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Singing cells, art, science and the noise in between - Users - UCLA

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(for example IBM decl<strong>in</strong>ed to work with Jackson MacLow), or rejected project proposals<br />

for reasons of excessive expenses (RCA decl<strong>in</strong>ed Glenn McKay’s project). Some <strong>in</strong>vited<br />

<strong>art</strong>ists were opposed to A & T based on idealistic reasons: <strong>the</strong>y did not want to be <strong>in</strong><br />

contract with “<strong>the</strong> temples of Capitalism”. O<strong>the</strong>rs were not <strong>in</strong>cluded <strong>in</strong> <strong>the</strong> program<br />

because of <strong>the</strong> unrealistic technical requirements of <strong>the</strong>ir proposals. From <strong>the</strong> over fifty<br />

<strong>art</strong>ists who <strong>in</strong>itially wished to collaborate, twenty-three actually did, <strong>and</strong> sixteen actually<br />

produced pieces for <strong>the</strong> exhibition.<br />

In her essay Thoughts on Art <strong>and</strong> Technology, which is a p<strong>art</strong> of <strong>the</strong> A & T catalog, Jane<br />

Liv<strong>in</strong>gston po<strong>in</strong>ts out, that <strong>the</strong> <strong>art</strong>ists with experience <strong>in</strong> deal<strong>in</strong>g closely with technical<br />

personnel most likely had <strong>the</strong> best basis for p<strong>art</strong>icipat<strong>in</strong>g <strong>in</strong> <strong>the</strong> program. But some of <strong>the</strong><br />

collaboration-<strong>in</strong>experienced <strong>art</strong>ists, as well, were able to work effectively:<br />

“There is little doubt that a number of serious <strong>art</strong>ists will cont<strong>in</strong>ue to assimilate<br />

technical knowledge <strong>and</strong> will evolve an <strong>in</strong>creas<strong>in</strong>gly sophisticated <strong>and</strong> ref<strong>in</strong>ed<br />

body of technologically-oriented works of <strong>art</strong>.”<br />

Whe<strong>the</strong>r or not a collaboration resulted from <strong>the</strong> prelim<strong>in</strong>ary efforts was largely<br />

determ<strong>in</strong>ed by two factors, accord<strong>in</strong>g to Tuchman. On <strong>the</strong> one h<strong>and</strong>, he identifies <strong>the</strong><br />

<strong>art</strong>ist’s personality <strong>and</strong> his capability to communicate as a major factor, on <strong>the</strong> o<strong>the</strong>r<br />

h<strong>and</strong>, <strong>the</strong> company’s wish to utilize <strong>the</strong>ir own resources for <strong>the</strong> projects. When <strong>the</strong><br />

corporation <strong>in</strong> question anticipated hav<strong>in</strong>g to sub-contract <strong>in</strong> order to realize <strong>the</strong> proposed<br />

project, <strong>the</strong> collaboration often failed. It seems that <strong>the</strong> personal aspect was most<br />

important. In <strong>the</strong> cases of successful collaboration, not only was <strong>the</strong> <strong>art</strong>ist capable of<br />

communicat<strong>in</strong>g with <strong>the</strong> corporation, but <strong>the</strong>re was also an <strong>in</strong>dividual <strong>in</strong>terested on behalf<br />

of <strong>the</strong> company, who took <strong>the</strong> responsibility of foster<strong>in</strong>g <strong>the</strong> exchange.<br />

Media <strong>art</strong> has undergone many changes s<strong>in</strong>ce <strong>the</strong> period of ambitious <strong>art</strong> <strong>and</strong> technology<br />

projects <strong>in</strong> <strong>the</strong> 1960s <strong>and</strong> 70s, <strong>and</strong> <strong>the</strong> role of <strong>the</strong> media <strong>art</strong>ist is develop<strong>in</strong>g constantly.<br />

With <strong>the</strong> arrival of new technologies, new <strong>art</strong> projects are emerg<strong>in</strong>g. Media <strong>art</strong> has not<br />

only blurred <strong>the</strong> borders <strong>between</strong> <strong>art</strong> <strong>and</strong> <strong>the</strong> commercial world, it has also created a new<br />

k<strong>in</strong>d of audience, brought forth new modes of presentation, <strong>and</strong> questioned <strong>the</strong> traditional<br />

def<strong>in</strong>ition <strong>and</strong> perception of <strong>art</strong>.<br />

Meanwhile media <strong>art</strong> is a well established field of <strong>the</strong> <strong>art</strong> <strong>and</strong> technology <strong>in</strong>tersection. But<br />

<strong>the</strong> <strong>in</strong>terest <strong>in</strong> an enhanced exchange p<strong>art</strong>icularly <strong>between</strong> <strong>art</strong> <strong>and</strong> <strong>science</strong> is just now<br />

st<strong>art</strong><strong>in</strong>g to become popular on a larger scale, although <strong>the</strong> development of media <strong>art</strong> as a<br />

common ground has been well underway for at least two decades, accord<strong>in</strong>g to Itsuo<br />

Sakane, president of <strong>and</strong> professor at <strong>the</strong> International Academy of Media Arts <strong>and</strong><br />

Sciences <strong>in</strong> Gifu. He states: “<strong>the</strong> collaboration <strong>between</strong> <strong>art</strong>, <strong>science</strong> <strong>and</strong> technology has<br />

been appeal<strong>in</strong>g to society as one of <strong>the</strong> most desirable cultural contributions <strong>in</strong> history.” 26<br />

In his op<strong>in</strong>ion, conflicts among different cultures <strong>in</strong> <strong>the</strong> world will not be overcome<br />

26 “Toward <strong>the</strong> Innovative Collaboration Between Art <strong>and</strong> Science: The Task <strong>in</strong> <strong>the</strong> Age of Media Culture<br />

through Case Studies <strong>in</strong> <strong>the</strong> Contemporary Field of Media Arts”, Itsuo Sakane, Proceed<strong>in</strong>gs of <strong>the</strong> IEEE<br />

Virtual Reality 2003, Abstract:<br />

http://csdl.computer.org/comp/proceed<strong>in</strong>gs/vr/2003/1882/00/18820159abs.htm<br />

9

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