Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
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Market<strong>in</strong>g Education and Market<strong>in</strong>g Success: Are they related? (with Lawrence B Chonko and<br />
Van R Wood)<br />
Market<strong>in</strong>g Research: Proximate purpose and ultimate value<br />
The AMA Task Force on the Development of Market<strong>in</strong>g Thought: A comment<br />
The Rise and Fall of the Functional Approach to Market<strong>in</strong>g: A paradigm displacement perspective<br />
(with Jerry Goolsby)<br />
The Three Dichotomies Model of Market<strong>in</strong>g Revisited: Is the total content of market<strong>in</strong>g thought<br />
normative<br />
Market<strong>in</strong>g Is . . .<br />
On Reth<strong>in</strong>k<strong>in</strong>g Market<strong>in</strong>g: Our discipl<strong>in</strong>e, our practice, our methods<br />
Market<strong>in</strong>g as a Profession: On clos<strong>in</strong>g stakeholder gaps<br />
On the Service-Centered Dom<strong>in</strong>ant Logic for Market<strong>in</strong>g<br />
On Reform<strong>in</strong>g Market<strong>in</strong>g: For Market<strong>in</strong>g Systems and Brand Equity Strategy<br />
A Responsibilities Framework for Market<strong>in</strong>g as a Professional Discipl<strong>in</strong>e<br />
Perspective of Other Scholars<br />
John F Gasky<br />
Robert E Smith<br />
Debra Jones R<strong>in</strong>gold<br />
Paul Busch <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 2: Market<strong>in</strong>g Theory: Philosophy of Science Foundations of Market<strong>in</strong>g<br />
Volume Introduction by Jagdip S<strong>in</strong>gh<br />
The Morphology of Theory and the General Theory of Market<strong>in</strong>g<br />
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)<br />
Lawlike Generalizations and Market<strong>in</strong>g Theory<br />
Is Management a Science? (with Ronald E Gribb<strong>in</strong>s)<br />
Positive vs. Normative Theory <strong>in</strong> Market<strong>in</strong>g<br />
Determ<strong>in</strong>istic Theory and Market<strong>in</strong>g (with Kent Nakamoto)<br />
The Morphology of Theory: A retrospection<br />
Alderson's General Theory of Market<strong>in</strong>g: A formalization (with James A Muncy and N<strong>in</strong>a M<br />
Ray)<br />
Bartels' Metatheory of Market<strong>in</strong>g: A retrospective (with Kenneth A <strong>Hunt</strong>)<br />
Are the Logical Empiricist Models of Explanation Dead?<br />
The Pretest <strong>in</strong> Survey Research: Issues and prelim<strong>in</strong>ary f<strong>in</strong>d<strong>in</strong>gs (with Richard Sparkman and<br />
James B Wilcox)<br />
General Theories and the Fundamental Explananda of Market<strong>in</strong>g<br />
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)<br />
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship<br />
On the Foundations of Foundations of Market<strong>in</strong>g Theory: A reply to fisk<br />
The Philosophical Foundations of Market<strong>in</strong>g Research: For scientific realism and truth (with<br />
Jared M Hansen)<br />
Perspective of other Scholars<br />
Clark Carol Azob<br />
Raymond P Fisk<br />
Richard Bagozzi<br />
Danny N Bellenger<br />
Kent Nakamota<br />
Jagdip S<strong>in</strong>gh <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong> Terry<br />
( 株 ) 極 東 書 店 - 2 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
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