Spring 2007 - City of Plantation

Spring 2007

®
Get on Board
Plantation
Midtown Trolley
It’s FREE!
• Air-conditioned transit vehicle • Operates Monday through Friday, 7:00 AM to 7:00 PM
• 10 minute wait times – get to your destination in Plantation Midtown FAST!
• Safe, convenient and easy • Wheelchair accessible
• Convenient bike racks • Save gas, save money!
• Stops at: Broward County Government Center, The Fountains Shoppes &
Professional Plaza, Broward Mall, Fashion Mall Executive Office Tower,
Westside Regional Medical Center, West Regional Library, Terminal & Courthouse
Plantation Midtown Trolley
is brought to you by
All of this
at no cost
to the rider!
Come see what’s new in Plantation
t
The Helen B. Hoffman Plantation Library Expansion is now open!
AND...
The Arboretum at the Plantation Botanical Gardens has a
beautiful, new look.
The weather is wonderful – it’s time to get
out! Attend a puppet show. Borrow a book
from the Library and take a walk in the garden.
All in the heart of the Plantation
Historical District. The time is now – come
see what’s new in Plantation.

MAYOR
Rae Carole Armstrong
CITY COUNCIL
Jerry Fadgen, President
Dr. Robert A. Levy, President Pro Tem
Diane Veltri Bendekovic
Rico Petrocelli
Sharon Uria
CITY DEPARTMENTS
Daniel Keefe, Assistant to the Mayor
Marcia Berkley, Planning, Zoning & Econ. Dev. Director
Hank Breitenkam, Utilities Director
Brett Butler, City Engineer
Robert Castro, Information Technology Director
Frank DeCelles, Public Works Director
Danny Ezzeddine, Design & Constr. Mgmt. Director
Herbert Herriman, Financial Serv. Director
Monica Knapp, Library Director
Larry L. Massey, Chief of Police
Margie Moale, Human Resources Director
Robert S. Pudney, Fire Chief
James Romano, Parks & Recreation Director
Jeff Sabouri, Building Director
Jeffrey Siegel, Landscape Architect
Susan Slattery, City Clerk
PLANTATION QUARTERLY
and RECREATION QUARTERLY
STAFF
Susan DiLaura, Editor
Ginette Fogel, Graphic Designer
Ken Boyce, Recreation Editor
Cheryl Greenberg, Assistant Recreation Editor
City of Plantation
400 NW 73rd Avenue Plantation, FL 33317
954-797-2200
www.Plantation.org
AskCityHall@Plantation.org
Table
OF CONTENTS
OH Habitat 4
Water Conservation Tips 4
Remembering Former Mayor Frank Veltri 5
Marge & Fred 6
Shade Brigade Update 6
Plantation I-Zones 7
Tips From the Golf Pro 7
Helen B. Hoffman Plantation Library 8
Passport Processing Office 8
Grants & Sponsorships 8
Automated Inspection 9
Capital Improvements 9
Bulk Waste Removal Schedule 9
Fire Department Receives Awards 10
Art in the Park Sponsorships 10
When a Police Officer Stops You... 11
ECONOMIC DEVELOPMENT
Centex - A Fortune 500 Company 12
Midtown Banners 12
Capital Strategy 13
Valeteria Cleaners 13
Westside Regional Medical Center 14
Get On Board Midtown Trolley 14
WorkForce One 15
Economic Development Summit 15
ON THE COVER:
Our cover is dedicated to the memory of Former Mayor Frank Veltri
(1912 – 2006). In honor of his many years of service as a City Council
member and as Plantation’s Mayor from 1975 to 1999, we are featuring
the Frank Veltri Tennis Center at Plantation Central Park. As the name
suggests, the Tennis Center was a favorite locale for Mayor Veltri, and he
spent countless hours there perfecting his game.
For City of Plantation publications in alternative format, please contact the Purchasing
Division at 954-797-2648. The City of Plantation will provide reasonable accommodations
for disabled individuals requesting special assistance in order to attend or participate
in City functions. Request for assistance must be made to the Office of the City Clerk at
954-797-2236 at least five calendar days prior to the meeting (three calendar days
prior to a City Council meeting).

Oh!Habitat UPDATE
When you look out your windows, what do you want
to see? Concrete? Cars? Wouldn’t you prefer to be
looking out at trees, plants, birds and butterflies?
Joining in the City of Plantation’s quest to become a
National Wildlife Federation community of wildlife
habitats is a great way to create curb appeal for your
home and turn your yard into a beautiful, relaxing
place for both you and wildlife to enjoy – just right
for our unique Florida lifestyle.
The City of Plantation has partnered with the National Wildlife Federation
(NWF) to certify the City as a Community Wildlife Habitat to “create
sustainable landscapes that avoid pesticides, chemical fertilizers and excess
watering” as much as possible. “Community Wildlife Habitat projects benefit
the entire community; people, plants and wildlife.”
Since September, the City has been encouraging residents, schools and
businesses to enter their yards and common areas as Backyard Wildlife
Habitats in order to meet some of the NWF criteria for the entire City to be
certified. So far, approximately 81 homes and two schools (Peters
Elementary and Central Park Elementary) have been certified as Backyard
Wildlife Habitats. American Heritage, Tropical Elementary and Plantation
Middle schools have also hopped on board, and are currently working on
their certifications.
One question we hear a lot is: “I want to help the City of Plantation to
become a National Wildlife Certified Community by creating a backyard
wildlife habitat and getting it certified, but I don’t know where to start.”
We’re glad you asked! You are on the right track to sharing your love of
wildlife and responsible gardening practices with others by seeking certification
as a Backyard Wildlife Habitat.
First, take a look at your property. Are there any plants that provide food
for wildlife, such as berries or seeds? Do you observe birds or butterflies that
seem to enjoy resting and nesting in the shrubs or trees you currently own?
Do you have an open source of water on your property – a fountain, canal or
birdbath? Make a note of all these things for your Backyard Habitat application.
These are the basic components of a habitat for wildlife: food, water,
shelter and places to raise young.
4 Plantation Quarterly Spring 2007
If you have some, but not all of these components, put out a bird
feeder, birdhouse or birdbath. Even a simple saucer filled with water
will be appreciated by both birds and butterflies. Add some shrubs
and flowers that attract butterflies and birds if need be. Think about
adding one or more trees to the easement area in front of your home.
The City of Plantation’s Landscape Department (954-797-2246) is the
place to call about purchasing a tree through its Street Tree Program.
Next, put away the chemicals. “Natural gardens” are better for you,
your family and wildlife. Mulch to keep down weeds. Free, 100
percent organic mulch is available through the City of Plantation’s
Public Works Department. Call 954-452-2535 or visit the City’s website
at www.Plantation.org for more information.
Consider adding some native Florida plants, which are naturally
adapted to our climate, soil and weather patterns. Native plants are
great sources of berries, seeds and nectar for birds and butterflies.
Check your sprinkler system. Watering the grass everyday, is an
unnecessary waste of water. Water the grass only once a week, or
install a rain sensor on your sprinkler system. A rain guage is great for
monitoring the amount of water your yard is getting.
Ready to certify? Simply fill out your Backyard Habitat application
form. You can download it from the NWF web site at
www.nwf.org/backyardwildlifehabitat. You can also call the City
of Plantation at 954-797-2246 for a copy, or if you have questions.
Once you have certified your property, give us a call and we will
provide you with a 100 percent organic cotton Operation Habitat
t-shirt. Long-time residents Kay and Ken Ellington provided us with
some beautiful pictures from their certified Backyard Habitat to share,
and declared, “We will wear our Operation Habitat t-shirts proudly!”
WaterConservation IS EVERYONE’S RESPONSIBILITY
According to the South Florida Water Management District, the first 11 months of 2006 were the driest since 1938. As we enter into South
Florida’s “dry season” – November through May – rainfall levels are already approximately one foot below average. It is critical that we
begin water conservation NOW, to protect our water resources and help prevent severe water restrictions later. Here are a few helpful tips.
DROUGHT-PROOF YOUR LAWN:
WATER EARLY IN THE DAY, before sunrise, so less water evaporates.
Do not water your lawn between the hours of 9:00 AM and 5:00 PM.
KEEP MOWER BLADES SHARP and RAISE THE BLADE.
Your lawn will hold moisture longer.
DO NOT WATER WHEN IT IS GOING TO OR HAS RAINED.
Turn off sprinkler’s “auto” mode and operate your system manually or
install a rain sensor. Use a rain guage. Water only when your lawn shows
signs of wilt. Check your irrigation system regularly, to make sure it is
working properly. Don’t water the sidewalk or the street.
CHOOSE LANDSCAPE PLANTS WISELY. Use native, droughttolerant
plants to make your landscaping beautiful and wildlife friendly.
USE MULCH. It helps keep soil damp longer, protects the soil from
erosion and limits weed growth.
MORE TIPS FOR CONSERVING WATER:
Don’t use the hose to clean driveways and sidewalks. Use a broom.
It saves water and is great exercise!
When washing the car, do not leave the hose running.
Turn faucet on low, when brushing your teeth, washing your hands
or doing the dishes. Rather than letting children play in the sprinklers,
try to take them to the beach or pool.
Install low-flow toilets and showerheads. Take shorter showers.
Don’t use the toilet as a waste basket.
Wash only full laundry and dishwasher loads.
Repair leaky faucets promptly. It saves water AND money!
Visit South Florida Water Management’s website at www.sfwmd.gov
for more ways to conserve water.

FAREWELL
FormerMayorFrank Veltri
APRIL 28, 1912 – NOVEMBER 30, 2006
The City of Plantation bid a fond farewell this
past November to a true Plantation pioneer and
local legend, former Mayor Frank Veltri. Mayor
Veltri passed away in the home he and his wife,
Genevieve, built 51 years ago. He was 94.
Frank Veltri began his years of service to the
City of Plantation in 1969, when he was first
elected to Plantation’s City Council. He was
elected Mayor in 1975, and held the position
for an unprecedented 24 years, finally retiring
in 1999 due to his wife Genevieve’s failing
health. During that time, he literally transformed
the City of Plantation from a rural
suburb of Fort Lauderdale, to a vibrant, vital
municipality that attracted businesses,
maintained a low millage rate, provided the
community with a number of new recreational
amenities, and offered a “hometown” ambiance
for families and future generations to enjoy.
Mayor Veltri was so completely, solidly
entrenched in the transformation of Plantation,
that a study of his life essentially becomes a
study of the City’s history itself.
During Mayor Veltri’s tenure as mayor,
Plantation’s population increased tenfold. He
saw the opening of two major malls, and the
expansion of Plantation to the west, including
the annexation of the Motorola property and
Plantation Acres. He also presided over
numerous facility groundbreakings including
City Hall, Central Park, Plantation Library and
Plantation Historical Museum.
“The City of Plantation family of employees is
saddened by the passing of former Mayor Frank
Veltri,” states Mayor Rae Carole Armstrong. “All
of us have great stories to share and fond
memories of his personal management
style, imbedded with frugality, southern
charm and a deep sense of loyalty to the
City and its employees.
Mayor Armstrong continues, “His desire
to sustain a ‘hometown’ environment
provided the foundation for growth in the City
of Plantation, and are at the core of the initiatives
moving forward today. The Veltri Family,
including, his wife, Genevieve, who founded the
Plantation Historical Society, and his daughter,
Councilwoman Diane Veltri Bendekovic, will
provide a lasting legacy for Plantation’s future.”
Despite his legacy as a City Council member,
Mayor and pioneer, according to Councilwoman
Veltri Bendekovic, Mayor Veltri’s most cherished
title was “Fire Chief.” He joined the volunteer
firefighters in 1957 and became Chief in 1960.
He nurtured the department through its growth,
and it became his second family.
According to Fire Chief Robert Pudney, “He
always held a special place in his heart for the
Fire Department and had a strong desire to
keep it volunteer. I believe that was in keeping
with his value system – neighbors helping
neighbors.”
Both Mayor Veltri, and his wife, Genevieve,
understood the importance of volunteerism and
the impact it can have on a community.
Together, they launched PAL sports, the
Plantation Historical Museum, and more.
Anyone who knew him knows that volunteerism
meshed with his strong desire to keep costs
down – the Fire Department continues to be
one of the most efficiently operated departments
in the City – but he never compromised the
safety of the residents in favor of cost
containment measures.
“His understanding of this delicate balance
was never more evident than in what I believe to
be the most significant and inspired decision he
made during his tenure as Mayor – the decision
in 1996 to create an EMS system to service the
City of Plantation,” Chief Pudney states. “While it
isn’t unheard of to have a volunteer EMS system,
Mayor Veltri gave me the directive to spend
money to establish an EMS system, with very
definite parameters: make it the best system
possible, keep response times at four minutes
Mayor Frank Veltri and his daughter, Councilwoman
Diane Veltri Bendekovic, on the day of her election to
City Council in 2001.
or below, and do it within a specified budget.
He gave me a blank sheet of paper and said,
‘Make it the best.’
“While speaking with him in recent years, I
asked him if he fully understood the significance
of that decision. He told me he felt it was
important to provide an EMS service to the
residents, because, at the time, Plantation was
served by one Broward County EMS unit
dedicated to the City. I told him, ‘that decision
helped save lives. People’s lives have been
forever changed because of you, and will
continue to be changed, and saved, for years to
come.’ He was visibly touched by this thought,
and I genuinely believe it never occurred to him
the magnitude of what he had accomplished.”
You can tell a lot about a person by the way
he competes. “Mayor Veltri was always a good,
strong and fair competitor,” remembers Robert
Cooper, Tennis Pro at the Frank Veltri Tennis
Center located at Plantation Central Park. “He
played tennis here three to four times a week
for nearly 20 years, well into his retirement and
until he was over 90 years old. Tennis is about
good sportsmanship and impeccable integrity,
and Mayor Veltri understood that. He would
always put forth his best effort, and whether he
won or lost, his opponents would say he was a
pleasure to compete against, always a
gentleman.”
That integrity and sense of what’s right found
its way into every aspect of his life. Whether it
was a broken foot or wrist, or one of three
bouts with cancer, he never wavered in his
commitment to the City, always returning to his
office as soon as possible.
Former Mayor Veltri’s vision and dedication
provided the leadership and foundation to build
a community where the “grass is greener.” He
will be missed, but he left the Plantation family
and community a legacy for all to remember.
Plantation Quarterly Spring 2007
5

Marge andFred ARE BACK FROM VACATION
Fred and I are so happy to be in back in Plantation – the Tree City. We
celebrated our 50th Wedding Anniversary in the Fiji Islands, and while
there, marveled how well the forest floor provided cover and protection
for the trunks of the tropical canopy.
Getting back to “reality” here in Plantation, it struck Fred when he
noticed how naked our trees looked in comparison to those in Fiji,
“Plantation residents….hold onto your trunks!” “What are you talking
about Fred?” I asked. He replied, “We have to protect a tree or palm just
like we protect our skin at the beach.” Fred is right. The trunk on a tree
or palm is like skin. It is an essential element to the protection of the
internal parts of the tree, and if not protected, is susceptible to damage
that could lead to the death of your tree or palm. Here are some “trunk
tips” to pass on to your lawn maintenance company, property manager or
anyone else who may maintain your property.
PROBLEM: Posters, yard sale signs and the like, nailed, stapled or
otherwise driven in the trunk really hurts the tree or palm. The lifeblood
of a tree is just below the bark where the uptake of water and nutrients
occur. Nails and staples hamper the transport system on canopy trees and
scar the exterior of palm trees. Did you ever see the stains around the
nails? It is also an entryway for insects and disease to “break” the surface
and enter the tree.
SOLUTION: Don’t nail signs into your trees. Chase away anyone with
signs, nails and staplers. Instead, use tape or lightweight twine, and don’t
forget to remove the sign, and the twine or tape, as soon as possible.
FRED’S ADVICE…HOLD ON TO YOUR TRUNKS!
Shade Brigade UPDATE Patrice Sonnelitter, Associate Landscape Architect
PROBLEM: Tree straps, black strapping,
stakes and banding material left on the tree
too long is like a 10-year-old wearing a 5-
year-old’s clothes. They pinch and pull and
squeeze and choke the trunk. Banding on
palms restricts growth and leave scars after removed.
SOLUTION: These materials need to be removed after the first
growing season. Watch the trees: if the straps become very tight or cut into
the tree, remove them immediately.
PROBLEM: String trimmers (such as Weed-Eaters) are a great
invention, but a curse for trees and palms. Can you imagine a string
trimmer coming after your leg? Ouch!!!!!!! String trimmers that touch a
trunk also cut into it its bark and cut off its water and nutrient transport
system. Do this often enough and say goodbye to that tree. It won’t fall
over. It will just die.
SOLUTION: Your best defense is a wide mulch ring. Mulch keeps
weeds in check and helps the soil retain moisture. But remember – mulch
piled up against the trunk is a cozy place for moisture and insects. Trunk
tissue is different than root tissue. It should not be covered. If you went up
to any tree with mulch up against the tree and pulled the mulch aside you
would most likely find ants chopping away at your tree. Keep mulch a
minimum of three inches away from the trunk and only two inches deep.
Spread the word to all everyone who handles your trees … handle with
care. You can contact Marge & Fred through the City website at
www.plantation.org.
A wonderful, talented and energetic group
of residents started meeting last year to share
information about their interest in, and
dedication to, trees. The City-directed group
began by naming themselves the “Shade
Brigade.” They marched off fearlessly, eager to
begin their first planting at the City’s
Development Services Building. Under a grant
awarded by the Florida Wildflower Foundation
they planned, purchased and installed the
Birds, Butterflies and People Garden.
Beginning in April of 2006, the Shade
Brigade met monthly, eager to learn about
trees. Speakers presented talks with an
emphasis on tree care: pruning, planting,
invasive species, butterfly gardening, design
and history of the City’s landscape. The group
organized several fund raisers, including a
plant sale at the City’s annual TreeDay! event
and several trunk plant sales from members’
gardens. One of the highlights of the year was
meeting at the home of one of the members
who graciously shared her home and plants.
What has emerged in its first year is a group
that recognizes its talents and love of trees,
and is busy setting goals to share their
stewardship for another exciting and
productive year.
One of the goals the group has set for 2007
is “expansion and growth.” The Shade Brigade
is looking forward to introducing more
Plantation residents to the care of their canopy
trees. Anyone with an interest in sharing his or
her devotion to trees – regardless of skill level
– is always welcome to join.
Meetings are held the fourth Thursday of the
month at the Development Services building,
401 NW 70th Terrace, east of City Hall. The
monthly speaker series this year may include
topics such as: Backyard Spice Trees,
Champion Trees, Bugs and Botany, Weird and
Unusual Trees, Environmental Program for
Children, Nursery Practices, Tree Pruning,
Update on Broward County Tree Trimmers,
Outstanding Trees of Plantation, and Soils and
Fertilizers. In addition, each meeting will be
dedicated to a particular tree. Noted horticulturist,
Dr. Derek Burch, will lead this study
and provide literature and discussion of the
month’s tree. The City, in turn, will provide the
“tree of the month” to be planted within the
City.
This year, the group looks forward to
perusing City parks and neighborhoods
looking for examples of outstanding trees. We
are working on developing a City website link
to the Shade Brigade, providing online information
on the speaker agenda, date and
location of meetings, and educational
material.
For more information, contact Patrice
Sonnelitter, Associate Landscape Architect, at
954-797-2639, psonnelitter@plantation.org
or Shade Brigade representative, Melissa
Garvey at 954-472-0363.
“Look Up, Touch Trees,
Grow Trees for Tomorrow”
and as always,
HAPPY BOTANIZING!
6 Plantation Quarterly Spring 2007

I-Zone PLANTATION INNOVATION ZONES
There are five Plantation schools within the
Plantation Innovation Zone. Each follows the
Broward County Schools’ policies and guidelines.
All schools’ programs are unique to their
population. We would like to share a little
something about the schools and encourage you
to view the individual web sites which may be
accessed through www.browardschools.com.
The Plantation High School administration,
faculty and staff have identified and implemented
practices that encourage the kind of caring
relationships and shared experiences indicative
of a successful high school. They offer incoming
ninth graders a high quality educational
program that makes learning more rigorous and
personal.
All ninth grade students will be part of an
interdisciplinary team where instruction will be
tailored to each student’s needs. Students will
participate in rigorous theme-based projects in
a personalized setting. Dedicated counselors and
administrators work with students to develop a
four-year plan of study and to ensure success in
high school and beyond. 2006 graduates have
been accepted at prestigious colleges and
universities such as Duke, Stanford, University of
Pennsylvania, Smith and Dartmouth, many with
full scholarships.
Plantation High has recently been named a
College Board Florida Partnership School. The
support and funding from the College Board will
include offerings of Pre-AP workshops, scholarships
to Advanced Placement workshops and
institutes, opportunity grants, in-depth support
in SAT readiness, and Pre-AP/AP summer camps.
Plantation Middle School is dedicated to
promoting academic excellence. Its one-of-akind
partnership with The U.S. Library of
Congress’s Center for the Book gives students
the opportunity to learn from the best writers of
our time, including Plantation Middle
School’s resident author, Christine Kling.
Advanced programs in math such as the
GEM (Great Explorations in Math)
program, science and the humanities
prepare students for the most rigorous
high school programs available.
At Central Park Elementary, the staff
strives to create an enriched educational
program that develops each child’s
social, emotional, and academic
potential. Teachers build on students’
strengths and have high expectations for all
to succeed. Opportunities such as Meet the
Masters, Hear the Music, Accelerated Reader,
Math Superstars and Owl Publishing enhance
the core curriculum. Parent volunteers
coordinate many of the enrichment programs
and are highly involved in the educational
process through parent nights, performances,
conferences and communications. Central Park
has received the Golden School Award every year
in recognition of its strong volunteer program.
The partnership among the school staff, parents,
and the community creates an optimum learning
environment for students.
Mirror Lake Elementary is a small school
with a very diverse population. Many students
from surrounding schools attend the ESE
(Exceptional Student Education) and ESOL
(English Speakers of Other Languages)
programs. The staff speaks eight different
languages and there are several Pre-K classes.
Students benefit from academic instruction but
also develop caring and tolerance for others.
This is also evident in the staff as the most
frequent compliments from guests focus on just
how much the staff care for children and how
welcome guests feel when they visit.
Teachers strive to create an enriched educational program
that develops each child’s social, emotional and academic
potential.
Peters Elementary has an experienced
group of teachers who are committed to the
school and to the individual development of
each child. The school offers the latest
technology housed in facilities boasting traditional
Florida architecture in a beautifully
landscaped environment. The core curriculum is
supplemented with enrichment programs and
character development opportunities including
gifted classes, chorus and art club, step team,
academic exhibitions, monthly spirit assemblies
and evening family activities. Active parental
involvement, combined with dedicated teachers
and an experienced and caring administrative
team, help create an ideal place for learning.
Plantation schools offer accelerated classes,
gifted programs and exceptional student
education opportunities. The Plantation
Innovation Zone strives to meet the needs of all
students and works continuously and collaboratively
to enhance all offerings for students so
they may to take an active role in the
community, both as students and as members of
the work force. There are great things
happening in these schools. Check them out
through www.browardschools.com or call to
schedule a tour.
Tips FROM THE GOLF PRO
Brian Schuler, Plantation Preserve Head Golf Pro
BACKSWING TRANSITION
IS CRITICAL TO DRIVING CONSISTENCY
A critical point in the golf swing is at the top
of the backswing. It is here that the club
changes direction from backward to forward.
This transition must be smooth and gentle. I see
many golfers who get to the top of the swing and
make a violent first move into the forward swing
in an effort to hit the ball hard. This quick
motion to hit the ball hard with the hands
throws off the timing in your arm swing and
weight transfer to the left side. In effect, your
hands get ahead of your arms and legs, resulting
in your getting out of position. This will lead to
very inconsistent shots.
To overcome this “hit it hard” impulse, the
next time you are at the driving range try this
helpful tip. Start with a 6- or 7-iron, and try to
hit consistent shots that travel a comfortable
distance for you. Now take out your driver and
swing using the same speed as you were with
the iron. Learn to swing within yourself, and not
to try to overpower the ball with a hard, violent
motion. By learning how to make smooth,
evenly paced swings, you will make solid
contact more often, which will result in better
overall driving.
For more help with your golf game, see Brian
Schuler or any of the golf pros at Plantation
Preserve Golf Course and Club. Call
954-585-5020 for more information.
Plantation Quarterly Spring 2007
7

FIND IT @ THELibrary
Miki Ostendorf
Start the New Year off
right! Stop by and see the
Helen B. Hoffman
Plantation Library’s
recently-completed addition, which was dedicated on January 27.
The expanded space includes a multi-purpose room and muchneeded
storage, and is home to the Plantation Puppeteers and the
Friends of the Library Book Sale.
In August 2006, the Library was awarded a grant from the Bill
and Melinda Gates Foundation to upgrade public access computer
hardware. With help from the City of Plantation’s Information
Technology Department, nine new computers are now available for
patrons to use. The new computers have Internet access, Microsoft
Office, children’s games and online subscriptions, all free to
patrons.
Basic Internet classes are held the third Wednesday of every
month at 9:30 AM. Contact Tanya Field at 954-797-2144 for more
information.
The inaugural performance of the Plantation Puppetteers in
their new home will be held February 17, 2007 at 10:30 AM. This
will be the first performance by this active group of children, ages 9
to 12, in the newly constructed Library addition. For more information,
call 954-797-2145.
Need community service hours? Contact Tanya and sign-up for
Adopt-A-Shelf, a community service program for high school
students.
Our Non-Fiction Book Group continues to meet the first
Wednesday of the month at 7:00 PM.
Knit & Purls, the knitting club for girls in grades 6 to 12, meets
every other Saturday at 10:30 AM. Call 954-797-2140 for dates.
Look for the Friends of the Library Book Sale in its new space
the first Saturday and third Friday and Saturday of each month,
9:00 AM to 4:00 PM.
Grant and Sponsorship CORNER
Priscilla Richards, Resource Development and Grant Manager
GRANTS
CONGRATULATIONS TO:
n Planning, Zoning and Economic Development Department for
Broward County Mass Transit grant for operating and capital funding
for two of the new Plantation Midtown Trolleys. The launch of the
Plantation Midtown Trolley is scheduled for February 23, 2007.
APPLICATIONS RECENTLY SUBMITTED:
n The Police Department recently submitted two Hazard Mitigation
Program Grants. One for a Command Center Vehicle and the other for
equipment for the City’s Emergency Operation Center.
n The Landscape Architecture Department recently submitted an
application to Broward County’s Safe Parks and Land Preservation
Bond Program for funds to purchase a site to be developed as a
trailhead in the Plantation Gateway District.
SPONSORSHIPS
The City would like to acknowledge the following sponsors for their
generosity in supporting City Parks & Recreation programs:
IN- KIND CONTRIBUTIONS:
n Albertson’s - Halloween Family Safety Festival Candy
n Winn Dixie - Halloween Family Safety Festival Candy
n Publix - Holiday Parade Candy
SCHOLARSHIPS:
n National Council of Jewish Women, Plantation Section $300
COMING SOON! We are adding a Cultural Arts Section in the
Plantation Quarterly. If you are an artist or cultural arts organization that
has an event coming up in the summer or fall of 2007, please contact us at
954-797-2723.
Contact Priscilla Richards at 954-797-2723 or
prichards@plantation.org to find out how you
can sponsor a program or a park.
Passport PROCESSING OFFICE
Many residents may not know
that you don’t have to drive to
Miami to get your passport. The
Plantation Office of the City Clerk
serves as a Passport Agency for
the U.S. Department of State,
providing convenient, reliable
passport services close to home.
Applications are processed
between the hours of 9:00 AM
and 2:30 PM. Applicants must
call to make an appointment –
walk-ins are not accepted.
8 Plantation Quarterly Spring 2007
WHAT IS NEEDED
TO GET A PASSPORT AT CITY HALL?
Anyone applying for a passport for the first time
MUST be present for your appointment with the
following items:
u Your original Birth Certificate (if born in the
US) or your original Certificate of
Naturalization (for persons born outside the
US who have become US citizens).
u Valid drivers license, Photo ID card or
current foreign passport.
u Two passport photos (must be taken within
the last six months, no hats, ribbons or
bows).
u For minors (children 14 years of age or
younger), the law requires both parents to
be present as well as each minor child. If
one parent cannot attend you must submit a
notarized letter of consent with a copy of the
non-appearing parent’s photo ID (Drivers
License or current passport).
u Passport fees for persons 16 years of age or
older are $97. The passport fee of $67 must
be a check or money order payable to the
U.S. Department of State. The application fee
is $30, payable in cash or credit card to the
City of Plantation.
u Passport fees for persons 15 years of age and
younger are $82. The passport fee of $52
must be a check or money order payable to
the U.S. Department of State, and the application
fee of $30 payable in cash or credit
card to the City of Plantation.
Please call the City Clerks’ office at
954-797-2236 for more information or to set
up an appointment.

Automated INSPECTION LINE
The City of Plantation Building Department is pleased to
announce an Automated Inspection Line. You now have two
choices to schedule inspections:
BY PHONE – Call the Automated Inspection Line at
954-587-4456, Extension 5000 for the following options:
n Schedule, reschedule or cancel inspections (must have
permit & inspection code number)
n Obtain delivery of a faxed copy of inspection codes
n Check inspection results
n Check status of permits
n Obtain a faxed copy of plan review comments
ONLINE – Log on to www.Plantation.org and click on
Online Permitting (found under Quick Links or via the Building
Department) for the following options:
n Check inspection results
n Check status of permits
NOTE: You must be a registered contractor (registration is
available online) to do the following:
n Schedule inspections
n Apply for minor permits (electrical, plumbing & mechanical)
n Pay permit fees (minor permits can be printed – all other
permits must be picked up at the office)
n Pay Red Tag fees
Capital Projects UPDATE
The Engineering Department remains busy with capital projects throughout the
City. Projects recently completed include NW 70th Avenue roadway improvements,
East Tropical Way culvert crossing at Broward Boulevard, park improvements for
Country Club Estates, Botanical II/MURT Trail improvements in the Historical
District and landscape edge improvements along the southwest quadrant of State
Road 7.
Projects under construction include American Expressway roadway reconstruction,
Plantation Gateway parallel shopping drive improvements and NW 38th
Way landscape/irrigation improvements, all of which have experienced delays, but
are finally approaching completion.
The Engineering Department administers the City’s Stormwater Management
Program to ensure that the City is implementing a responsible and compliant
stormwater management system. With stricter Federal and State environmental
regulations on the horizon, the Department is challenged to meet expected higher
standards for surface water quality. The Department is assessing its stormwater
management systems that will likely result in future capital projects such as
stormwater infrastructure retrofitting and rehabilitation, waterway maintenance
dredging, roadway swale improvements and new drainage infrastructure. The
Department will provide more on this subject in future articles of Plantation
Quarterly as projects are developed and funded for implementation.
For more information on current or planned programs and projects administered
through the Engineering Department, please send your request to the Department
E-mail address engineering@plantation.org or contact us at 954-797-2282.
2007 BULK WASTE REMOVAL SCHEDULE
RESIDENTIAL
EAST OF UNIVERSITY DRIVE
March 5 – 10
April 2 – 7
May 1 – 5
June 4 – 9
July 2 – 7
August 6 – 11
September 3 – 8
October 1 – 6
October 29 – November 3
November 26 – December 1
CONDOMINIUMS
MULTI FAMILY BULK PICK-UP
Wednesday, September 5
Aluminum & Steel Cans
Newspaper
Milk & Juice Cartons
PLEASE RECYCLE
RESIDENTIAL
WEST OF UNIVERSITY DRIVE
March 12– 17
April 9 – 14
May 7 – 12
June 4 – 9
July 9 – 14
August 13 – 18
September 10 – 15
October 8 – 13
November 5 – 10
December 3 – 8
CONDOMINIUMS
MULTI FAMILY BULK PICK-UP
Wednesday, September 12
Glass: Clear, amber or green glass. No blue.
Food & Beverage Containers: Tin, steel,
aluminum and plastic #1, 2, 3
NO: Plastics, lids*, caps or spray nozzles.
NO: Styrofoam, bubble wrap or packing.
NO: Magazines, Books, Cardboard, plastic grocery bags, brown bags.
NO: Aluminum chairs, aluminum foil or take-out food containers.
NO: Paint, batteries or toxic materials.
*Lids, caps and spray nozzles are not recycled. Please remove and discard.
Attention
GOLFERS
FIRE DEPARTMENT
ANNUAL
GOLF TOURNAMENT
May 19, 2007
at the
Jacaranda Country Club
Get your team together
SIGN UP NOW!
For more information on
the Annual Golf Tournament
contact Donny Todd
at 954-797-2150.
Plantation Quarterly Spring 2007
9

A Beautiful
NEW UNDERTAKING FOR
PLANTATION JUNIOR WOMAN’S CLUB
Do you look out your front door each
morning and admire how beautiful your
neighbor’s home is? Do you go out to pick up
your paper, and look at your own home with
pride? Then nominate them for a Plantation
Junior Woman’s Club Beautiful Home award!
Each quarter, the Plantation Junior Woman’s
Club (PJWC) will be accepting nominations for
homes with great curb appeal. Homes may be
nominated because of their attractive exterior
or front yard landscaping, and must be within
the city limits of Plantation. The PJWC
Beautification Committee will evaluate the
nominations and select the winner, who will
have a PJWC Beautiful Home Award sign in
their front yard for one month, they will
receive a certificate and be featured on the
PJWC web site.
Nominations are being accepted through
March 5th for the first quarter. The winner will
be recognized in April. To request a
nomination form, please call 954-797-9762.
CITY WIDE
GARAGE SALE
MARCH 10, 2007
8:00 AM – 3:00 PM
at VOLUNTEER PARK
10 Plantation Quarterly Spring 2007
FireDepartment MEMBERS RECEIVE
LOCAL, STATE and NATIONAL AWARDS
In 2006 three members of the Plantation Fire Department
were recognized for their outstanding achievements and contributions
CAPTAIN DONALD “DONNY” TODD
As part of their annual observance of Fire
Prevention Week, the Plantation Fire Department
selected Captain Donald “Donny” Todd as their
Member of the Year. Todd joined the Fire
Department in 1991. He was promoted to the rank
of lieutenant in 1994. In 1995 Todd was hired as a
career fire inspector with the Department. In 1997
“Donny” was promoted to Captain at Station # 1
on Broward Boulevard.
His file contains multiple commendations
including a 1997 Humane Society rescue award
for rescuing two dogs from a structure fire. Todd
was instrumental in developing the Fire
Department’s Annual Golf Tournament and was
named chairmen of the committee in 2001. He
also led the Department’s Firematics Team to two
consecutive State Championships.
As well as his work with the Fire Department
Todd has served as a coach and administrator for
the Plantation Youth Football League for the past
25 years. Don also serves as the Department’s
Juvenile Firesetter Program coordinator. He is
responsible for counseling and mentoring children
who are at risk for becoming firesetters.
BATTALION CHIEF JOEL GORDON
In January, the Florida Fire Chiefs’ Association
named Battalion Chief Joel Gordon as its Public
Information Officer of the Year.
Gordon has served as a battalion chief and
public information officer with the Plantation Fire
Department for the past ten years. Gordon is also
completing his sixth term as Chairperson of the
Florida Association of Public Information Officers.
He is a team leader with the State of Florida PIO
Deployment Team and has responded to a variety
41ST
Art
ANNUAL
in thePark SPONSORSHIP OPPORTUNITIES
Once again in late October, the Plantation Junior
Woman’s Club (PJWC) will present Art in the Park at
Liberty Tree Park. The PJWC is currently seeking
sponsors for this year’s event.
Over 130 artists participate in this successful, juried
fine art show. In addition to a wide variety of art, there
is live music, interactive arts and crafts for children,
and entertainment in Kids’ Korner. The two-day attendance
is estimated at over 60,000.
Proceeds from the event (raised through sponsorships
and food, poster, and t-shirt sales) are returned
to the community and have benefited organizations as
Plantation’s Helen B. Hoffman Library, Historical
Museum, and Parks & Recreation Department; and
Plantation High School. Monies raised are also used to
fund scholarships for two Plantation area high school
seniors, provide holiday dinners for deserving families,
and support beautification projects throughout the City.
For more information about sponsorship
opportunities, please call 954-797-9762.
of major incidents throughout the State of
Florida.
Gordon was influential in organizing
Plantation’s Joint Information Team and
providing Hurricane Awareness to the residents
of Plantation, and has authored three nationally
published articles on public information and
disaster response. Gordon also spearheaded the
initiation of the City of Plantation’s Informational
Radio Station, 1620 AM. Most recently Gordon
served on the Public Safety Committee for the
Super Bowl.
JOSEPH “PETE” GANNON
On September 21, at the International
Association of Dive Rescue Specialists (IADRS)
in Indianapolis, Indiana, Joseph “Pete” Gannon,
who serves as the Plantation Fire Department’s
Dive-Rescue Team Coordinator, received the
Robert G. Tether Award for his lifelong contributions
to the Dive-Rescue community.
Gannon started diving after joining the
Lauderhill Fire Department in 1973. In1980
Pete joined the Plantation Volunteer Fire
Department and organized their dive team. He
also worked with the Broward County Sheriff’s
Office Dive Team for 10 years. In 1980 Gannon
also started working for Dive Rescue
International as a corporate trainer. He has
taught public safety diving courses across the US
and Canada. On October 5, 1985, Pete obtained
notoriety in the Guinness Book of World
Records for organizing “Hands Across Broward”
for the United Way. The fund raising event called
for 175 divers to join hands, under water, across
the opening of Port Everglades.

WhatHappens IF A POLICE OFFICER STOPS ME?
Commonly, police officers are often
approached by citizens and told about a friend
or relative who was stopped by a police officer.
The stories are often elaborate and the person
stopped did not understand what was going on.
Police officers only stop vehicles if “probable
cause” exists. Here are some helpful tips in the
event you or someone you know is stopped by
a police officer:
“WHY DID YOU STOP ME?” That is the
first question an officer usually hears. Moving
violations are the most common reasons a
vehicle is stopped. Some examples include
speeding offenses, failure to stop at a red light
or a stop sign, failure to use a turn signal or
not having a child properly restrained.
Registration or equipment violations are
other reasons a vehicle may be stopped by an
officer. The laws governing driving privileges
consist of 96 pages. It is not uncommon to be
in violation of a law without knowing it.
SELECTIVE TRAFFIC ENFORCEMENT
Often citizens and community groups
request the Police Department to conduct
traffic enforcement in their area due to an
increase in traffic accidents or traffic violations.
During these operations, officers concentrate
their traffic enforcement efforts, increasing the
number of vehicles stopped in that area.
CRIMINAL INVESTIGATIONS
This often involves searching for a “getaway”
car. In today’s mobile society, criminals often
use cars or trucks to facilitate their crime. Your
vehicle may match the description of a
suspect’s vehicle.
Courtesy or safety concerns are other
reasons an officer might stop your vehicle. For
instance, your trunk may be open, something
may be hanging from under your vehicle, or
you may have left groceries on your roof.
STEPS TO FOLLOW IF YOU ARE
STOPPED
n Stop your vehicle as far out of the lane of
traffic as possible. Keep away from the flow of
traffic to prevent an accident. Make sure you
turn your flashers on, indicating to the officer
that you are going to comply.
n During hours of darkness it is permissible,
after signaling your intentions to stop,
decreasing your speed and using your flashers,
to continue until reaching a well-lit area that is
out of the flow of traffic. After stopping, turn on
your interior light. Good lighting assists good
communication.
n Police officers are trained to ask for
identification first and provide an explanation
second. First, provide the proper documentation,
that being a driver’s license, vehicle
registration and proof of insurance. Then give
the officer a chance to explain the reason you
were stopped. Providing your documentation
will simplify and speed-up the process.
Remember, the officer is most often in uniform
with a nametag displayed. You have the
advantage of knowing with whom you are
dealing. Extend the courtesy by providing the
requested identification without argument.
n If you do not agree with the citation or the
officer’s demeanor, do not argue at the scene.
All citizens have the right to question their
citation before a judge. The Plantation Police
Department has a system in place to review
citizens’ concerns.
COMMON QUESTIONS ABOUT
POLICE OFFICER PROCEDURES
WHY DID THE OFFICER SNEAK UP
ALONG THE SIDE OF THE CAR?
To reduce likelihood of an officer being
injured, they are trained to access the vehicle’s
occupants while minimizing their exposure to
traffic.
IF IT’S ONLY A MINOR OFFENSE,
WHY DID TWO OR THREE OFFICERS
SHOW UP?
Officers, in the vicinity, frequently back each
other up without being requested. Traffic stops
are among the most dangerous situations an
officer faces.
WHY DID THE OFFICERS SIT IN THE
CAR FOR SO LONG? WHAT WERE
THEY DOING?
The officer is verifying your driving privileges
and vehicle registration status through a
statewide computer system. There is only one
operator and many officers are trying to access
to the same system.
WHY DID I HAVE TO SIGN THE TICKET
OR WARNING?
By signing, you are agreeing to either mail in
the fine or to schedule a court appearance.
Signing is not an admission of guilt.
SOME RULES OF THE ROAD
CARRY PROPER IDENTIFICATION
When driving a motor vehicle, you must have
in your possession your valid driver’s license,
proof of vehicle registration (carry a copy of
your registration in your purse or wallet in the
event your car is stolen), and proof of current
insurance for the vehicle. If you are stopped
and you do not have all of these items with you, a
citation may be issued.
It is the driver’s responsibility (not the owner’s)
to be sure that the vehicle being driven is insured
and that the proper documents are available for
the vehicle when driven. It’s the owner’s responsibility
to ensure that the person driving the vehicle
possesses a valid driver’s license.
MONITOR OCCUPANTS
As the driver, you are responsible for the
conduct of all the occupants of the vehicle. This
covers trash being thrown out the window, arms or
legs hanging out of a window or acting in a disorderly
manner. As the driver, it is your responsibility
to ensure all passengers are wearing seat belts and
that children are properly secured. Therefore, if a
police officer stops your vehicle, don’t remove
your seat belt.
THE LAW PROTECTING CHILDREN
All children 4 years old or younger must use a
restraint device when riding in a motor vehicle.
Plantation Radio
SET YOUR RADIO DIAL TO
WQFD1620 AM
Hear the latest Plantation news,
opportunities and events for
residents and businesses.
When severe weather threatens,
stay tuned for City-specific updates on
serious situations, evacuations and more.
STAY INFORMED. STAY TUNED.
Plantation Quarterly Spring 2007
11

Largest and MOST ADMIRED
Elisabeth Bryant, Economic Development
According to FORTUNE Online (February 21, 2006), “America’s
Most Admired Companies” are selected from among the largest
U.S. companies in 65 industry categories. In evaluating the
companies in their respective industries, FORTUNE asked more
than 10,000 business executives at these companies to rate candidates
on eight key attributes of reputation: innovation, use of
assets, employee talent, management, investment value, social
responsibility, financial soundness and products and services. Each
year FORTUNE also publishes a list of America’s 500 largest
companies ranked by revenue in a list best known as the FORTUNE
500.
The City of Plantation is fortunate enough to be home to the
regional headquarters for a well-known company that ranks high on
both lists. Centex, located in Plantation Midtown, ranks No. 175 on
the FORTUNE 500 ® list of America’s largest corporations (April 4,
2006), and consistently ranks among “America’s Most Admired
Companies” in its industry.
So where can you find the story of Centex? Take a look at people
and places in your community. The young couple buying their first
home. The hospital Centex built where their baby is born. The
growing family moving up to a new and larger Centex home financed
by CTX Mortgage, underwritten by Commerce Title and Centex
Insurance, and protected by Centex’s HomeTeam Pest Defense. Look
at the schools and universities their children will attend, the office
buildings where the grownups work, the arenas and performing arts
centers that enrich their lives. And, as the years pass, Centex will
provide the ideal home for vacations or in which they can live out
their active retirement. All these environments are provided by
Centex and its thousands of employees across America.
Dallas-based Centex (NYSE: CTX), founded in 1950, is one of the
nation’s leading home building companies. Centex operates in major
U.S. markets in 25 states and delivered more than 39,000 homes in
the United States in its most recent fiscal year ended March 31, 2006.
In addition to its home building operations, Centex’s related
business lines include mortgage and financial services, home
services and commercial construction. These businesses provide
operational or financial support to home building operations and are
leaders in their respective industries.
PLANTATION MIDTOWN
Wayfinding System
Centex, located in Plantation Midtown is on the FORTUNE 500 list of America’s
largest corporations and consistently ranks among “America’s Most Admired
Companies” in the industry.
Mr. Al Petrangeli joined Centex in 1983 as Project Engineer for the Fort
Lauderdale/Hollywood International Airport job. Today he serves as a Division
President for the company, responsible for overseeing daily operations for
projects with revenue in excess of $500 million each year. He is based in the
company’s Fort Lauderdale Metro Office. At Centex, “we understand that we
have a responsibility to give back to those communities where we live, work
and prosper,” says Petrangeli. “To fulfill that obligation, we give both financial
and volunteer support to a wide variety of nonprofit organizations across the
country. This includes national relationships with Habitat for Humanity and
The Conservation Fund, as well as support for many local organizations in
communities where Centex does business. Our corporate staff manages our
national relationships, while the leaders of our local operations determine
local support. Overall, Centex donates more than $5 million per year and
thousands of hours of volunteer time to nonprofit organizations to help
strengthen the communities where we do business. Just to name a few: Habitat
for Humanity, Land Legacy Fund, Giving in Dallas, Hearts & Hammers, and
Give Kids The World Foundation,” Petrangeli explains.
Centex executives also participate in important City events and activities. In
October, Kent Long, Senior Vice President of Business Acquisition Group, was
among five distinguished panel guests at the 5th Annual Economic
Development Summit (see article entitled Summit Rises to New Heights).
Torry Watson, Vice President of Business Development, was appointed by
Councilwoman Sharon Uria to serve on the Economic Development Ad Hoc
Working Group (look for an article in the next edition of Plantation
Quarterly), a group working to develop the content and the direction of the
City's Economic Development 5-Year Strategic Plan. Businesses and residents
are proud to recognize another big winning company in Plantation, Centex.
Take a quick drive down University Drive and you will
notice the new Plantation Midtown banners. These banners
are part of a “wayfinding system.” At the core of a
wayfinding system is the desire to create and reinforce a
sense of place. The new Plantation Midtown banners have
been placed to identify Midtown boundaries and further
distinguish this special district.
As we progress with our vision of Plantation Midtown, we
will introduce more wayfinding signs that are user friendly
and aesthetically pleasing. The wayfinding system will help
to define pathways for vehicular traffic to parking areas,
pathways for pedestrians from parking areas to amenities
and events, and create an awareness of
destinations, while at the same time, reducing the clutter
and confusion of overuse of signs. These signs are all part
of the Plantation Midtown Conceptual Plan. These banners
and signs, along with sidewalks, landscaping, green spaces,
street lights, benches and trash receptacles will all
contribute to our vision of a safe, clean and welcoming
Plantation Midtown.
12 Plantation Quarterly Spring 2007

Leveraging CAPITAL STRATEGICALLY
Wayne Burns, Economic Development Coordinator
As part of the City of Plantation
Community Redevelopment
Agency Plan Strategy, implemented
to revitalize State Road 7
corridor in Plantation, four
general components have been
identified to foster the ongoing
successful redevelopment of the
Community Redevelopment Area
(CRA): Land Use, Aesthetic and Mobility
Improvements, Marketing, and Catalytic
Investment.
According to the CRA Plan, Catalytic Projects
are public/private redevelopment initiatives that
stimulate private sector investment in the CRA.
The Catalytic Investment Strategy funds are
earmarked to leverage private sector small
scale and large scale development or
improvement projects that will act as a catalyst
to attract additional private fund investment in
the area. The CRA Plan identifies specific
catalytic projects as well as general projects to
stimulate reinvestment.
In 1999, as part of the initial planning
process, Lambert Advisory was contracted to
prepare a market analysis for the CRA. This
Valeteria
CLEANERS
analysis was used to identify
the catalytic projects contained
in the CRA Plan and to
determine what types of uses
would be most successful
within the CRA.
In 2006, additional in-house
market research was
conducted to identify market
sector gaps in the CRA. In September of 2006,
Requests for Proposal were sent out to approximately
1,500 businesses that had the potential
to fill a market sector gap. The remaining CIS
funds available are $600,000.
A complete development plan was requested
to be included in proposal packages that
would define the project location, provide a
financial statement demonstrating how the
requested funds would be leveraged in the
project, and present why the CIS funds would
be best allocated to the project proposed.
As outlined in the CIS Grant Program, several
financial and non-financial evaluation criteria
were incorporated into the process. Criteria
included: developer experience and track
record; project consistency with the CRA Plan;
design guidelines and zoning compliance;
project visibility and ability to generate “spinoff”
development; extent to which projects
THE CRA PLAN
IDENTIFIES SPECIFIC
CATALYTIC PROJECTS
AS WELL AS GENERAL
PROJECTS TO STIMULATE
REINVESTMENT
remove barriers to redevelopment; financial
and market feasibility; and anticipated return
on requested incentive and tax increment.
An evaluation committee already familiar
with the proposal evaluation process from the
previous CIS allocation was assembled to
review the new proposals.
Three proposals were submitted and all
three proposals were recommended to receive
funding. The projects proposed include
upgrades to the Plantation Inn to provide a
clean and safe overnight hotel for visitors to
Plantation General Hospital and other business
travelers and tourists. Dr. Peter Romano II
requested funds to move his practice to
Plantation and include in his practice an
Orthopedic Surgeon/Sports Medicine
Specialist. Hospitality Consultants is proposing
a sit down national restaurant chain to be
constructed at the southeast corner of State
Road 7 and Sunrise Boulevard.
On December 13, 2006, City Council
approved a Resolution to authorize City staff to
execute agreements with Hospitality
Consultants ($300,000), Plantation Inn
($150,000), and Mia Bella Partners, LP AKA
Dr. Peter J. Romano II ($150,000). The City of
Plantation continues to focus on revitalization
of the CRA/State Road 7 corridor.
Mayor Rae Carole Armstrong proclaimed September
10, 2003 “Valeteria Cleaners Day” in recognition of its
history and growth.
Valeteria Cleaners, located at 339 North State Road
7, opened in 1963, and is the oldest continuous
running business in the City of Plantation. They have
been successfully cleaning clothes for 43 years by
combining excellent customer service, high quality
cleaning, and the special personal touch of a family
owned business. Many customers remember “Uncle
Bill,” the original owner, with his wooden leg and
wonderful smile and great stories about his
trips to Las Vegas with his wife Hannah.
Uncle Bill stayed greeting customers in the
corner of the store until weeks before his
death. Barbara, his daughter, assumed
management of the business and adds a
dynamic quality to the store as she
remembers everyone’s family details. The
third generation is now increasing their
management role. Steve, her son, coordinates
the door-to-door service, providing personalized
and friendly just-in-time delivery. You
can have your cleaning picked up and
delivered to either your home or business
from the beach to Weston.
When Valeteria first opened its doors, State
Road 7 was a two-lane street lined with cow
pastures and there were approximately 2,400
residents. Today, 43 years later, Plantation’s
population is in excess of 85,000. Valeteria
has been a part of this growth. The number
of businesses has also grown significantly.
Medical and legal services, a variety of local
and national retailers, and many different
restaurants now offer patrons dining opportunities
ranging from very casual to elegant.
As State Road 7 in Plantation has blossomed
into a thriving and beautiful area, Valeteria
has been an integral part of the local
business community.
Mayor Rae Carole Armstrong proclaimed
September 10, 2003 “Valeteria Cleaners Day”
in recognition of their history and growth
and being a vital business partner in the
growth of the City of Plantation.
Through the years they have remained a
family business whose main objective is to
provide their customers with a clothescleaning
service that is of the highest quality.
Plantation Quarterly Spring 2007
13

Westside REGIONAL MEDICAL CENTER
MARY LYNN SWARTZ – NEW CEO
Westside Regional Medical Center has recently appointed Mary
Lynn Swartz as the hospital’s new Chief Executive Officer.
“I am very excited and grateful for this opportunity,” Mrs. Swartz
said. “I look forward to maintaining Westside’s traditions and
building on the legacy of compassion, care and service to our
community.”
For the last three years, Mary Lynn served as the CEO of Northwest
Medical Center (HCA) in Margate, Florida. Prior to that position she
served as the hospital’s Chief Operating Officer for seven years and
previous to being COO she was the Chief Nursing Officer for two
years at Northwest. Mary Lynn has served in many nurse executive
positions prior to her move to Northwest Medical Center 12 years
ago. Her area of nursing expertise is emergency services and
trauma.
Mary Lynn earned her Nursing Degree from The Christ School of
Nursing in Cincinnati, Ohio, her Bachelor of Arts, Management of
Health Services from Ottawa University, Kansas City, Kansas and her
Master of Science,
Executive Medical
Management from Nova
Southeastern University,
Ft. Lauderdale. She is
involved in various
organizations including
the American College of
Healthcare Executives,
Mary Lynn Swartz, Chief Executive Officer
the American Heart
Association Community Advisory Board and the HCA Corporate
Ethics and Compliance Steering Committee.
Westside Regional Medical Center, located at 8201 West
Broward Boulevard, is a 224-bed facility celebrating over 30
years of caring for families and individuals in central Broward
County. Check them out to see all the services they have to offer at
www.WestsideRegional.com.
Get on Board!
THE PLANTATION MIDTOWN TROLLEY
Members of the City
of Plantation Midtown
business community
understand the
importance of generating
as much traffic
to the District as
possible, while at the
same time making it
easy to move
throughout the area.
It seems like an impossible task, doesn’t it? With three major malls
located alongside national employers, numerous local corporate
headquarters, professional offices, medical complexes, government
buildings, restaurants and major hotels, the area is considered by many
residents to be their “home base” for shopping, entertainment and
employment.
The City of Plantation and the Plantation Midtown Advisory Board are
pleased to announce the launch of the Plantation Midtown Trolley, an
air-conditioned transit vehicle that will safely and conveniently transport
Midtown visitors, shoppers and employees in and around the District –
for FREE! The trolley design evokes a feeling of nostalgia, with its old
world charm and detailing, but at the same time, helps launch
Plantation into the 21st Century, by providing a modern, progressive
alternative to utilizing vehicular traffic.
The Trolley’s route will operate
Monday through Friday, from 7:00 am
to 7:00 pm, and consist of two loops
traveling in opposite directions. Each
loop will employ enough vehicles to
ensure that riders will wait no longer
than ten minutes for a trolley to pick
them up, providing more than enough
time to get away for lunch, run
errands or make connections to
Broward County buses. Stops along
the route include: Broward County Government Center, Broward Mall,
Fashion Mall Office Tower, The Fountains, Westside Regional Medical
Center, and Broward County West Regional Terminal, Library and
Courthouse. In addition to the obvious benefits of using the Trolley as a
means to travel throughout the District – significantly reduced traffic
congestion and improved circulation in and around the District,
improved air quality and reduced fuel consumption – Trolley riders will
be able to sit back and relax, catch up on their reading or just enjoy the
sights, as they bypass traffic on their way to their chosen destination.
The Trolley launch date is scheduled for Friday, February 23. Funding
for the Trolley comes from the City of Plantation, the Plantation Midtown
Development District, Broward County and the Florida Department of
Transportation.
14 Plantation Quarterly Spring 2007

WorkForce ONE
COULD YOUR BUSINESS USE HELP WITH HIRING EMPLOYEES AND FINANCIAL INCENTIVES?
WorkForce One makes it as easy as possible for your business to find
well-trained, highly qualified employees. WorkForce One saves
businesses time and money by listing jobs in their system, prescreening
applicants based on your specifications, interviewing applicants and
providing invaluable labor market information. They can also help with
specific training needs and assist companies in identifying financial
incentives businesses may receive for hiring a variety of different candidates.
Programs available include:
ON-THE-JOB TRAINING FOR NEW EMPLOYEES
On-the-job training is designed to provide occupational training in your
work environment and to your specifications. Through this service,
companies can be reimbursed up to 50 percent of the wages paid to a
training participant.
EMPLOYED WORKER TRAINING FOR EXISTING EMPLOYEES
The goal of this locally funded program is to upgrade the skills of your
existing employees for the purpose of advancing their wages, positions,
and to assist employees in retaining jobs that provide self-sufficient
employment.
FLORIDA REBUILDS
If you are a construction-related business in Broward County,
WorkForce One can help you get reimbursed for On-the-Job training of
new employees. Critical shortage need areas include: air conditioning,
refrigeration and heating, carpentry, drywall, electrical, masonry,
plumbing, and roofing. Call 954-535-2300 extension 3098 for more
information or to get assistance completing your application.
CUSTOMIZED TRAINING
This program is designed for six or more new employees who need to
learn the same skills. Candidates are referred to you for selection, based
on your hiring profile.
QUICK RESPONSE TRAINING (QRT)
This program provides grant funding for customized training for new
or expanding businesses. WorkForce Florida, Inc. administers the
program.
For more information on programs available through WorkForce One,
please call the CRA office at 954-585-2330.
Summit
ECONOMIC DEVELOPMENT
RISES TO NEW HEIGHTS
Wayne Burns, Economic Development Coordinator
On October 27, 2006, the City of Plantation,
in conjunction with the Greater Plantation
Chamber of Commerce, hosted the 5th Annual
Economic Development Summit at the
Renaissance Hotel. The theme of this year’s
Summit was “Prosperity Through Innovation,”
and showcased development projects, both
under construction and in the planning phase,
but with a new twist. This year’s Summit
featured a panel of five prominent economic
guests who hold key positions in the public
and private sectors.
The format was interactive with questions
being posed to the guests panelists by the
audience and a professional facilitator. The
panelists included: Bob Rohrlack, Senior Vice
President of Business Retention &
Recruitment for Enterprise Florida; Hans
Hickler, Chief Executive Officer for DHL
Express, John A. McCartney, Florida Director
of Operations for the US Department of
Commerce US Export Assistance Center; Kent
Long, Senior Vice President of Business
Acquisition for Centex Construction; and
Sharon Binnun, CPA Deputy Commissioner for
Florida Department of Financial Services
Office of Insurance Regulation. Mayor Ray
Carole Armstrong shared her vision of the
City’s current prosperity and opportunity for
ongoing economic vitality during her opening
remarks. Don Upton, President of the Fairfield
Index, was brought in to be the facilitator, and
did a fantastic job of posing questions to the
panel and prompting the panel as they fielded
questions from the audience.
Recognizing the City’s prosperity, the panel
brought to light that current and future
economic competition is increasing. Other
cities and states are working hard to court
away local businesses through a variety of
methods. The service a City provides to new
and expanding businesses will become even
more vital to future prosperity. Also discussed
was the importance of a commercial tax base
to a City’s vitality. Other topics included
insurance, export opportunities, branding,
marketing, and construction costs.
Nearly 200 people attended the Summit and
had the opportunity to participate in the interactive
format. Among the developers,
investors, and Plantation business leaders,
state and local elected officials also attended.
The feedback from all in attendance has been
fantastic! We all look forward to the next
Economic Development Summit.
Plantation Quarterly Spring 2007
15