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FM Sept 04_PDF.qxd - Orlando Chamber of Commerce

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THIS JUST IN<br />

Football in the Air<br />

Central Florida is getting motivated for UCF football.<br />

He’s turning up where you’d least<br />

expect him. With his stopwatch, scowl<br />

and patented “Golden Glare,” the head<br />

football coach for the UCF Golden<br />

Knights is turning heads … and putting<br />

them to work.<br />

Nobody is being spared the George<br />

O’Leary “Get Motivated” treatment …<br />

from <strong>Orlando</strong> Mayor Buddy Dyer to<br />

Orange County Chairman Richard Crotty<br />

and Metro <strong>Orlando</strong> EDC President & CEO<br />

Ray Gilley, leaders throughout Central<br />

Florida are getting behind the hometown<br />

college team, supervised, <strong>of</strong> course, by the<br />

ever-present Coach O’Leary.<br />

In fact, O’Leary has been popping up<br />

all over town, <strong>of</strong>ten in many places at<br />

once … in cardboard cut-outs overlooking<br />

<strong>of</strong>fice workers, in Web sites instructing<br />

Central Floridians to “Get Motivated”<br />

(www.ucfgetmotivated.com), and in<br />

humorous TV, radio and print advertisements<br />

promoting George O’Leary’s<br />

Universal Coaching Fundamentals<br />

(G.O.U.C.F.).<br />

The O’Leary appearances are part<br />

<strong>of</strong> an overall awareness campaign to<br />

promote UCF Football throughout the<br />

community. With 35 years <strong>of</strong> coaching<br />

experience, George O’Leary is bringing<br />

an energized football program to Central<br />

Florida with one main objective: getting<br />

the community to support UCF Football<br />

by becoming season ticket holders and<br />

creating avid UCF fans.<br />

“We’ve put together the most<br />

comprehensive season ticket package in<br />

the football program’s history,” said UCF<br />

Athletic Director Steve Orsini. “Our goal<br />

is to drive football season ticket sales to a<br />

record-setting number. With more than<br />

70,000 alumni in the Central Florida area<br />

alone, we believe this goal is realistic.”<br />

The coach is known for his serious<br />

attitude toward football and his complete<br />

dedication to hard work. And, with words<br />

<strong>of</strong> wisdom including, “you’ve got rubber<br />

on the bottom <strong>of</strong> those shoes … now<br />

get out there and wear it out,” his best onthe-field<br />

motivational messages should<br />

help inspire the masses. Throughout the<br />

season, the public can expect to hear<br />

more from Coach O’Leary, and see more<br />

and more community icons getting<br />

behind the campaign.<br />

Ray Gilley <strong>of</strong> the Metro <strong>Orlando</strong> EDC gets motivated for UCF football under the watchful eye <strong>of</strong><br />

Coach O’Leary.<br />

For season ticket information, call 407-UCF-GOLD or visit www.ucfgetmotived.com. UCF’s<br />

home opener is on Saturday, <strong>Sept</strong>ember 11, at 6 p.m. against West Virginia. This is the last<br />

season that UCF will be competing in the MAC football conference. Beginning in 2005, UCF<br />

will be a member <strong>of</strong> Conference USA.<br />

Central Florida Hub<br />

<strong>Orlando</strong>’s hip urban renewal is good for the entire region.<br />

By Robert Recker, Publisher, FirstMonday<br />

<strong>Orlando</strong> Mayor Buddy Dyer is correct in saying<br />

that it’s important that <strong>Orlando</strong> become the hub for the<br />

entire region — a complete downtown that incorporates<br />

financial and legal centers, retail, entertainment, arts,<br />

dining and sports (See cover story on page 18). This<br />

new urban environment will act as a catalyst, bringing<br />

growth and an economic surge that will benefit the<br />

entire Central Florida region.<br />

The elements that make a “real” community —<br />

thriving residential areas, exquisite parks and lakes, a<br />

flourishing economic base, and entertainment venues<br />

second to none — are being created in <strong>Orlando</strong>. These<br />

elements, when present in a city center, help boost the<br />

surrounding areas because they act as a conduit for<br />

jobs, financial growth and the movement <strong>of</strong> goods<br />

and services.<br />

This month’s cover story provides a great example<br />

<strong>of</strong> how this dynamic works: A CNL headquarter<br />

building, a new federal courthouse, Florida A&M<br />

University Law School, the Washington Street Plaza<br />

and 55 West will bring almost a $1 billion worth <strong>of</strong><br />

construction pumping new life into downtown.<br />

With these projects come high-paying jobs; and,<br />

with these high paying jobs come some <strong>of</strong> the bigger<br />

retail and dining ventures.<br />

This new urban environment will act<br />

as a catalyst, bringing growth and an<br />

economic surge that will benefit the<br />

entire Central Florida region.<br />

Downtown <strong>Orlando</strong> becomes much more<br />

attractive to both outside businesses and individuals<br />

who are considering relocating. These new residents<br />

and businesses infuse even more (both creatively<br />

and financially) into the local economy. Some move<br />

to Downtown <strong>Orlando</strong>, but others move to suburban<br />

communities with their families.<br />

And yet others set up businesses in outlying<br />

areas, knowing that a vibrant regional hub can help<br />

businesses throughout the region succeed. Businesses<br />

continue to prosper downtown as people spend more<br />

disposable income on these entertainment and retail<br />

venues … and on and on …<br />

A thriving regional hub creates a positive snowball<br />

effect that escalates into what Mayor Dyer wants<br />

<strong>Orlando</strong> to become — the city that others envy.<br />

<strong>FM</strong> SEPTEMBER 20<strong>04</strong> 5

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