With Crossword Scratch-itsSM - Oregon Lottery
With Crossword Scratch-itsSM - Oregon Lottery
With Crossword Scratch-itsSM - Oregon Lottery
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LOTTERY<br />
c o n n e c t i o n<br />
February 2012 Volume 22 i ssue 2<br />
Turn Words<br />
into Prizes!<br />
<strong>With</strong> <strong>Crossword</strong> <strong>Scratch</strong>-its SM<br />
This winter, our new <strong>Crossword</strong><br />
<strong>Scratch</strong>-its SM can turn your players’<br />
rainy days into days filled with fun!<br />
You requested it, and we delivered!<br />
Because you requested additional<br />
<strong>Crossword</strong> <strong>Scratch</strong>-its for your<br />
players, we’ve added four more!<br />
The new <strong>Crossword</strong> <strong>Scratch</strong>-its<br />
that recently made their debut<br />
include Mammoth Money, Camp<br />
<strong>Crossword</strong>, Stars and Stripes and<br />
Quick Cash. In addition, Ancient<br />
Treasures will launch this month.<br />
<strong>Scratch</strong>-it SM<br />
Cost Top Prize<br />
Mammoth Money $2 $15,000<br />
Camp <strong>Crossword</strong> $2 $15,000<br />
Quick Cash $3 $25,000<br />
Stars and Stripes $3 $25,000<br />
Ancient Treasures $5 $50,000<br />
<strong>Crossword</strong> games feature bright<br />
colors and very different designs,<br />
which provide players with a wide<br />
variety of <strong>Scratch</strong>-its to choose<br />
from. More <strong>Crossword</strong> <strong>Scratch</strong>-its<br />
will be making their way to you<br />
soon, so watch for new designs<br />
over the next few months!<br />
We are also creating point-of-sale<br />
materials that highlight our family<br />
of new <strong>Crossword</strong> <strong>Scratch</strong>-its.<br />
This campaign emphasizes the<br />
fact that <strong>Crossword</strong> <strong>Scratch</strong>-its<br />
add some extended fun to your<br />
day. It shows that players can<br />
match words for a chance to win<br />
cash prizes. Watch for those<br />
materials, coming your way soon!<br />
<strong>Oregon</strong> <strong>Lottery</strong> ® research for the<br />
2011 Business Year showed that<br />
29% of <strong>Scratch</strong>-it sales came from<br />
<strong>Crossword</strong> games, in comparison<br />
to 6% of sales reflecting Bingo<br />
games and 65% of sales coming<br />
from other types of <strong>Scratch</strong>-its. By<br />
promoting <strong>Crossword</strong> <strong>Scratch</strong>-its,<br />
you can help encourage new and<br />
current <strong>Scratch</strong>-it players to give<br />
crosswords a try for<br />
some extended fun!<br />
St. Patrick’s<br />
Day Raffle SM<br />
Announcement<br />
Coming March 16!<br />
Get ready, get set, go! It’s<br />
time to chase the rainbow<br />
and catch the leprechaun’s<br />
pot o’ gold! The St. Patrick’s<br />
Day Raffle SM winner<br />
announcement is coming up<br />
on Friday, March 16! During<br />
this time, our $1 million<br />
prize winner will be<br />
announced. Not to mention,<br />
you and your players will<br />
also be able to see the<br />
winning numbers for our<br />
10 prizes of $20,000 and<br />
1,000 prizes of $100. Watch<br />
the announcement live at<br />
oregonlottery.org.<br />
Get ready to celebrate St.<br />
Patrick’s Day in style!<br />
Tell your players<br />
to pick up some<br />
<strong>Crossword</strong> <strong>Scratch</strong>-its<br />
and add a little fun to<br />
their day!
Fort<br />
George<br />
Brewery<br />
Brewing jobs &<br />
more with the help<br />
of <strong>Lottery</strong> funds<br />
<strong>With</strong> the help of <strong>Oregon</strong> <strong>Lottery</strong> ®<br />
funds, a new business is thriving in<br />
Astoria, and creating new jobs for<br />
local <strong>Oregon</strong>ians. That business is<br />
Fort George Brewery. This local<br />
brewery was able to build a new<br />
8,000 sq. foot production facility,<br />
purchase a canning line and<br />
add cold storage, with the help of<br />
<strong>Lottery</strong> funds and Business <strong>Oregon</strong>.<br />
Great Customer Service<br />
At Naps Thriftway!<br />
Rich Peterson, owner of Naps<br />
Thriftway, sets the bar high for<br />
implementing <strong>Lottery</strong> recommended<br />
best practices. He has<br />
worked at this location for 35<br />
years and has owned it for 19. He<br />
is also actively involved in various<br />
community outreach efforts<br />
which integrate his business with<br />
the community of Newberg.<br />
Peterson’s team supports his<br />
efforts in providing excellent customer<br />
service. Theresa, who runs<br />
the Customer Service Counter, is<br />
very knowledgeable about <strong>Lottery</strong><br />
games and has built great relationships<br />
with customers. Every<br />
morning, Rich and Theresa verify<br />
that inventory is stocked and all<br />
108 facings in the store remain<br />
full. This location sells an average<br />
of over $11,000 in <strong>Lottery</strong> products<br />
each week!<br />
Naps Thriftway is well organized,<br />
and all of its staff members support<br />
each and every <strong>Lottery</strong> game,<br />
including Raffle SM . The staff enjoys<br />
building excitement with their customers<br />
when Raffle tickets go on<br />
sale and count down the days until<br />
sell out. Rich and his staff understand<br />
the benefits <strong>Lottery</strong> products<br />
bring to their location. We appreciate<br />
their long affiliation with the<br />
<strong>Oregon</strong> <strong>Lottery</strong>!<br />
Fort George Brewery continues to<br />
expand and now enlivens an entire<br />
city block. This is just another way<br />
the <strong>Oregon</strong> <strong>Lottery</strong> does good things!<br />
Please spread the word about these<br />
projects to your players. It is great<br />
for all of us to know where <strong>Lottery</strong><br />
dollars go! For more information<br />
on recent <strong>Oregon</strong> <strong>Lottery</strong> projects,<br />
please visit oregonlottery.org.<br />
Featured in this picture from left to right: Rich Peterson, owner of Naps Thriftway, and Theresa Fugit, Naps Thriftway<br />
Service Counter Manager.<br />
Security Tips<br />
Preventing Ticket Errors<br />
When a customer purchases a<br />
draw game ticket, please take the<br />
following steps prior to printing<br />
their ticket:<br />
By using the verification screen,<br />
first verify the ticket (type and<br />
amount), then accept payment<br />
from the customer and print the<br />
ticket. These steps will help to successfully<br />
eliminate ticket errors.
Odds vary by game played. Average Payout: 68%
New Games Coming Soon<br />
On the Spielo prodiGi Vu Terminal<br />
Over the next few months, your<br />
players will have a chance to play<br />
new Video <strong>Lottery</strong> SM line games<br />
on the prodiGi Vu SM terminal!<br />
Gypsy Moon ® and Trouble in the<br />
Henhouse TM will soon be available at<br />
all Video <strong>Lottery</strong> retailers. Trouble<br />
in the Henhouse TM will be offered as<br />
a Platinum Spin Series TM (PSS) game<br />
as well as a non-PSS game, for those<br />
retailers who choose not to carry<br />
PSS games. <strong>With</strong> the addition of<br />
these two new games, the prodiGi<br />
Vu TM terminal will continue to offer<br />
a wide variety of games for your<br />
players to choose from. These games<br />
will also appeal to new players.<br />
Based on analysis and statewide<br />
product performance, the new<br />
games will be replacing Rock’N<br />
Riches ® , Royal Riverboat Run TM ,<br />
Frost and Fire ® and Lead to Gold TM .<br />
New Line Games<br />
game has jackpot awards ranging<br />
from $1,500 to $4,500*. It is<br />
also available as a standard game<br />
with prizes up to $600. Both versions<br />
feature scatter pays and a<br />
Henhouse (pick-a-prize) bonus.<br />
*Minimum bet of $.75 required<br />
to be eligible for a jackpot<br />
award.<br />
Raid the roost for bonus wins<br />
and multipliers in this 5 reel, 15<br />
payline nickel game. This PSS<br />
Choose your own destiny in this<br />
5 reel, 15 payline nickel game.<br />
This game features a mystical<br />
free games bonus where players<br />
choose their preferred bonus<br />
round combination of free games<br />
and multipliers. A player has<br />
four options to choose from.<br />
The more free games the player<br />
chooses, the smaller their multiplier.<br />
The fewer free games the<br />
player chooses, the greater their<br />
multiplier. A bonus mystery prize<br />
can also be awarded during the<br />
free games bonus!<br />
Be sure to tell your customers<br />
about the new,<br />
exciting games they will<br />
find on the prodiGi Vu TM<br />
terminal in the Video<br />
<strong>Lottery</strong> Game Zone TM !
SCRATCH-ITSSM<br />
Extreme Cash Blast<br />
Game #885<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $10<br />
• Theme - Whimsical<br />
• Top instant prize - $100,000<br />
• Prize payout - 72.93%<br />
• Prizes available -<br />
Over $3.5 million<br />
• Second-chance drawing -<br />
(1) $100,000<br />
• Odds - 1 in 2.64<br />
• Tickets available - 500,000<br />
• Number of packs - 25,000<br />
• Pack size - 20 tickets<br />
• Retail pack cost - $200<br />
Ancient Treasures<br />
<strong>Crossword</strong><br />
Game #907<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $5<br />
• Theme - <strong>Crossword</strong><br />
• Top instant prize - $50,000<br />
• Prize payout - 68.50%<br />
• Prizes available -<br />
Over $2.8 million<br />
• Second-chance drawing - (1) $50,000<br />
• Odds - 1 in 3.67<br />
• Tickets available - 840,000<br />
• Number of packs - 16,800<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $250<br />
Word Quest<br />
Game #895<br />
• Ticket size - 4” x 8”<br />
• Ticket price - $3<br />
• Theme - Whimsical<br />
• Top instant prize - $30,000<br />
• Prize payout - 65.05%<br />
• Prizes available -<br />
Over $2.1 million<br />
• Second-chance drawing -<br />
(1) $30,000<br />
• Odds - 1 in 3.56<br />
• Tickets available - 1,080,000<br />
• Number of packs - 21,600<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $150<br />
FEBRUARY HIGHLIGHTS<br />
February 2<br />
Validation Returns End:<br />
#838 Royal Deal<br />
February 7 Available <strong>Scratch</strong>-its SM :<br />
#885 Extreme Cash Blast<br />
#907 Ancient Treasures <strong>Crossword</strong><br />
February 21 Available <strong>Scratch</strong>-its SM :<br />
#895 Word Quest<br />
#959 Snake Eyes<br />
February 23<br />
February 28<br />
Validation Returns End:<br />
#808 Aces<br />
Validation Returns End:<br />
#828 Amazing Race TM<br />
#834 Cherry Twist<br />
#852 Winter Magic<br />
#857 Quarterback Cash<br />
Snake Eyes<br />
Game #959<br />
• Ticket size - 4” x 6”<br />
• Ticket price - $2<br />
• Theme - Gaming<br />
• Top instant prize - $11,000<br />
• Prize payout - 65.62%<br />
• Prizes available -<br />
Over $1 million<br />
• Second-chance drawing -<br />
(1) $11,000<br />
• Odds - 1 in 3.76<br />
• Tickets available - 840,000<br />
• Number of packs - 16,800<br />
• Pack size - 50 tickets<br />
• Retail pack cost - $100<br />
FEBRUARY 2012<br />
Sun Mon Tue Wed Thur Fri Sat<br />
1 2 3 4<br />
Available<br />
5 6 7 8 9 10 11<br />
<strong>Scratch</strong>-its:<br />
#885 & #907<br />
Problem Gambling TV<br />
Powerball ® TV, Radio and Digital<br />
Keno Digital and Transit<br />
Validation Returns<br />
End: #838<br />
12 13 14 15 16 17 18<br />
Keno Digital and Transit<br />
19 20 21 22 23 24 25<br />
Keno Digital and Transit<br />
Available <strong>Scratch</strong>-its:<br />
#895 & #959<br />
26 27 28 29<br />
Keno Digital and Transit<br />
Validation Returns<br />
End: #828, #834,<br />
#852 & #857<br />
www.oregonlottery.org<br />
Validation Returns<br />
End: #808