Fall 2006 - City of Plantation


Fall 2006 - City of Plantation

Fall 2006

2007 City Calendars

Coming Soon


Shade Brigade





Art In The Park

Celebrates 40 Years!



(Myrcianthes fragrans)

Patrice Sonnelitter,

Associate Landscape Architect


Stop! Everyone should have a Stopper! There

are several Stopper trees native to South Florida,

the Keys and the Caribbean. The Simpson

Stopper has also been commonly referred to as

Twinberry. The botanical name is Myrcianthes

fragrans. This makes the Simpson Stopper part

of the Myrtaceae (or Myrtle) family. It was first

named Myrtus fragrans in 1788, and has undergone

27 genus or species name changes since

then. Fragrans indicates that the species has a

fragrant component and the common name of

Stopper tell us (as lore would have it) that the

berries may have been used to stop diarrhea.

While there seems to be no true medicinal qualities

to any part of the plant, the orange-red edible

fruit is devoured by birds and animals and its

flower’s nectar is enjoyed by butterflies.

The Simpson Stopper is not only the tree for

all seasons, it is also the tree for all reasons.

This most adaptable native species will delight

you with its fragrance – leaf and flower; its seasonal

color – white flowers and red berries; its

interesting red peeling bark; its size – compact

enough for the smallest garden in the sun or as a

companion in the shade of a large canopy tree;

its shape – multi-stemmed for screening or single

trunk specimen; and its culture – sun to

deep shade, salt and drought tolerate in a variety

of soil types.


This is a slow growing, small tree or multistemmed

tree to 20 feet (+/-) with a 15-foot

spread. Used as a small specimen tree, its vase

shape provides graceful shade to a small space.

Used as a multi-stem large shrub this tree provides

screening and privacy.


This tree is evergreen. The small, dark green

leaves are in scale with the size of the tree overall

and have a eucalyptus-like smell when

crushed. The small quarter-inch, white, fireworks

type flower is also fragrant. Bloom time is

throughout the year. The flower’s nectar attracts

butterflies and bees. The red-orange berry

appears in the fall and is staple to birds and

small animals.


The branching is upright and vase-like. The

tree can be trained to be a small, single stem

tree or a multi-stem large shrub. Its smooth,

peeling bark is uncommonly handsome, and is





its most unforgettable characteristic. It is what

makes this tree a specimen.


The Simpson Stopper is one of the most adaptable

native in our South Florida tree palette.

Hardy from zone 9b to zone 11, it can be successfully

planted in light shade, partial to full

shade or full shade. In a full shade condition the

branches will elongate exposing more of it

sinewy branches. In partial sun the branches will

remain shorter. Soil pH can range from mildly

acidic to mildly alkaline; preferably moist yet

withstanding periods of wet or drought. Once

established, this species will not require additional

irrigation. This tough little tree is also salt


If you like to propagate, collect the berries,

remove the fleshy outer part, clean and dry the

seeds Plant directly outside in the fall.


This tree is not utilized enough in the landscape.

It has many design applications: specimen

or mass planting; screening or canopy cover;

multi-seasonal color; soil and light adaptability;

fragrance and interesting bark. Its compact size

and root zones make it suitable for small lots

and concerns close to hardscape elements.

Consider grouping trees together to created a

small grove. Although they do well in storms,

current information suggests grouping trees for

added stability.


Native tree nurseries are good resources for

purchasing Simpson Stoppers. However, they

may be hard to find and will be small in size.

Call around and keep asking. Nurserymen are

encouraged to grow species that people want to

buy. Don’t be tempted, however, if it demonstrates

poor branch structure or girdled roots

(roots that encircle the roots and run around the

edge of the container). Keep looking. Look for a

straight trunk with a single trunk with evenly

spaced branches around the whole tree or multistem

without crossing branches. Always plant to

expose the root flare. Create a raised mulch ring

(two to three inches) several feet from the trunk

to retain the extra water you will be giving it until

it is established and to discourage weed growth

and that nasty string trimmer that loves to bite

into its tender bark. Don’t let the mulch touch

the bark either. This allows it to breathe and discourage

ants from nesting there.




Rae Carole Armstrong


Jerry Fadgen, President

Dr. Robert A. Levy, President Pro Tem

Diane Veltri Bendekovic

Rico Petrocelli

Sharon Uria


Daniel Keefe, Assistant to the Mayor

Marcia Berkley, Planning, Zoning & Econ. Dev. Director

Hank Breitenkam, Utilities Director

Brett Butler, City Engineer

Robert Castro, Information Technology Director

Frank DeCelles, Public Works Director

Danny Ezzeddine, Design & Constr. Mgmt. Director

Herbert Herriman, Financial Serv. Director

Monica Knapp, Library Director

Larry L. Massey, Chief of Police

Margie Moale, Human Resources Director

Robert S. Pudney, Fire Chief

James Romano, Parks & Recreation Director

Jeff Sabouri, Building Director

Jeffrey Siegel, Landscape Architect

Susan Slattery, City Clerk




Susan DiLaura, Editor

Ginette Fogel, Graphic Designer

Ken Boyce, Recreation Editor

Cheryl Greenberg, Assistant Recreation Editor


the grass is greener ®

City of Plantation

400 NW 73rd Avenue Plantation, FL 33317






Welcome the Shade Brigade 4

City Seeks NWF Certification 4

Art in the Park 5

Equestrian Center Programs 6

Provider Pals 6

It Starts in the Park 7

Coming Soon: City Calendar 7

Helen B. Hoffman Plantation Library 8

Plantation Preserve Golf Course & Club 9

Parks & Recreation 10

Get to Know...Plantation Athletic League 10

Grants & Sponsorships 11

Community Development Block Grant 11

Plantation’s New Radio Station 12

Public Safety 12

Flood Insurance Requirements 13

Checklist for Damaged Trees 14

Bulk Waste Pickup Schedule 15

Historical Museum Receives Donation 15


Grove East Update 16

Welcome PGH’s New CEO 16

Gateway Business Update 17

Landscape Edge Project 17

Midtown Transit Moving Forward 18

American Express – 30 Years in Plantation 18

Targeting Technology 19

ON THE COVER: 40th Year of Art in the Park

At Art in the Park, visitors will find a beautiful paintings, sculptures, pottery

and glassware, along with live music, children’s crafts, food and more! The

City of Plantation congratulates the Plantation Junior Woman’s Club on

bringing this lively event to Plantation for 40 years.

For City of Plantation publications in alternative format, please contact the Purchasing

Division at 954-797-2648. The City of Plantation will provide reasonable accommodations

for disabled individuals requesting special assistance in order to attend or participate

in City functions. Request for assistance must be made to the Office of the City Clerk at

954-797-2236 at least five calendar days prior to the meeting (three calendar days

prior to a City Council meeting).


Patrice Sonnelitter, Associate Landscape Architect

Shade Brigade meetings are held

the fourth Thursday of the month at

7:30 pm in the Developmental

Services building

Come rain or shine (or hurricane) the City

of Plantation will continue to be a tree city. It

has been a TREE CITY USA award recipient for

the past twenty-six years. Continuing in the

tradition, the City has recently formed a tree

advocacy group. This group has formally been

named the Shade Brigade. Its 30-plus

members meet the fourth Thursday evening of

each month at 7:30 in the Developmental

Services building, located at 401 NW 70th

Terrace, in the first floor conference room.

The Shade Brigade has been meeting for

several months. Activities include educational

and hands-on tree advocacy issues, fund

raisers and field trips. In March, David

McLean, noted horticulturalist and educator,

helped the group plant the Florida Wildflower

Foundation “Bird, Butterfly and People”

garden and refurbish the grounds of the

Developmental Services building. The City’s Urban

Forester, Keith Shriver, worked with the group

advising them on proper tree care and planting.

Recent activities include a meeting on butterflies,

a field trip to a resident’s wildscape garden and a

lecture on Landscape Design.

Patrice Sonnelitter, the City’s representative on

the group, wants everyone to know, “We are a

group of plant and tree enthusiasts that include

residents who have far reaching skills, botanical

or otherwise. No knowledge of trees is necessary

to enjoy learning about them.” If you are interested

in joining the group or attending a meeting

to see what they’re about, call or e-mail Patrice at

954-797-2639 or psonnelitter@plantation.org.

National Wildlife Federation


The City of Plantation is currently pursuing

the coveted title of Community Wildlife

Habitat from the National Wildlife Federation

(NWF), an organization that is dedicated to

protecting wildlife. This certification will

provide the City of Plantation with a method

of reaching out to homeowners, schools and

businesses, educating them on the importance

of water conservation and preservation,

while creating a safe habitat for its feathered

and four-legged friends.

A committee of registered volunteer

Wildlife Stewards and City staff will collaborate

to certify residential backyards, garner

support from government officials, identify

partners and research the ecological characteristics

of Plantation. This is an exciting

effort that will require a comprehensive fiveyear

plan and identifiable habitat demonstration

sites located within the City of


The team is already working towards certification,

with plans to hold the City’s kick-off

event in October at its annual TreeDay!

workshop. Wildlife Stewards recently created


Plantation Quarterly Fall 2006

a peaceful habitat retreat for citizens and

wildlife on the grounds of the Development

Services building at 401 NW 73rd Avenue,

which will serve as one of the NWF Wildlife

Habitat Demonstration sites. Demonstration

sites will also be located at the Plantation

Preserve and Volunteer Park wetlands areas.

What can you do to join in this worthy

effort? In the spirit of team cooperation, log

on to www.wildlifefederation.org and

follow the easy prompts to register your

personal property as a Backyard Wildlife

Habitat. We need a minimum of 200 registered

residential properties, as well as five

schools and six businesses in order to be

granted certification from NWF. Not an easy

task by any means, but certainly worth the

effort. Preservation and conservation of water

resources and the environment is the ultimate

mission in the pursuit of this certification,

and the importance of citizen participation

cannot be emphasized enough!

For information call 954-797-2246.



The Broward County Environmental Protection

Department recently selected several local entities

– including the City of Plantation – to honor with

Emerald Awards. The awards recognize environmentally

responsible businesses, homeowners,

governments and other groups in Broward County

that have displayed exceptional efforts to protect

the environment and have incorporated

“NatureScape Broward” techniques into their

landscaping. The Broward County Board of County

Commissioners presented trophies to the winners

at a special ceremony held April 25.

“These businesses are to be commended for the

extraordinary efforts that they have made to protect

Broward County’s environment,” said Broward

County Mayor Ben Graber. “They are committed to

implementing business practices that benefit their

own companies and the communities in which they

are located. Congratulations to them all.” The City

of Plantation received its Emerald Award in the

category of Municipality/Government for the

Butterfly Garden located at the Development

Services Building. Stop by and take a look; it’s

located at 401 NW 70th Terrace. More information,

including application procedures and guidelines, is

available at www.broward.org/environment, or

call 954-519-1257.

Art in thePark


For two days late in October, all eyes are on Plantation’s Liberty Tree Park, located

on NW 5th Street, as the Plantation Junior Woman’s Club presents Art in the Park. This

year, they will be celebrating the event’s “40th birthday.”

130 artists from Florida and around the country gather to participate in this

successful, juried fine art show, where a total of $10,000 in prize money is awarded to

the participants by independent judges. In addition to a wide variety of art, live music

can be heard throughout the event, and children can enjoy crafts, entertainment and

activities in the Kids Corner. A variety of food, snacks and beverages is available for

purchase, with ample seating under shade trees.

Admission is free to this annual event, and there is free tram service from the

Fashion Mall, provided by the Plantation Tram. Attendance is estimated at 75,000.

Proceeds from the event (raised through sponsorships and food, poster, and t-shirt

sales) are returned to the community. Last year alone, over $26,000 was donated to

such worthwhile organizations as: Easter Seals of Broward County, Helen B. Hoffman

Plantation Library, Plantation High School, Plantation Historical Museum and

Plantation Parks & Recreation Department. Money was also used to fund scholarships

for two Plantation area high school seniors, provide holiday dinners for families in

need, and support beautification projects throughout the City, including post-Wilma

restoration and beautification at Liberty Tree Park.

This year’s event will be held October 28 and 29. For more information, or to

inquire about sponsorship opportunities, visit

www.plantationjuniorwomansclub.org, or call 954-797-9762.

Plantation Quarterly Fall 2006



Jeff Cannon, Equestrian Supervisor

The Plantation Equestrian Center was a dream

for so many residents in the City. Since opening

in April 2005, it has been hosting horse shows

and competitions almost every weekend from

September through June. These events are free

for spectators and provide a venue for local

horse enthusiasts to meet and socialize. They

also offer novices an introduction to the world

of horses.

Shortly after opening, it became apparent that

the Equestrian Center could give back to the

residents of Plantation and the surrounding area

in much a greater capacity. Horse farms and

equestrian centers in Broward County are

closing down due to development pressures,

and parents are finding it harder and harder to

find places for their children to ride.

Realizing that so many life lessons are learned

as a child by participating in Parks & Recreation

activities, it was decided that in addition to the

shows and competitions, equestrian classes for

children would be offered. Riding as a child

provides many wonderful benefits such as

responsibility, discipline, respect, patience,

self-esteem, judgment and maturity. It’s

also a great source of exercise, and it’s a

lot of fun!

To encourage children’s participation in

equestrian activities, the Plantation

Equestrian Center introduce the Share-A-

Pony program. This program, which introduces

children ages 4-12 to the wonderful

world of equines, has already provided

over 300 children the opportunity to know

what it is like to be around, care for and

ride a pony in a safe non-threatening

atmosphere. Two classes are held every

Saturday morning between 9:30 am and

12:30 pm.

Additionally, two new riding programs were

offered this summer: one for children 7–17

years old and one for adults 18 and older.

These programs will continue this fall on

Tuesdays. New dates and times will be added as

demand grows.

The Equestrian programs introduce children and adults to

the wonderful world of horses in a safe non-threatening

atmosphere through group riding classes.

A variety of riding and Share-A-Pony programs

will also be offered during school winter and

spring breaks. Please call the Equestrian Center

at 954-476-4316 to find more information

about all of our new programs.

ProviderPals PROGRAM


Provider Pals helps build a bridge of understanding

between the nation’s youth and the cultures in this country

that provide the raw materials for the projects Americans

need to function in their daily lives. This national organization

received the Preserve America Presidential Award

from President George W. Bush in 2004. At an oval office

presentation, this award was presented for excellence in

showcasing the historic resources of the United States. The

City of Plantation is proud that its two middle schools are

the only two schools in Florida chosen to be affiliated with

the nationally recognized program.

At the beginning of the 2005/06 school year, the students

in Lynn Rudolph’s sixth-grade classes at Seminole Middle

School adopted Jason Williams, a Wyoming farmer and

rancher, and the students in Mariel Goff’s sixth-grade

advanced science classes at Plantation Middle School

adopted Jim Oldis, a logger from Washington State.

Throughout the year, the students learned about rural

lifestyles and their impact on the American environment by

communicating daily with their Provider Pals through video,

e-mail and letters. In addition, the Provider Pals provided

manuals suggesting various classroom activities that

promote the study of the environment.

At the end of the year, the Provider Pals traveled to

Plantation to visit their student friends at Plantation Middle

and Seminole Middle schools. After discussing his life on the

6 Plantation Quarterly Fall 2006

Classroom lectures provided an opportunity for

questions and answers.

ranch and how a ranch function within our

environment, Williams outfitted the students

with cowboy clothes so that they could practice

their roping skills with a plastic

cow head. Logger Oldis emphasized

sound conservation

practices, which he utilizes on the

450,000-acre tree farm in

Washington State where he is

employed. After slicing wooden

“cookies” from a log, Oldis taught

the students how to map the

history of a tree.

The City of Plantation is pleased

to be doing its part to make young

Students reported that the logger’s

chain saw demonstration was


The rancher demonstrated how to lasso a “calf,” then

the students got to try.

adults aware of the important relationship that exists between humans, wildlife and

the environment.


The City of Plantation Parks and Recreation

has 5 community centers, 41 parks, an equestrian

center, 2 50 meter pools, 21 tot lots, 15

soccer fields, a golf course, 15 outdoor

basketball courts, a dog park and so much

more for the residents of Plantation to use and


These parks and facilities assist in fulfilling

the daily needs for exercise, recreation and

community building, These are the essential

places that host community festivals, public

performances, sporting events and civic

gatherings. This is where children participate

in baseball and soccer games, attend summer

camp and spend after-school hours. It is in

these settings that people work off the stress of

the day. In the aftermath of devastating hurricanes

and other stressful times, people look

for places to bring their families and neighbors

together to reconnect.

As new initiative from the Florida Recreation

and Park Association and supported by the

Florida League of Cities and the Trust for Public

Land points out It Starts In Parks!


What transforms a crowd into a community?

A chance for people to connect. Parks provide

that chance. Florida’s parks are where lifetime

friendships are formed, where the gap between

generations is bridged, where people discover

what they have in common. How do you grow a

hometown with a sense of community? It starts

in parks.

2007 CityCalendar



Physical activity is the key to maintaining a

healthy body weight, preventing disease and

feeling better. A growing body of research

shows that physically active adults and children

are less prone to obesity, diabetes, heart

disease – even depression. Florida’s parks

offer a wide range of free and low-cost opportunities

to get out and play. Physical activity and

good health. It starts in parks.


Big achievements in life start with small

successes. Like learning how to be part of a

team. Or figuring out that excellence comes

from a daily commitment of time and hard

work. Florida’s parks give children a chance to

learn those life lessons, to experience success

early, and to dream big. Parks build future

leaders by giving youth the opportunity to lead.

Personal achievement. It starts in parks.


Whether it’s feeling the sun on your face,

learning how things grow or enjoying the aweinspiring

beauty of a summer’s day, nature’s

innovation sustains us from the inside out.

Spending time outside reminds us of our

unique place in the world. A connection to

nature. It starts in parks.



Air. Water. Land. These are our greatest

natural treasures. Yet, a growing population

threatens the quantity and quality of these vital

resources. Conserving green spaces and

waterways for the generations to come is

crucial for our very survival. Florida’s parks

hold a key. Preserving what’s precious. It starts

in parks.


Parks offer the perfect venue for community

and regional events – tournaments, concerts

exhibitions, food festivals – that draw visitors

and new dollars into our backyard. A vibrant,

growing community. It starts in parks.

The Plantation Parks and Recreation

Department continues the quest to provide

residents with quality open spaces, playgrounds

and sports complexes and facilities. Providing

our community with programs that create

balanced growth, advance the health and wellbeing

of our residents, that protect our water

and natural resources, generate economic

activity and help build a strong community.

For more information on any of the City’s

Parks and Recreation facilities, please call

954-452-2510 or visit the website


Acknowledgements: Information taken from the publication Florida Parks in the 21st

Century, A sound investment for a Growing State, published by The Trust for Public Land,

F.R.P.A. and the Florida League of Cities.

Celebrate 2007 in STYLE! The City of Plantation is pleased to announce its first ever City calendar.

The calendar includes beautiful full color photographs of City locations and people, information about

City programs, school holidays and local civic organizations, plus discounts from Plantation business

sponsors. Included are coupons from the Parks and Recreation Department, Plantation General

Hospital, Westside Regional Medical Center, Contour Day Spa, Brinwo Development Corporation,

Landlubbers Raw Bar, Ofra European Day Spa and the Pink Pussycat Flower Shop.

Calendars are available for purchase for only $5 each at City Hall, City community centers, the

Development Services Building, Plantation Central Park, the Helen B. Hoffman Plantation Library,

the Historical Museum, Plantation Preserve Golf Course & Club, Rena’s Flowers of Merritt and at

Art in the Park.

What a great way to start 2007: Buying the first-of-its-kind City Calendar, supporting City

parks and businesses, and taking advantage of discount coupons right here in Plantation!

Calendars make excellent gifts for neighbors, friends, students and teachers!

All proceeds go to Plantation Parks and Recreation Programs.

For information call 954-452-2500.

Plantation Quarterly Fall 2006




Brush up on your Dewey Decimal knowledge! The Helen B. Hoffman

Plantation is excited to introduce a new program: Adopt-A-Shelf Program. The

Adopt-A-Shelf program was developed to help maintain the order and

appearance of the library shelves so patrons and staff can locate materials

easily, and to provide opportunities for volunteerism and community service.

Volunteers choose a range of shelves in fiction, non-fiction or the children’s

room. Volunteers are asked to spend a minimum of one hour, one time per

week at their convenience to straighten their area. The books must be kept in

proper Dewey and/or alphabetical order. The shelves must be kept neat by

aligning books with the front shelf whenever possible and shifting when

necessary. Shelves need to be dusted when necessary. Any books that need new

covers, cleaning or repair will be brought to the Reference Librarian.

Volunteers will sign in and out in a log kept at the front desk. Staff will fill out

any necessary forms for community service hours based on this log.

Interested parties must be age 13 and older, and should be able to tolerate

stooping, stretching, standing and use of a footstool. Also required is the ability

to read top and bottom shelves; understand and work with the Dewey Decimal

System and alphabetical filing systems; and follow oral and written directions.

Proper library behavior is required at all times. Group or one-on-one training

and orientation will be provided at the time of placement. For more information,

please contact the program supervisor, Tanya Field at 954-797-2144.

Library GROWING!

“Building” was the buzz-word at the library this year. Come

by and see the progress we’ve made with our addition.

Construction began Monday, February 13, 2006 with a

ceremonial groundbreaking.

L to R: Happy Groundbreaking Day with Dee Anne Merritt, the

recently retired Library Director, Patricia Hague, Principal at Peters

Elementary School, Mayor Rae Carole Armstrong and Agnes Barrett,

Library Board Member.

FIND IT @ THE Library

As the 2006-2007 school year gets underway, the Reference Staff

would like to remind residents about the databases available at the

library. In addition to the Internet, patrons can access the following

from the library’s computers:

FLORIDA ELECTRONIC LIBRARY: online databases available

free of charge to all Florida residents with a public library card from

home, work or a public library. Resources include magazines,

newspapers, almanacs and encyclopedias covering current events,

education, business, technology, health and cultural, historical and

environmental resources about Florida. (www.flelibrary.org)

EBSCO: online gateway to journals, pamphlets and periodicals

providing full text articles and abstracts covering general reference

topics accessible from the library’s computers.

NEWSBANK SUN-SENTINEL: full text electronic edition of the

Sun-Sentinel from 1986-present, providing local, state, national and

international news. The Special Reports section also features timely

topics including world travel, health, science and natural disasters.

Accessible from both the library’s computers and from the library’s

home page on the City of Plantation website. (www.Plantation.org)


reference database designed for undergraduate and graduate

students that covers biographical, bibliographical and critical

content. Genres include fiction, nonfiction, poetry, journalism,

drama, history and more for all time periods. Available on the

library’s computers and from home:

(http://infotrac.galegroup.com) User name: plan80534

Password: sugar

211 FirstCall FOR HELP


First Call For Help provides 24-hour comprehensive crisis intervention

assistance and/or information and referrals to health and human services

in Broward County. The service is available 24-hours. Your phone call is

confidential and FREE. You can obtain crisis/suicide counseling, empathetic

listening, community information and referrals for health and human

service resources in Broward County for your particular need:

• Food, clothing and shelter

• Child, youth, family and elder services

• Substance abuse, mental health or HIV/AIDS

• Health services, education and support groups

• Transportation, financial assistance, recreation and more

You don't have to go it alone. Trained counselors will listen and care...any

problem...any time.


3217 NW 10th Terrace, Suite 308

Fort Lauderdale, FL 33309

• DIAL 2-1-1 OR 954-537-0211


To report inoperative or malfunctioning streetlights, please contact FPL at

800-4OUTAGE (800-468-8243) or visit them at www.FPL.com. You will be

asked to provide the following information: (1) The location of the street

light, including the closest address and any nearby landmarks (another

option is to look for the 11-digit number mounted on the telephone pole).

(2) A description of the problem. (3) Your contact information, including

name, address e-mail address and/or phone number.

8 Plantation Quarterly Fall 2006





Plantation Preserve Golf Course & Club is please to

announce the addition of the Jimmy Rockelman Golf

Academy to its golf facility. Jimmy Rockelman has 14 years

of teaching experience from beginning golfers to professionals.

Prior to joining Plantation Preserve, Jimmy was lead

instructor at Grande Oaks Golf Academy (2004-2006) and

the Mark Wood Golf Academy (2001-2004). Jimmy

graduated from Ferris State University in Big Rapids,

Michigan and is currently a member of the PGA of America.

The Jimmy Rockelman Golf Academy (JRGA) was

designed to create a teaching and training environment that

helps golfers of all levels of play improve their development,

understanding and enjoyment of the game of golf. JRGA is

open to the public and offers instruction to both adults and

children. Video/computer analysis with take home DVD is

also available.

JRGA’s presence is visible all the way from the clubhouse,

as his teaching facility is a 1,300 square-foot maroon canopy

located at the back of the driving range, providing a

comfortable shaded grass teaching area. For more information

on clinics or lessons, you can contact Jimmy at 954-

240- 2573 or e-mail at Jimmyrock@pga.com. Good luck

and welcome, Jimmy!


Brian Schuler, Plantation Preserve Head Golf Pro

Follow these basic tips to make your short game

as simple as possible, and your scores will come

down dramatically. Using one basic motion, you can

eliminate guesswork and hit the ball close from just

about any greenside situation. You can hit this shot

inside 30 yards of the green or whenever you have

some green to work with, as long as the ball is not

in sand or deep rough.

CLUB SELECTION: You should choose a club based on the carry-to-roll ratio

you need. To fly the ball half the total distance and let it roll the final half, use a

pitching wedge. PW = 50 percent air, 50 percent roll. SW = 70 percent air and 30

percent roll. A 9 or 8-iron will carry about one-third the distance to the hole and

roll about two-thirds. An 8-iron = 35 percent air, 65 percent roll. I recommend

taking no more than a 7-iron, which should fly the ball about a quarter of the way. A

7 iron = 25 percent air, 75 percent roll.

SETUP: Because this shot should always roll a little, play the ball one inch back

from the middle of your stance. Your hands should be in line with your left heel so

the shaft of the club leans forward. Put 60 percent of your weight on your front foot.

This setup encourages you to make contact while the club is descending.

THE SWING: Keep the hands soft with a light grip pressure. Arms will swing

back with a little shoulder turn and a partial wrist hinge. Allow your arms and the

handle to lead the club head in the downswing. As the leading edge of the club

strikes the bottom of the ball, allow the legs and stomach to turn through the shot.

The length of the follow-through should be the same length as the back swing.

For more help with your golf game, see Brian Schuler or any of the golf pros at

Plantation Preserve. Call 954-585-5020 for more information.



Colleen Cashman-McSween, Plantation

Preserve Golf Course & Club Sponsorship

and Membership Director, qualified for

the U.S. Women’s Open Championships

which took place June 29 – July 2, 2006

at Newport Country Club in Newport,

Rhode Island.

Prior to the event Colleen confessed “I

am definitely ‘all smiles’ going into this

one! Being away from the competitive

side of the game has made me realize

how much I love playing golf and that I

should enjoy it and have fun again. And

besides, what’s not to look forward to

when you have the opportunity to

compete in the most prestigious women’s

golf tournament in existence!”

Cashman-McSween’s game has

remained consistent throughout the past

several years. However, for this Women’s

U.S. Open, she has had to add an

additional element. “With all the phone

calls and congratulations I have received

during the past couple of days, I can’t

help but get excited! I need to prepare

myself mentally for the thousands of

people that I am going to be playing in

front of and I am going to concentrate

on getting the ball in the air off the first

tee, as I am sure the nerves are going to

be flying! I would love to make

Plantation and the whole South Florida

community proud of their long-time

resident and professional golfer.”

Colleen Cashman-McSween joined the

City of Plantation and Plantation Preserve

Golf Course & Club in December 2004

after a successful career with the

FUTURES Golf Tour, the Official

Developmental Tour of the LPGA. While

touring with the FUTURES Tour, she

competed in over 100 professional golf

tournaments around the country. In

2003, Colleen won her first tournament:

Colleen practices for the US

Women’s Open in Newport, RI.

Mayor Armstrong wishes

Colleen “good luck.”

the 2003 Tampa Bay Next Generation FUTURES Golf Classic,

held in Tampa, Florida. She has also carded three thirdplace

finishes over the past six years.

Colleen is a Plantation native currently living in Tamarac.

During her professional career, she dedicated much of her

time in the off-seasons to coaching the St. Thomas Aquinas

High School Girls Golf Team. During that time, she has

coached her team to a State Championship in 2001 and a

Runner-up finish in 2003. She was named the Florida State

High School Coach of the Year in 2001 and has been the

Miami Herald Coach of the Year numerous times.

Plantation Quarterly Fall 2006


Scholarship DONORS – 2006 SUMMER CAMP

The Parks and Recreation department

would like to thank the many organizations

and individuals who generously donated to

the 2006 Summer Recreation Scholarship

Program. These donations help provide a

safe and enjoyable recreational experience

for those children whose parents are

unable to afford the cost of the City’s recreation

programs. Thanks to the financial

support of the organizations and

individuals listed below, the Parks &

Recreation department was able to offer

partial scholarships to 19 families, giving

33 children the opportunity to attend

summer camp this year. On behalf of the

children receiving these scholarships, our

sincere thanks!

$25 – $50 DONATIONS

Deborah Hospital Foundation

U.S. Coast Guard Auxiliary

$100 – $250 DONATIONS

Brent & Susanna Bott

Steven Eisenberg

Plantation Chapter of Women’s American O.R.T.

Plantation L’Chayim Chapter of Hadassah

Plantation Woman’s Club

Wm. Kretchman Ladies Aux. #730

Wm. Kretchman Post 730 Jewish War Vets of USA

Telecom Pioneers Florida Chapter 39

$300 – $500 DONATIONS

AARP Plantation Chapter #3175

Knights of Phythias

Plantation Acres Woman’s Club

United Order of True Sisters #69

$550 – $1,000 DONATIONS

National Beverage Corp.

Plantation Newcomers Club

Senior Club of Plantation


Plantation Junior Woman’s Club


The City of Plantation is

deeply appreciative of

the hard work, dedication

and community spirit

exhibited by the many volunteer organizations

throughout the City. From large-scale

fund raising efforts to the simple act of

making a new family feel welcome –

volunteer efforts supporting the existing

governmental structure are what give

Plantation its “hometown” feel. Each

quarter, we would like to introduce you to

one of our many partnership organizations.


To make a difference in the

lives of the children of

the City of Plantation.

It is the intent of the Plantation Athletic

League (PAL) to increase the private and

business community’s awareness of the

benefits and potential of PAL’s programs. PAL

will achieve this through channeled communications

to the City of Plantation, the community

and the media, and through its newly

redesigned website, PALsports.org.

The purpose of PAL is to provide a service to

the community that is consistently fair to all

who participate and to provide opportunities

for recreation, personal and athletic growth

and sportsmanship for its participants. This is

achieved through its team selection processes,

coaches training and certification, adherence

to code of ethics and opportunities for participants

to referee.

In order to provide services at the lowest

cost possible, PAL solicits participation from

our community businesses in the form of

sponsorship, marketing, promotion and advertisement,

and maximizes its purchasing power

through volume pricing of sports equipment,

uniforms, trophies, pictures and more.

PAL also serves as a central resource for the

recruitment, training and deployment of volunteers

who coach Plantation’s children. It

defines and schedules volunteer resources and

facilities in a manner that accommodates

sports programs and special events, keeping

an eye on the broader perspective in order to

minimize conflicts that can arise from

overlapping seasons and travel programs.

The safety and welfare of children are PAL’s

primary concerns. Since today’s youth are

tomorrow’s leaders, the mental and physical

abilities developed today can determine how

well they handle responsibility in the future. To

this end, PAL seeks to demonstrate and

promote the concepts of team participation,

spirit of competitiveness and fair play, both on

and off the field, by players, coaches, officials,

family and fans alike.

Visit PAL’s website, www.PALsports.org, for

more information on its mission and purpose

statements, and to obtain bylaws and meeting

minutes, board of directors contact information,

and registration, policies, schedules

and locations for each PAL sport. Online registration

is also now available! Their message

center is available by calling 954-571-3618.


10 Plantation Quarterly Fall 2006

Grants andSponsorships



Approval of a $209,250 grant from the State of Florida to expand

the Museum facilities


Approval of a $5,475 grant from Broward County for recycling trash

in City parks

Approval of two Florida Recreation Assistance Program grants for

park improvements at the Liberty Tree Park and SW 45th Avenue

Park sites



Approval of a $40,000 grant from the South Florida Planning

Council for two bus shelters to be located on State Road 7


Approval of a Bill and Melinda Gates Foundation grant for $10,500

for computers



Applied for $25,000 from the U.S. Department of Agriculture’s

Emergency Hurricane Supplemental Program, $22,500 from the

Broward Beautiful Greenshade Program to replace trees destroyed

by Hurricane Wilma, $10,000 from the Broward Beautiful

Community Grant Program for Thrower’s Park, and $69,098 from

the Broward Beautiful State Thoroughfare Grant Program to replace

trees along Sunrise Boulevard destroyed by Hurricane Wilma.

You can reach Priscilla Richards,

Resource Development and Grant Manager at

954-797-2723 or prichards@plantation.org


Submitted applications to the State of Florida Hazard Mitigation

Program for emergency generators and the South Florida Water

Management District for an Advanced Water Treatment Pilot



The City would like to acknowledge the following sponsors for their

generosity in supporting City Parks & Recreation’s 2006

Independence Day Celebration. To find out how you can sponsor a

program or a park, call Priscilla Richards at 954-797-2723.



Plantation General Hospital & Westside Regional Medical Center


Interstate Towing

National Beverage Corporation




Radio 610 WIOD



Gunther Kia Mazda Volkswagen Motor Company

Massey Yardley Chrysler Jeep

Plantation Ford





Walmart (store #2151)

Winn-Dixie (store #348)


Several Community Development Block

Grant (CDBG) projects throughout the City are

now underway. One such project involves

installation of sewer lines for Westgate Lake

Manors’ residents. A portion of the funds for

the project was provided through the City’s

Community Development Block Grant

program. Construction began shortly after the

holidays and will continue through October.

The City also recently began construction of

entry walls and columns in the Lauderdale West

neighborhood. Public Works are constructing

entry walls at the 12th Street entrance, and

columns at the northern and southern

Lauderdale West Drive entrances, the 10th

Court entrance, and the 17th Street entrance.

Lauderdale West is one of two neighborhoods


that are CDBG-eligible, so funds for materials

have come from the U.S. Department of

Housing and Urban Development’s Community

Block Grant program.

Finally, sidewalk construction and

replacement work has begun in Lauderdale

West, Park East and the area adjacent to

Plantation General Hospital. Construction in

these areas will be ongoing for the next several


Anyone with questions regarding the CDBG

should contact Community Development Grant

Coordinator, Patrick Haggerty at 954-797-2656.

Plantation Quarterly Fall 2006







Life Saving AWARD

On May 8, 2006, Plantation Police Officers Marco Lopez

and Thomas Bickham responded to a call from a woman

who had driven her car into a canal. She was inside the

sinking vehicle, and was unable to roll down the window

or open the door. The two officers jumped into the canal

and swam out to the vehicle. Officer Lopez used a

hammer borrowed from a bystander to smash one of the

windows. At this point, Officers Charles Watts, William

Hamilton and Melissa Johns arrived on the scene and also

swam out to the vehicle. Together the officers were able to

remove the passenger from the vehicle and bring her to

awaiting paramedics. She was badly shaken, but not

injured, and was brought to Westside Regional Medical

Center for evaluation.

Officers Thomas Bickham, William Hamilton, Melissa

Johns, Marco Lopez and Charles Watts clearly distinguished

themselves by performing an exceptional service

of great importance to law enforcement and our

community. On June 1, 2006 these officers were issued a

Life Saving Award, which indicates that their actions saved

the life of a fellow citizen in an emergency. In addition,

Lead Dispatcher JoAnne Kokofsky was issued a

Distinguished Performance Award for her actions during

this incident. These awards exemplify the best practices of

the Plantation Police Department.


Report suspicious activity to the





Plantation Radio


Plantation City Council has approved

the purchase, installation and operation

of the City’s own AM Radio Station.

Within a few short weeks, you will be

able to tune to 1620 on your AM dial and

hear the latest news and information that

specifically affects residents, businesses

and City employees.

Once complete, Plantation’s

Informational Radio Station will operate

around the clock, notifying listeners of

events occurring within Plantation, Cityrelated

news and project updates, recreation

class schedules and registration

dates, local traffic emergencies, or

hazard information.

The primary purpose of the station is

to broadcast news and related information

about emergencies such as hurricanes,

flooding or other serious situations.

Listeners will be advised about

evacuation orders, distribution sites,

shelters and other information.

Dust off that battery operated AM radio

and add it to your hurricane supply kit,

because Plantation Radio is “On The Air!”



As summer draws to a close,

we start looking toward the

events of autumn. The kids return

to school, the weather begins to

change, and with any luck, the

remainder of hurricane season

will be quiet! What’s important to

remember about autumn is that

even though we see many

changes, some things remain the


We think of hot humid days as

relating to the summer months.

However, it’s important to keep in

mind that in South Florida, the

weather remains rather warm through October. The same precautions you applied all

summer long need to remain in effect until the mercury begins to drop. For instance,

when outside wear a hat, drink plenty of water and wear sunscreen. Yes! For those of

you new to South Florida, wearing sunscreen in October is not unheard of.

Because the weather stays warm, kids can still use the pool, so remember to always

“Watch the Water – Watch The Kids.” Drowning is still one of the leading causes of

death among children in Florida. Simply put, adult supervision can prevent such

tragedies whenever children are near ANY body of water. Plantation is now celebrating

four consecutive summers without a child drowning. Let’s keep it that way.

It’s also important to remember that hurricane season lasts until November 30.

Don’t put away the shutters or empty your emergency kits just yet! As we learned last

year, it’s not over ‘til the weatherman says it’s over.

Finally, as the kids return to school be aware of school zones, as well as kids

walking and riding bicycles to and from school. Please drive carefully.

12 Plantation Quarterly Fall 2006

Flood Insurance REQUIREMENTS


In light of our City’s experience with Hurricane Wilma last fall, the

Engineering Department offers the following refresher course on flood

insurance that was presented in an earlier edition of the Plantation


In 1973, the federal government passed the Flood Disaster

Protection Act, which implemented the requirement for flood

insurance coverage on property located within a Special Flood Hazard

Area (SFHA) in communities participating in the National Flood

Insurance Program (NFIP). Subsequently, the National Flood

Insurance Reform Act of 1994 was passed. Although the intent of the

Reform Act of 1994 is to require borrowers to purchase flood

insurance, it significantly tightened the 1973 Act by imposing

important new obligations on both mortgage originators and

servicers. The 1994 Reform Act’s directives and prohibitions are

directed to federally regulated primary lenders and to secondary

market entities involved in mortgage loan transactions. The flood

insurance requirements do not apply to lenders or servicers that are

not federally regulated and that do not sell loans to the Federal

National Mortgage Association (Fannie Mae) and the Federal Home

Loan Mortgage Corporation (Freddie Mac) or other Government

Sponsored Enterprises. Specifically, federally regulated lenders cannot

make, increase, extend or renew any loan on property with buildings

located in any SFHA in NFIP participating communities unless flood

insurance is purchased on the buildings. The 1994 Reform Act’s

mandatory purchase requirement applies to all federally backed loans

outstanding on or after the date of the Act’s enactment, September 23,

1994. The Federal Emergency Management Agency (FEMA) enforces

the Acts. While the mandatory purchase requirement applies only to

buildings located within SFHAs of participating communities, NFIP

flood insurance is available in all areas of participating communities.

Also, in January 1989, to facilitate the purchase of flood insurance

outside of SFHAs, the NFIP began offering a low-cost “preferred risk”

policy for buildings located in designated Zones B, C and X. A

requirement for flood insurance on property secured with a federally

backed loan that is not subject to the Federal flood insurance statutes

is a matter of contract between the lender and borrower.

Whether or not a property is located within a SFHA is determined by

locating the property on the applicable Flood Insurance Rate Map

(FIRM) prepared by FEMA. The FIRM will identify the specific flood

zone designation for the property, and it is from this flood zone designation

that lenders will make their determination for flood insurance


Occasionally, a FIRM will show a property as clearly being in an

SFHA, even though the building on the property is above the designated

base flood elevation for that location. In practice, FIRMS do not

reflect every change in terrain, and there will be instances of high

ground that are inadvertently included in the SFHAs. Until the map is

physically revised, lenders are bound by the information shown on the

FEMA maps. However, FEMA makes available a mechanism for

resolving such a situation. A property owner can submit property and

elevation materials in support of a request for a Letter of Map

Amendment (LOMA) removing the property from the SFHA. This

process involves the property owner and FEMA. If a LOMA is approved

by FEMA, the property will be removed from the SFHA. The property

owner will qualify for a “preferred risk” policy and may apply to their

insurance carrier to receive the maximum available premium discount

for flood insurance coverage. If the property is secured by a federally

backed loan, the owner may cancel flood insurance coverage only if

approved by the lender. It is important to note that materials used for

a LOMA typically do not identify local flooding conditions that may

exist which could impact the property, and FEMA is not encouraging

the property owner to cancel their flood insurance policy. As a result,

property owners should exercise caution with regard to consideration

of canceling their flood insurance policy.


The City of Plantation is an NFIP participating community.

With exception of certain properties with FEMA approved

LOMAs, properties within the corporate boundaries of the City of

Plantation are within a designated Special Flood Hazard Area


Owners of property in the City of Plantation within a Special

Flood Hazard Area (SFHA) that are secured with a federally backed

loan must carry flood insurance on the secured buildings.

The City of Plantation, through its voluntary participation in the

NFIP Community Rating System, qualifies all property owners in the

City for a 15% reduction in the cost for flood insurance.

If a property owner secures approval from FEMA to have his/her

property removed from the Special Flood Hazard Area (SFHA),

he/she can present this information to his/her insurance carrier for

to have their flood insurance adjusted to a “preferred risk” policy

and receive the maximum available premium reduction.

If a property owner secures approval from FEMA to have his/her

property removed from the Special Flood Hazard Area (SFHA),

he/she must first obtain his/her mortgage lender’s approval to cancel

his/her flood insurance policy (assuming the lender is federally


Approval of a Letter of Map Amendment (LOMA) from FEMA to

have a property removed from the Special Flood Hazard Area (SFHA)

does not provide a guarantee that the property will not be impacted

by local flooding conditions. The property owner should exercise

care to research local drainage conditions if considering canceling

flood insurance coverage.

For more information on the NFIP and flood insurance requirements,

or other programs and projects administered through the

Engineering Department, please send your request to the

Department e-mail address engineering@plantation.org or

contact us at 954-797-2282.

Plantation Quarterly Fall 2006



Patrice Sonnelitter, Associate Landscape Architect

Trees with wide stretching roots

provided more anchorage

in the storm.

After the storm, remove hanging branches that could

break free and injure people or property.

Hire a certified arborist to inspect your tree’s canopy

and root structure for faults and perform corrective


When shopping for new trees,

avoid roots that are circling in

the container. This condition will

not allow the trees roots to

provide support.

The Landscape Department chose to reprint

this article, which provides valuable, and

timely, arboricultural information for

handling storm-damaged trees. As our

residents have noted, the City of Plantation

did not remove all storm-damaged trees after

Hurricane Wilma. Only those trees that posed

immediate safety hazards were removed. This

approach proved to be the most appropriate.

City staff took sufficient time to evaluate the

City’s canopy, waiting for signs of recovery

and to obtain the latest information on

storm-damaged trees. In June, the City

authorized the removal of nearly 500 that

had lost a significant part of their canopy,

were incapable of restoration or could pose

future hazards. The trees that remain,

although severely pruned and misshapen by

Mother Nature, may be restorable over the

next few years. Note the highlighted items

below for new information on corrective



Contact the International Society of

Arboriculture (ISA-arbor.com and

treesaregood.com) to find a qualified local

arborist. They must also hold a Tree

Trimmer’s license with Broward County.

Hire a certified arborist to inspect your

tree’s canopy and root structure for faults

and evaluate tree growth, root and crown

structure. Allow the arborist to perform

corrective pruning.

Do not over irrigate. Over irrigation

loosens the soil structure providing less

anchorage during a storm.

2006 UPDATE: More trees went over

in areas with frequent irrigation than

in areas with little, moderate or no



Remove hanging branches that could

break free and injure people or property.

Stake trees: Stabilize trees in loose soil

and/or right trees with a caliper of four

inches or less.

Prune broken branches back to a lateral

branch (a previous fork in the branches).

2006 UPDATE: If you cannot cut

back to a lateral, clean cut the branch.

This will create a stub. The stub will

regenerate several new branches. This

is generally regarded as the point of

weak new growth (although it looks

healthy). Have an arborist evaluate

these attachments six months to a year

after the storm. At that time he will

advise you to:

(1) allow some of the new branches

on the stub to REMAIN;

(2) REMOVE some of the newly

attached branches; or

(3) REDUCE some of the length of

the newly attached branches. This will

allow a new branch to develop into a

main branch and develop strong branch

tissue and the others into subordinate

lateral branches.

Inspect the tree for cracks between two

large branches (included bark). Remove the

weaker branch.

Watch trees left in standing water. They

may decline later due to lack of oxygen.


Consider mature size. Allow ample space

from structures, walks, overhead power lines

and other site features. Don’t consider large

trees (ex. Ficus benjamina) that will not fit in

the future.

Provide ample irrigation initially. Gradually

wean the new tree.

Diversify the trees on your property:

consider fruit trees, flowering trees, canopy

trees, trees that encourage wildlife, conifers,


2006 UPDATE: Trees planted in

groups did better in the storm. One

tree in the group will assist the

adjacent tree to withstand hurricane

force winds.

2006 UPDATE: Trees with wide

stretching roots provided more

anchorage in the storm. When shopping

for new trees, avoid roots that are

circling in the container. This condition

will not allow the trees roots to provide

support, and will be the first ones to

blow over. It will also constrict the

growth of the trunk, causing

catastrophic failure as the tree matures.

14 Plantation Quarterly Fall 2006



Plantation resident and famous painter and sculptor, Gerson

Frank, recently created and donated a bronzed bust sculpture of

Seminole Chief Osceola to the Plantation Historical Museum. Mr.

Frank’s subjects are Native American Indian, ballet dancers and

the human form, with special interest in Western American art.

Gerson Frank has exhibited his work in the Smithsonian

Institution of the American Indian, the Western Art Expositions,

the Southern Ohio Museum, Scottsdale, Arizona galleries and

other sites specializing in Western Art.

Chief Osceola gave his life in the defense of his beloved Florida

homelands. In the 1830s, when the U.S. Government began

ordering the Seminoles to leave their Florida home, Osceola

organized his people to resist. His clever and cunning strategies

outwitted the U.S. Government time and again for over seven

years. He soon became a symbol of Native American power and

courage, and represented the perseverance of a great people

struggling against enormous odds to preserve their freedom. The

U.S. troops ignored the Seminole white “truce” flag and

ambushed the Chief and his people. Chief Osceola was held

captive at Fort Moultrie in Charleston, SC and died in 1838.

The Osceola bust project was sponsored and funded by Mr.

Bill Aberback. Mr. Aberback, a retired school principal, is a

Wedgewood blue glass collector and a lifetime member of the

N.Y. Wedgewood Society, the International Wedgewood Society

and the International Mojolica Society. His Wedgewood glass

The beautiful bronze Chief Osceola bust was made especially for and donated to the

Museum as a gift from the artist, Mr. Gerson Frank (L) and Mr. Bill Aberback, who

sponsored the project. The Chief Osceola bust is on display at the Plantation Historical


collection will be on loan to the Plantation Historical Museum from

September 16 to October 21, 2006. Additionally, he will give a lecture on

Thursday, September 28, at a brown bag luncheon meeting, sponsored by the

Historical Society at the Museum, 511 North Fig Tree Lane at 12 noon. The

event is free, and the Historical Society will supply beverages and dessert. For

more information, please call 954-797-2722.



August 1 – 5

September 4 – 9

October 2 – 7

October 30 – November 4

November 27 – December 2

Multi Family Condominium:

October 4

Aluminum & steel Cans


Glass: Clear, amber or

green glass. No blue.

Food & Beverage

Containers: Tin, steel,

aluminum and

plastic #1, 2, 3

Milk & Juice Cartons



August 7 – 9 & 12

September 11 – 13 & 16

October 9 – 11 & 14

November 6 – 8 & 11

December 4 – 6 & 9

Multi Family Condominium:

October 11

NO: Plastics, lids*, caps or spray


NO: Styrofoam, bubble wrap or


NO: Magazines, Books, Cardboard,

plastic grocery bags, brown bags.

NO: Aluminum chairs, aluminum foil or

take-out food containers.

NO: Paint, batteries or toxic materials.

*If caps are not removed, material is considered “CONTAMINATED”

and CANNOT be recycled.

Plantation Radio


1620 AM

Set your radio dial to WQFD1620AM

and hear the latest Plantation news

for residents and businesses.

Plantation’s informational radio station will

operate around the clock, notifying listeners of

events occurring within Plantation, City-related

news, project updates, recreation class

schedules and registration dates, local traffic

emergencies or hazard information.

When severe weather threatens the area,

stay tuned for City-specific updates on

hurricanes, flooding or other serious

situations, evacuations, distribution sites,

shelters and more.


Plantation Quarterly Fall 2006





Demolition of the old Plaza Center, located on the corner of Broward Boulevard and

State Road 7, continued through the summer. The Altman Company will convert the

existing demolition rubble and debris into Grove East, a beautiful mixed-use project

that will glow throughout the Plantation Gateway.

Grove East is a great example of the growth and revitalization of the Plantation

Gateway area. The completed complex will improve over 11 acres in the district by

adding 220 residential units and 17, 000 square feet of retail. The project will have a

Plantation Tropical design – a blend of traditional Colonial architecture influenced by

tropical themes. The buildings will be accented with Bahamas awnings, concrete tile

roofs, metal seam accents and balconies. The development will be lushly landscaped

with Royal Palm Trees, Sabal Palms and other tropical shrubs. Grove East will also

include many amenities residents will relish using like a resort style pool, cyber café

and playground. Construction is scheduled to be complete by December 2007.

Grove East is a great example of the

growth and revitalization of the

Plantation Gateway area.

For sales information please call 954-924-4107

or visit www.groveeastcondos.com

PlantationGeneral HOSPITAL


Barbara J. Simmons, R.N.,

Plantation General Hospital’s

newly appointed Chief

Executive Officer.

Plantation General Hospital (PGH), one of Plantation Gateway's major employers, has recently

appointed Barbara J. Simmons, R.N. as its Chief Executive Officer. Celebrating 13 years with PGH on

May 5, 2006, Ms. Simmons started her career in 1975 as a staff RN/Clinician in the Medical/Surgical

Orthopedics Department. She then worked in the Adult Intensive and Critical Care Units (CU/CCU) as

Head Nurse, and the Critical Care Supervisor covering various areas such as the ICU, CCU and High

Risk Maternity.

Ms. Simmons became the Director of Nursing Operations in 1993, and has held the position of

Chief Operating Officer (COO) since 1995, overseeing all operations and day-to-day management of

the facility, including new services and construction.

She has been a resident of Plantation for over 20 years and has two sons, Mathew 26 and Michael

24. Ms. Simmons is currently an Executive Board Member of the Greater Plantation Chamber of

Commerce and has been appointed to the Plantation Gateway Advisory Board.

16 Plantation Quarterly Fall 2006


The Plantation Gateway has quickly become a destination for residents,

visitors and businesses. The area is generally defined as properties

fronting State Road 7 from Sunrise Boulevard to Davie Boulevard. It also

includes commercial property just west of State Road 7 on Peters Road,

Broward Boulevard and Sunrise Boulevard. The area is home to over 400

businesses including retailers, professional and medical offices, national

auto dealerships, service-oriented business and Plantation General


The Plantation Gateway was created after the adoption of the City of

Plantation CRA Redevelopment Plan in 2000. Previously, the area was

known as the Gateway 7 under the Florida Safe Neighborhoods Act. To

effectively market the newly created redevelopment area, the combined

development district and CRA were renamed Plantation Gateway. Through

the projects scheduled in the CRA Plan, the Plantation Gateway area

continues to be transformed into a flourishing district.

In the last six months the Plantation Gateway has seen the opening of

many exciting businesses. Captain Max, 551 North State Road 7, has

opened a festive and tropical restaurant to serve the area with seafood.

Their menu includes Tilapia, Jack Perch, Catfish, Ocean Perch, steamed

crabs, chicken and wings.

Sherwin Williams opened next to IHOP on the northeast corner of

Broward Boulevard and State Road 7. Founded in 1866 by Henry

Sherwin and Edward Williams, the Sherwin-Williams Company has not

only grown to be the largest producer of paints and coatings in the

United States, but is among the largest producers in the world. Sherwin

Williams’s stores are all owned and operated by the Sherwin Williams

Company to ensure that the best service and quality is always provided to


Be sure to remember these Plantation Gateway businesses when

looking to fulfill your needs. Soon the Plantation Gateway will be home to

Guiseppi’s Pizzeria Italian Restaurant and Plantation Inn Plaza,

featuring Dunkin’ Donuts and Quizno’s.

Landscape Edge PROJECT



When drivers look at the southwest quadrant of

State Road 7 and Broward Boulevard, they will now

see a vibrant and colorful view. This busy roadway,

already adorned with decorative light poles and

seasonal banners, has now been enhanced with over

125 Royal Palm trees, Coconut Palms and Coco Plum

shrubs, surrounded by St. Augustine grass and bark.

This same Landscape Edge Treatment is also near

completion on the northwest quadrant’s Parallel

Shopping Drive. In 2007, the northeast quadrant will

also begin a Landscape Edge project. These

enhancement projects are implemented in the

Plantation Gateway to enliven and invigorate this

vibrant business area.

Before the trees, sod and

bushes were installed.

The beautiful





the planting of

Royal Palm




Coco Plum

shrubs, bushes


St. Augustine


State Road 7/441 (above) and the

Plantation Plaza (below) enjoy the shade

and greenery.

After: A dramatic improvement.

Plantation Quarterly Fall 2006


Midtown Transit IN HIGH GEAR

Wayne Burns, Economic Development Coordinator

Local transit glides into Plantation Midtown, providing a solution that is

destined to ease traffic and provide convenience for office workers,

shoppers and visitors alike. Within the next several months, Phase I of a

multi-phase Midtown Transit Circulator plan will be launched in the

center of Midtown, providing transit access to and from the Broward

County Government Center, Westside Regional Hospital, the Broward

County Library, the Fashion Mall, the Broward Mall and surrounding

office complexes. Riders will enjoy a comfortable experience as the airconditioned

trolley moves past the traffic to their destination, with the

benefit of nine-minute headways. The plan is to make the trolley free to

all riders by receiving added support from private sector sponsors.

On April 5, 2006, City Council authorized staff to proceed with Phase I

of the Midtown Transit Circulator. Then on June 14, 2006, Council

selected the trolley from among several choices. Members of the

Plantation Midtown Advisory Board recommended the trolley because

they believed its appearance and comfort blended nicely with the old

world charm being incorporated into all new architectural designs and

streetscapes in Midtown. City Council agreed after getting the opportunity

to stroll aboard the actual trolley that was parked in front of City Hall

during the Council meeting. Citing the enjoyment that transit users will

experience when riding in such a comfortable yet novel vehicle, Council

members agreed unanimously to authorize the City to purchase the six

trolleys needed to implement Phase I of the Midtown Transit Circulator.

The vehicles will travel along two loops with three moving clockwise

and three moving counterclockwise so that wait times are minimal,

allowing for workers to reach shopping and eating destinations with

enough time to enjoy their lunch breaks and return to their offices in a

timely manner. County employees parked on the east side of Midtown at

University Drive will be able to travel to the Government Center on the

west side at Pine Island without having to find parking, allowing more

parking for residents who are seeking services at the Center. Library and

hospital access are also key components of the Phase I route. Two Florida

Department of Transportation Grants; one for $220,000 and a second for

$600,000 paid over three years in combination with the Special District

Ad Valorem Tax Increment of .5 mills will fund acquisition and ongoing

operations. Timing of Phase II implementation of the Midtown Transit

Circulator will, in part, be dependent upon the rapid success of Phase I.

Come enjoy Plantation Midtown and take a ride on the trolley!

American Express CHARGES FORWARD

Wayne Burns, Economic Development Coordinator

The American Express Fort Lauderdale Service Center, located on the

north end of the Plantation Midtown District, celebrated 30 years of

providing world-class service to customers and to the local community. As

one of the largest employers in Plantation and in Broward County, American

Express is a valuable economic asset to the City’s residents. For the opening

of the Operations Center on April 2, 1976, over 1,000 employees were

hired, and the size and scope of the facility has increased ever since.

American Express was recognized for their 30-year commitment to

Plantation in a congratulatory letter from Mayor Rae Carole Armstrong,

recognizing the significance of the tremendous commitment American

Express has made to our community. Several senior executives from the

American Express New York headquarters visited Plantation to participate in

the 30th anniversary celebration. In addition to celebrating their 30th

anniversary in Plantation during the month of April, April is also “Make a

Difference Month” company-wide at American Express. In South Florida,


Plantation Quarterly Fall 2006


Wayne Burns, Economic Development Coordinator

Plantation’s focus during the past several years has been to encourage

in-fill and new development along State Road 7 (Plantation Gateway / CRA

District), and in Plantation Midtown. Commercial development in both of

these Special Districts remains of vital importance in maintaining the

City’s solid fiscal stability while continuing our path of sound economic

growth. The added residential component in both Districts is a critical

element in creating an environment in which people can both live and

work – a design set forth in our Comprehensive Plan. The Comprehensive

Plan is in essence a road map for development within the City. The Plan

was well thought out at its inception and remains the cornerstone

document of zoning and land use policies for the entire City of Plantation.

There is another business area in the City that is prime for commercial

redevelopment and this area carries considerable significance in

maintaining the only commercial area in Plantation zoned for industrial

use. Yes, we do have an industrial park in Plantation: the Plantation

Technology Park, located on the north side of Sunrise Boulevard, west of

the Florida Turnpike, approximately half-way between the Turnpike and

University Drive. The Technology Park is home to a number of tech firms

including Imaging Diagnostics Incorporated, Goodwin Biotechnologies,

Universal Electric and Kenig Aerospace.

When it was named, the idea behind the Technology Park was to

populate the park with technology-based companies. However, over the

years, in an effort to keep park occupancy high and to provide a home

for business sectors that could not locate elsewhere in the City for zoning

reasons, the Technology Park has become a bit of a mixed bag of many

different industries. With a renewed focus on the Technology Park, the

City Economic Development Division is working in partnership with the

Technology Park Board, made up of a core group of property owners

from within the park, and dedicated to its revitalization. With support

from Planning & Zoning, Engineering, the Police Department and Code

Enforcement, Economic Development and the Technology Board

endeavor to accomplish several goals, both short term and long term.

The park has an expansive layout with a lot of open spaces, and

businesses enjoy a secure environment in which to conduct their day-today

activities, however, there are ways to modernize and upgrade the

Park. In the short term, the focus will be on Park beautification,

upgraded security and consideration of highest and best use. In the long

term, additional emphasis will be placed on landscape, roadway improvements

and other infrastructure enhancements. Ultimately, the City and the

property owners want to take advantage of the industrial land boom

sweeping the country. South Florida is still a hot spot for industrial development,

with a demand for one million square feet more industrial space

than is currently available. Together we plan on capitalizing on this

tremendous opportunity

nearly 1,200 employees, many of them from the American Express

Fort Lauderdale Service Center, donated 2,200 hours of volunteer time

to benefit numerous projects around the local community.

American Express employees also give thousands of volunteer hours

to local South Florida communities by participating on the company’s

Community Involvement Council, by taking part in our annual

Employee Giving Campaign, or by joining colleagues and peers in

“done in a day” volunteerism projects. Other employees give of their

talent by serving on non-profit Boards of Directors. In Plantation,

American Express Director of Communications, Stacey Orange, is a

member of the Midtown Advisory Board and the Greater Plantation

Chamber of Commerce Executive Board.

There are a number of corporate programs that revolve around

enhancing employee life, one of which is Summer Camp Expo. This is

a very popular and valuable resource for employees with children

who welcome the opportunity each March to preview a variety of

summer camp programs so that they can make an informed decision

on the right program for their children. Each year the participants

vary and include City programs, programs offered by non-profit

organizations and others. Representatives from different camps bring

program and educational material with them, and employees can ask

questions to gain a firm understanding of the types of programs being

offered. Parents can select the type of program that best fits their

child’s needs and meshes well with their work schedules.

American Express is open 365 days a year, 24 hours a day, with

employees working primarily across three main shifts. Employees

serve in a wide range of positions such as customer service

associates, supervisors, credit analysts and project managers.

American Express is actively hiring for a number of positions, which

can be viewed at www.americanexpress.com. The City of Plantation

is proud to have such a well recognized corporation as a deeply

invested member of our business community dedicated to enhancing

Plantation’s quality of life!

Plantation Quarterly Fall 2006


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