ANNUAL REPORT - Planned Parenthood

Consolidated
ANNUAL REPORT

In the 2010–2011 fiscal year,
Planned Parenthood ® of the St. Louis
Region and Southwest Missouri:
49,167
cared for
women, men and teens.
and educated
9,153
community
gave
76
media
interviews.
reached
276,644
statewide Action
Network members.
teens, parents and
members.

We are proud to present this report for our 2010-2011
fiscal year – Planned Parenthood of the St. Louis Region and
Southwest Missouri’s 79th year of service to our community.
Nearly 60,000 individuals came to our professional staff for medical and educational
services. Nationwide, Planned Parenthood cares for more than 3.5 million people each year.
That’s birth control for 2.5 million patients, 1.8 million cancer screenings, 830,000
breast exams, 4 million STD tests, 1 million pregnancy tests, 900,000 pap smears and
500,000 HIV tests. Each year!
This was another year of challenge and opportunity. Despite economic uncertainty and
relentless political attacks on Planned Parenthood, we are proud to say to all of our patients,
our students, our donors and to all of our friends and partners in the community: We’re Here.
We’re here to educate and empower the next generation of teens and young adults so that
they can make informed, responsible decisions about their lives and futures. We’re here to
train the next generation of physicians, nurse practitioners, social workers and other
professionals to ensure a continued legacy of access to quality medical care. Moreover,
we’re here because of the continued steadfast and generous support of our donors,
supporters, volunteers, Board and exceptional staff.
We simply cannot thank you enough for making this another outstanding year of service.
Geetha Rao Sant,
Board Chair, left
Paula M. Gianino,
President and CEO, right
Total Employees ........................143
Benefited Employees . . . . . . . . . . . . . . . . . . . .99
Non-benefited Employees . . . . . . . . . . . . . . . .44
Nurse Practitioners . . . . . . . . . . . . . . . . . . . . . . 18
Full Time Volunteers . . . . . . . . . . . . . . . . . . . . .28
HIGHLIGHTS
• 48 percent participation in our employee
Grateful Giving program, which allows
employees to donate to Planned Parenthood
through payroll deductions.
• Recruited and hired five Nurse Practitioners
and created a new professional clinician
salary ladder and benefits package as a
retention tool.
• Implemented new orientation and training
procedures and Diversity training for new
staff to positively impact retention.
STATISTICS
Media Interviews .......................76
Social Media Users .................. 2,379
Unique Website Visits ............... 117,514
HIGHLIGHTS
• Joined with other affiliates across the
country to unveil a national branding
campaign – “We’re Here.” The campaign is an
answer to the continued attacks on Planned
Parenthood and makes a bold promise
statement to our patients and supporters
that “We’re Here,” no matter what!
• Nearly doubled our presence on social
media platforms and created targeted
campaigns to increase the number of
patients coming to us for birth control and
emergency contraception.
• As anti-choice members of Congress sought
to ban Planned Parenthood from all federal
funding, our proactive messaging and
communications strategy helped the public
stay educated about our health services.
Millions of individuals, mostly young, rallied
on social media, sent messages to Congress
and the President to stop the attacks on
Planned Parenthood.

OUR SERVICES
• Sex education programs for teens, parents,
community groups, youth serving and social
service organizations, professionals and schools
• Internal and external anti-oppression
diversity training
• Prevention of dating violence and sexual
exploitation and media literacy training for teens,
parents and professionals
• The most experienced professional staff and
the most extensive collection of sex education
resources available to the community in our
Sunnen Family Library
OUR SERVICES
• Full range of reproductive and sexual health
services for women, men and teens
• Eight health centers offer services six days a
week, including weekends and evenings
• Comprehensive contraceptive methods
• Walk-in, same-day, next-day and scheduled
appointments available
• Sliding fee scales, Medicaid, commercial
insurance
• Individualized, non-judgmental patient
education and care
• Follow-up care after abnormal pap tests,
including colposcopy and cryotherapy
• Emergency contraception
• Testing and treatment for sexually
transmitted diseases (STDs), including
HIV testing and referrals for follow up
primary care
• Screening for breast, cervical, testicular and
prostate cancers
• HPV and Hepatitis vaccines for women and
men
• General health screenings for cholesterol,
diabetes and blood pressure
• Pregnancy testing and all options education,
information and referral
STATISTICS
Community Education and Outreach
Sessions ................................579
Participants ............................9,153
Diversity, Anti-Oppression and
Professional Education
Sessions .................................27
Participants .............................453
Parent Education
Participants in Real Life. Real Talk. ® Sessions .. 79
Sex Ed for Parents Workshops. ............... 6
Teen Peer Education Programs
Programs (Boys2Men, Peer Education, TASH). .26
Single-subject Programming ................ 13
Teens Trained ............................437
• Licensed ambulatory surgical center offering
options education and referrals , the abortion
pill, surgical abortions, ultrasound, post
procedure contraception and Emergency
Contraception
• Peri-menopausal and menopausal care
• Vasectomy care
• Training of health care professionals including
residents, fellows, nurse practitioners, medical
assistants and social workers.
STATISTICS
Patients Served .............................49,167
Patient Visits ..............................115,048
Health Center Patients ...................... 42,903
Health Center Patient Visits ................. 102,868
Surgical Services Patients .................... 6,264
Surgical Services Patient Visits ................12,180
Male Patients ................................4,021
Emergency Contraception (EC) Dispensed .......11,158
STD Tests ..................................61,726
HIV Tests ...................................10,341
HPV Vaccinations .............................1,931
Medication Abortion Patients ...................1,508
Surgical Abortion Patients .....................4,219
Primary Ultrasound Services .................... 696
HIGHLIGHTS
• A former Teen Advocates for Sexual Health
(TASH) member was awarded the Georgia
Frontiere Community Quarterback Award
through the Rams Foundation, celebrating her
efforts to bring comprehensive sex education
to area school districts.
• Produced and began offering new series of
single-subject workshops covering a wide range
of sexual and reproductive health topics.
The topics include healthy relationships, media
literacy, gender identity and sexual orientation.
our activities
• Outreach and supporter identification
• Community organizing and citizen education
• Volunteer recruitment and training
• Online organizing, blogging and social networking
• Electoral persuasion, Get Out the Vote and direct
expenditures to elect pro-choice candidates
• Direct and grassroots lobbying
• Patch-through calling using smart technology
• Phone, email and mail campaigns
• Earned media and public visibility events
statistics
Planned Parenthood
Supporters Statewide .................276,644
New Planned Parenthood Action
Network (PPAN) e-mail supporters ........ 9,384
Statewide PPAN e-mail supporters . . . . . . . 76,648
On-line actions taken in
the state of Missouri ....................6,096
HIGHLIGHTS
• For the fourth year, Reproductive Health Services
(RHS) of Planned Parenthood partnered with
Washington University School of Medicine to
train two Fellows and 18 second- and fourth-year
Residents in abortion care and ultrasound.
• RHS expanded informed consent and medication
abortion services to our Illinois center, serving
almost 200 women in the first year.
• After the devastating tornado in Joplin, our health
center provided free care and contraceptives
to all clients with support from the Missouri
Foundation for Health and other national donors.
• Patient Services, Finance and Information
Technology departments spent months learning
and preparing for conversion to a new electronic
Practice Management and Medical Records
system, NextGen.
• Created a new Health and Hygiene initiative
designed for 7–10 year-olds to address issues
related to puberty and development.
• Launched Healthy Relationships for 10 and 11
year-olds at the Youth and Family Center and
Herbert Hoover Boys and Girls Club. This program
gives tweens the information and tools needed
to develop healthy, respectful and positive
relationships with peers.
HIGHLIGHTS
• Proud that St. Louis and Springfield were stops
on the national Big Pink Bus tour to bring public
support to stop the “defund Planned Parenthood”
congressional activity – nearly 350 people
showed up to Stand With Planned Parenthood.
• Organized 223 local visibility events and
60 student outreach events at eight area colleges
and universities.
• Made 21,703 calls encouraging supporters to
take legislative action and wrote 40 letters to
the editor. Engaged 2,244 stellar volunteers who
contributed 9,590 hours of their time.
• Introduced a Comprehensive Sex Education
bill in the Missouri House and Senate with 43
co-sponsors. Educated and lobbied elected
officials to fight seven restrictive bills and support
nine pro-active bills in the 2011 legislative session.
• Member of the FBI Federal Access to Clinic
Entrances (FACE) Task Force and member
of the Consumer Advisory Council, Missouri
Health Connect (the statewide health
information network).
• Expanded STD/HIV outreach activities in
collaboration with Missouri and Illinois
Departments of Health and with Washington
University Infectious Diseases Division; provided
Hepatitis A and B vaccines in partnership with the
St Louis City Department of Health.
• Funds granted by the Women’s Initiative for
Health and Safety provided colposcopy care
for low-income women with abnormal pap test
results and interpreter care services for our
growing, diverse patient population.
• Revised abortion care informed consent
procedures in compliance with the new 2011
Missouri law.
• Additional funds granted by two anonymous
family foundations provided affordable
vasectomy care to uninsured men and abortion
care to low-income and uninsured women.

STATISTICS
Donors.......................................................................2,168
Gifts........................................................................ 4,695
Raised ..................................................................$1,863,394
In-Kind Contributions .......................................................$151,713
Fundraising expenses as percentage of total budget ................................2.4%
Administrative expenses as percentage of total budget .............................7.2%
HIGHLIGHTS
• In response to the Joplin, Missouri tornado in May 2011, Planned Parenthood
initiated the “Stand with Joplin” fundraising initiative. Within 48 hours, our Joplin
health center was reopened and offering free care to all. We couldn’t have done this
without our generous foundations and individual donors. In total, more than $60,000
was raised to provide free care.
• Friendsbychoice – representing the next generation of Planned Parenthood supporters –
hosted the following fund- and friend-raising events: Chocolates for Choice, a pub crawl
promoting safer-sex, ChoiceArt 2010 and our second annual Sex Trivia Night.
legacy circle
• We wish to extend a special thanks to the members of the Legacy Circle, who have
remembered Planned Parenthood of the St. Louis Region and Southwest Missouri in their will,
estate plans, or through a gift annuity. A gift to the Legacy Circle is an investment that
ensures your philanthropic support will continue for future generations. To learn more,
contact the Office of Development at 314-531-7526 or by e-mail at development@ppslr.org
88%
HEALTH CARE SERVICES
PATIENTS 2010–2011
12%
Abortion Care &
Options Education
Preventive
Health Care

Planned Parenthood ®
of the
St. Louis Region and Southwest
Missouri and Affiliated Corporations’
Consolidated Financial Report
REVENUES 2010–2011
Individual and
Foundation Contributions
– Contributions * $ 1,863,394
– Contributions-in-kind $ 151,713
REVENUES 2010–2011
Patient Services, Education and Public Policy,
and Grants
– Patient Fees $ 5,769,117
– Medicaid $ 738,412
– Title X (Federal Family Planning Funds) $ 611,024
– Commercial Insurance $ 77,978
– Family Planning Service Grants $ 47,459
– Surgical Service Grants $ 620,300
– Public Policy $ 8,746
– Education and Training Fees $ 23,609
Miscellaneous
– Investment Income $ 225,343
– Gain (Loss) – Sale of Securities $ 1,831
– Charitable Remainder Trust Gain (loss) $ 15,272
– Unrealized Appreciation
(Depreciation) of Securities $ 1,077,503
– Miscellaneous Income $ 24,606
TOTAL REVENUES $ 11,256,307
18%
Individual &
Foundation
Contributions
$2,015,107
82%
Patient Services
& Program Fees,
Insurance & Grants
including
Miscellaneous
$9,241,200
EXPENSES 2010–2011
Program Services
– Family Planning, Options Counseling,
and Abortion $ 6,731,399
– Education $ 289,598
Support Services
– Management and General $ 649,336
– Fundraising $ 219,804
– Support to National/Regional PP $ 119,154
EXPENSES 2010-2011
82%
78%
External Affairs/Advertising
– Public Relations/Marketing $ 561,127
– Lobbying $ 40,746
– Public Policy $ 364,691
TOTAL EXPENSES** $ 8,975,855
10%
11%
11% 8%
Increase (Decrease) in Fund Balances $ 2,280,451
* Includes gifts and pledges to the
Campaign for Independence
** Expenses include depreciation and amortization
Program Services
$7,020,997
External Affairs
& Advertising
$966,564
Support Services
988,294

Planned Parenthood ® of the
St. Louis Region and Southwest
Missouri —Board of Directors
2010–2011
OFFICERS, EXECUTIVE COMMITTEE
Geetha Rao Sant, Chair • Kimberly A. Olson,
Vice Chair • Joan Newman, Secretary •
David Goerisch, Treasurer • Steve Coburn,
Assistant Treasurer • Susan Appleton,
Chair Appointment
Planned Parenthood ® of the St. Louis Region
and Southwest Missouri
Reproductive Health Services of Planned
Parenthood ® of the St. Louis Region
ADVOCATES — The Political Arm of Planned
Parenthood ® of the St. Louis Region
Planned Parenthood ®
VOTES — St. Louis
BOARD OF DIRECTORS
Diana Baumohl • Hon. Joan Bray • Rochelle G. Catus,
MD • Terry Crow • David Danforth • Emily Elbert •
Shereen Fischer • Sheila Greenbaum • Rev. David M.
Greenhaw • Gerry Greiman • Jackie Hamilton • Melissa
Johnsen • Lisa Langeneckert • Rev. James Morris • Polly
O’Brien • Lydia Padilla • Shanti A. Parikh, PhD • Todd
Patterson • Maureen L. Phalen • Steven Plax, MD •
Linda Raclin • Sally Scott • Ellen Sherberg • Nancy
Siteman • Ald. Kacie Starr Triplett • Michele Thomas •
Mary Trulaske • Elizabeth Tucker • Henk van der Werff •
Anabeth Weil • Ed Weisbart, MD • Cynthia Woolsey •
Vivian Zwick, Director Emeritus
6
5
4
1
2
3
8
7
1
2
3
4
Central West End Health Center,
Reproductive Health Services, Administration
South Grand Health Center
Fairview Heights, Illinois, Health Center
North County Health Center
5 West County Health Center
6 St. Peters Health Center
7 Springfield Health Center
8 Joplin Health Center
4251 Forest Park Avenue | St. Louis, Missouri 63108
314.531.7526 | www.plannedparenthood.org/stlouis