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THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

THE OFFICIAL WATCH BUYER'S GUIDE - Elite Traveler

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chronoswiss<br />

The chronoswiss brand is a true product of passion. founder Gerd-rüdiger lang was a car racing fan who became the official timekeeper for<br />

formula 1 races in the 1970s. He got his start after attending watchmaking school in 1956, becoming a master watchmaker in the early 1960s.<br />

By 1983 he was making mechanical watches in his own factory in munich under the chronoswiss name. Since 1987, most core lines of the chro-<br />

noswiss collection have displayed four main elements: a knurled bezel, an onion-shaped crown, screwed-on strap lugs and a sapphire glass<br />

back.<br />

ColleCtion HigHligHt<br />

making good on his promise that chronoswiss would be manufacturing its own movement within two years, Gerd-rüdiger lang introduced the<br />

new Sauterelle, the first model with an in-house manufactured calibre—“made in Germany”—thus bringing the brand closer to becoming a true<br />

manufacture. The Sauterelle is available as a classic three-hand watch, with a black or white dial, or with a regulator dial that harks back to the<br />

brand’s origins. The 44mm case comes in either 18K red gold or stainless steel on a black leather strap ($17,900).<br />

corporate contact: Hartmut Kraft, (609) 375-2146; kraft@chronoswiss-na.com; www.chronoswiss.com

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