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Fall 2006 - City of Plantation

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Midtown Transit IN HIGH GEAR<br />

Wayne Burns, Economic Development Coordinator<br />

Local transit glides into <strong>Plantation</strong> Midtown, providing a solution that is<br />

destined to ease traffic and provide convenience for <strong>of</strong>fice workers,<br />

shoppers and visitors alike. Within the next several months, Phase I <strong>of</strong> a<br />

multi-phase Midtown Transit Circulator plan will be launched in the<br />

center <strong>of</strong> Midtown, providing transit access to and from the Broward<br />

County Government Center, Westside Regional Hospital, the Broward<br />

County Library, the Fashion Mall, the Broward Mall and surrounding<br />

<strong>of</strong>fice complexes. Riders will enjoy a comfortable experience as the airconditioned<br />

trolley moves past the traffic to their destination, with the<br />

benefit <strong>of</strong> nine-minute headways. The plan is to make the trolley free to<br />

all riders by receiving added support from private sector sponsors.<br />

On April 5, <strong>2006</strong>, <strong>City</strong> Council authorized staff to proceed with Phase I<br />

<strong>of</strong> the Midtown Transit Circulator. Then on June 14, <strong>2006</strong>, Council<br />

selected the trolley from among several choices. Members <strong>of</strong> the<br />

<strong>Plantation</strong> Midtown Advisory Board recommended the trolley because<br />

they believed its appearance and comfort blended nicely with the old<br />

world charm being incorporated into all new architectural designs and<br />

streetscapes in Midtown. <strong>City</strong> Council agreed after getting the opportunity<br />

to stroll aboard the actual trolley that was parked in front <strong>of</strong> <strong>City</strong> Hall<br />

during the Council meeting. Citing the enjoyment that transit users will<br />

experience when riding in such a comfortable yet novel vehicle, Council<br />

members agreed unanimously to authorize the <strong>City</strong> to purchase the six<br />

trolleys needed to implement Phase I <strong>of</strong> the Midtown Transit Circulator.<br />

The vehicles will travel along two loops with three moving clockwise<br />

and three moving counterclockwise so that wait times are minimal,<br />

allowing for workers to reach shopping and eating destinations with<br />

enough time to enjoy their lunch breaks and return to their <strong>of</strong>fices in a<br />

timely manner. County employees parked on the east side <strong>of</strong> Midtown at<br />

University Drive will be able to travel to the Government Center on the<br />

west side at Pine Island without having to find parking, allowing more<br />

parking for residents who are seeking services at the Center. Library and<br />

hospital access are also key components <strong>of</strong> the Phase I route. Two Florida<br />

Department <strong>of</strong> Transportation Grants; one for $220,000 and a second for<br />

$600,000 paid over three years in combination with the Special District<br />

Ad Valorem Tax Increment <strong>of</strong> .5 mills will fund acquisition and ongoing<br />

operations. Timing <strong>of</strong> Phase II implementation <strong>of</strong> the Midtown Transit<br />

Circulator will, in part, be dependent upon the rapid success <strong>of</strong> Phase I.<br />

Come enjoy <strong>Plantation</strong> Midtown and take a ride on the trolley!<br />

American Express CHARGES FORWARD<br />

Wayne Burns, Economic Development Coordinator<br />

The American Express Fort Lauderdale Service Center, located on the<br />

north end <strong>of</strong> the <strong>Plantation</strong> Midtown District, celebrated 30 years <strong>of</strong><br />

providing world-class service to customers and to the local community. As<br />

one <strong>of</strong> the largest employers in <strong>Plantation</strong> and in Broward County, American<br />

Express is a valuable economic asset to the <strong>City</strong>’s residents. For the opening<br />

<strong>of</strong> the Operations Center on April 2, 1976, over 1,000 employees were<br />

hired, and the size and scope <strong>of</strong> the facility has increased ever since.<br />

American Express was recognized for their 30-year commitment to<br />

<strong>Plantation</strong> in a congratulatory letter from Mayor Rae Carole Armstrong,<br />

recognizing the significance <strong>of</strong> the tremendous commitment American<br />

Express has made to our community. Several senior executives from the<br />

American Express New York headquarters visited <strong>Plantation</strong> to participate in<br />

the 30th anniversary celebration. In addition to celebrating their 30th<br />

anniversary in <strong>Plantation</strong> during the month <strong>of</strong> April, April is also “Make a<br />

Difference Month” company-wide at American Express. In South Florida,<br />

18<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>

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