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Role Models & Responsibility

St. Gallen Business Review Winter 2013

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Winter 2013

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Dimensions of a <strong>Role</strong> Model - Dr. Bernhard Scholz<br />

have his hair cut like Gareth Bale and attempts to copy his<br />

<br />

<br />

brainless adoration and I prefer to call this an "idol". These<br />

patterns I just described can be transferred from sport to<br />

music or other cultural areas, but it will also apply to other,<br />

also professional, environments.<br />

<br />

ideals and less than idols<br />

I tend to qualify noncommittal ideals as basically<br />

ineffective whereas having an idol seems to me at best<br />

unsustainable and sometimes even destructive. Although<br />

<br />

consider idols as extreme cases also for a form of public<br />

admiration which sometimes abruptly changes into public<br />

<br />

misconduct, which are sometimes simply expression of<br />

the trivial truth that we all are highly complex beings with<br />

bright but also dark sides. Hyping someone frequently<br />

rests on somehow neglecting the uglier facets of her<br />

or his life and concentrates on the admirable ones. The<br />

sometimes following condemnation often seems to be<br />

driven by disappointment when realizing that the hero is at<br />

<br />

white!? Think of Uli Hoeness who is still a highly successful<br />

<br />

lot and whose contributions to society are not belittled by<br />

the news a few months ago.<br />

This also highlights an important<br />

question I‘ll address<br />

later again: What‘s the<br />

substance of the example? A<br />

person or a behaviour?<br />

When I focus on role models in the following paragraphs<br />

<br />

patterns of example and imitation neglecting the extremes<br />

on the basis that noncommittal ideals seem to me as not<br />

really important or in case of idols obviously not very<br />

helpful in contributing to our personal development.<br />

There again role models in a proper sense are potentially<br />

highly effective in forming personalities and personal<br />

<br />

straightforward to invert the descriptions to cover the<br />

forms of negative role models. At least to me it was a<br />

somehow surprising observation that with regard to idols<br />

positive examples seem to be potentially more dangerous<br />

<br />

unconsciously followed role models. Only when attending<br />

leadership trainings I tried to clarify this process of learning<br />

by using examples. This was also the time when I started to<br />

watch more closely and consciously how others, especially<br />

successful or otherwise impressive people, mastered their<br />

ESPRIT St. Gallen Business Review<br />

challenges and this did not end up to now. There are for<br />

example discussions or presentations where I ask myself<br />

afterwards: Wow! How did she accomplish this, how did he<br />

manage to get out of that mess again? How did she convince<br />

or how did he persuade the auditorium? Basically these<br />

questions are at the heart of the proper functioning of role<br />

models. That said these questions are only the start. What<br />

were the essentials of the challenges, why did the applied<br />

<br />

<br />

be an extreme way to use a role model by simply<br />

<br />

<br />

<br />

complex tasks like for example how to use bow and arrow<br />

in a friendly competition. But these are typically not the<br />

situations we are thinking of when we talk about role<br />

models.<br />

<br />

the ones mentioned above and then also to consider what<br />

<br />

method successful? Do I have the personal prerequisites to<br />

be credible if I employ an instrument? Does a method seem<br />

consistent with how I am or want to be perceived? And most<br />

<br />

This brings me back to the above mentioned remark and an<br />

important distinction: We should not use a role model for<br />

being like someone but for acting and achieving results like<br />

someone! In my view trying to be like someone brings one<br />

very close to the pattern of transforming a role model into<br />

an idol. I strongly believe in the uniqueness of individual<br />

persons and in each person being a highly complex psychophysical<br />

ecosystem. Trying to imitate a person in the sense<br />

of trying to be like her or him results nearly necessarily in<br />

inconsistencies which are sometimes also quite ridiculous.<br />

It takes much more than a well trained charming smile and<br />

the imitation of some gestures to become a successfull ceo<br />

of an international bank.<br />

Uli Hoeneß: A <strong>Role</strong>model and a Villain?<br />

Imagining ourselves how we want to be in the future as<br />

a benchmark and a compass for our own development<br />

is a constant process. It is based on personal values,<br />

perceived strengths and weaknesses as well as on a feeling ><br />

Winter 2013 - 7

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