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THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

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urwerk<br />

founded by felix Baumgartner and martin frei, one an expert in technical complications and the other an artist, the two found common ground<br />

in their fascination with the measurement of time. The company’s name translates to “original accomplishment,” with Ur also referencing the<br />

location in mesopotamia where the Sumerians first developed measurements of time.<br />

ColleCtion HigHligHt<br />

When you take one look at the new avant-garde addition to the emblematic Ur103 collection, the Ur103T, you’ll immediately realize what the<br />

‘T’ stands for—Tarantula. a four-armed rotating orbital cross, seen clearly beneath the transparent sapphire case front, crawls around the dial<br />

of the 60mm watch and only reveals the numbers on the hour satellites, which rotate simultaneously, when they are required to tell the time<br />

($65,000).<br />

corporate contact: Greg Simonian at Westime in Beverly Hills, (310) 205-5555; www.urwerk.com

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