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Store Window Displays Mannequins Made of Polyurethane Fusion Specialties doesn’t just create mannequins, it creates works of art. Polyurethane allows each mannequin to be a a one-of-a-kind, brand-tailored sculpture. And it makes the process efficient. So efficient, in fact, that Fusion Specialties is able to create 1,200 mannequins a day (that’s close to half a million annually). “Our mannequins are fine art translated into something commercial. We have full-time sculptors on staff. We take something artistic and emotional and turn it into multiple replications,” said Peter Huston, Vice President of Fusion. Pick a part: The business of polyurethane and custom mannequins. 30
Fusion Specialties and BASF technology help retailers build a better brand. A custom-tailored process. Established in 1986, Fusion Specialties Inc., with the help of BASF technology, pioneered mannequin making out of polyurethane. With custom orders representing 95 percent of its business, Fusion Specialties works with each client to create a line of mannequins that is unique to each brand. No two companies receive the same product. Fitness gear can be displayed on athletic mannequins practicing their golf swing or running in mid-stride. Plus-size vendors can display mannequins that represent their customers and their clothing. More avant-garde companies can create mannequins with abstract features in limitless colors and forms. Fusion mannequins are not just a backdrop. They are designed to personify a brand. Built to last. Once crafted from wood and wax, the average mannequin today is made of fiberglass. More efficient to produce, Fusion can produce four polyurethane mannequins for every fiberglass model. And unlike their fiberglass counterparts, polyurethane mannequins won’t break if dropped. Polyurethane mannequins can also be infused with color, so customers don’t need to worry about chipping paint down the road. The polyurethane advantage. Custom products are often associated with slow production. Because of polyurethane, “we were able to put 13,000 mannequins in 1,000 stores in three months,” said Huston. “We just could not do that with fiberglass. Polyurethane allows speed to market, capacity and collaboration on design.” Because of the material’s versatility, clients can be involved in the design process without slowing things down. No request is impossible. “In one instance, a customer saw an image of a prototype created by a sculptor with clay. The customer liked the stroke marks from the sculpting tools. Because polyurethanes are so versatile, we were able to incorporate that texture into our mold so the mannequin looked like it was made of clay. Polyurethane gives us that level of flexibility,” said Huston. A form for every function. The world of mannequins can be divided into four parts: 1. Cloth-covered forms: These mannequins are widely known as “dressmaker forms” and are comprised of a bust and torso held up with a stand. They are traditionally used in the fashion industry as a tool for crafting garments but today are becoming popular in retail displays. 2. The basic mannequin: The most popular mannequin is the featureless and often headless model. With a rise in popularity in the eighties, these models are easy to dress and require no pinning and primping. These forms are tailored to an economy in which window dressers and visual merchandisers are a thing of the past. Fusion Specialties has engineered magnetic arm fittings, making dressing efficient for any store employee. 3. Abstract: These mannequins represent the human form but are not completely realistic. Some may have distorte d heads or elongated fingers. These forms are popular in the fashion world. 4. Highly realistic: The most expensive kind of mannequin, these forms mimic the subtle intricacies of the human body and can include muscle tone, makeup and hair. Further information: www.fusionspecialties.com Call our number: Joseph Shirmer, Business Director, Polyurethane Systems, BASF Corporation, USA, +1 734 324 5323 or send an e-mail to: joseph.shirmer@basf.com 31
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