Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店

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Barry Berman Jim Brown interviews Shelby Hunt Vol. 5: Macromarketing, Ethics and Social Responsibility: The Development Period Volume Introduction by Scott J Vitell Informational versus Persuasive Advertising: An evaluation Macromarketing as a Multi-Dimensional Construct Why Consumers Believe They are Being Ripped Off (with John R Nevin) The Macromarketing/Micromarketing Dichotomy: A taxonomical model (with John J Burnett) Ethical Problems of Marketing Researchers (with Lawrence B Chonko and James B Wilcox) Marketing and Machiavellianism (with Lawrence B Chonko) Ethics and Marketing Management: An Empirical Examination (with Lawrence B Chonko) A General Theory of Marketing Ethics (with Scott M Vitell) Social Responsibility and Personal Success: Are they incompatible? (with Van R Wood and Lawrence B Chonko) Ethics and the American Advertising Federation Principles (with Lawrence B Chonko and Roy D Howell) Ethical Problems of Advertising Agency Executives (with Lawrence B Chonko) Ethical Problems in Public Accounting: The View from the Top (with Don W Finn and Lawrence B Chonko) Perspective of Other Scholars Larry Chonko Marilyn L Liebrenz-Himes Terrence H Witkowski Scott J. Vitel interviews Shelby Hunt Vol. 6: Macromarketing, Ethics and Social Responsibility: The Research Tradition Period Volume Introduction by John R Sparks Corporate Ethical Values and Organizational Commitment in Marketing (with Van R Wood and Lawrence B Chonko) Social Responsibility and Personal Success: A research note (with Pamela Kiecker and Lawrence B Chonko) The General Theory of Marketing Ethics: A partial test of the model (with Scott Vitell) Commentary on an Empirical Investigation of a General Theory of Marketing Ethics Cognitive Moral Development and Marketing (with Jerry R Goolsby) Organizational Consequences, Marketing Ethics and Salesforce Supervision (with Arturo Vasquez-Parraga) Marketing Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory investigation (with John R Sparks) Ethics and Marketing Management: A retrospective and prospective commentary (with Lawrence B Chonko) Competitive Irrationality: The influence of moral philosophy (with Dennis B Arnett) Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching marketing ethics by integrating theory and practice (with Debra A Laverie) Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why do people's ethical judgments differ? (with Scott M Vitell) ( 株 ) 極東書店 - 4 - KS-3524/マーケティングの伝説的人物 -S.D.ハント
The General Theory of Marketing Ethics: A revision and three questions (with Scott J Vitell) Understanding Ethical Diversity in Organizations (with Jared M Hansen) Perspective of Other Scholars Linda Ferrell Anusorn Singhapakdi John Paul Fraedrich Arturo Z. Vasquez-Parraga N Craig Smith John R. Sparks interviews Shelby Hunt Vol. 7: Marketing Management and Strategy Volume Introduction by Rajan Varadarajan Post-Transaction Communications and Dissonance Reduction Attributional Processes and Effects in Promotional Situations (with Robert E Smith) Organizational Commitment and Marketing (with Lawrence B Chonko and Van R Wood) Metaphors and Competitive Advantage: Evaluating the use of metaphors in theories of competitive strategy (with Anil Menon) Marketing's Contribution to Business Strategy: Market orientation, relationship marketing and resource-advantage theory (with C.J. Lambe) Salesperson Cooperation: The influence of relational, task, organizational and personal factors (with Cengiz Yilmaz) Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and initial test (with C Jay Lambe and Robert E Spekman) Determining Marketing Strategy: A cybernetic systems approach to scenario planning (with Robert E Morgan) The Normative Imperatives of Business and Marketing Strategy: Grounding strategy in resource-advantage theory (with Caroline Derozier) Market Segmentation, Competitive Advantage and Public Policy: Grounding segmentation strategy in resource-advantage theory (with Dennis B Arnett) Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and Dowling (with Dennis B Arnett) The Service-Dominant Logic of Marketing: Theoretical foundations, pedagogy and resource-advantage theory (with Sreedhar Madhavaram) Teaching Marketing Strategy: Using resource-advantage theory as an integrative theoretical foundation (with Sreedhar Madhavaram) Inducing Salespeople to Sell Proprietary Products: Do transaction cost factors hinder? Do relational factors help? (with Steve Edison and Sreedhar Madhavaram) The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing masterful operant resources and implications for marketing strategy (with Sreedhar Madhavaram) Perspective of Other Scholars J. Chris White Terry Clark Martin Key Neil A. Morgan Charles H. Noble Douglas W. Vorhies Rajan Varadarajan interviews Shelby Hunt ( 株 ) 極東書店 - 5 - KS-3524/マーケティングの伝説的人物 -S.D.ハント
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Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店

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