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KITCHENWARE NEWS - Oser Communications Group

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IMUSA’s Tamaleras<br />

IN DEPTH:<br />

IMUSA USA Explains How to Stock a Latin Kitchen<br />

At the International Home + Housewares<br />

Show in March, IMUSA USA’s booth was<br />

filled with retailers looking for products<br />

to satisfy Latin cooks. With 75 years<br />

experience in the Latin market, IMUSA<br />

USA prepared some guidelines to help<br />

retailers understand how to stock the<br />

essential Latin kitchen. The following is an<br />

excerpt from information provided by<br />

IMUSA USA.<br />

Doral, FL – Latin cooks tend to have an<br />

extensive collection of cookware, including<br />

many pieces that might not be found in a<br />

typical American kitchen. A recent study<br />

found that Latin cooks have four regular<br />

pots and pans, four calderos (or stock pots)<br />

of varying sizes, two tamaleras (or ollas) of<br />

varying sizes, a tortilla maker, pressure<br />

cooker and an electric rice maker.<br />

According to Latin cookbook author,<br />

Elsie Ramos, “IMUSA cookware is<br />

authentic, mixing traditional Latino<br />

values of great home cooking with<br />

modern concerns like convenience. If<br />

you're pursuing Latin authenticity in your<br />

kitchen, you might want to consider adding<br />

some of the following cookware.”<br />

• Caldero: Similar to a Dutch oven in<br />

its versatility, a caldero is used<br />

primarily to make rice and beans.<br />

Latin women prefer calderos made<br />

of cast iron because they get seasoned<br />

with use. A caldero also can be used<br />

for making soups, spaghetti and<br />

roasts—and for frying and browning.<br />

• Comal: A rounded griddle used to<br />

warm tortillas, cook pancakes and<br />

sauté meats and other foods, a comal<br />

is typically made of cast iron,<br />

cast aluminum or carbon steel for<br />

even heating.<br />

• Electric rice maker: While most<br />

Latin cooks admit that rice is not<br />

as tasty made in an electric rice<br />

maker—preferring, instead, to use<br />

a caldero or saucepan—they use<br />

an electric rice maker to make<br />

large quantities of rice or to keep rice<br />

warm for a long period of time.<br />

• Molcajete:<br />

A Mexican<br />

stone tool that<br />

serves as a mortar<br />

and pestle for grinding<br />

various foods, a molcajete is considered<br />

essential for making guacamole.<br />

• Tamalera/olla: A tamalera (or olla),<br />

used as a stock pot or sauce pot<br />

primarily for making tamales, can<br />

range in size from 12 to 21 quarts.<br />

Unlike a caldero, a tamalera is not<br />

used for fried recipes.<br />

IMUSA cookware is specifically designed<br />

for cooking Latin-style recipes, from<br />

arroz con pollo to tortillas and everything<br />

in between. IMUSA offers a full<br />

range of cookware, accessories and<br />

serving items to make authentic<br />

Hispanic cuisine at home. Visit IMUSA's<br />

Web site, www.imusausa.com, to<br />

see the full range of gadgets, tools<br />

and accessories.<br />

JURA-CAPRESSO’S<br />

CAFÉ PUMP ESPRESSO MACHINE<br />

Jura-Capresso reaches out to<br />

today’s consumer with the new<br />

Capresso Café Pump Espresso<br />

and Cappuccino Machine. It<br />

features a handsome new look<br />

and a state-of-the-art design that<br />

fits snuggly into a corner on the<br />

counter, saving space while serving<br />

up great espresso.<br />

The highly efficient ThermoBlock<br />

heating system offers 16 bars of<br />

pressure to create perfect highpressure<br />

brewed espresso. The handy<br />

self-locking filter holder has a thumb<br />

guard for safe and secure placement.<br />

The Capresso Café comes with<br />

two filter sieves to produce one or two<br />

thick crema espressos at a time. A<br />

concealed storage compartment<br />

holds one sieve so it never gets lost. The<br />

easy-to-use selector switch allows the<br />

user to choose espresso/cappuccino<br />

or steam/hot water functions. Its large<br />

48-ounce water container produces<br />

35 espressos before refilling.<br />

Suggested Retail Price: $159.99<br />

Jura-Capresso, Inc.<br />

[tel] 800-767-3554, 201-767-3999<br />

[email] contact@capresso.com<br />

www.capresso.com.<br />

KITCHEN RESOURCE<br />

ADDS TO CLOER LINE<br />

Kitchen Resource expands its line<br />

of Cloer small appliances with an<br />

elegant collection of black and<br />

white products. These elegant new<br />

black and white appliances<br />

continue the Cloer focus on design,<br />

functionality, ergonomics and<br />

intelligent features.<br />

The Cloer company was founded<br />

in 1898 by Casper Cloer and has<br />

been managed in family ownership<br />

ever since. The present CEO, Achim<br />

Cloer, is a fourth generation family<br />

member. Kitchen Resource<br />

specializes in exclusive brand<br />

distribution of such names as Bosch,<br />

L’equip, Bamix, B/R/K and Cloer.<br />

Kitchen Resource<br />

[tel] 800-692-6724<br />

[fax] 801-261-3235<br />

[email] info@kitchenresource.com<br />

www.kitchenresource.com<br />

Kitchenware News & Housewares Review • JUNE 2009 | 23

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