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St. Gallen Business Review Winter 2013

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Winter 2013

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ESPRIT St. Gallen Business Review<br />

Strategy - ESPRIT St.Gallen Business Review Summer 2014<br />

Not too long ago, drafting strategies has mainly<br />

been of military concern. Since the beginning of the<br />

industrialization, however, superior strategies have<br />

become a crucial factor of success in Business and Politics<br />

as well. Coping with the inherent ambiguity of tomorrow’s<br />

business world is the purpose of every strategic initiative.<br />

Yet planning ahead is only worthwhile if it can be translated<br />

into targeted action plans and roadmaps. Drafting a<br />

sustainable strategy has never been more challenging, but<br />

also never more indispensable, in the face of an ever more<br />

interconnected and dynamic global economy.<br />

Undoubtedly, there are myriad ways to create successful<br />

strategies and every organization pursues its own<br />

approach, but what is the state of the art in management<br />

research? Which checks and balances are required to<br />

control its outcome? How to master the complex challenge<br />

of implementing visionary ideas into the day to day<br />

business of any organization?<br />

The upcoming edition of the Esprit St. Gallen Business<br />

Review will examine the broad subject “Strategy”<br />

interdisciplinarily and offer its readers a comprehensive<br />

workbook.<br />

<br />

Contact:<br />

ESPRIT St.Gallen Business Review<br />

Guisanstrasse 19<br />

CH-9010 St. Gallen<br />

Telefon: +41 (0) 71 220 14 01<br />

<br />

E-Mail: esgbr@espritsg.ch<br />

Publisher:<br />

ESPRIT St.Gallen - Student Consultancy<br />

<br />

Sebastian Ebner<br />

Christopher Höfer<br />

<br />

Chiara von Eisenhart-Rothe<br />

Lorenzo Pautasso<br />

Jonas Gartenmeier<br />

Alexander Rohwedder<br />

Advertising Sales:<br />

CHANCEN UND KARRIERE PREMIUM PERSONALMÄRKTE<br />

Maren Henke<br />

Tel.: 040 32 80 152<br />

henke@chancenundkarriere.de<br />

Layout:<br />

Severin Hackspiel<br />

Print:<br />

Strube Druck & Medien OHG<br />

Circulation:<br />

11.000 Copies<br />

Publication Frequency:<br />

Semestral<br />

Copyright:<br />

No part of this publication and/or website may be<br />

reproduced, stored in a retrieval system or transmitted in<br />

any form without prior written permission of the Publisher.<br />

Disclaimer:<br />

The authors‘ views and opinions do not neccessarily<br />

match the opinion of ESPRIT St.Gallen. ESPRIT St.Gallen<br />

does not assume liability for the content of the submitted<br />

articles.<br />

Subscribe:<br />

www.esgbr.ch<br />

Image Sources:<br />

S. 7 © Port of San Diego<br />

S. 8 © oracle<br />

S. 10 Author unknown<br />

S. 10 © Túrelio<br />

S. 10 © Dick DeMarsico<br />

S. 10 © South Africa The Good News<br />

S. 11 © Hubert Burda Media Konzernkommunikation<br />

<br />

S. 17 © Severin Hackspiel<br />

S. 20 © Google Art Project<br />

<br />

S. 23 Submitted by Novartis AG<br />

S. 25 © Severin Hackspiel<br />

S. 26 © Severin Hackspiel<br />

S. 28 © Jack Dykinga, USDA<br />

S. 29 Submitted by Swissaid<br />

S. 32 © Raimond Spekking<br />

<br />

As0491<br />

46 - Winter 2013

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