Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店

Vol. 8: Relationship Marketing
Volume Introduction by Robert M Morgan
The Commitment-Trust Theory of Relationship Marketing (with Robert M Morgan)
Organizational Commitment: One of Many Commitments (with Robert M Morgan)
Relationship Marketing in the Era of Network Competition (with Rpbert M Morgan)
Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage
Theory
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing
Strategy (with Robert M Morgan)
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J
Lambe and Robert E Spekman)
A Theory and Model of Business Alliance Success (with Jay Lambe and C Michael Wittmann)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit
Marketing (with Dennis B Arnett and Steve D German)
The Explanatory Foundations of Relationship Marketing Theory (with Dennis B Arnett and
Sreedhar Madhavaram)
For Dynamic Relationship Marketing Theory: A Reply to Rese (with Dennis B Arnett and
Sreedhar Madhavaram)
Perspective of Other Scholars
Lanterns on the Path: Shelby D. and G.K.G. F Robert Dwyer
Hunt for Truth and Understanding Evert Gummesson
A Journey to Theorize Relationship Marketing Ming-Hui Hang
Relationship Marketing Success: Airline Alliance Implications Jon Won Lim
Robert M. Morgan interviews Shelby Hunt
Vol. 9: Competition Theory
Volume Introduction by Robert M Morgan
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward explaining productivity and economic
growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary
Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic
research tradition
Resource-Advantage Theory: A snake swallowing its tail or a general theory of competition?
(with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of
Resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition:
Toward a synthesis
A General Theory of Competition: Too eclectic or not eclectic enough? Too incremental or not
incremental enough? Too neoclassical or not neoclassical enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage
theory as a general theory of competition
Perspective of Other Scholars
Paul T.M. Ingenbleek
( 株 ) 極 東 書 店 - 6 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント