SCC members can submit
their results and receive benchmarking reports on their status based on the SCOR model metrics. This
is a free service for SCC members.
• Regional benchmarking is a service provided by iCognitive to companies in South East Asia.
iCognitive has for the last 10 years organised the benchmark study annually on behalf of the SCC South
East Asia chapter. They have gathered information about the supply chain performance of more than
300 companies based on SCOR level 1 metrics. This service is also free of charge for members of
Supply Chain Council in South East Asia.
Wednesday, 9 November
5
Supply Chain Council
supply-chain.org
3:00p.m.
Networking Break
3:15p.m.
Open Discussion
Chairperson: Mr. Bob Gill,
Group Editor
Logistics Insight Asia
Topic:
Flexing The Supply Chain – Opportunities, Trends & Risks
Moderator: Dr. Ramlee Ibrahim, Managing Director, PT Putra Primia Consulting
Topic:
1: What are your top three supply chain priorities during times of weak economic fundamentals?
2: Is “guan xi” (relationship) important in managing supply chain? If so, how would you find a balance?
Moderator: Mr. Lim Yeong Chuan, Director, Springleaf Industries Pte Ltd
Topic:
The value supply chain can add to an acquisition/merger due diligence process: How can SCOR ®
(or other methodologies) be structured to support and contribute to the M&A process?
Moderator: Mr. Nasair Hussain, Supply Chain Director APAC, Kerry Group plc
5:00p.m.
Closing Comments from the Chair and Prize Pull
Platinum Sponsor
Silver Sponsors
Bronze Sponsor
Media/Strategic Partners

SCC Membership
Membership in Supply Chain Council (SCC) can give your management
team the knowledge and tools to analyse your supply chains faster, identify
opportunities for improvement, implement changes, transform processes,
track results, and sustain gains. SCC and its members are committed
to defining and evolving global standards and practices in supply chain
management for world-class competitive performance.
Learn more or join: supply-chain.org/join
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