Gujarat Technological University MBA Semester - IV

Franchise Planning and Development
Concept of Franchisability, Franchise Feasibility Study,
Designing a Franchise System and Assessing a
Potential Franchisee
IV Management and Operation of Franchise
Managing Finance: Estimating cost of entry and
operation, Sources of finance, Measuring Financial
Performance of a Franchise
Legal Aspects of Franchising: Overview of Franchise
laws across the globe, Need for an exclusive franchise
law, Laws applicable to Franchising in India, Taxation
aspects of Franchising, Termination of a Franchise
Managing Relationship: Dynamics of franchiseefranchisor
relationship, Concept of Trust in
strengthening mutual relationship, Cultural aspects of
relationship, Relationship building process, Fostering
long-term relationship
V Case Studies in Retailing and Retail Franchising:
1. Dunkin’ Donuts(T2)
2. McDonald’s India: Preparing to Rule the Land of
Maharajas(T2)
3. VLCC: Growing through a Healthy Franchisor-
Franchisee Relationship(T2)
4. A 360 o Approach to Time(R1)
5. Big Bazaar – The Route to Indian Mass Market(R1)
4. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures
(2) Discussions and Role Playing
(3) Audio-visual Material (Using CDs/ Clippings)
(4) Assignments and Presentations
8 20%
8 20%
5. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:
A Assignments / Presentations/ Quizzes / Class Weightage 50% (Internal
Participation / etc.
Assessment)
B Mid-Semester Examination 30% (Internal
Assessment)
C End-Semester Examination 70% (External
Assessment)