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New Member in the interpack product family in
November 2013 in Kenya
“Food Processing & Packaging Exposyum” Cooperation
between StarlingExpo and Messe Düsseldorf
Held from 26 to 28 November 2013 at the Kenyatta International
Conference Centre (KICC) in Nairobi will be the first Food
Processing & Packaging Exposyum (FPPE) realised by the
organiser StarlingExpo in cooperation with Messe Düsseldorf. It will
be the first “member” of the international “packaging family” of
interpack to be held in Africa. The Advisory Board of the leading
international trade fair for the packaging sector and related process
industries recommended this commitment in Africa.
The Food Processing & Packaging Exposyum selectively targets
machinery, equipment and process suppliers as well as food
producers and processors representing the complete process chain
from the initial process steps such as filling and packaging to
logistics. BOSCH Packaging Technology, Multivac and Fawema are
three market leaders who have already opted for participation.
“With the Food Processing & Packaging Exposyum we are tapping
into an enormous market potential for our customers while at the
same time providing access to urgently needed technology for food
producers, which can make an important contribution to curbing
food losses there. This is why the SAVE FOOD Initiative supports
this step towards concrete measures in a country especially
seriously affected by food losses in the early stages of the
production chain,” explains Bernd Jablonowski, Director interpack.
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“The special format of the Exposyum takes exhibitors by the hand
and does not leave them alone in unknown market,” says Urs Albert
Ingold, CEO of StarlingExpo AG and founder of this format, and
goes on to say: “We will kick off every day with keynote speeches
by experts that provide practical information on setting up a
business or entering into partnerships in Kenya and East Africa in
general. This gives the companies exhibiting at the Nairobi venue,
which is equipped with the latest presentation and network
technology the added option of showcasing solutions of relevance
to the African market. The exchange amongst participants at the
Exposyum is meant to focus on both demand-driven technologies
for local requirements and marketing and distribution strategies –
including a look beyond Kenya’s borders. The Food Processing &
Packaging Exposyum explicitly also addresses small and mediumsized
enterprises with the aim of enabling them to make targeted
contacts for building distribution and service networks in Eastern
Africa.
As part of the conference programme the Food and Agriculture
Organisation of the United Nations (FAO), the partner of Messe
Düsseldorf in the SAVE FOOD Initiative, jointly with the United
Nations Environment Programme (UNEP) will present their results
of a current on-going study on the extent of and reasons for losses
of maize, fish, banana and dairy products in Kenya. In this way
companies in the process and packaging technology are given
pointers for mitigating the problem of these food losses with the help
of their products and the corresponding know-how while developing
promising sales markets at the same time.
After the end of the daily agenda there is an exhibition lounge
available for exchange and networking for two more hours.
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Representatives of private and governmental agencies are also
available for relevant information talks during the day. Following the
3-day Exposyum there is a possibility to visit local companies.
Nairobi, where the venue is located, is the leading communication
and business centre in Kenya. With 3 million inhabitants the city is
also home to numerous international organisations. Kenya is
considered one of Africa’s most promising markets. Posting five to
seven per cent growth annually and as the business hub of the
region this market is already developing very dynamically today.
Parties interested in the Food Processing & Packaging Exposyum
will find further details on and registration documents at www.fppeke.com.
FPPE is the tenth member of Messe Düsseldorf’s international
family of packaging trade fairs, which now comprises events on five
continents, all of them of major significance for their respective
regional markets. These complement interpack as the international
flagship trade fair of this alliance.
8 January 2013
Press Department interpack 2014
Sebastian Pflügge
Cathrin Imkampe (Assistant)
Tel.: +49 (0) 211/4560-464/-589
Fax: +49 (0) 211/4560-8548
Email: PflueggeS@messe-duesseldorf.de,
ImkampeC@messe-duesseldorf.de