Pdf File - Ontario College of Pharmacists

Making Strides
in Increasing
Public Awareness
Highlights from:
Ontario Reid Omnibus Survey,
Ipsos Reid Inc.:
Ontario College of Pharmacists-
Commissioned Questions
Now in its third year, the College’s Point of Care
Program is making excellent strides in reaching the
Ontario public. A public survey conducted this past
summer show that the public is gaining awareness of the
Point of Care symbol and its messages on pharmacy care.
Initially launched with in-pharmacy materials, the Point
of Care symbol sign and a website, later followed by a
commercial (first aired last spring), this multi-year program
aims to raise both public and professional stakeholder
awareness of the pharmacist’s role and their vital contributions
to patient care.
The commercial will be aired for 13 weeks later this year
and again in early 2005 followed by a third public survey.
This program was created and remains interlocked with
timely research on public attitudes and awareness. The
College first commissioned a survey in June 2001 to
measure public awareness and establish a baseline at the
onset of the program as well as to help identify the key
messages for pharmacy materials forming the first phase of
the program. (Please see the results of this survey published
in the January/February 2002 issue.)
8
Pharmacy Connection March • April 2004