Gujarat Technological University MBA Semester - IV
Gujarat Technological University MBA Semester - IV
Gujarat Technological University MBA Semester - IV
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8. List of Journals/ Periodicals/ Magazines/ Newspapers:<br />
International Journal of logistics and Supply Chain Mgmt, Asia Pacific Journal of Marketing,<br />
International Journal of Advertising, Global Journal of Marketing etc.<br />
NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding<br />
suggested readings from Text(s) and references in items 6 and 7 mentioned above.<br />
9. Session plan<br />
Session No.<br />
MM - International Marketing (IM)<br />
Topic<br />
1-3 Definition, Process and Benefits of Internationalization<br />
4-6 Trade theories, Marketing barriers-tariff and non-tariff barriers<br />
7-8 Organization and Control for International Marketing, Case analysis, review<br />
and feedback of module 1<br />
9-11 Political factors, legal environment<br />
12-13 Cultural environment, technological factors<br />
14-16 Regional Trade Areas(RTAs) and it’s implication for international marketers,<br />
Case analysis, review and feedback of module 2<br />
17-20 Consumer behaviour, psychological and social aspects<br />
21-24 Marketing Research and Information System, Market Entry Strategies, case<br />
analysis, review and feedback of module 3<br />
25-26 Product strategies, branding and packaging decisions<br />
27-29 Pricing strategies, sales promotion and advertising strategies<br />
30-32 distribution and logistics, documentation in international trade, case analysis,<br />
review and feedback of module 4<br />
33-35 Sources of finance, financial institution<br />
36-37 Govt. agencies-world bank, IMF, WTO, ECGC, IFC etc.,<br />
38-40 Currencies and foreign exchange market, exchange rate system, Case<br />
analysis, review and feedback of module 5
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