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Fall 2006 - City of Plantation

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<strong>Fall</strong> <strong>2006</strong><br />

2007 <strong>City</strong> Calendars<br />

Coming Soon<br />

WELCOME:<br />

Shade Brigade<br />

NEW:<br />

Economic<br />

Development<br />

Section<br />

Art In The Park<br />

Celebrates 40 Years!


Plant OF THE QUARTER<br />

SIMPSON STOPPER<br />

(Myrcianthes fragrans)<br />

Patrice Sonnelitter,<br />

Associate Landscape Architect<br />

A BRIEF HISTORY AND SUMMARY<br />

Stop! Everyone should have a Stopper! There<br />

are several Stopper trees native to South Florida,<br />

the Keys and the Caribbean. The Simpson<br />

Stopper has also been commonly referred to as<br />

Twinberry. The botanical name is Myrcianthes<br />

fragrans. This makes the Simpson Stopper part<br />

<strong>of</strong> the Myrtaceae (or Myrtle) family. It was first<br />

named Myrtus fragrans in 1788, and has undergone<br />

27 genus or species name changes since<br />

then. Fragrans indicates that the species has a<br />

fragrant component and the common name <strong>of</strong><br />

Stopper tell us (as lore would have it) that the<br />

berries may have been used to stop diarrhea.<br />

While there seems to be no true medicinal qualities<br />

to any part <strong>of</strong> the plant, the orange-red edible<br />

fruit is devoured by birds and animals and its<br />

flower’s nectar is enjoyed by butterflies.<br />

The Simpson Stopper is not only the tree for<br />

all seasons, it is also the tree for all reasons.<br />

This most adaptable native species will delight<br />

you with its fragrance – leaf and flower; its seasonal<br />

color – white flowers and red berries; its<br />

interesting red peeling bark; its size – compact<br />

enough for the smallest garden in the sun or as a<br />

companion in the shade <strong>of</strong> a large canopy tree;<br />

its shape – multi-stemmed for screening or single<br />

trunk specimen; and its culture – sun to<br />

deep shade, salt and drought tolerate in a variety<br />

<strong>of</strong> soil types.<br />

HABIT/HEIGHT/SPREAD<br />

This is a slow growing, small tree or multistemmed<br />

tree to 20 feet (+/-) with a 15-foot<br />

spread. Used as a small specimen tree, its vase<br />

shape provides graceful shade to a small space.<br />

Used as a multi-stem large shrub this tree provides<br />

screening and privacy.<br />

FOLIAGE/FLOWERS/FRUIT<br />

This tree is evergreen. The small, dark green<br />

leaves are in scale with the size <strong>of</strong> the tree overall<br />

and have a eucalyptus-like smell when<br />

crushed. The small quarter-inch, white, fireworks<br />

type flower is also fragrant. Bloom time is<br />

throughout the year. The flower’s nectar attracts<br />

butterflies and bees. The red-orange berry<br />

appears in the fall and is staple to birds and<br />

small animals.<br />

BARK/BRANCHING<br />

The branching is upright and vase-like. The<br />

tree can be trained to be a small, single stem<br />

tree or a multi-stem large shrub. Its smooth,<br />

peeling bark is uncommonly handsome, and is<br />

THE SIMPSON STOPPER IS<br />

NOT ONLY THE TREE FOR ALL<br />

SEASONS, IT IS<br />

THE TREE FOR ALL REASONS.<br />

its most unforgettable characteristic. It is what<br />

makes this tree a specimen.<br />

CULTURAL ASPECTS<br />

The Simpson Stopper is one <strong>of</strong> the most adaptable<br />

native in our South Florida tree palette.<br />

Hardy from zone 9b to zone 11, it can be successfully<br />

planted in light shade, partial to full<br />

shade or full shade. In a full shade condition the<br />

branches will elongate exposing more <strong>of</strong> it<br />

sinewy branches. In partial sun the branches will<br />

remain shorter. Soil pH can range from mildly<br />

acidic to mildly alkaline; preferably moist yet<br />

withstanding periods <strong>of</strong> wet or drought. Once<br />

established, this species will not require additional<br />

irrigation. This tough little tree is also salt<br />

tolerant.<br />

If you like to propagate, collect the berries,<br />

remove the fleshy outer part, clean and dry the<br />

seeds Plant directly outside in the fall.<br />

LANDSCAPE DESIGN<br />

This tree is not utilized enough in the landscape.<br />

It has many design applications: specimen<br />

or mass planting; screening or canopy cover;<br />

multi-seasonal color; soil and light adaptability;<br />

fragrance and interesting bark. Its compact size<br />

and root zones make it suitable for small lots<br />

and concerns close to hardscape elements.<br />

Consider grouping trees together to created a<br />

small grove. Although they do well in storms,<br />

current information suggests grouping trees for<br />

added stability.<br />

PURCHASING AND PLANTING<br />

Native tree nurseries are good resources for<br />

purchasing Simpson Stoppers. However, they<br />

may be hard to find and will be small in size.<br />

Call around and keep asking. Nurserymen are<br />

encouraged to grow species that people want to<br />

buy. Don’t be tempted, however, if it demonstrates<br />

poor branch structure or girdled roots<br />

(roots that encircle the roots and run around the<br />

edge <strong>of</strong> the container). Keep looking. Look for a<br />

straight trunk with a single trunk with evenly<br />

spaced branches around the whole tree or multistem<br />

without crossing branches. Always plant to<br />

expose the root flare. Create a raised mulch ring<br />

(two to three inches) several feet from the trunk<br />

to retain the extra water you will be giving it until<br />

it is established and to discourage weed growth<br />

and that nasty string trimmer that loves to bite<br />

into its tender bark. Don’t let the mulch touch<br />

the bark either. This allows it to breathe and discourage<br />

ants from nesting there.<br />

GOOD LUCK AND<br />

HAPPY BOTANIZING!


MAYOR<br />

Rae Carole Armstrong<br />

CITY COUNCIL<br />

Jerry Fadgen, President<br />

Dr. Robert A. Levy, President Pro Tem<br />

Diane Veltri Bendekovic<br />

Rico Petrocelli<br />

Sharon Uria<br />

CITY DEPARTMENTS<br />

Daniel Keefe, Assistant to the Mayor<br />

Marcia Berkley, Planning, Zoning & Econ. Dev. Director<br />

Hank Breitenkam, Utilities Director<br />

Brett Butler, <strong>City</strong> Engineer<br />

Robert Castro, Information Technology Director<br />

Frank DeCelles, Public Works Director<br />

Danny Ezzeddine, Design & Constr. Mgmt. Director<br />

Herbert Herriman, Financial Serv. Director<br />

Monica Knapp, Library Director<br />

Larry L. Massey, Chief <strong>of</strong> Police<br />

Margie Moale, Human Resources Director<br />

Robert S. Pudney, Fire Chief<br />

James Romano, Parks & Recreation Director<br />

Jeff Sabouri, Building Director<br />

Jeffrey Siegel, Landscape Architect<br />

Susan Slattery, <strong>City</strong> Clerk<br />

PLANTATION QUARTERLY<br />

and RECREATION QUARTERLY<br />

STAFF<br />

Susan DiLaura, Editor<br />

Ginette Fogel, Graphic Designer<br />

Ken Boyce, Recreation Editor<br />

Cheryl Greenberg, Assistant Recreation Editor<br />

<strong>Plantation</strong><br />

the grass is greener ®<br />

<strong>City</strong> <strong>of</strong> <strong>Plantation</strong><br />

400 NW 73rd Avenue <strong>Plantation</strong>, FL 33317<br />

954-797-2200<br />

www.<strong>Plantation</strong>.org<br />

Ask<strong>City</strong>Hall@<strong>Plantation</strong>.org<br />

Table<br />

OF CONTENTS<br />

Welcome the Shade Brigade 4<br />

<strong>City</strong> Seeks NWF Certification 4<br />

Art in the Park 5<br />

Equestrian Center Programs 6<br />

Provider Pals 6<br />

It Starts in the Park 7<br />

Coming Soon: <strong>City</strong> Calendar 7<br />

Helen B. H<strong>of</strong>fman <strong>Plantation</strong> Library 8<br />

<strong>Plantation</strong> Preserve Golf Course & Club 9<br />

Parks & Recreation 10<br />

Get to Know...<strong>Plantation</strong> Athletic League 10<br />

Grants & Sponsorships 11<br />

Community Development Block Grant 11<br />

<strong>Plantation</strong>’s New Radio Station 12<br />

Public Safety 12<br />

Flood Insurance Requirements 13<br />

Checklist for Damaged Trees 14<br />

Bulk Waste Pickup Schedule 15<br />

Historical Museum Receives Donation 15<br />

ECONOMIC DEVELOPMENT<br />

Grove East Update 16<br />

Welcome PGH’s New CEO 16<br />

Gateway Business Update 17<br />

Landscape Edge Project 17<br />

Midtown Transit Moving Forward 18<br />

American Express – 30 Years in <strong>Plantation</strong> 18<br />

Targeting Technology 19<br />

ON THE COVER: 40th Year <strong>of</strong> Art in the Park<br />

At Art in the Park, visitors will find a beautiful paintings, sculptures, pottery<br />

and glassware, along with live music, children’s crafts, food and more! The<br />

<strong>City</strong> <strong>of</strong> <strong>Plantation</strong> congratulates the <strong>Plantation</strong> Junior Woman’s Club on<br />

bringing this lively event to <strong>Plantation</strong> for 40 years.<br />

For <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> publications in alternative format, please contact the Purchasing<br />

Division at 954-797-2648. The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> will provide reasonable accommodations<br />

for disabled individuals requesting special assistance in order to attend or participate<br />

in <strong>City</strong> functions. Request for assistance must be made to the Office <strong>of</strong> the <strong>City</strong> Clerk at<br />

954-797-2236 at least five calendar days prior to the meeting (three calendar days<br />

prior to a <strong>City</strong> Council meeting).


Welcome TO THE SHADE BRIGADE<br />

Patrice Sonnelitter, Associate Landscape Architect<br />

Shade Brigade meetings are held<br />

the fourth Thursday <strong>of</strong> the month at<br />

7:30 pm in the Developmental<br />

Services building<br />

Come rain or shine (or hurricane) the <strong>City</strong><br />

<strong>of</strong> <strong>Plantation</strong> will continue to be a tree city. It<br />

has been a TREE CITY USA award recipient for<br />

the past twenty-six years. Continuing in the<br />

tradition, the <strong>City</strong> has recently formed a tree<br />

advocacy group. This group has formally been<br />

named the Shade Brigade. Its 30-plus<br />

members meet the fourth Thursday evening <strong>of</strong><br />

each month at 7:30 in the Developmental<br />

Services building, located at 401 NW 70th<br />

Terrace, in the first floor conference room.<br />

The Shade Brigade has been meeting for<br />

several months. Activities include educational<br />

and hands-on tree advocacy issues, fund<br />

raisers and field trips. In March, David<br />

McLean, noted horticulturalist and educator,<br />

helped the group plant the Florida Wildflower<br />

Foundation “Bird, Butterfly and People”<br />

garden and refurbish the grounds <strong>of</strong> the<br />

Developmental Services building. The <strong>City</strong>’s Urban<br />

Forester, Keith Shriver, worked with the group<br />

advising them on proper tree care and planting.<br />

Recent activities include a meeting on butterflies,<br />

a field trip to a resident’s wildscape garden and a<br />

lecture on Landscape Design.<br />

Patrice Sonnelitter, the <strong>City</strong>’s representative on<br />

the group, wants everyone to know, “We are a<br />

group <strong>of</strong> plant and tree enthusiasts that include<br />

residents who have far reaching skills, botanical<br />

or otherwise. No knowledge <strong>of</strong> trees is necessary<br />

to enjoy learning about them.” If you are interested<br />

in joining the group or attending a meeting<br />

to see what they’re about, call or e-mail Patrice at<br />

954-797-2639 or psonnelitter@plantation.org.<br />

National Wildlife Federation<br />

COMMUNITY WILDLIFE HABITAT<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is currently pursuing<br />

the coveted title <strong>of</strong> Community Wildlife<br />

Habitat from the National Wildlife Federation<br />

(NWF), an organization that is dedicated to<br />

protecting wildlife. This certification will<br />

provide the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> with a method<br />

<strong>of</strong> reaching out to homeowners, schools and<br />

businesses, educating them on the importance<br />

<strong>of</strong> water conservation and preservation,<br />

while creating a safe habitat for its feathered<br />

and four-legged friends.<br />

A committee <strong>of</strong> registered volunteer<br />

Wildlife Stewards and <strong>City</strong> staff will collaborate<br />

to certify residential backyards, garner<br />

support from government <strong>of</strong>ficials, identify<br />

partners and research the ecological characteristics<br />

<strong>of</strong> <strong>Plantation</strong>. This is an exciting<br />

effort that will require a comprehensive fiveyear<br />

plan and identifiable habitat demonstration<br />

sites located within the <strong>City</strong> <strong>of</strong><br />

<strong>Plantation</strong>.<br />

The team is already working towards certification,<br />

with plans to hold the <strong>City</strong>’s kick-<strong>of</strong>f<br />

event in October at its annual TreeDay!<br />

workshop. Wildlife Stewards recently created<br />

4<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

a peaceful habitat retreat for citizens and<br />

wildlife on the grounds <strong>of</strong> the Development<br />

Services building at 401 NW 73rd Avenue,<br />

which will serve as one <strong>of</strong> the NWF Wildlife<br />

Habitat Demonstration sites. Demonstration<br />

sites will also be located at the <strong>Plantation</strong><br />

Preserve and Volunteer Park wetlands areas.<br />

What can you do to join in this worthy<br />

effort? In the spirit <strong>of</strong> team cooperation, log<br />

on to www.wildlifefederation.org and<br />

follow the easy prompts to register your<br />

personal property as a Backyard Wildlife<br />

Habitat. We need a minimum <strong>of</strong> 200 registered<br />

residential properties, as well as five<br />

schools and six businesses in order to be<br />

granted certification from NWF. Not an easy<br />

task by any means, but certainly worth the<br />

effort. Preservation and conservation <strong>of</strong> water<br />

resources and the environment is the ultimate<br />

mission in the pursuit <strong>of</strong> this certification,<br />

and the importance <strong>of</strong> citizen participation<br />

cannot be emphasized enough!<br />

For information call 954-797-2246.<br />

<strong>City</strong>Receives<br />

EMERALD AWARD<br />

The Broward County Environmental Protection<br />

Department recently selected several local entities<br />

– including the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> – to honor with<br />

Emerald Awards. The awards recognize environmentally<br />

responsible businesses, homeowners,<br />

governments and other groups in Broward County<br />

that have displayed exceptional efforts to protect<br />

the environment and have incorporated<br />

“NatureScape Broward” techniques into their<br />

landscaping. The Broward County Board <strong>of</strong> County<br />

Commissioners presented trophies to the winners<br />

at a special ceremony held April 25.<br />

“These businesses are to be commended for the<br />

extraordinary efforts that they have made to protect<br />

Broward County’s environment,” said Broward<br />

County Mayor Ben Graber. “They are committed to<br />

implementing business practices that benefit their<br />

own companies and the communities in which they<br />

are located. Congratulations to them all.” The <strong>City</strong><br />

<strong>of</strong> <strong>Plantation</strong> received its Emerald Award in the<br />

category <strong>of</strong> Municipality/Government for the<br />

Butterfly Garden located at the Development<br />

Services Building. Stop by and take a look; it’s<br />

located at 401 NW 70th Terrace. More information,<br />

including application procedures and guidelines, is<br />

available at www.broward.org/environment, or<br />

call 954-519-1257.


Art in thePark<br />

LOOK WHO’S 40! ART IN THE PARK CELEBRATES ANOTHER MILESTONE<br />

For two days late in October, all eyes are on <strong>Plantation</strong>’s Liberty Tree Park, located<br />

on NW 5th Street, as the <strong>Plantation</strong> Junior Woman’s Club presents Art in the Park. This<br />

year, they will be celebrating the event’s “40th birthday.”<br />

130 artists from Florida and around the country gather to participate in this<br />

successful, juried fine art show, where a total <strong>of</strong> $10,000 in prize money is awarded to<br />

the participants by independent judges. In addition to a wide variety <strong>of</strong> art, live music<br />

can be heard throughout the event, and children can enjoy crafts, entertainment and<br />

activities in the Kids Corner. A variety <strong>of</strong> food, snacks and beverages is available for<br />

purchase, with ample seating under shade trees.<br />

Admission is free to this annual event, and there is free tram service from the<br />

Fashion Mall, provided by the <strong>Plantation</strong> Tram. Attendance is estimated at 75,000.<br />

Proceeds from the event (raised through sponsorships and food, poster, and t-shirt<br />

sales) are returned to the community. Last year alone, over $26,000 was donated to<br />

such worthwhile organizations as: Easter Seals <strong>of</strong> Broward County, Helen B. H<strong>of</strong>fman<br />

<strong>Plantation</strong> Library, <strong>Plantation</strong> High School, <strong>Plantation</strong> Historical Museum and<br />

<strong>Plantation</strong> Parks & Recreation Department. Money was also used to fund scholarships<br />

for two <strong>Plantation</strong> area high school seniors, provide holiday dinners for families in<br />

need, and support beautification projects throughout the <strong>City</strong>, including post-Wilma<br />

restoration and beautification at Liberty Tree Park.<br />

This year’s event will be held October 28 and 29. For more information, or to<br />

inquire about sponsorship opportunities, visit<br />

www.plantationjuniorwomansclub.org, or call 954-797-9762.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

5


<strong>Plantation</strong> EQUESTRIAN CENTER<br />

Jeff Cannon, Equestrian Supervisor<br />

The <strong>Plantation</strong> Equestrian Center was a dream<br />

for so many residents in the <strong>City</strong>. Since opening<br />

in April 2005, it has been hosting horse shows<br />

and competitions almost every weekend from<br />

September through June. These events are free<br />

for spectators and provide a venue for local<br />

horse enthusiasts to meet and socialize. They<br />

also <strong>of</strong>fer novices an introduction to the world<br />

<strong>of</strong> horses.<br />

Shortly after opening, it became apparent that<br />

the Equestrian Center could give back to the<br />

residents <strong>of</strong> <strong>Plantation</strong> and the surrounding area<br />

in much a greater capacity. Horse farms and<br />

equestrian centers in Broward County are<br />

closing down due to development pressures,<br />

and parents are finding it harder and harder to<br />

find places for their children to ride.<br />

Realizing that so many life lessons are learned<br />

as a child by participating in Parks & Recreation<br />

activities, it was decided that in addition to the<br />

shows and competitions, equestrian classes for<br />

children would be <strong>of</strong>fered. Riding as a child<br />

provides many wonderful benefits such as<br />

responsibility, discipline, respect, patience,<br />

self-esteem, judgment and maturity. It’s<br />

also a great source <strong>of</strong> exercise, and it’s a<br />

lot <strong>of</strong> fun!<br />

To encourage children’s participation in<br />

equestrian activities, the <strong>Plantation</strong><br />

Equestrian Center introduce the Share-A-<br />

Pony program. This program, which introduces<br />

children ages 4-12 to the wonderful<br />

world <strong>of</strong> equines, has already provided<br />

over 300 children the opportunity to know<br />

what it is like to be around, care for and<br />

ride a pony in a safe non-threatening<br />

atmosphere. Two classes are held every<br />

Saturday morning between 9:30 am and<br />

12:30 pm.<br />

Additionally, two new riding programs were<br />

<strong>of</strong>fered this summer: one for children 7–17<br />

years old and one for adults 18 and older.<br />

These programs will continue this fall on<br />

Tuesdays. New dates and times will be added as<br />

demand grows.<br />

The Equestrian programs introduce children and adults to<br />

the wonderful world <strong>of</strong> horses in a safe non-threatening<br />

atmosphere through group riding classes.<br />

A variety <strong>of</strong> riding and Share-A-Pony programs<br />

will also be <strong>of</strong>fered during school winter and<br />

spring breaks. Please call the Equestrian Center<br />

at 954-476-4316 to find more information<br />

about all <strong>of</strong> our new programs.<br />

ProviderPals PROGRAM<br />

ENRICHING PLANTATION MIDDLE SCHOOLS<br />

Provider Pals helps build a bridge <strong>of</strong> understanding<br />

between the nation’s youth and the cultures in this country<br />

that provide the raw materials for the projects Americans<br />

need to function in their daily lives. This national organization<br />

received the Preserve America Presidential Award<br />

from President George W. Bush in 2004. At an oval <strong>of</strong>fice<br />

presentation, this award was presented for excellence in<br />

showcasing the historic resources <strong>of</strong> the United States. The<br />

<strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is proud that its two middle schools are<br />

the only two schools in Florida chosen to be affiliated with<br />

the nationally recognized program.<br />

At the beginning <strong>of</strong> the 2005/06 school year, the students<br />

in Lynn Rudolph’s sixth-grade classes at Seminole Middle<br />

School adopted Jason Williams, a Wyoming farmer and<br />

rancher, and the students in Mariel G<strong>of</strong>f’s sixth-grade<br />

advanced science classes at <strong>Plantation</strong> Middle School<br />

adopted Jim Oldis, a logger from Washington State.<br />

Throughout the year, the students learned about rural<br />

lifestyles and their impact on the American environment by<br />

communicating daily with their Provider Pals through video,<br />

e-mail and letters. In addition, the Provider Pals provided<br />

manuals suggesting various classroom activities that<br />

promote the study <strong>of</strong> the environment.<br />

At the end <strong>of</strong> the year, the Provider Pals traveled to<br />

<strong>Plantation</strong> to visit their student friends at <strong>Plantation</strong> Middle<br />

and Seminole Middle schools. After discussing his life on the<br />

6 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

Classroom lectures provided an opportunity for<br />

questions and answers.<br />

ranch and how a ranch function within our<br />

environment, Williams outfitted the students<br />

with cowboy clothes so that they could practice<br />

their roping skills with a plastic<br />

cow head. Logger Oldis emphasized<br />

sound conservation<br />

practices, which he utilizes on the<br />

450,000-acre tree farm in<br />

Washington State where he is<br />

employed. After slicing wooden<br />

“cookies” from a log, Oldis taught<br />

the students how to map the<br />

history <strong>of</strong> a tree.<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is pleased<br />

to be doing its part to make young<br />

Students reported that the logger’s<br />

chain saw demonstration was<br />

“awesome!”<br />

The rancher demonstrated how to lasso a “calf,” then<br />

the students got to try.<br />

adults aware <strong>of</strong> the important relationship that exists between humans, wildlife and<br />

the environment.


It Starts IN THE PARK<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> Parks and Recreation<br />

has 5 community centers, 41 parks, an equestrian<br />

center, 2 50 meter pools, 21 tot lots, 15<br />

soccer fields, a golf course, 15 outdoor<br />

basketball courts, a dog park and so much<br />

more for the residents <strong>of</strong> <strong>Plantation</strong> to use and<br />

enjoy.<br />

These parks and facilities assist in fulfilling<br />

the daily needs for exercise, recreation and<br />

community building, These are the essential<br />

places that host community festivals, public<br />

performances, sporting events and civic<br />

gatherings. This is where children participate<br />

in baseball and soccer games, attend summer<br />

camp and spend after-school hours. It is in<br />

these settings that people work <strong>of</strong>f the stress <strong>of</strong><br />

the day. In the aftermath <strong>of</strong> devastating hurricanes<br />

and other stressful times, people look<br />

for places to bring their families and neighbors<br />

together to reconnect.<br />

As new initiative from the Florida Recreation<br />

and Park Association and supported by the<br />

Florida League <strong>of</strong> Cities and the Trust for Public<br />

Land points out It Starts In Parks!<br />

A SENSE OF COMMUNITY:<br />

What transforms a crowd into a community?<br />

A chance for people to connect. Parks provide<br />

that chance. Florida’s parks are where lifetime<br />

friendships are formed, where the gap between<br />

generations is bridged, where people discover<br />

what they have in common. How do you grow a<br />

hometown with a sense <strong>of</strong> community? It starts<br />

in parks.<br />

2007 <strong>City</strong>Calendar<br />

COMING THIS SEPTEMBER!<br />

GOOD HEALTH:<br />

Physical activity is the key to maintaining a<br />

healthy body weight, preventing disease and<br />

feeling better. A growing body <strong>of</strong> research<br />

shows that physically active adults and children<br />

are less prone to obesity, diabetes, heart<br />

disease – even depression. Florida’s parks<br />

<strong>of</strong>fer a wide range <strong>of</strong> free and low-cost opportunities<br />

to get out and play. Physical activity and<br />

good health. It starts in parks.<br />

ACHIEVEMENT:<br />

Big achievements in life start with small<br />

successes. Like learning how to be part <strong>of</strong> a<br />

team. Or figuring out that excellence comes<br />

from a daily commitment <strong>of</strong> time and hard<br />

work. Florida’s parks give children a chance to<br />

learn those life lessons, to experience success<br />

early, and to dream big. Parks build future<br />

leaders by giving youth the opportunity to lead.<br />

Personal achievement. It starts in parks.<br />

RESPECT FOR NATURE:<br />

Whether it’s feeling the sun on your face,<br />

learning how things grow or enjoying the aweinspiring<br />

beauty <strong>of</strong> a summer’s day, nature’s<br />

innovation sustains us from the inside out.<br />

Spending time outside reminds us <strong>of</strong> our<br />

unique place in the world. A connection to<br />

nature. It starts in parks.<br />

CONSERVATION OF OUR<br />

NATURAL RESOURCES:<br />

Air. Water. Land. These are our greatest<br />

natural treasures. Yet, a growing population<br />

threatens the quantity and quality <strong>of</strong> these vital<br />

resources. Conserving green spaces and<br />

waterways for the generations to come is<br />

crucial for our very survival. Florida’s parks<br />

hold a key. Preserving what’s precious. It starts<br />

in parks.<br />

ECONOMIC DEVELOPMENT:<br />

Parks <strong>of</strong>fer the perfect venue for community<br />

and regional events – tournaments, concerts<br />

exhibitions, food festivals – that draw visitors<br />

and new dollars into our backyard. A vibrant,<br />

growing community. It starts in parks.<br />

The <strong>Plantation</strong> Parks and Recreation<br />

Department continues the quest to provide<br />

residents with quality open spaces, playgrounds<br />

and sports complexes and facilities. Providing<br />

our community with programs that create<br />

balanced growth, advance the health and wellbeing<br />

<strong>of</strong> our residents, that protect our water<br />

and natural resources, generate economic<br />

activity and help build a strong community.<br />

For more information on any <strong>of</strong> the <strong>City</strong>’s<br />

Parks and Recreation facilities, please call<br />

954-452-2510 or visit the website<br />

www.plantation.org.<br />

Acknowledgements: Information taken from the publication Florida Parks in the 21st<br />

Century, A sound investment for a Growing State, published by The Trust for Public Land,<br />

F.R.P.A. and the Florida League <strong>of</strong> Cities.<br />

Celebrate 2007 in STYLE! The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is pleased to announce its first ever <strong>City</strong> calendar.<br />

The calendar includes beautiful full color photographs <strong>of</strong> <strong>City</strong> locations and people, information about<br />

<strong>City</strong> programs, school holidays and local civic organizations, plus discounts from <strong>Plantation</strong> business<br />

sponsors. Included are coupons from the Parks and Recreation Department, <strong>Plantation</strong> General<br />

Hospital, Westside Regional Medical Center, Contour Day Spa, Brinwo Development Corporation,<br />

Landlubbers Raw Bar, Ofra European Day Spa and the Pink Pussycat Flower Shop.<br />

Calendars are available for purchase for only $5 each at <strong>City</strong> Hall, <strong>City</strong> community centers, the<br />

Development Services Building, <strong>Plantation</strong> Central Park, the Helen B. H<strong>of</strong>fman <strong>Plantation</strong> Library,<br />

the Historical Museum, <strong>Plantation</strong> Preserve Golf Course & Club, Rena’s Flowers <strong>of</strong> Merritt and at<br />

Art in the Park.<br />

What a great way to start 2007: Buying the first-<strong>of</strong>-its-kind <strong>City</strong> Calendar, supporting <strong>City</strong><br />

parks and businesses, and taking advantage <strong>of</strong> discount coupons right here in <strong>Plantation</strong>!<br />

Calendars make excellent gifts for neighbors, friends, students and teachers!<br />

All proceeds go to <strong>Plantation</strong> Parks and Recreation Programs.<br />

For information call 954-452-2500.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

7


Library<br />

ADOPT A SHELF PROGRAM<br />

Brush up on your Dewey Decimal knowledge! The Helen B. H<strong>of</strong>fman<br />

<strong>Plantation</strong> is excited to introduce a new program: Adopt-A-Shelf Program. The<br />

Adopt-A-Shelf program was developed to help maintain the order and<br />

appearance <strong>of</strong> the library shelves so patrons and staff can locate materials<br />

easily, and to provide opportunities for volunteerism and community service.<br />

Volunteers choose a range <strong>of</strong> shelves in fiction, non-fiction or the children’s<br />

room. Volunteers are asked to spend a minimum <strong>of</strong> one hour, one time per<br />

week at their convenience to straighten their area. The books must be kept in<br />

proper Dewey and/or alphabetical order. The shelves must be kept neat by<br />

aligning books with the front shelf whenever possible and shifting when<br />

necessary. Shelves need to be dusted when necessary. Any books that need new<br />

covers, cleaning or repair will be brought to the Reference Librarian.<br />

Volunteers will sign in and out in a log kept at the front desk. Staff will fill out<br />

any necessary forms for community service hours based on this log.<br />

Interested parties must be age 13 and older, and should be able to tolerate<br />

stooping, stretching, standing and use <strong>of</strong> a footstool. Also required is the ability<br />

to read top and bottom shelves; understand and work with the Dewey Decimal<br />

System and alphabetical filing systems; and follow oral and written directions.<br />

Proper library behavior is required at all times. Group or one-on-one training<br />

and orientation will be provided at the time <strong>of</strong> placement. For more information,<br />

please contact the program supervisor, Tanya Field at 954-797-2144.<br />

Library GROWING!<br />

“Building” was the buzz-word at the library this year. Come<br />

by and see the progress we’ve made with our addition.<br />

Construction began Monday, February 13, <strong>2006</strong> with a<br />

ceremonial groundbreaking.<br />

L to R: Happy Groundbreaking Day with Dee Anne Merritt, the<br />

recently retired Library Director, Patricia Hague, Principal at Peters<br />

Elementary School, Mayor Rae Carole Armstrong and Agnes Barrett,<br />

Library Board Member.<br />

FIND IT @ THE Library<br />

As the <strong>2006</strong>-2007 school year gets underway, the Reference Staff<br />

would like to remind residents about the databases available at the<br />

library. In addition to the Internet, patrons can access the following<br />

from the library’s computers:<br />

FLORIDA ELECTRONIC LIBRARY: online databases available<br />

free <strong>of</strong> charge to all Florida residents with a public library card from<br />

home, work or a public library. Resources include magazines,<br />

newspapers, almanacs and encyclopedias covering current events,<br />

education, business, technology, health and cultural, historical and<br />

environmental resources about Florida. (www.flelibrary.org)<br />

EBSCO: online gateway to journals, pamphlets and periodicals<br />

providing full text articles and abstracts covering general reference<br />

topics accessible from the library’s computers.<br />

NEWSBANK SUN-SENTINEL: full text electronic edition <strong>of</strong> the<br />

Sun-Sentinel from 1986-present, providing local, state, national and<br />

international news. The Special Reports section also features timely<br />

topics including world travel, health, science and natural disasters.<br />

Accessible from both the library’s computers and from the library’s<br />

home page on the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> website. (www.<strong>Plantation</strong>.org)<br />

GALE LITERATURE RESOURCE CENTER: a complete literature<br />

reference database designed for undergraduate and graduate<br />

students that covers biographical, bibliographical and critical<br />

content. Genres include fiction, nonfiction, poetry, journalism,<br />

drama, history and more for all time periods. Available on the<br />

library’s computers and from home:<br />

(http://infotrac.galegroup.com) User name: plan80534<br />

Password: sugar<br />

211 FirstCall FOR HELP<br />

WHEN LIFE GETS TOUGH, HELP IS JUST A CALL AWAY<br />

First Call For Help provides 24-hour comprehensive crisis intervention<br />

assistance and/or information and referrals to health and human services<br />

in Broward County. The service is available 24-hours. Your phone call is<br />

confidential and FREE. You can obtain crisis/suicide counseling, empathetic<br />

listening, community information and referrals for health and human<br />

service resources in Broward County for your particular need:<br />

• Food, clothing and shelter<br />

• Child, youth, family and elder services<br />

• Substance abuse, mental health or HIV/AIDS<br />

• Health services, education and support groups<br />

• Transportation, financial assistance, recreation and more<br />

You don't have to go it alone. Trained counselors will listen and care...any<br />

problem...any time.<br />

FIRST CALL FOR HELP OF BROWARD, INC.<br />

3217 NW 10th Terrace, Suite 308<br />

Fort Lauderdale, FL 33309<br />

• DIAL 2-1-1 OR 954-537-0211<br />

FPL REPORTING PROCEDURES<br />

To report inoperative or malfunctioning streetlights, please contact FPL at<br />

800-4OUTAGE (800-468-8243) or visit them at www.FPL.com. You will be<br />

asked to provide the following information: (1) The location <strong>of</strong> the street<br />

light, including the closest address and any nearby landmarks (another<br />

option is to look for the 11-digit number mounted on the telephone pole).<br />

(2) A description <strong>of</strong> the problem. (3) Your contact information, including<br />

name, address e-mail address and/or phone number.<br />

8 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


Golf ACADEMY<br />

PLANTATION PRESERVE GOLF<br />

COURSE & CLUB’S<br />

NEW TEACHING ACADEMY<br />

<strong>Plantation</strong> Preserve Golf Course & Club is please to<br />

announce the addition <strong>of</strong> the Jimmy Rockelman Golf<br />

Academy to its golf facility. Jimmy Rockelman has 14 years<br />

<strong>of</strong> teaching experience from beginning golfers to pr<strong>of</strong>essionals.<br />

Prior to joining <strong>Plantation</strong> Preserve, Jimmy was lead<br />

instructor at Grande Oaks Golf Academy (2004-<strong>2006</strong>) and<br />

the Mark Wood Golf Academy (2001-2004). Jimmy<br />

graduated from Ferris State University in Big Rapids,<br />

Michigan and is currently a member <strong>of</strong> the PGA <strong>of</strong> America.<br />

The Jimmy Rockelman Golf Academy (JRGA) was<br />

designed to create a teaching and training environment that<br />

helps golfers <strong>of</strong> all levels <strong>of</strong> play improve their development,<br />

understanding and enjoyment <strong>of</strong> the game <strong>of</strong> golf. JRGA is<br />

open to the public and <strong>of</strong>fers instruction to both adults and<br />

children. Video/computer analysis with take home DVD is<br />

also available.<br />

JRGA’s presence is visible all the way from the clubhouse,<br />

as his teaching facility is a 1,300 square-foot maroon canopy<br />

located at the back <strong>of</strong> the driving range, providing a<br />

comfortable shaded grass teaching area. For more information<br />

on clinics or lessons, you can contact Jimmy at 954-<br />

240- 2573 or e-mail at Jimmyrock@pga.com. Good luck<br />

and welcome, Jimmy!<br />

Tips FROM THE GOLF PRO<br />

Brian Schuler, <strong>Plantation</strong> Preserve Head Golf Pro<br />

Follow these basic tips to make your short game<br />

as simple as possible, and your scores will come<br />

down dramatically. Using one basic motion, you can<br />

eliminate guesswork and hit the ball close from just<br />

about any greenside situation. You can hit this shot<br />

inside 30 yards <strong>of</strong> the green or whenever you have<br />

some green to work with, as long as the ball is not<br />

in sand or deep rough.<br />

CLUB SELECTION: You should choose a club based on the carry-to-roll ratio<br />

you need. To fly the ball half the total distance and let it roll the final half, use a<br />

pitching wedge. PW = 50 percent air, 50 percent roll. SW = 70 percent air and 30<br />

percent roll. A 9 or 8-iron will carry about one-third the distance to the hole and<br />

roll about two-thirds. An 8-iron = 35 percent air, 65 percent roll. I recommend<br />

taking no more than a 7-iron, which should fly the ball about a quarter <strong>of</strong> the way. A<br />

7 iron = 25 percent air, 75 percent roll.<br />

SETUP: Because this shot should always roll a little, play the ball one inch back<br />

from the middle <strong>of</strong> your stance. Your hands should be in line with your left heel so<br />

the shaft <strong>of</strong> the club leans forward. Put 60 percent <strong>of</strong> your weight on your front foot.<br />

This setup encourages you to make contact while the club is descending.<br />

THE SWING: Keep the hands s<strong>of</strong>t with a light grip pressure. Arms will swing<br />

back with a little shoulder turn and a partial wrist hinge. Allow your arms and the<br />

handle to lead the club head in the downswing. As the leading edge <strong>of</strong> the club<br />

strikes the bottom <strong>of</strong> the ball, allow the legs and stomach to turn through the shot.<br />

The length <strong>of</strong> the follow-through should be the same length as the back swing.<br />

For more help with your golf game, see Brian Schuler or any <strong>of</strong> the golf pros at<br />

<strong>Plantation</strong> Preserve. Call 954-585-5020 for more information.<br />

COLLEEN CASHMAN-MCSWEEN QUALIFIES FOR THE<br />

U.S.Women’s Open CHAMPIONSHIPS!<br />

Colleen Cashman-McSween, <strong>Plantation</strong><br />

Preserve Golf Course & Club Sponsorship<br />

and Membership Director, qualified for<br />

the U.S. Women’s Open Championships<br />

which took place June 29 – July 2, <strong>2006</strong><br />

at Newport Country Club in Newport,<br />

Rhode Island.<br />

Prior to the event Colleen confessed “I<br />

am definitely ‘all smiles’ going into this<br />

one! Being away from the competitive<br />

side <strong>of</strong> the game has made me realize<br />

how much I love playing golf and that I<br />

should enjoy it and have fun again. And<br />

besides, what’s not to look forward to<br />

when you have the opportunity to<br />

compete in the most prestigious women’s<br />

golf tournament in existence!”<br />

Cashman-McSween’s game has<br />

remained consistent throughout the past<br />

several years. However, for this Women’s<br />

U.S. Open, she has had to add an<br />

additional element. “With all the phone<br />

calls and congratulations I have received<br />

during the past couple <strong>of</strong> days, I can’t<br />

help but get excited! I need to prepare<br />

myself mentally for the thousands <strong>of</strong><br />

people that I am going to be playing in<br />

front <strong>of</strong> and I am going to concentrate<br />

on getting the ball in the air <strong>of</strong>f the first<br />

tee, as I am sure the nerves are going to<br />

be flying! I would love to make<br />

<strong>Plantation</strong> and the whole South Florida<br />

community proud <strong>of</strong> their long-time<br />

resident and pr<strong>of</strong>essional golfer.”<br />

Colleen Cashman-McSween joined the<br />

<strong>City</strong> <strong>of</strong> <strong>Plantation</strong> and <strong>Plantation</strong> Preserve<br />

Golf Course & Club in December 2004<br />

after a successful career with the<br />

FUTURES Golf Tour, the Official<br />

Developmental Tour <strong>of</strong> the LPGA. While<br />

touring with the FUTURES Tour, she<br />

competed in over 100 pr<strong>of</strong>essional golf<br />

tournaments around the country. In<br />

2003, Colleen won her first tournament:<br />

Colleen practices for the US<br />

Women’s Open in Newport, RI.<br />

Mayor Armstrong wishes<br />

Colleen “good luck.”<br />

the 2003 Tampa Bay Next Generation FUTURES Golf Classic,<br />

held in Tampa, Florida. She has also carded three thirdplace<br />

finishes over the past six years.<br />

Colleen is a <strong>Plantation</strong> native currently living in Tamarac.<br />

During her pr<strong>of</strong>essional career, she dedicated much <strong>of</strong> her<br />

time in the <strong>of</strong>f-seasons to coaching the St. Thomas Aquinas<br />

High School Girls Golf Team. During that time, she has<br />

coached her team to a State Championship in 2001 and a<br />

Runner-up finish in 2003. She was named the Florida State<br />

High School Coach <strong>of</strong> the Year in 2001 and has been the<br />

Miami Herald Coach <strong>of</strong> the Year numerous times.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

9


Scholarship DONORS – <strong>2006</strong> SUMMER CAMP<br />

The Parks and Recreation department<br />

would like to thank the many organizations<br />

and individuals who generously donated to<br />

the <strong>2006</strong> Summer Recreation Scholarship<br />

Program. These donations help provide a<br />

safe and enjoyable recreational experience<br />

for those children whose parents are<br />

unable to afford the cost <strong>of</strong> the <strong>City</strong>’s recreation<br />

programs. Thanks to the financial<br />

support <strong>of</strong> the organizations and<br />

individuals listed below, the Parks &<br />

Recreation department was able to <strong>of</strong>fer<br />

partial scholarships to 19 families, giving<br />

33 children the opportunity to attend<br />

summer camp this year. On behalf <strong>of</strong> the<br />

children receiving these scholarships, our<br />

sincere thanks!<br />

$25 – $50 DONATIONS<br />

Deborah Hospital Foundation<br />

U.S. Coast Guard Auxiliary<br />

$100 – $250 DONATIONS<br />

Brent & Susanna Bott<br />

Steven Eisenberg<br />

<strong>Plantation</strong> Chapter <strong>of</strong> Women’s American O.R.T.<br />

<strong>Plantation</strong> L’Chayim Chapter <strong>of</strong> Hadassah<br />

<strong>Plantation</strong> Woman’s Club<br />

Wm. Kretchman Ladies Aux. #730<br />

Wm. Kretchman Post 730 Jewish War Vets <strong>of</strong> USA<br />

Telecom Pioneers Florida Chapter 39<br />

$300 – $500 DONATIONS<br />

AARP <strong>Plantation</strong> Chapter #3175<br />

Knights <strong>of</strong> Phythias<br />

<strong>Plantation</strong> Acres Woman’s Club<br />

United Order <strong>of</strong> True Sisters #69<br />

$550 – $1,000 DONATIONS<br />

National Beverage Corp.<br />

<strong>Plantation</strong> Newcomers Club<br />

Senior Club <strong>of</strong> <strong>Plantation</strong><br />

$2,000+ DONATIONS<br />

<strong>Plantation</strong> Junior Woman’s Club<br />

Get to Know PLANTATION ATHLETIC LEAGUE<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is<br />

deeply appreciative <strong>of</strong><br />

the hard work, dedication<br />

and community spirit<br />

exhibited by the many volunteer organizations<br />

throughout the <strong>City</strong>. From large-scale<br />

fund raising efforts to the simple act <strong>of</strong><br />

making a new family feel welcome –<br />

volunteer efforts supporting the existing<br />

governmental structure are what give<br />

<strong>Plantation</strong> its “hometown” feel. Each<br />

quarter, we would like to introduce you to<br />

one <strong>of</strong> our many partnership organizations.<br />

PAL MISSION STATEMENT:<br />

To make a difference in the<br />

lives <strong>of</strong> the children <strong>of</strong><br />

the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong>.<br />

It is the intent <strong>of</strong> the <strong>Plantation</strong> Athletic<br />

League (PAL) to increase the private and<br />

business community’s awareness <strong>of</strong> the<br />

benefits and potential <strong>of</strong> PAL’s programs. PAL<br />

will achieve this through channeled communications<br />

to the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong>, the community<br />

and the media, and through its newly<br />

redesigned website, PALsports.org.<br />

The purpose <strong>of</strong> PAL is to provide a service to<br />

the community that is consistently fair to all<br />

who participate and to provide opportunities<br />

for recreation, personal and athletic growth<br />

and sportsmanship for its participants. This is<br />

achieved through its team selection processes,<br />

coaches training and certification, adherence<br />

to code <strong>of</strong> ethics and opportunities for participants<br />

to referee.<br />

In order to provide services at the lowest<br />

cost possible, PAL solicits participation from<br />

our community businesses in the form <strong>of</strong><br />

sponsorship, marketing, promotion and advertisement,<br />

and maximizes its purchasing power<br />

through volume pricing <strong>of</strong> sports equipment,<br />

uniforms, trophies, pictures and more.<br />

PAL also serves as a central resource for the<br />

recruitment, training and deployment <strong>of</strong> volunteers<br />

who coach <strong>Plantation</strong>’s children. It<br />

defines and schedules volunteer resources and<br />

facilities in a manner that accommodates<br />

sports programs and special events, keeping<br />

an eye on the broader perspective in order to<br />

minimize conflicts that can arise from<br />

overlapping seasons and travel programs.<br />

The safety and welfare <strong>of</strong> children are PAL’s<br />

primary concerns. Since today’s youth are<br />

tomorrow’s leaders, the mental and physical<br />

abilities developed today can determine how<br />

well they handle responsibility in the future. To<br />

this end, PAL seeks to demonstrate and<br />

promote the concepts <strong>of</strong> team participation,<br />

spirit <strong>of</strong> competitiveness and fair play, both on<br />

and <strong>of</strong>f the field, by players, coaches, <strong>of</strong>ficials,<br />

family and fans alike.<br />

Visit PAL’s website, www.PALsports.org, for<br />

more information on its mission and purpose<br />

statements, and to obtain bylaws and meeting<br />

minutes, board <strong>of</strong> directors contact information,<br />

and registration, policies, schedules<br />

and locations for each PAL sport. Online registration<br />

is also now available! Their message<br />

center is available by calling 954-571-3618.<br />

www.palsports.org<br />

10 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


Grants andSponsorships<br />

GRANTS RECEIVED:<br />

THE PLANTATION HISTORICAL MUSEUM<br />

Approval <strong>of</strong> a $209,250 grant from the State <strong>of</strong> Florida to expand<br />

the Museum facilities<br />

THE PARKS & RECREATION DEPARTMENT<br />

Approval <strong>of</strong> a $5,475 grant from Broward County for recycling trash<br />

in <strong>City</strong> parks<br />

Approval <strong>of</strong> two Florida Recreation Assistance Program grants for<br />

park improvements at the Liberty Tree Park and SW 45th Avenue<br />

Park sites<br />

THE PLANNING, ZONING AND ECONOMIC<br />

DEVELOPMENT DEPARTMENT<br />

Approval <strong>of</strong> a $40,000 grant from the South Florida Planning<br />

Council for two bus shelters to be located on State Road 7<br />

THE HELEN B. HOFFMAN PLANTATION LIBRARY<br />

Approval <strong>of</strong> a Bill and Melinda Gates Foundation grant for $10,500<br />

for computers<br />

APPLICATIONS RECENTLY SUBMITTED:<br />

THE DEPARTMENT OF LANDSCAPE ARCHITECTURE<br />

Applied for $25,000 from the U.S. Department <strong>of</strong> Agriculture’s<br />

Emergency Hurricane Supplemental Program, $22,500 from the<br />

Broward Beautiful Greenshade Program to replace trees destroyed<br />

by Hurricane Wilma, $10,000 from the Broward Beautiful<br />

Community Grant Program for Thrower’s Park, and $69,098 from<br />

the Broward Beautiful State Thoroughfare Grant Program to replace<br />

trees along Sunrise Boulevard destroyed by Hurricane Wilma.<br />

You can reach Priscilla Richards,<br />

Resource Development and Grant Manager at<br />

954-797-2723 or prichards@plantation.org<br />

THE UTILITIES DEPARTMENT<br />

Submitted applications to the State <strong>of</strong> Florida Hazard Mitigation<br />

Program for emergency generators and the South Florida Water<br />

Management District for an Advanced Water Treatment Pilot<br />

Program.<br />

SPONSORSHIPS:<br />

The <strong>City</strong> would like to acknowledge the following sponsors for their<br />

generosity in supporting <strong>City</strong> Parks & Recreation’s <strong>2006</strong><br />

Independence Day Celebration. To find out how you can sponsor a<br />

program or a park, call Priscilla Richards at 954-797-2723.<br />

TITLE SPONSORS<br />

Sun-Sentinel<br />

<strong>Plantation</strong> General Hospital & Westside Regional Medical Center<br />

SILVER SPONSORS<br />

Interstate Towing<br />

National Beverage Corporation<br />

BRONZE SPONSOR<br />

Landlubbers<br />

RADIO SPONSORS<br />

Radio 610 WIOD<br />

AM 940 WINZ<br />

CAR SPONSORS<br />

Gunther Kia Mazda Volkswagen Motor Company<br />

Massey Yardley Chrysler Jeep<br />

<strong>Plantation</strong> Ford<br />

CONTRIBUTING SPONSORS<br />

Albertson’s<br />

Publix<br />

Walgreens<br />

Walmart (store #2151)<br />

Winn-Dixie (store #348)<br />

Block Grant PROJECTS UNDERWAY<br />

Several Community Development Block<br />

Grant (CDBG) projects throughout the <strong>City</strong> are<br />

now underway. One such project involves<br />

installation <strong>of</strong> sewer lines for Westgate Lake<br />

Manors’ residents. A portion <strong>of</strong> the funds for<br />

the project was provided through the <strong>City</strong>’s<br />

Community Development Block Grant<br />

program. Construction began shortly after the<br />

holidays and will continue through October.<br />

The <strong>City</strong> also recently began construction <strong>of</strong><br />

entry walls and columns in the Lauderdale West<br />

neighborhood. Public Works are constructing<br />

entry walls at the 12th Street entrance, and<br />

columns at the northern and southern<br />

Lauderdale West Drive entrances, the 10th<br />

Court entrance, and the 17th Street entrance.<br />

Lauderdale West is one <strong>of</strong> two neighborhoods<br />

CITYWIDE COMMUNITY DEVELOPMENT<br />

that are CDBG-eligible, so funds for materials<br />

have come from the U.S. Department <strong>of</strong><br />

Housing and Urban Development’s Community<br />

Block Grant program.<br />

Finally, sidewalk construction and<br />

replacement work has begun in Lauderdale<br />

West, Park East and the area adjacent to<br />

<strong>Plantation</strong> General Hospital. Construction in<br />

these areas will be ongoing for the next several<br />

months.<br />

Anyone with questions regarding the CDBG<br />

should contact Community Development Grant<br />

Coordinator, Patrick Haggerty at 954-797-2656.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

11


Officer OF THE MONTH<br />

May<br />

OFFICER CRAIG BOERMEESTER<br />

June<br />

OFFICER WILLIAM PLEASANTS<br />

Life Saving AWARD<br />

On May 8, <strong>2006</strong>, <strong>Plantation</strong> Police Officers Marco Lopez<br />

and Thomas Bickham responded to a call from a woman<br />

who had driven her car into a canal. She was inside the<br />

sinking vehicle, and was unable to roll down the window<br />

or open the door. The two <strong>of</strong>ficers jumped into the canal<br />

and swam out to the vehicle. Officer Lopez used a<br />

hammer borrowed from a bystander to smash one <strong>of</strong> the<br />

windows. At this point, Officers Charles Watts, William<br />

Hamilton and Melissa Johns arrived on the scene and also<br />

swam out to the vehicle. Together the <strong>of</strong>ficers were able to<br />

remove the passenger from the vehicle and bring her to<br />

awaiting paramedics. She was badly shaken, but not<br />

injured, and was brought to Westside Regional Medical<br />

Center for evaluation.<br />

Officers Thomas Bickham, William Hamilton, Melissa<br />

Johns, Marco Lopez and Charles Watts clearly distinguished<br />

themselves by performing an exceptional service<br />

<strong>of</strong> great importance to law enforcement and our<br />

community. On June 1, <strong>2006</strong> these <strong>of</strong>ficers were issued a<br />

Life Saving Award, which indicates that their actions saved<br />

the life <strong>of</strong> a fellow citizen in an emergency. In addition,<br />

Lead Dispatcher JoAnne Kok<strong>of</strong>sky was issued a<br />

Distinguished Performance Award for her actions during<br />

this incident. These awards exemplify the best practices <strong>of</strong><br />

the <strong>Plantation</strong> Police Department.<br />

HELP STOP CRIME<br />

Report suspicious activity to the<br />

PLANTATION POLICE DEPARTMENT<br />

NON-EMERGENCY<br />

PHONE NUMBER<br />

954-797-2100<br />

<strong>Plantation</strong> Radio<br />

IS ON THE AIR – TUNE TO 1620 AM<br />

<strong>Plantation</strong> <strong>City</strong> Council has approved<br />

the purchase, installation and operation<br />

<strong>of</strong> the <strong>City</strong>’s own AM Radio Station.<br />

Within a few short weeks, you will be<br />

able to tune to 1620 on your AM dial and<br />

hear the latest news and information that<br />

specifically affects residents, businesses<br />

and <strong>City</strong> employees.<br />

Once complete, <strong>Plantation</strong>’s<br />

Informational Radio Station will operate<br />

around the clock, notifying listeners <strong>of</strong><br />

events occurring within <strong>Plantation</strong>, <strong>City</strong>related<br />

news and project updates, recreation<br />

class schedules and registration<br />

dates, local traffic emergencies, or<br />

hazard information.<br />

The primary purpose <strong>of</strong> the station is<br />

to broadcast news and related information<br />

about emergencies such as hurricanes,<br />

flooding or other serious situations.<br />

Listeners will be advised about<br />

evacuation orders, distribution sites,<br />

shelters and other information.<br />

Dust <strong>of</strong>f that battery operated AM radio<br />

and add it to your hurricane supply kit,<br />

because <strong>Plantation</strong> Radio is “On The Air!”<br />

Autumn Winds BRING BIG CHANGES<br />

…BUT SOME THINGS REMAIN THE SAME!<br />

As summer draws to a close,<br />

we start looking toward the<br />

events <strong>of</strong> autumn. The kids return<br />

to school, the weather begins to<br />

change, and with any luck, the<br />

remainder <strong>of</strong> hurricane season<br />

will be quiet! What’s important to<br />

remember about autumn is that<br />

even though we see many<br />

changes, some things remain the<br />

same.<br />

We think <strong>of</strong> hot humid days as<br />

relating to the summer months.<br />

However, it’s important to keep in<br />

mind that in South Florida, the<br />

weather remains rather warm through October. The same precautions you applied all<br />

summer long need to remain in effect until the mercury begins to drop. For instance,<br />

when outside wear a hat, drink plenty <strong>of</strong> water and wear sunscreen. Yes! For those <strong>of</strong><br />

you new to South Florida, wearing sunscreen in October is not unheard <strong>of</strong>.<br />

Because the weather stays warm, kids can still use the pool, so remember to always<br />

“Watch the Water – Watch The Kids.” Drowning is still one <strong>of</strong> the leading causes <strong>of</strong><br />

death among children in Florida. Simply put, adult supervision can prevent such<br />

tragedies whenever children are near ANY body <strong>of</strong> water. <strong>Plantation</strong> is now celebrating<br />

four consecutive summers without a child drowning. Let’s keep it that way.<br />

It’s also important to remember that hurricane season lasts until November 30.<br />

Don’t put away the shutters or empty your emergency kits just yet! As we learned last<br />

year, it’s not over ‘til the weatherman says it’s over.<br />

Finally, as the kids return to school be aware <strong>of</strong> school zones, as well as kids<br />

walking and riding bicycles to and from school. Please drive carefully.<br />

12 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


Flood Insurance REQUIREMENTS<br />

FOR PLANTATION PROPERTY OWNERS<br />

In light <strong>of</strong> our <strong>City</strong>’s experience with Hurricane Wilma last fall, the<br />

Engineering Department <strong>of</strong>fers the following refresher course on flood<br />

insurance that was presented in an earlier edition <strong>of</strong> the <strong>Plantation</strong><br />

Quarterly.<br />

In 1973, the federal government passed the Flood Disaster<br />

Protection Act, which implemented the requirement for flood<br />

insurance coverage on property located within a Special Flood Hazard<br />

Area (SFHA) in communities participating in the National Flood<br />

Insurance Program (NFIP). Subsequently, the National Flood<br />

Insurance Reform Act <strong>of</strong> 1994 was passed. Although the intent <strong>of</strong> the<br />

Reform Act <strong>of</strong> 1994 is to require borrowers to purchase flood<br />

insurance, it significantly tightened the 1973 Act by imposing<br />

important new obligations on both mortgage originators and<br />

servicers. The 1994 Reform Act’s directives and prohibitions are<br />

directed to federally regulated primary lenders and to secondary<br />

market entities involved in mortgage loan transactions. The flood<br />

insurance requirements do not apply to lenders or servicers that are<br />

not federally regulated and that do not sell loans to the Federal<br />

National Mortgage Association (Fannie Mae) and the Federal Home<br />

Loan Mortgage Corporation (Freddie Mac) or other Government<br />

Sponsored Enterprises. Specifically, federally regulated lenders cannot<br />

make, increase, extend or renew any loan on property with buildings<br />

located in any SFHA in NFIP participating communities unless flood<br />

insurance is purchased on the buildings. The 1994 Reform Act’s<br />

mandatory purchase requirement applies to all federally backed loans<br />

outstanding on or after the date <strong>of</strong> the Act’s enactment, September 23,<br />

1994. The Federal Emergency Management Agency (FEMA) enforces<br />

the Acts. While the mandatory purchase requirement applies only to<br />

buildings located within SFHAs <strong>of</strong> participating communities, NFIP<br />

flood insurance is available in all areas <strong>of</strong> participating communities.<br />

Also, in January 1989, to facilitate the purchase <strong>of</strong> flood insurance<br />

outside <strong>of</strong> SFHAs, the NFIP began <strong>of</strong>fering a low-cost “preferred risk”<br />

policy for buildings located in designated Zones B, C and X. A<br />

requirement for flood insurance on property secured with a federally<br />

backed loan that is not subject to the Federal flood insurance statutes<br />

is a matter <strong>of</strong> contract between the lender and borrower.<br />

Whether or not a property is located within a SFHA is determined by<br />

locating the property on the applicable Flood Insurance Rate Map<br />

(FIRM) prepared by FEMA. The FIRM will identify the specific flood<br />

zone designation for the property, and it is from this flood zone designation<br />

that lenders will make their determination for flood insurance<br />

coverage.<br />

Occasionally, a FIRM will show a property as clearly being in an<br />

SFHA, even though the building on the property is above the designated<br />

base flood elevation for that location. In practice, FIRMS do not<br />

reflect every change in terrain, and there will be instances <strong>of</strong> high<br />

ground that are inadvertently included in the SFHAs. Until the map is<br />

physically revised, lenders are bound by the information shown on the<br />

FEMA maps. However, FEMA makes available a mechanism for<br />

resolving such a situation. A property owner can submit property and<br />

elevation materials in support <strong>of</strong> a request for a Letter <strong>of</strong> Map<br />

Amendment (LOMA) removing the property from the SFHA. This<br />

process involves the property owner and FEMA. If a LOMA is approved<br />

by FEMA, the property will be removed from the SFHA. The property<br />

owner will qualify for a “preferred risk” policy and may apply to their<br />

insurance carrier to receive the maximum available premium discount<br />

for flood insurance coverage. If the property is secured by a federally<br />

backed loan, the owner may cancel flood insurance coverage only if<br />

approved by the lender. It is important to note that materials used for<br />

a LOMA typically do not identify local flooding conditions that may<br />

exist which could impact the property, and FEMA is not encouraging<br />

the property owner to cancel their flood insurance policy. As a result,<br />

property owners should exercise caution with regard to consideration<br />

<strong>of</strong> canceling their flood insurance policy.<br />

IN SUMMARY, HERE ARE SOME BASIC FACTS TO KEEP IN MIND:<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> is an NFIP participating community.<br />

With exception <strong>of</strong> certain properties with FEMA approved<br />

LOMAs, properties within the corporate boundaries <strong>of</strong> the <strong>City</strong> <strong>of</strong><br />

<strong>Plantation</strong> are within a designated Special Flood Hazard Area<br />

(SFHA).<br />

Owners <strong>of</strong> property in the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong> within a Special<br />

Flood Hazard Area (SFHA) that are secured with a federally backed<br />

loan must carry flood insurance on the secured buildings.<br />

The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong>, through its voluntary participation in the<br />

NFIP Community Rating System, qualifies all property owners in the<br />

<strong>City</strong> for a 15% reduction in the cost for flood insurance.<br />

If a property owner secures approval from FEMA to have his/her<br />

property removed from the Special Flood Hazard Area (SFHA),<br />

he/she can present this information to his/her insurance carrier for<br />

to have their flood insurance adjusted to a “preferred risk” policy<br />

and receive the maximum available premium reduction.<br />

If a property owner secures approval from FEMA to have his/her<br />

property removed from the Special Flood Hazard Area (SFHA),<br />

he/she must first obtain his/her mortgage lender’s approval to cancel<br />

his/her flood insurance policy (assuming the lender is federally<br />

backed).<br />

Approval <strong>of</strong> a Letter <strong>of</strong> Map Amendment (LOMA) from FEMA to<br />

have a property removed from the Special Flood Hazard Area (SFHA)<br />

does not provide a guarantee that the property will not be impacted<br />

by local flooding conditions. The property owner should exercise<br />

care to research local drainage conditions if considering canceling<br />

flood insurance coverage.<br />

For more information on the NFIP and flood insurance requirements,<br />

or other programs and projects administered through the<br />

Engineering Department, please send your request to the<br />

Department e-mail address engineering@plantation.org or<br />

contact us at 954-797-2282.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

13


Check List FOR STORM DAMAGED TREES<br />

Patrice Sonnelitter, Associate Landscape Architect<br />

Trees with wide stretching roots<br />

provided more anchorage<br />

in the storm.<br />

After the storm, remove hanging branches that could<br />

break free and injure people or property.<br />

Hire a certified arborist to inspect your tree’s canopy<br />

and root structure for faults and perform corrective<br />

pruning.<br />

When shopping for new trees,<br />

avoid roots that are circling in<br />

the container. This condition will<br />

not allow the trees roots to<br />

provide support.<br />

The Landscape Department chose to reprint<br />

this article, which provides valuable, and<br />

timely, arboricultural information for<br />

handling storm-damaged trees. As our<br />

residents have noted, the <strong>City</strong> <strong>of</strong> <strong>Plantation</strong><br />

did not remove all storm-damaged trees after<br />

Hurricane Wilma. Only those trees that posed<br />

immediate safety hazards were removed. This<br />

approach proved to be the most appropriate.<br />

<strong>City</strong> staff took sufficient time to evaluate the<br />

<strong>City</strong>’s canopy, waiting for signs <strong>of</strong> recovery<br />

and to obtain the latest information on<br />

storm-damaged trees. In June, the <strong>City</strong><br />

authorized the removal <strong>of</strong> nearly 500 that<br />

had lost a significant part <strong>of</strong> their canopy,<br />

were incapable <strong>of</strong> restoration or could pose<br />

future hazards. The trees that remain,<br />

although severely pruned and misshapen by<br />

Mother Nature, may be restorable over the<br />

next few years. Note the highlighted items<br />

below for new information on corrective<br />

pruning.<br />

BEFORE THE STORM:<br />

Contact the International Society <strong>of</strong><br />

Arboriculture (ISA-arbor.com and<br />

treesaregood.com) to find a qualified local<br />

arborist. They must also hold a Tree<br />

Trimmer’s license with Broward County.<br />

Hire a certified arborist to inspect your<br />

tree’s canopy and root structure for faults<br />

and evaluate tree growth, root and crown<br />

structure. Allow the arborist to perform<br />

corrective pruning.<br />

Do not over irrigate. Over irrigation<br />

loosens the soil structure providing less<br />

anchorage during a storm.<br />

<strong>2006</strong> UPDATE: More trees went over<br />

in areas with frequent irrigation than<br />

in areas with little, moderate or no<br />

irrigation.<br />

AFTER THE STORM:<br />

Remove hanging branches that could<br />

break free and injure people or property.<br />

Stake trees: Stabilize trees in loose soil<br />

and/or right trees with a caliper <strong>of</strong> four<br />

inches or less.<br />

Prune broken branches back to a lateral<br />

branch (a previous fork in the branches).<br />

<strong>2006</strong> UPDATE: If you cannot cut<br />

back to a lateral, clean cut the branch.<br />

This will create a stub. The stub will<br />

regenerate several new branches. This<br />

is generally regarded as the point <strong>of</strong><br />

weak new growth (although it looks<br />

healthy). Have an arborist evaluate<br />

these attachments six months to a year<br />

after the storm. At that time he will<br />

advise you to:<br />

(1) allow some <strong>of</strong> the new branches<br />

on the stub to REMAIN;<br />

(2) REMOVE some <strong>of</strong> the newly<br />

attached branches; or<br />

(3) REDUCE some <strong>of</strong> the length <strong>of</strong><br />

the newly attached branches. This will<br />

allow a new branch to develop into a<br />

main branch and develop strong branch<br />

tissue and the others into subordinate<br />

lateral branches.<br />

Inspect the tree for cracks between two<br />

large branches (included bark). Remove the<br />

weaker branch.<br />

Watch trees left in standing water. They<br />

may decline later due to lack <strong>of</strong> oxygen.<br />

REPLANTING:<br />

Consider mature size. Allow ample space<br />

from structures, walks, overhead power lines<br />

and other site features. Don’t consider large<br />

trees (ex. Ficus benjamina) that will not fit in<br />

the future.<br />

Provide ample irrigation initially. Gradually<br />

wean the new tree.<br />

Diversify the trees on your property:<br />

consider fruit trees, flowering trees, canopy<br />

trees, trees that encourage wildlife, conifers,<br />

etc.<br />

<strong>2006</strong> UPDATE: Trees planted in<br />

groups did better in the storm. One<br />

tree in the group will assist the<br />

adjacent tree to withstand hurricane<br />

force winds.<br />

<strong>2006</strong> UPDATE: Trees with wide<br />

stretching roots provided more<br />

anchorage in the storm. When shopping<br />

for new trees, avoid roots that are<br />

circling in the container. This condition<br />

will not allow the trees roots to provide<br />

support, and will be the first ones to<br />

blow over. It will also constrict the<br />

growth <strong>of</strong> the trunk, causing<br />

catastrophic failure as the tree matures.<br />

14 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


ChiefOsceola BUST CREATED<br />

FOR THE PLANTATION HISTORICAL MUSEUM<br />

<strong>Plantation</strong> resident and famous painter and sculptor, Gerson<br />

Frank, recently created and donated a bronzed bust sculpture <strong>of</strong><br />

Seminole Chief Osceola to the <strong>Plantation</strong> Historical Museum. Mr.<br />

Frank’s subjects are Native American Indian, ballet dancers and<br />

the human form, with special interest in Western American art.<br />

Gerson Frank has exhibited his work in the Smithsonian<br />

Institution <strong>of</strong> the American Indian, the Western Art Expositions,<br />

the Southern Ohio Museum, Scottsdale, Arizona galleries and<br />

other sites specializing in Western Art.<br />

Chief Osceola gave his life in the defense <strong>of</strong> his beloved Florida<br />

homelands. In the 1830s, when the U.S. Government began<br />

ordering the Seminoles to leave their Florida home, Osceola<br />

organized his people to resist. His clever and cunning strategies<br />

outwitted the U.S. Government time and again for over seven<br />

years. He soon became a symbol <strong>of</strong> Native American power and<br />

courage, and represented the perseverance <strong>of</strong> a great people<br />

struggling against enormous odds to preserve their freedom. The<br />

U.S. troops ignored the Seminole white “truce” flag and<br />

ambushed the Chief and his people. Chief Osceola was held<br />

captive at Fort Moultrie in Charleston, SC and died in 1838.<br />

The Osceola bust project was sponsored and funded by Mr.<br />

Bill Aberback. Mr. Aberback, a retired school principal, is a<br />

Wedgewood blue glass collector and a lifetime member <strong>of</strong> the<br />

N.Y. Wedgewood Society, the International Wedgewood Society<br />

and the International Mojolica Society. His Wedgewood glass<br />

The beautiful bronze Chief Osceola bust was made especially for and donated to the<br />

Museum as a gift from the artist, Mr. Gerson Frank (L) and Mr. Bill Aberback, who<br />

sponsored the project. The Chief Osceola bust is on display at the <strong>Plantation</strong> Historical<br />

Museum.<br />

collection will be on loan to the <strong>Plantation</strong> Historical Museum from<br />

September 16 to October 21, <strong>2006</strong>. Additionally, he will give a lecture on<br />

Thursday, September 28, at a brown bag luncheon meeting, sponsored by the<br />

Historical Society at the Museum, 511 North Fig Tree Lane at 12 noon. The<br />

event is free, and the Historical Society will supply beverages and dessert. For<br />

more information, please call 954-797-2722.<br />

<strong>2006</strong> BULK WASTE REMOVAL SCHEDULE<br />

EAST OF UNIVERSITY DRIVE:<br />

August 1 – 5<br />

September 4 – 9<br />

October 2 – 7<br />

October 30 – November 4<br />

November 27 – December 2<br />

Multi Family Condominium:<br />

October 4<br />

Aluminum & steel Cans<br />

Newspaper<br />

Glass: Clear, amber or<br />

green glass. No blue.<br />

Food & Beverage<br />

Containers: Tin, steel,<br />

aluminum and<br />

plastic #1, 2, 3<br />

Milk & Juice Cartons<br />

PLEASE RECYCLE<br />

WEST OF UNIVERSITY DRIVE:<br />

August 7 – 9 & 12<br />

September 11 – 13 & 16<br />

October 9 – 11 & 14<br />

November 6 – 8 & 11<br />

December 4 – 6 & 9<br />

Multi Family Condominium:<br />

October 11<br />

NO: Plastics, lids*, caps or spray<br />

nozzles.<br />

NO: Styr<strong>of</strong>oam, bubble wrap or<br />

packing.<br />

NO: Magazines, Books, Cardboard,<br />

plastic grocery bags, brown bags.<br />

NO: Aluminum chairs, aluminum foil or<br />

take-out food containers.<br />

NO: Paint, batteries or toxic materials.<br />

*If caps are not removed, material is considered “CONTAMINATED”<br />

and CANNOT be recycled.<br />

<strong>Plantation</strong> Radio<br />

STAY INFORMED STAY TUNED<br />

1620 AM<br />

Set your radio dial to WQFD1620AM<br />

and hear the latest <strong>Plantation</strong> news<br />

for residents and businesses.<br />

<strong>Plantation</strong>’s informational radio station will<br />

operate around the clock, notifying listeners <strong>of</strong><br />

events occurring within <strong>Plantation</strong>, <strong>City</strong>-related<br />

news, project updates, recreation class<br />

schedules and registration dates, local traffic<br />

emergencies or hazard information.<br />

When severe weather threatens the area,<br />

stay tuned for <strong>City</strong>-specific updates on<br />

hurricanes, flooding or other serious<br />

situations, evacuations, distribution sites,<br />

shelters and more.<br />

STAY TUNED<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

15


Radiance<br />

FROM RUBBLE TO<br />

GROVE EAST UPDATE<br />

Demolition <strong>of</strong> the old Plaza Center, located on the corner <strong>of</strong> Broward Boulevard and<br />

State Road 7, continued through the summer. The Altman Company will convert the<br />

existing demolition rubble and debris into Grove East, a beautiful mixed-use project<br />

that will glow throughout the <strong>Plantation</strong> Gateway.<br />

Grove East is a great example <strong>of</strong> the growth and revitalization <strong>of</strong> the <strong>Plantation</strong><br />

Gateway area. The completed complex will improve over 11 acres in the district by<br />

adding 220 residential units and 17, 000 square feet <strong>of</strong> retail. The project will have a<br />

<strong>Plantation</strong> Tropical design – a blend <strong>of</strong> traditional Colonial architecture influenced by<br />

tropical themes. The buildings will be accented with Bahamas awnings, concrete tile<br />

ro<strong>of</strong>s, metal seam accents and balconies. The development will be lushly landscaped<br />

with Royal Palm Trees, Sabal Palms and other tropical shrubs. Grove East will also<br />

include many amenities residents will relish using like a resort style pool, cyber café<br />

and playground. Construction is scheduled to be complete by December 2007.<br />

Grove East is a great example <strong>of</strong> the<br />

growth and revitalization <strong>of</strong> the<br />

<strong>Plantation</strong> Gateway area.<br />

For sales information please call 954-924-4107<br />

or visit www.groveeastcondos.com<br />

<strong>Plantation</strong>General HOSPITAL<br />

NAMES BARBARA SIMMONS AS NEW CEO<br />

Barbara J. Simmons, R.N.,<br />

<strong>Plantation</strong> General Hospital’s<br />

newly appointed Chief<br />

Executive Officer.<br />

<strong>Plantation</strong> General Hospital (PGH), one <strong>of</strong> <strong>Plantation</strong> Gateway's major employers, has recently<br />

appointed Barbara J. Simmons, R.N. as its Chief Executive Officer. Celebrating 13 years with PGH on<br />

May 5, <strong>2006</strong>, Ms. Simmons started her career in 1975 as a staff RN/Clinician in the Medical/Surgical<br />

Orthopedics Department. She then worked in the Adult Intensive and Critical Care Units (CU/CCU) as<br />

Head Nurse, and the Critical Care Supervisor covering various areas such as the ICU, CCU and High<br />

Risk Maternity.<br />

Ms. Simmons became the Director <strong>of</strong> Nursing Operations in 1993, and has held the position <strong>of</strong><br />

Chief Operating Officer (COO) since 1995, overseeing all operations and day-to-day management <strong>of</strong><br />

the facility, including new services and construction.<br />

She has been a resident <strong>of</strong> <strong>Plantation</strong> for over 20 years and has two sons, Mathew 26 and Michael<br />

24. Ms. Simmons is currently an Executive Board Member <strong>of</strong> the Greater <strong>Plantation</strong> Chamber <strong>of</strong><br />

Commerce and has been appointed to the <strong>Plantation</strong> Gateway Advisory Board.<br />

16 <strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


<strong>Plantation</strong> Gateway CONTINUES TO GROW WITH NEW BUSINESSES<br />

The <strong>Plantation</strong> Gateway has quickly become a destination for residents,<br />

visitors and businesses. The area is generally defined as properties<br />

fronting State Road 7 from Sunrise Boulevard to Davie Boulevard. It also<br />

includes commercial property just west <strong>of</strong> State Road 7 on Peters Road,<br />

Broward Boulevard and Sunrise Boulevard. The area is home to over 400<br />

businesses including retailers, pr<strong>of</strong>essional and medical <strong>of</strong>fices, national<br />

auto dealerships, service-oriented business and <strong>Plantation</strong> General<br />

Hospital.<br />

The <strong>Plantation</strong> Gateway was created after the adoption <strong>of</strong> the <strong>City</strong> <strong>of</strong><br />

<strong>Plantation</strong> CRA Redevelopment Plan in 2000. Previously, the area was<br />

known as the Gateway 7 under the Florida Safe Neighborhoods Act. To<br />

effectively market the newly created redevelopment area, the combined<br />

development district and CRA were renamed <strong>Plantation</strong> Gateway. Through<br />

the projects scheduled in the CRA Plan, the <strong>Plantation</strong> Gateway area<br />

continues to be transformed into a flourishing district.<br />

In the last six months the <strong>Plantation</strong> Gateway has seen the opening <strong>of</strong><br />

many exciting businesses. Captain Max, 551 North State Road 7, has<br />

opened a festive and tropical restaurant to serve the area with seafood.<br />

Their menu includes Tilapia, Jack Perch, Catfish, Ocean Perch, steamed<br />

crabs, chicken and wings.<br />

Sherwin Williams opened next to IHOP on the northeast corner <strong>of</strong><br />

Broward Boulevard and State Road 7. Founded in 1866 by Henry<br />

Sherwin and Edward Williams, the Sherwin-Williams Company has not<br />

only grown to be the largest producer <strong>of</strong> paints and coatings in the<br />

United States, but is among the largest producers in the world. Sherwin<br />

Williams’s stores are all owned and operated by the Sherwin Williams<br />

Company to ensure that the best service and quality is always provided to<br />

customers.<br />

Be sure to remember these <strong>Plantation</strong> Gateway businesses when<br />

looking to fulfill your needs. Soon the <strong>Plantation</strong> Gateway will be home to<br />

Guiseppi’s Pizzeria Italian Restaurant and <strong>Plantation</strong> Inn Plaza,<br />

featuring Dunkin’ Donuts and Quizno’s.<br />

Landscape Edge PROJECT<br />

COMPLETED ON<br />

THE SOUTHWEST QUADRANT<br />

When drivers look at the southwest quadrant <strong>of</strong><br />

State Road 7 and Broward Boulevard, they will now<br />

see a vibrant and colorful view. This busy roadway,<br />

already adorned with decorative light poles and<br />

seasonal banners, has now been enhanced with over<br />

125 Royal Palm trees, Coconut Palms and Coco Plum<br />

shrubs, surrounded by St. Augustine grass and bark.<br />

This same Landscape Edge Treatment is also near<br />

completion on the northwest quadrant’s Parallel<br />

Shopping Drive. In 2007, the northeast quadrant will<br />

also begin a Landscape Edge project. These<br />

enhancement projects are implemented in the<br />

<strong>Plantation</strong> Gateway to enliven and invigorate this<br />

vibrant business area.<br />

Before the trees, sod and<br />

bushes were installed.<br />

The beautiful<br />

Landscape<br />

Edge<br />

Treatment<br />

includes<br />

the planting <strong>of</strong><br />

Royal Palm<br />

trees,<br />

Coconut<br />

Palms,<br />

Coco Plum<br />

shrubs, bushes<br />

and<br />

St. Augustine<br />

grass.<br />

State Road 7/441 (above) and the<br />

<strong>Plantation</strong> Plaza (below) enjoy the shade<br />

and greenery.<br />

After: A dramatic improvement.<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

17


Midtown Transit IN HIGH GEAR<br />

Wayne Burns, Economic Development Coordinator<br />

Local transit glides into <strong>Plantation</strong> Midtown, providing a solution that is<br />

destined to ease traffic and provide convenience for <strong>of</strong>fice workers,<br />

shoppers and visitors alike. Within the next several months, Phase I <strong>of</strong> a<br />

multi-phase Midtown Transit Circulator plan will be launched in the<br />

center <strong>of</strong> Midtown, providing transit access to and from the Broward<br />

County Government Center, Westside Regional Hospital, the Broward<br />

County Library, the Fashion Mall, the Broward Mall and surrounding<br />

<strong>of</strong>fice complexes. Riders will enjoy a comfortable experience as the airconditioned<br />

trolley moves past the traffic to their destination, with the<br />

benefit <strong>of</strong> nine-minute headways. The plan is to make the trolley free to<br />

all riders by receiving added support from private sector sponsors.<br />

On April 5, <strong>2006</strong>, <strong>City</strong> Council authorized staff to proceed with Phase I<br />

<strong>of</strong> the Midtown Transit Circulator. Then on June 14, <strong>2006</strong>, Council<br />

selected the trolley from among several choices. Members <strong>of</strong> the<br />

<strong>Plantation</strong> Midtown Advisory Board recommended the trolley because<br />

they believed its appearance and comfort blended nicely with the old<br />

world charm being incorporated into all new architectural designs and<br />

streetscapes in Midtown. <strong>City</strong> Council agreed after getting the opportunity<br />

to stroll aboard the actual trolley that was parked in front <strong>of</strong> <strong>City</strong> Hall<br />

during the Council meeting. Citing the enjoyment that transit users will<br />

experience when riding in such a comfortable yet novel vehicle, Council<br />

members agreed unanimously to authorize the <strong>City</strong> to purchase the six<br />

trolleys needed to implement Phase I <strong>of</strong> the Midtown Transit Circulator.<br />

The vehicles will travel along two loops with three moving clockwise<br />

and three moving counterclockwise so that wait times are minimal,<br />

allowing for workers to reach shopping and eating destinations with<br />

enough time to enjoy their lunch breaks and return to their <strong>of</strong>fices in a<br />

timely manner. County employees parked on the east side <strong>of</strong> Midtown at<br />

University Drive will be able to travel to the Government Center on the<br />

west side at Pine Island without having to find parking, allowing more<br />

parking for residents who are seeking services at the Center. Library and<br />

hospital access are also key components <strong>of</strong> the Phase I route. Two Florida<br />

Department <strong>of</strong> Transportation Grants; one for $220,000 and a second for<br />

$600,000 paid over three years in combination with the Special District<br />

Ad Valorem Tax Increment <strong>of</strong> .5 mills will fund acquisition and ongoing<br />

operations. Timing <strong>of</strong> Phase II implementation <strong>of</strong> the Midtown Transit<br />

Circulator will, in part, be dependent upon the rapid success <strong>of</strong> Phase I.<br />

Come enjoy <strong>Plantation</strong> Midtown and take a ride on the trolley!<br />

American Express CHARGES FORWARD<br />

Wayne Burns, Economic Development Coordinator<br />

The American Express Fort Lauderdale Service Center, located on the<br />

north end <strong>of</strong> the <strong>Plantation</strong> Midtown District, celebrated 30 years <strong>of</strong><br />

providing world-class service to customers and to the local community. As<br />

one <strong>of</strong> the largest employers in <strong>Plantation</strong> and in Broward County, American<br />

Express is a valuable economic asset to the <strong>City</strong>’s residents. For the opening<br />

<strong>of</strong> the Operations Center on April 2, 1976, over 1,000 employees were<br />

hired, and the size and scope <strong>of</strong> the facility has increased ever since.<br />

American Express was recognized for their 30-year commitment to<br />

<strong>Plantation</strong> in a congratulatory letter from Mayor Rae Carole Armstrong,<br />

recognizing the significance <strong>of</strong> the tremendous commitment American<br />

Express has made to our community. Several senior executives from the<br />

American Express New York headquarters visited <strong>Plantation</strong> to participate in<br />

the 30th anniversary celebration. In addition to celebrating their 30th<br />

anniversary in <strong>Plantation</strong> during the month <strong>of</strong> April, April is also “Make a<br />

Difference Month” company-wide at American Express. In South Florida,<br />

18<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong>


Targeting TECHNOLOGY<br />

Wayne Burns, Economic Development Coordinator<br />

<strong>Plantation</strong>’s focus during the past several years has been to encourage<br />

in-fill and new development along State Road 7 (<strong>Plantation</strong> Gateway / CRA<br />

District), and in <strong>Plantation</strong> Midtown. Commercial development in both <strong>of</strong><br />

these Special Districts remains <strong>of</strong> vital importance in maintaining the<br />

<strong>City</strong>’s solid fiscal stability while continuing our path <strong>of</strong> sound economic<br />

growth. The added residential component in both Districts is a critical<br />

element in creating an environment in which people can both live and<br />

work – a design set forth in our Comprehensive Plan. The Comprehensive<br />

Plan is in essence a road map for development within the <strong>City</strong>. The Plan<br />

was well thought out at its inception and remains the cornerstone<br />

document <strong>of</strong> zoning and land use policies for the entire <strong>City</strong> <strong>of</strong> <strong>Plantation</strong>.<br />

There is another business area in the <strong>City</strong> that is prime for commercial<br />

redevelopment and this area carries considerable significance in<br />

maintaining the only commercial area in <strong>Plantation</strong> zoned for industrial<br />

use. Yes, we do have an industrial park in <strong>Plantation</strong>: the <strong>Plantation</strong><br />

Technology Park, located on the north side <strong>of</strong> Sunrise Boulevard, west <strong>of</strong><br />

the Florida Turnpike, approximately half-way between the Turnpike and<br />

University Drive. The Technology Park is home to a number <strong>of</strong> tech firms<br />

including Imaging Diagnostics Incorporated, Goodwin Biotechnologies,<br />

Universal Electric and Kenig Aerospace.<br />

When it was named, the idea behind the Technology Park was to<br />

populate the park with technology-based companies. However, over the<br />

years, in an effort to keep park occupancy high and to provide a home<br />

for business sectors that could not locate elsewhere in the <strong>City</strong> for zoning<br />

reasons, the Technology Park has become a bit <strong>of</strong> a mixed bag <strong>of</strong> many<br />

different industries. With a renewed focus on the Technology Park, the<br />

<strong>City</strong> Economic Development Division is working in partnership with the<br />

Technology Park Board, made up <strong>of</strong> a core group <strong>of</strong> property owners<br />

from within the park, and dedicated to its revitalization. With support<br />

from Planning & Zoning, Engineering, the Police Department and Code<br />

Enforcement, Economic Development and the Technology Board<br />

endeavor to accomplish several goals, both short term and long term.<br />

The park has an expansive layout with a lot <strong>of</strong> open spaces, and<br />

businesses enjoy a secure environment in which to conduct their day-today<br />

activities, however, there are ways to modernize and upgrade the<br />

Park. In the short term, the focus will be on Park beautification,<br />

upgraded security and consideration <strong>of</strong> highest and best use. In the long<br />

term, additional emphasis will be placed on landscape, roadway improvements<br />

and other infrastructure enhancements. Ultimately, the <strong>City</strong> and the<br />

property owners want to take advantage <strong>of</strong> the industrial land boom<br />

sweeping the country. South Florida is still a hot spot for industrial development,<br />

with a demand for one million square feet more industrial space<br />

than is currently available. Together we plan on capitalizing on this<br />

tremendous opportunity<br />

nearly 1,200 employees, many <strong>of</strong> them from the American Express<br />

Fort Lauderdale Service Center, donated 2,200 hours <strong>of</strong> volunteer time<br />

to benefit numerous projects around the local community.<br />

American Express employees also give thousands <strong>of</strong> volunteer hours<br />

to local South Florida communities by participating on the company’s<br />

Community Involvement Council, by taking part in our annual<br />

Employee Giving Campaign, or by joining colleagues and peers in<br />

“done in a day” volunteerism projects. Other employees give <strong>of</strong> their<br />

talent by serving on non-pr<strong>of</strong>it Boards <strong>of</strong> Directors. In <strong>Plantation</strong>,<br />

American Express Director <strong>of</strong> Communications, Stacey Orange, is a<br />

member <strong>of</strong> the Midtown Advisory Board and the Greater <strong>Plantation</strong><br />

Chamber <strong>of</strong> Commerce Executive Board.<br />

There are a number <strong>of</strong> corporate programs that revolve around<br />

enhancing employee life, one <strong>of</strong> which is Summer Camp Expo. This is<br />

a very popular and valuable resource for employees with children<br />

who welcome the opportunity each March to preview a variety <strong>of</strong><br />

summer camp programs so that they can make an informed decision<br />

on the right program for their children. Each year the participants<br />

vary and include <strong>City</strong> programs, programs <strong>of</strong>fered by non-pr<strong>of</strong>it<br />

organizations and others. Representatives from different camps bring<br />

program and educational material with them, and employees can ask<br />

questions to gain a firm understanding <strong>of</strong> the types <strong>of</strong> programs being<br />

<strong>of</strong>fered. Parents can select the type <strong>of</strong> program that best fits their<br />

child’s needs and meshes well with their work schedules.<br />

American Express is open 365 days a year, 24 hours a day, with<br />

employees working primarily across three main shifts. Employees<br />

serve in a wide range <strong>of</strong> positions such as customer service<br />

associates, supervisors, credit analysts and project managers.<br />

American Express is actively hiring for a number <strong>of</strong> positions, which<br />

can be viewed at www.americanexpress.com. The <strong>City</strong> <strong>of</strong> <strong>Plantation</strong><br />

is proud to have such a well recognized corporation as a deeply<br />

invested member <strong>of</strong> our business community dedicated to enhancing<br />

<strong>Plantation</strong>’s quality <strong>of</strong> life!<br />

<strong>Plantation</strong> Quarterly <strong>Fall</strong> <strong>2006</strong><br />

19

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