FM Sept 04_PDF.qxd - Orlando Chamber of Commerce
FM Sept 04_PDF.qxd - Orlando Chamber of Commerce
FM Sept 04_PDF.qxd - Orlando Chamber of Commerce
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THIS JUST IN<br />
Football in the Air<br />
Central Florida is getting motivated for UCF football.<br />
He’s turning up where you’d least<br />
expect him. With his stopwatch, scowl<br />
and patented “Golden Glare,” the head<br />
football coach for the UCF Golden<br />
Knights is turning heads … and putting<br />
them to work.<br />
Nobody is being spared the George<br />
O’Leary “Get Motivated” treatment …<br />
from <strong>Orlando</strong> Mayor Buddy Dyer to<br />
Orange County Chairman Richard Crotty<br />
and Metro <strong>Orlando</strong> EDC President & CEO<br />
Ray Gilley, leaders throughout Central<br />
Florida are getting behind the hometown<br />
college team, supervised, <strong>of</strong> course, by the<br />
ever-present Coach O’Leary.<br />
In fact, O’Leary has been popping up<br />
all over town, <strong>of</strong>ten in many places at<br />
once … in cardboard cut-outs overlooking<br />
<strong>of</strong>fice workers, in Web sites instructing<br />
Central Floridians to “Get Motivated”<br />
(www.ucfgetmotivated.com), and in<br />
humorous TV, radio and print advertisements<br />
promoting George O’Leary’s<br />
Universal Coaching Fundamentals<br />
(G.O.U.C.F.).<br />
The O’Leary appearances are part<br />
<strong>of</strong> an overall awareness campaign to<br />
promote UCF Football throughout the<br />
community. With 35 years <strong>of</strong> coaching<br />
experience, George O’Leary is bringing<br />
an energized football program to Central<br />
Florida with one main objective: getting<br />
the community to support UCF Football<br />
by becoming season ticket holders and<br />
creating avid UCF fans.<br />
“We’ve put together the most<br />
comprehensive season ticket package in<br />
the football program’s history,” said UCF<br />
Athletic Director Steve Orsini. “Our goal<br />
is to drive football season ticket sales to a<br />
record-setting number. With more than<br />
70,000 alumni in the Central Florida area<br />
alone, we believe this goal is realistic.”<br />
The coach is known for his serious<br />
attitude toward football and his complete<br />
dedication to hard work. And, with words<br />
<strong>of</strong> wisdom including, “you’ve got rubber<br />
on the bottom <strong>of</strong> those shoes … now<br />
get out there and wear it out,” his best onthe-field<br />
motivational messages should<br />
help inspire the masses. Throughout the<br />
season, the public can expect to hear<br />
more from Coach O’Leary, and see more<br />
and more community icons getting<br />
behind the campaign.<br />
Ray Gilley <strong>of</strong> the Metro <strong>Orlando</strong> EDC gets motivated for UCF football under the watchful eye <strong>of</strong><br />
Coach O’Leary.<br />
For season ticket information, call 407-UCF-GOLD or visit www.ucfgetmotived.com. UCF’s<br />
home opener is on Saturday, <strong>Sept</strong>ember 11, at 6 p.m. against West Virginia. This is the last<br />
season that UCF will be competing in the MAC football conference. Beginning in 2005, UCF<br />
will be a member <strong>of</strong> Conference USA.<br />
Central Florida Hub<br />
<strong>Orlando</strong>’s hip urban renewal is good for the entire region.<br />
By Robert Recker, Publisher, FirstMonday<br />
<strong>Orlando</strong> Mayor Buddy Dyer is correct in saying<br />
that it’s important that <strong>Orlando</strong> become the hub for the<br />
entire region — a complete downtown that incorporates<br />
financial and legal centers, retail, entertainment, arts,<br />
dining and sports (See cover story on page 18). This<br />
new urban environment will act as a catalyst, bringing<br />
growth and an economic surge that will benefit the<br />
entire Central Florida region.<br />
The elements that make a “real” community —<br />
thriving residential areas, exquisite parks and lakes, a<br />
flourishing economic base, and entertainment venues<br />
second to none — are being created in <strong>Orlando</strong>. These<br />
elements, when present in a city center, help boost the<br />
surrounding areas because they act as a conduit for<br />
jobs, financial growth and the movement <strong>of</strong> goods<br />
and services.<br />
This month’s cover story provides a great example<br />
<strong>of</strong> how this dynamic works: A CNL headquarter<br />
building, a new federal courthouse, Florida A&M<br />
University Law School, the Washington Street Plaza<br />
and 55 West will bring almost a $1 billion worth <strong>of</strong><br />
construction pumping new life into downtown.<br />
With these projects come high-paying jobs; and,<br />
with these high paying jobs come some <strong>of</strong> the bigger<br />
retail and dining ventures.<br />
This new urban environment will act<br />
as a catalyst, bringing growth and an<br />
economic surge that will benefit the<br />
entire Central Florida region.<br />
Downtown <strong>Orlando</strong> becomes much more<br />
attractive to both outside businesses and individuals<br />
who are considering relocating. These new residents<br />
and businesses infuse even more (both creatively<br />
and financially) into the local economy. Some move<br />
to Downtown <strong>Orlando</strong>, but others move to suburban<br />
communities with their families.<br />
And yet others set up businesses in outlying<br />
areas, knowing that a vibrant regional hub can help<br />
businesses throughout the region succeed. Businesses<br />
continue to prosper downtown as people spend more<br />
disposable income on these entertainment and retail<br />
venues … and on and on …<br />
A thriving regional hub creates a positive snowball<br />
effect that escalates into what Mayor Dyer wants<br />
<strong>Orlando</strong> to become — the city that others envy.<br />
<strong>FM</strong> SEPTEMBER 20<strong>04</strong> 5