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DSM Terminal-Area-Concept-Plan-Technical-Report - FINAL

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Aviation Demand Forecast<br />

Economic Basis for Airline Traffic – Industry Clusters and Tourism<br />

KEY POINTS<br />

• The economies of the<br />

Des Moines MSA and<br />

Iowa as a whole are<br />

driven by companies<br />

that export goods and<br />

services nationally and<br />

globally, bringing in new<br />

investment and jobs<br />

that support economic<br />

growth as well as air<br />

service development.<br />

Bioscience<br />

Logistics<br />

Financial Services<br />

Data Centers<br />

Table 10<br />

Greater Des Moines Region<br />

Top 20 Largest Employers in 2013<br />

Industry Clusters<br />

Companies that make up industry clusters, also referred to as the "traded<br />

sector", tend to cluster because they draw competitive advantage from<br />

their proximity to competitors, to a skilled workforce, to specialized<br />

suppliers, and to a shared base of sophisticated knowledge about their<br />

industry.<br />

According to the Greater Des Moines Partnership*, there are four industry<br />

clusters in the Des Moines MSA:<br />

Bioscience. Iowa State University (ISU), located 30 miles north of Des<br />

Moines in Ames, anchors the northern end of the Iowa innovation and<br />

bioeconomy corridor (between Ames and Des Moines). ISU is home to four<br />

major bioscience research centers. In addition to ISU’s research centers,<br />

the National Animal Disease Center located in Ames, Iowa, is the largest<br />

federal animal disease center in the United States. The Center conducts<br />

research to solve animal health and food safety problems faced by<br />

livestock producers and the public.<br />

Logistics. Located at the crossroads of Interstates 80 and 35, Des Moines is<br />

centrally located with easy access to the coasts and borders. Des Moines’<br />

Foreign Trade Zone (#107) is located near Interstate 80 and 35, just a few<br />

miles from the Airport, and provides the facilities for importing, assembling<br />

with other components, repackaging, and exporting without going through<br />

formal customs procedures. The Des Moines MSA is served by Burlington<br />

Northern Santa Fe, Iowa Interstate, Norfolk Southern, and Union Pacific<br />

Railroads and is home to 60 national and regional trucking companies.<br />

Financial Services. According to the Iowa Economic Development<br />

Authority*, the city of Des Moines has the highest concentration of<br />

employment in financial services in the United States. As shown on<br />

Table 10, financial services and insurance companies are among the largest<br />

employers in the Des Moines MSA, including Wells Fargo and Company,<br />

Principal Financial Group, Nationwide/Allied Insurance, Marsh, and Aviva.<br />

Tourism<br />

According to the U.S. Travel Association**, domestic<br />

traveler spending in Iowa totaled $7.6 billion in 2012,<br />

representing an increase of 5.6% from 2011. Polk County,<br />

including the city of Des Moines, led all counties in<br />

domestic traveler expenditures, payroll income and jobs<br />

directly generated by these expenditures in 2012.<br />

Domestic traveler expenditures in Polk County reached<br />

over $1.7 billion in 2012, accounting for 22.8% of the<br />

state total. These expenditures generated $308.9 million<br />

in payroll income and 15,600 jobs for Polk County<br />

residents.<br />

The Iowa Events Center is located in downtown Des<br />

Moines and consists of the Community Choice Credit<br />

Union Convention Center (previously known as the<br />

Veterans Memorial Auditorium), the existing Polk County<br />

Convention Complex, the new Hy‐Vee Hall, and the new<br />

Wells Fargo Arena. In addition, the Iowa State<br />

Fairgrounds, located in eastern Des Moines, hosted more<br />

than 1 million visitors to the annual Iowa State Fair over<br />

an 11‐day period in 2012.<br />

** U.S. Travel Association, “The Economic Impact of Travel on<br />

Iowa Counties, 2012”, A Study Prepared for the Iowa<br />

Economic Development Authority Iowa Tourism Office,<br />

August 2013.<br />

Data Centers. Iowa’s favorable tax environment, low cost of power, and<br />

central geographical location have attracted the data centers for major<br />

corporations such as Google, Facebook, and Microsoft Corporation. In<br />

addition, companies that provide information technology services to<br />

businesses are located in the Des Moines MSA, including EdgeBCC, Vital<br />

support Systems, and Iowa Network Services.<br />

* The Greater Des Moines Partnership is the economic and community<br />

development organization serving the Greater Des Moines metro covering a<br />

eight‐county region (Dallas, Guthrie, Jasper, Madison, Marshall, Polk,<br />

Poweshiek, and Warren).<br />

28<br />

TERMINAL AREA CONCEPT PLAN TECHNICAL REPORT<br />

Des Moines International Airport

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