Annual Report 2011 / 12 - New Zealand Trade and Enterprise

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NEW ZEALAND TRADE AND ENTERPRISE ANNUAL REPORT 2011/12
High Impact Programmes
NZ Inc and country strategies
Over the past 12 months NZTE has refocused the way
in which large programmes of work are governed,
organised, managed and delivered. Project work
conducted under the previous Strategic Initiatives has
been reshaped, or added to, to create a sharper focus on
High Impact Programmes (HIPs). The current HIPs are
multi-customer initiatives with two to five-year outlooks,
and go beyond traditional NZTE customer engagement.
While centred on NZTE customers, a HIP may also have
a sector, regional, or special event focus. At present we
have eight HIPs underway:
• Agribusiness
• America’s Cup
• Aviation
• China
• Geothermal
• Health
• Marine
• Wine.
The purpose of the HIPs is to increase the speed and
scale of internationalisation for our customers and
therefore they can take many forms. For example,
they could:
• Be a multi-customer opportunity, which fosters or
engages ‘coalitions of the willing’ and/or groups with a
common interest
• Be a multi-year programme of work with significant
commitment of finances and people
• Leverage our current NZTE customer portfolio.
HIPs must demonstrate direct benefits for in-portfolio
customers, not just spill-over benefits. Our involvement
should deliver a return beyond what it might be without
our engagement, and drive us towards our Greatest
Imaginable Challenge of doubling our customers’
growth rate.
Some key achievements from our HIPs in 2011/12 include:
Throughout 2011/12 NZTE has worked with our many
partners across the economic development landscape to
give effect to the Government’s economic goals. We are
committed to the cause of building a more productive
and competitive economy. Collaboration with our NZ Inc
partners, both within government and in the business
community, has been central to NZTE’s purpose over the
past year. Internationally, NZ Inc. (which includes NZTE,
MFAT, Immigration New Zealand, Tourism New Zealand
and the private sector) has taken a coordinated
approach to promote New Zealand in international
markets, and support the international growth of
New Zealand businesses.
Specifically NZTE has been working with MFAT, MED,
MSI and other Government agencies to develop and
implement a number of NZ Inc country and regional
strategies for New Zealand’s key markets. Comprehensive
strategies for China and India have already been released,
and work is well underway on country strategies for
Australia and the United States. In addition NZTE,
Tourism New Zealand and Education New Zealand are
currently working with key public and private sector
stakeholders on the development of a ‘country’ story
to create a New Zealand brand that will add value to
New Zealand business.
We have also taken steps over the past year to improve
the management of overseas trade missions. This has
included the development of a forward schedule of visits
and a ‘how to’ guide for the missions.
As a contributor to one of the Government’s ambitious
economic goals for New Zealand – to increase the ratio
of exports to Gross Domestic Product (GDP) from the
current 30% to 40% by 2025, NZTE is working closely
with NZ Inc agencies to deliver on the innovation
and export arms of the Government’s Business
Growth Agenda (BGA). The BGA is aimed at boosting
competitiveness, delivering higher incomes and higher
living standards for New Zealanders.
• A pilot training agreement worth $15 million in total
was negotiated by one of our Aviation HIP customers
in China
• In excess of $4 million in sales to Europe (and four new
FTEs) from one of our Health HIP customers.