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Global<br />
PUR<br />
Customer Magazine . Edition 2.2011 . No. 21<br />
A smooth ride all<br />
over the world.<br />
50 years of Cellasto in cars.<br />
Perfection in every detail.<br />
Polyurethane in Scania trucks.<br />
100 years of <strong>BASF</strong> in Brazil.<br />
A South American success story.<br />
Magnificent mannequins.<br />
Display dummies made of polyurethane.
Clean oceans love safe solutions.<br />
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;5
“125 years of the automobile –<br />
50 years of riding in comfort with Cellasto.”<br />
Dr Uwe Hartwig, Senior Vice President<br />
<strong>Polyurethanes</strong> Europe<br />
Dear Readers,<br />
PU makes cars lighter, more comfortable, more efficient and safer. As true as this<br />
statement may be, for an adequate representation of what multi talented PU means<br />
for modern automotive engineering, it is barely the tip of the iceberg. As lightweight<br />
components for the body, as surfaces of instrument panels or center consoles and<br />
door paneling, and as super-snug seat foam, hard-wearing trunk floors and – in the<br />
ultimate display of versatility and technical finesse – as chassis and suspension<br />
components made of Cellasto ® , PU today can be found throughout the car.<br />
It’s now 50 years ago that Cellasto embarked on its triumphal march in the form of<br />
vibration dampers, spring aids in the suspension, top mounts, spring pads, buffer<br />
stops and roll restrictors. And the aim has always been to deliver even better quality<br />
for even greater travel safety, even less vibration and, last but not least, for appre -<br />
ciable improvements in comfort.<br />
Reporting on this and on the many other multifaceted materials of <strong>BASF</strong> <strong>Polyurethanes</strong>,<br />
this new issue of Global PUR Magazine keeps you, as usual, informatively<br />
and entertainingly up-to-date with customer portraits, product stories, our<br />
investment in the new TDI plant – the world’s biggest! – and many other topical<br />
reports from the international world of polyurethane. And when you get to page 44,<br />
you also have the chance to win one of three iPads.<br />
As you can see, there are again plenty of good reasons for venturing into the exciting<br />
world of polyurethane. And not least because it’s now 10 years that we’ve had<br />
the privilege of keeping you abreast of developments with Global PUR Magazine.<br />
Here’s wishing you an enjoyable read<br />
Dr Uwe Hartwig and the Global PUR Editorial Team<br />
3
Contents<br />
Footwear<br />
6 – 9<br />
Global News<br />
News in brief from all over the world,<br />
people and positions, data, facts and<br />
figures.<br />
20 – 21<br />
22 – 23<br />
Giving rubber the boot.<br />
How polyurethane has revolutio nized<br />
the classic workboot.<br />
Bompel work boot and safety shoes.<br />
A PU success story from Brazil.<br />
Consumer Products<br />
10 – 13<br />
14 – 17<br />
Automotive<br />
50 years of Cellasto. 50 years of<br />
greater vehicle safety and comfort.<br />
Lightweight construction in cars.<br />
Polyure thane ideas for the cars of<br />
the future.<br />
24 – 25<br />
26 – 27<br />
A good night’s sleep for relaxed<br />
guests. CosyPUR pillows undergo<br />
a hotel test.<br />
Wrapped up. PU rigid foams<br />
in modern fridges.<br />
New Products & Markets<br />
18 –19<br />
Scania trucks. The polyurethane<br />
interior of high-performance giants.<br />
28 – 29<br />
Conquering conventional markets<br />
with unconventional ideas.<br />
4
Store Window Displays<br />
30 – 31<br />
True-to-life and made to last.<br />
Mannequins made of polyurethane.<br />
32 – 33<br />
34 – 35<br />
36 – 37<br />
38 – 39<br />
40 – 41<br />
42 – 45<br />
43– 44<br />
Construction<br />
SPS in Canada. New deck for<br />
the Dawson Bridge.<br />
PU binders for the wood-based<br />
panel industry. Faster, stronger and<br />
longer-lasting.<br />
Tougher than steel. New transmission<br />
towers made of polyurethane composite.<br />
Paving the way for the environment.<br />
With FilterPave ® .<br />
Multifunctional Application<br />
For all components which need strength<br />
and rigidity: Elastolit ® D und Elastolit ® K.<br />
Aviation<br />
Top-flight products for top flyers.<br />
PU in the aviation industry.<br />
Reader Competition<br />
3 iPads for just 4 answers.<br />
There’s no easier way to get one.<br />
Publisher:<br />
<strong>BASF</strong> Coordination Center Comm. V.<br />
Drève Richelle 161 E/F<br />
1410 Waterloo, Belgium<br />
www.pu.basf.eu<br />
Editor and project manager:<br />
Dr Sylvia Kaufmann, Phone: +49 544312 2238,<br />
e-mail: sylvia.kaufmann@basf.com<br />
Contributors:<br />
<strong>Asia</strong>: Yan Ng, e-mail: yan.ng@basf.com<br />
Brazil: Rubem Balan Junior, e-mail: rubem.balan@basf.com<br />
USA: Stacey L. Russell, e-mail: stacey.l.russell@basf.com<br />
Concept and design:<br />
Alder Koenig, Konzept Text Art, Hamburg, Germany, Phone: +49 40 286 698 23<br />
Photography:<br />
Alder Koenig, <strong>BASF</strong> SE, <strong>BASF</strong> <strong>Polyurethanes</strong> GmbH, Bekina, Bompel,<br />
Corbis, Dreamstime, Fotolia, Getty Images, Imagesource, iStockphoto LP,<br />
Presto Products Company, Scania, Wintershall, Wikipedia<br />
Lithography:<br />
bockermann medien.repro, Bünde, Germany<br />
Printer:<br />
Kirchner Print.Media GmbH & Co. KG, Kirchlengern, Germany<br />
We wish to thank our customers and partners for their kind support.<br />
The PUR Magazine contains links to external third-party websites. Since<br />
we have no control over the content of such websites, we cannot accept<br />
any liability for this outside content. Responsibility for the content of linked<br />
sites always lies with the provider or operator of the sites in question. The<br />
linked sites were checked for possible infringements of the law at the time<br />
of linking. Illegal content was not apparent at the time of linking. However,<br />
constant control of the content of linked sites is not acceptable unless<br />
there is definite evidence of legal infringements. Should we become aware<br />
of any legal infringements, we shall remove such links without delay.<br />
® = registered trademark<br />
5
Global News<br />
10 PUR<br />
Years<br />
Read all about it in PUR.<br />
The international customer magazine of <strong>BASF</strong> Poly urethanes<br />
GmbH celebrates its 10th anniversary.<br />
August 2001. The first PUR customer magazine goes to<br />
press. With a bright and distinctive design, and with all the<br />
key issues, stories and news from the world of polyurethane<br />
so important for our customers and often decisive for their<br />
business success as well. The lead stories of the first issue<br />
are the Sandwich Plate System SPS, Elastocoat ® , the noble<br />
coating for automotive interiors, and the universal CosyPUR ®<br />
foam for the furniture industry. Since then, ten years and<br />
many different themes have come and gone. What has<br />
remained is the pleasure of reading the magazine, its easyto-grasp<br />
style, the many potential solutions, its directness<br />
and its complete competence in everything to do with<br />
polyurethane. This is what <strong>BASF</strong> polyurethane stands for,<br />
and Global PUR Magazine will continue to report on it at<br />
length and with all the essential details.<br />
PUR<br />
Customer Magazine . Edition 1/2006 . No.10<br />
!"#$%&'(#)<br />
<br />
<br />
<br />
Schiffsbau<br />
SPS: mit Sandwichtechnik<br />
mehr Sicherheit<br />
Shipbuilding – SPS: more safety with sandwich technology<br />
Auto: neuer Glanz für die Nobelklasse<br />
Cars: new coating for the upper class<br />
Möbel: CosyPUR<br />
Furniture: high style with high tech<br />
Shining example –<br />
PU makes its mark on the new Atomium<br />
On the road –<br />
the high-spec PU moulded skin in the<br />
new S-Class<br />
Keeping cosy –<br />
beating poor insulation with ISOTRIE<br />
and PU<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
The <strong>BASF</strong> PUR Magazine celebrates 10 years of success. No. 1/2001, No. 10/2006 and the relaunched magazine No. 19/2010.<br />
6
The world’s biggest TDI plant will be built in Antwerp (Belgium) or Ludwigshafen (Germany).<br />
A giant step into the future.<br />
The world’s biggest single-train TDI plant will be in<br />
Europe as of 2014.<br />
TDI (toluene diisocyanate) is a key component for the polyurethane<br />
industry. A large proportion of it is used in the<br />
automotive industry for such items as seat upholstery and<br />
interior linings, and in the furniture industry for flexible<br />
foams in mattresses and upholstery and for wood coatings.<br />
As one of the leading suppliers of basic products for polyurethanes,<br />
<strong>BASF</strong> operates TDI plants in Geismar in the<br />
USA, Schwarzheide in Germany, Yeosu in South Korea and<br />
in Caojing in China.<br />
<strong>BASF</strong> now intends to build the world’s biggest single-train<br />
production plant for TDI in Europe. The plant will have an<br />
annual capacity of 300,000 metric tons and be fully inte-<br />
grated with the production plants for the required precursors.<br />
The TDI plant will be located at one of the <strong>BASF</strong><br />
Verbundsites in Antwerp, Belgium, or in Ludwigshafen,<br />
Germany, going into production from 2014. The choice of<br />
location will be announced shortly. Planning for the TDI<br />
plant is already underway.<br />
Dr Martin Brudermüller, Vice Chairman of the Board of<br />
Executive Directors of <strong>BASF</strong> SE, who is responsible for the<br />
Plastics segment, says: “This new investment supports<br />
<strong>BASF</strong>’s growth strategy, underlines our leading position as<br />
the world’s biggest TDI producer and reinforces our strong<br />
commitment to the TDI market. <strong>BASF</strong> will have the ability<br />
to meet its customers’ demands through local world-scale<br />
production in the largest markets, i.e., North America, Europe<br />
and <strong>Asia</strong>, and China particularly.”<br />
Trade fairs:<br />
The top three in fall 2011.<br />
Fairs you can’t afford to miss.<br />
A&A: International Trade Fair for Safety, Security and<br />
Health at Work, Düsseldorf, Germany, from 18th through<br />
21st of October 2011, hall 5, booth 5K 32.<br />
Further information: www.aplusa-online.com<br />
Simac: International Trade Fair for the Footwear<br />
and Leather Goods Industry, Bologna, Italy, from<br />
18th through 20th of October 2011, hall 33, booth B23.<br />
Further information: www.simac-fair.it<br />
Fakuma: International Trade Fair for Plastics Processing,<br />
Friedrichshafen, Germany, from 18th through 22nd<br />
of October 2011, hall 84, booth B4-4306.<br />
Further information: www.fakuma-messe.com<br />
7
Global News<br />
<strong>BASF</strong> Brazil celebrates<br />
its centenary.<br />
100 years of progress in nutrition, health, construction,<br />
home maintenance, energy, resources, mobility and<br />
communication.<br />
Under the motto “<strong>BASF</strong> Brazil 100 years: We create chemistry”,<br />
the world market leader has held an extensive program<br />
of events to remind us of its challenges and achievements in<br />
The <strong>BASF</strong> plant in Guarantinguetá between São Paulo, Minas Gerais and<br />
Rio de Janeiro.<br />
Brazil and South America. There has also been a series of<br />
activities that underline the contribution of chemistry and<br />
<strong>BASF</strong> to the development of society.<br />
A book by Ivan Angelo tells the story of <strong>BASF</strong> and highlights<br />
<strong>BASF</strong>’s accomplishments and milestones over the last<br />
100 years. Weekly reports in “Valor Econômico”, the most<br />
important Brazilian magazine for economics, finance and<br />
trade, tell the <strong>BASF</strong> story, report on innovations and afford<br />
insights into the transformative and the trivial. An exclusive<br />
concert given by the São Paulo Symphony Orchestra. In the<br />
course of its history, <strong>BASF</strong> has sponsored national art and<br />
culture and, in this spirit, has chosen music as the symbol for<br />
the celebration of its 100th anniversary in the Sala São Paulo<br />
with customers and partners. A strong online presence.<br />
The company’s profile on Facebook and Twitter along with<br />
its interactive website www.basf.com.br/100anos present<br />
the <strong>BASF</strong> innovations that marked this era. Apart from the<br />
website, there is also an interactive room with chemistryrelated<br />
games and activities for children.<br />
Incidentally, the centenary celebration coincides with the<br />
International Year of Chemistry, which is being coordinated<br />
by UNESCO (United Nations Educational, Social and Cultural<br />
Organization) and IUPAC (International Union for Pure<br />
and Applied Chemistry). This event commemorates the<br />
100th anniversary of the award of the Nobel Prize for<br />
Chemistry to Marie Curie – an occasion to acknowledge<br />
this extraordinary woman’s contribution to the advancement<br />
of science.<br />
A good reason to celebrate: 100 years <strong>BASF</strong> Brazil.<br />
Further information:<br />
http://twitter.com/#!/<strong>BASF</strong>_Brasil<br />
http://pt-br.facebook.com/<strong>BASF</strong>.Brasil<br />
8
The extra mile for quality.<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> is now also an associated member<br />
of EPAQ.<br />
In response to growing consumer demand for quality products,<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> GmbH has joined the European<br />
Quality Assurance Association for Panels and Profiles, or<br />
EPAQ for short. The aim of this association is to create a<br />
common list of requirements in order to safeguard the high<br />
quality of lightweight metal sandwich elements and profiles.<br />
EPAQ members have created the EPAQ quality label, a certification<br />
mark for sandwich elements and panels, in order to<br />
demonstrate to end users that the product in question not<br />
only complies with the associated European standards, but<br />
also satisfies requirements that go beyond them.<br />
Companies that apply for the EPAQ seal of quality have<br />
their products tested by independent auditors, test laboratories<br />
and experts. If the criteria for sustainability, design,<br />
strength, air-tightness, thermal conductivity, reaction to fire<br />
and many other aspects are fulfilled, the company is permitted<br />
to use the EPAQ seal of quality. The seal enjoys a<br />
high level of trustworthiness, as it is awarded by the EPAQ<br />
in close cooperation with leading European laboratories.<br />
And this clearly sets it apart from the plethora of other seals<br />
and publicity claims that manufacturers resort to when<br />
marketing their products.<br />
Further information: www.epaq.eu<br />
There wherever you<br />
need us.<br />
<strong>BASF</strong> opens its second polyurethane location in Russia.<br />
<strong>BASF</strong> is strengthening its worldwide network of PU system<br />
houses close to the customer by establishing its second<br />
Russian location. When the new application technology<br />
center near St. Petersburg goes into operation in spring<br />
2012, polyurethane customers will obtain comprehensive<br />
local service in distribution and technology. Together with<br />
the system house in Nizhnekamsk, which has been up and<br />
running since 2000, this location also belongs to the joint<br />
venture with the Russian company OAO Nizhnekams<br />
k neftekhim (NKNC). By resorting to local polyol production<br />
in Russia, <strong>BASF</strong> is thus improving its reliability as a partner<br />
and sustainable supplier of PU products.<br />
With 38 system houses and production locations for the<br />
main precursors, PU system market leader <strong>BASF</strong> can dependably<br />
provide its customers around the globe with<br />
locally manufactured products.<br />
9
10<br />
Automotive<br />
Safety & Comfort
Cellasto components add to vehicle safety and comfort – and have been doing so for half a century.<br />
50 years of<br />
“good vibrations”<br />
in cars.<br />
By absorbing drumming, jolts, vibration and bumping<br />
from the chassis, Cellasto has been ensuring greater<br />
comfort and safety for over 50 years.<br />
In the design of their vehicles, nine out of ten<br />
car makers worldwide now tune their chassis<br />
and suspension systems with Cellasto ® from<br />
<strong>BASF</strong> <strong>Polyurethanes</strong>. This achieves the optimum<br />
ride comfort, athleticism and safety. Be cause<br />
this material offers simply everything that makes driving safer<br />
and smoother. For instance, with vibration damping, spring<br />
aids in the suspension, top mounts, spring pads, buffer stops<br />
and roll restrictors.<br />
11
www.tvservice.basf.com/en/clip/pageListTopic/1/category/automotive/topic/cellastoR-components-for-greater-comfort-and-safety/clip/download-video-cellasto-components-plastics-for-greater-confort-and-safety.html<br />
www.polyurethanes.asiapacific.basf.com/apex/KUAPortal/KUA/en/function/conversions:/publish/KUA/content/<strong>Download</strong>/Industries/Automotive/<strong>BASF</strong>_Auto_cn.pdf<br />
Automotive<br />
Safety & Comfort<br />
Opel Rekord<br />
Mercedes 220 S<br />
An end to sloppy cornering and annoying background<br />
noise – for greater safety and nothing but good vibrations.<br />
Improved comfort, safety and athleticism are the overriding<br />
goals in automotive engineering today. And the standards<br />
that materials and components in this sensitive area have<br />
to meet are exceptionally high. <strong>BASF</strong> <strong>Polyurethanes</strong>’ Cellasto,<br />
a material composed of microcellular polyurethane elastomers,<br />
offers a whole range of beneficial features for the<br />
tuning of the chassis and suspension system – because<br />
components made of Cellasto come with not just one, but<br />
a whole series of very special advantages.<br />
locations worldwide, in North and South America, Europe<br />
and <strong>Asia</strong>, keep things running smoothly. Flexible and competitive<br />
single-source solutions are assured by global key<br />
account management. The local contacts are development<br />
and project engineers familiar with regional differences and<br />
local needs. Cellasto – a global success story that has been<br />
running for 50 years.<br />
Further information:<br />
The joy of driving that leaves noise behind.<br />
When compressed, Cellasto components show only minimal<br />
lateral expansion – unlike rubber, for instance, that expands<br />
under pressure. This way, Cellasto absorbers can do their<br />
job much better than other materials, even in confined<br />
spaces. They minimize vibrations and largely exclude the<br />
background noise emanating from the engine, chassis and<br />
car body. In short, Cellasto, the NVH system, quietly delivers<br />
greater safety and comfort.<br />
Cellasto: High quality for every customer, wherever he<br />
may be.<br />
Whatever your requirements, however exacting, you’re<br />
sure to find the perfect solution for any type of vehicle<br />
with Cellasto and the applications specialists of <strong>BASF</strong><br />
Poly ure tha nes – and virtually anywhere in the world.<br />
Today, there’s hardly a car that doesn’t come off the prod<br />
uction line with Cellasto components. The six production<br />
Call our number: Thomas Burlage,<br />
General Manager European Business<br />
Unit Automotive, Special Elastomers<br />
(Cellasto), +49 5443 122 124<br />
or send an e-mail to:<br />
thomas.burlage@basf.com<br />
12
DKW 1000<br />
DKW Mungo<br />
50 years of successful mass production for the automotive industry.<br />
1960s<br />
Launch of Cellasto production with suspension and damping<br />
elements. Foamed PU components are produced for<br />
the first time in Lemförde. The first customers are DKW<br />
and Auto Union. In the mid-sixties, Cellasto production<br />
gets underway in Japan. Mercedes, BMW and Porsche<br />
are also customers.<br />
1970s<br />
Automation of production. Opel and VW are the next<br />
customers. Development of a new medium-rigid, closedcell<br />
formula with cold flexibility, which is used for the first<br />
time in the VW Passat. In addition to damping, Cellasto is<br />
also ideal for noise reduction. This opens up a totally new<br />
market.<br />
1980s<br />
Used in the Ur-Quattro and Passat. <strong>BASF</strong> is meanwhile<br />
supplier to the entire German car industry. Export business<br />
and internationalization are stepped up, the first top<br />
mounts are fitted in the Jaguar. Construction of the plant<br />
in Wyandotte, USA. GM Oldsmobile Ciera, Buick Century<br />
and Chevrolet Celebrity are the first American vehicles<br />
with Cellasto.<br />
1990s<br />
Further extension of automation, huge output with consistently<br />
high quality. New markets and fields of application<br />
are tapped. Cellasto conquers the Korean market. The first<br />
body mount in the Kia Sportage. Used in further models at<br />
Kia, Hyundai and Daewoo. The first Chinese system house<br />
in Nansha opens as a joint venture with Headway in 1999.<br />
A new central research center in Lemförde.<br />
2000 to 2011<br />
Along with spring aids, customers trust increasingly in<br />
top mounts and spring pads made of Cellasto. Via direct<br />
digital data interchange, <strong>BASF</strong> employees serve as codesigners<br />
in close contact with the customer. Global key<br />
account teams develop matching solutions for each<br />
customer in each region. There are now six production<br />
locations and five distribution bases worldwide. Extension<br />
of production capacity in Europe and the USA. A new<br />
production location opens in Shanghai in October 2011.<br />
13
Automotive<br />
Lightweight Construction<br />
Less is more.<br />
Front bumper<br />
Elastolit R<br />
Engine cover<br />
Elastoflex W<br />
Structural parts<br />
(radiator module,<br />
air filter casing)<br />
Elastolit K<br />
Filter, air filter,<br />
radial filter<br />
Elastofoam I<br />
Cable casing set<br />
Elastofoam I<br />
Cable sheathing,<br />
ABS ESP systems<br />
Elastollan<br />
Flat flexible cables<br />
Elastollan<br />
Center console<br />
Elastoflex E<br />
Door side panel<br />
foam backing<br />
Elastoflex E<br />
Coating of fine<br />
hardwood trims<br />
Elastocoat C<br />
Dashboard, doorside<br />
panel surfaces<br />
Elastoskin,<br />
Elastollan<br />
Dashboard<br />
foam backing<br />
Elastoflex E<br />
Steering wheel<br />
Elastofoam I,<br />
Elastollan<br />
Seats, headrests,<br />
armrests<br />
Elastoflex W<br />
Headrests<br />
Elastofoam I<br />
Driver airbag cover<br />
Elastollan<br />
14
<strong>BASF</strong>’s efficient polyurethane ideas propel lightweight car construction into the fast lane.<br />
The car has been in existence for 125 years. And for much of this time, developers, designers and<br />
engineers have been preoccupied with ways of boosting performance with less weight and<br />
signifi cantly reduced fuel consumption. The models of the future will have to be lighter, faster,<br />
more economical and, above all, eco-friendlier. But this is easier said than done, because increasing<br />
comfort and electronic devices don’t come with inbuilt economies.<br />
Roof module/hardtop<br />
Elastoflex E<br />
Headliner<br />
Elastoflex E<br />
Trunk floor,<br />
rear shelf<br />
Elastoflex E<br />
Windscreen and<br />
window bonding<br />
Elastolit R<br />
Rear bumper<br />
Elastolit R<br />
Rear spoiler/<br />
Rear spoiler lip<br />
Elastolit K<br />
Doorsills<br />
Elastolit R<br />
Carpet foam backing<br />
Elastoflex W<br />
Lumbar support<br />
Elastollan<br />
Gear lever knob<br />
Elastofoam I<br />
Gear lever knob/<br />
handbrake/controls<br />
Elastollan<br />
Wing mirror<br />
Elastolit D,<br />
Elastolit R<br />
Cupholder, shutter,<br />
door handle<br />
Elastollan<br />
Mudguard<br />
Elastolit R<br />
Auxiliary springs,<br />
support bearings,<br />
chassis components<br />
Cellasto<br />
15
Automotive<br />
Lightweight Construction<br />
Lean is the name of the game. But which is the<br />
best diet?<br />
For decades now, lightweight construction has been one of<br />
the prime goals in automobile development. This is done<br />
by using aluminum, carbon fiber, composites, polyure<br />
thane and other weight-reducing materials, or frames<br />
made of special steel alloys known as tailored blanks. In<br />
this process, various steel sheets are lasered or welded to<br />
yield frame components. One thing is certain: If the car’s<br />
weight is to be cut, savings have to be made across the<br />
board – involving everything from the frame components<br />
and body parts, engine, transmission, chassis & suspension,<br />
brakes and interior fittings to the instrument panel.<br />
And all this without in any way compromising safety or the<br />
joy of driving.<br />
Incredible what the most creative automotive minds<br />
dream up when they’re given free rein.<br />
Futuristic automotive visions on wheels that have nothing<br />
in common with conventional tires – electrically driven, of<br />
course, or with fuel cells. Weight a mere 500 kilos. Cars<br />
knitted by robots out of carbon fibers. Or others, like a<br />
Mercedes sports car, that are to be grown in greenhouses<br />
like fruit or vegetables. Other whiz kids and visionaries have<br />
put forward gliders with pneumatic drives and body parts<br />
made of ivy fibers. And others still propose using carbon<br />
fiber and seaweed panels that also supply the power for<br />
the electric motor with undisclosed biochemical processes.<br />
A pity, though, that most of these ingenious yet wacky<br />
ideas will most likely never make it to the production line.<br />
And a good thing, too, that there are already a whole host<br />
of realistic alternative ways of cutting weight. With polyurethane,<br />
for instance, the universal material from <strong>BASF</strong>:<br />
Much of what was just a pipe dream only a few years ago<br />
is now already feasible.<br />
Anything’s possible when cars are put on a diet of polyurethane.<br />
Everything’s got to be lighter, faster, less complicated and, of<br />
course, less expensive as well. In the last few years, the<br />
chemists and product developers of <strong>BASF</strong> <strong>Polyurethanes</strong><br />
have developed materials that take some beating. For when<br />
it comes to the development of lighter vehicles with the associated<br />
lower fuel consumption and reduced CO 2 emissions,<br />
16
Lightweight, polyurethane-based components can be found in many car models today – in the sporty Artega, for instance.<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> has got plenty to offer. The magic word<br />
is “composites”. What this means is, among other things,<br />
high-grade sandwich panels of filament-reinforced cover<br />
layers with a lightweight foam core of Elastolit ® D.<br />
These are used for the production of extra-strong, compression-resis<br />
tant, temperature-resistant and above all lightweight<br />
high-performance components. Fiber composites<br />
reinforced with filaments currently harbor the biggest<br />
potential for highly efficient lightweight construction.<br />
A dream for followers of the star. Even the fenders are<br />
of the finest quality – made of the Elastolit high-speed<br />
RIM system from <strong>BASF</strong> <strong>Polyurethanes</strong>.<br />
Saving weight is the order of the day. So what could be<br />
more obvious than to use a material on the SLK 55 AMG<br />
Black Series that has already slashed the weight of the<br />
McLaren race car? This is the Elastolit ® R PU system<br />
(known as RIM or Reinforced Injection Molding systems),<br />
a microcellular, virtually solid material noted for its high<br />
impact strength.<br />
Interior surfaces high on performance, low on weight.<br />
Honeycomb technology makes light of trunk floors,<br />
spare wheel covers and sunroofs.<br />
Two glass mats sandwiching a honeycomb of paper are<br />
sprayed with the Elastoflex ® E PU system. The entire sandwich<br />
is then laid in a hot mold where the chemical reaction,<br />
the curing, of the part takes place. Out comes a super-light<br />
car component.<br />
300 hp packed into an extra-light PU body. The Artega<br />
GT sets standards with its weight, acceleration and,<br />
more importantly, fuel consumption.<br />
300 hp inside and a layer of polyurethane on the outside –<br />
this is how to accelerate from 0 to 100 km/h in just 4.8 s. The<br />
Artega is the world’s first standard-production vehicle to<br />
have a body made entirely of polyurethane (PU) – resorting<br />
consistently to lightweight construction innovations from<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> GmbH.<br />
Further information:<br />
www.automotive.basf.com/p02/Automotive/de_DE/portal<br />
17
Automotive<br />
Composite Materials<br />
Breaking the mold with LFI.<br />
<strong>BASF</strong> has been energetically pursuing the development<br />
of LFI technology for vehicle components<br />
in buses, trucks, special-purpose machinery and<br />
cars since 2006.<br />
<strong>BASF</strong> <strong>Asia</strong> <strong>Pacific</strong> is now celebrating<br />
success with the application of this<br />
technology in China as well. An<br />
important customer here is Yangzi<br />
Motor Decoration Company Ltd.<br />
Long fiber injection (LFI) is used in<br />
this field to reinforce light and strong PU parts with long glass fibers – the<br />
instrument panel carrier material in the new Scania buses, for example. In an<br />
LFI system, glass fibers are cut from a reel and chopped into superfine fibers<br />
that are then mixed with the PU reaction system. The mix is then fed into an<br />
open mold. The mold is closed and the component is formed under pressure,<br />
with the glass fibers and PU system combining to yield an extra-strong composite<br />
material.<br />
Quicker, harder, more durable and ultimately cheaper. Every production<br />
step benefits from the LFI process.<br />
Long-fiber-reinforced PU comes with a host of significant advantages. These<br />
include new design scope for interior and exterior parts. By modifying various<br />
machine parameters, it is even possible to change the material’s mechanical<br />
characteristics in some cases. With the aid of various decorative materials<br />
(PVC, TPO, ASA/PC, to name but a few), it’s possible to adapt the surface to<br />
the application in question. This means appreciable savings in expenditure<br />
and time – firstly, through the use of inexpensive glass fiber filaments, with<br />
reduced waste thanks to optimized distribution by robot. The cutting and preforming<br />
of the glass fiber mats is no longer necessary. And secondly, the<br />
individual components no longer have to be produced in a laborious manual<br />
lamination process. Now all it takes is a single work cycle, even for compo nents<br />
with extra-large surfaces. To this end, an already thermoformed thermoplastic<br />
sheet is laid in the mold, and the polyurethane – in this case Elastoflex ® E – and<br />
finely chopped glass fibers are laid on top. Then the mold is closed, the material<br />
cures, metal reinforcements and fasteners are fitted to the inside, and the<br />
new Scania component is finished. The process couldn’t be faster or more<br />
precise.<br />
Further information: www.scania.com<br />
Contact: Jan Yang, <strong>BASF</strong> <strong>Polyurethanes</strong> Specialties, <strong>BASF</strong> <strong>Asia</strong> <strong>Pacific</strong>, Shanghai,<br />
China, e-mail: jan.yang@basf.com<br />
18
Long-fiber-reinforced PU using LFI technology can be<br />
found in many modern interior features in new Scania<br />
buses and trucks.<br />
19
Footwear<br />
Safety Shoes<br />
<strong>BASF</strong> in Europe has been successfully involved in the<br />
production of rubber boots for about 10 years.<br />
20
Rubber gets<br />
the boot.<br />
<br />
work boot production, the universal material<br />
is being used increasingly in rubber boots –<br />
at Bekina in Belgium and Sievin-Jalkine in<br />
Finland, for example. And, as of late, the<br />
market for rubber boots has been growing<br />
strongly in <strong>Asia</strong> and in other regions as well –<br />
albeit with a decisive difference: The new generation<br />
of the models in use worldwide gets along<br />
® PU<br />
system that has a whole series of remarkable advantages<br />
over conventional rubber.<br />
Two systems to boot.<br />
The Elastopan PU system is available in two different variants:<br />
a polyester system for safety boots, and a polyether<br />
system for leisure boots. <strong>BASF</strong> <strong>Polyurethanes</strong> has thus<br />
<br />
for production in Europe, <strong>Asia</strong> and South America and<br />
is the leading international supplier today for this kind of<br />
footwear. On top of this, the new-generation boots can be<br />
made entirely of PU or combined with other materials such<br />
as TPU or rubber for the outsole.<br />
There’s a strong trend toward rubber boots without rubber – but with<br />
Elastopan instead.<br />
With Elastopan the boot is on the other foot.<br />
They are up to three times more durable, they’re cool in summer<br />
and warm in winter, they display high wearing comfort<br />
and are extremely slip resistant, contain sweat-absorbent<br />
insoles and are up to 40 percent lighter than their rubber<br />
counterparts. At the same time, they are as immune to oil,<br />
grease and fertilizer as one would expect of a top-quality<br />
work boot. Boots made of Elastopan are a pleasure to wear<br />
– and also a pleasure to work in.<br />
Further information: www.bekina.be/en<br />
Contact (<strong>Asia</strong>): Massimo Patrignani, Phone: +852 2731 4356,<br />
e-mail: massimo.patrignani@basf.com<br />
Call our number (Europe): Jean-Paul<br />
Roux, <strong>BASF</strong> Polyuréthanes France,<br />
European Segment Leader Safety<br />
Shoes, +33 1 6021 4217 or send an<br />
e-mail to: jean-paul.roux@basf.com<br />
21
Footwear<br />
Safety Shoes<br />
Safety shoes from Bompel provide a firm footing on many<br />
construction sites worldwide.<br />
Meteoric rise from shoemaker<br />
to footwear manufacturer.<br />
From 1" to 7,500 pairs per day – Bompel, the Brazilian<br />
company for safety shoes, is a classic example of successful<br />
private enterprise.<br />
30 years back, a tiny shoemaker’s workshop in Toledo in<br />
the Brazilian state of Paraná managed a meager one and a<br />
half pairs of shoes per day. And, time permitting, it repaired<br />
four more pairs as well. No one at the time could have foreseen<br />
the transformation that the business would undergo in<br />
the intervening years to become what it is today:<br />
BOMBONATTO INDÚSTRIA E COMÈRCIO DE CALÇADOS<br />
LTDA., still based in Toledo, now one of Brazil’s leading<br />
manufacturers of safety shoes.<br />
A change in fortunes – coupled with plenty of expertise<br />
and commitment.<br />
Today, Bompel, as it is now known, stands for quality,<br />
innovation, advanced design and first-rate technology. And<br />
it, too, has turned to intelligent<br />
high-tech sole systems from<br />
<strong>BASF</strong> <strong>Polyurethanes</strong>. The turning<br />
point occurred in 1978 when another<br />
company, also located in<br />
Toledo, placed orders for roughly<br />
100 highly specialized safety shoes per month. To expand<br />
its output, the small shoemaking shop purchased its first<br />
professional machine – a machine, incidentally, that was<br />
capable of sewing shoe soles made of tire rubber, an absolute<br />
novelty at the time.<br />
640 highly skilled employees produce the quality that is<br />
Bompel’s hallmark.<br />
Today, Bompel achieves an output of 7,500 pairs per day.<br />
On what is now a 5,800 m! plant site, it runs its own tannery,<br />
foundry and laboratories to control the consistently high<br />
quality of its products. Working at the plant are 640 highly<br />
skilled employees who are involved in the production<br />
process and have a major hand in the quality of the shoes.<br />
22
In ongoing training, all employees are motivated to maintain and, if possible,<br />
improve on the already high standards. The Brazilians are convinced that the<br />
investment in manpower is the best company philosophy.<br />
If you want to conquer markets, you need a clear-cut approach.<br />
You could say: an approach like Bompel’s. Because in Toledo, nothing is left<br />
to chance. For instance, its products can be traced continuously within the<br />
production and delivery process at any time. This applies to the purchase of<br />
the raw materials, the various production steps, quality controls and labora tory<br />
analysis to the shipment of the ordered goods to the customer. Transparency<br />
through and through coupled with superlative quality. It’s understandable that<br />
so much attention to detail, expertise and commitment is welcomed by the<br />
market.<br />
The safety shoes manufactured by Bompel are sold today not only in Brazil,<br />
but also in Argentina, Uruguay, Paraguay, Chile, Bolivia, Spain and Portugal.<br />
And, as we can see from its humble beginnings, this could be just the start of<br />
something even bigger.<br />
Further information: www.bompel.com.br<br />
Call our number: Rubem Balan<br />
Junior, Regional Marketing<br />
Coordinator, <strong>BASF</strong> Poliuretanos,<br />
Brazil, +55 11 45427288 or send an<br />
e-mail to: rubem.balan@basf.com<br />
23
Consumer Products<br />
Flexible Foam<br />
Guests of Business Hotel René Bohn in Ludwigshafen, Germany,<br />
have been getting a really good night’s sleep since May.
A dream come true …<br />
... a night on CosyPUR.<br />
A very special test campaign has just been carried out at Business Hotel René<br />
Bohn in Ludwigshafen. The 4-star establishment is one of <strong>BASF</strong>’s own business<br />
enterprises and is the preferred hotel of many <strong>BASF</strong> employees from all<br />
over the world, although it is also open to the general public.<br />
All 80 rooms were provided with pillows and bolsters made of CosyPUR ®<br />
(1 Visco, 1 Supersoft) for a testing period of five months. Guests could choose<br />
from six different pillows and also have the chance to test the two CosyPUR<br />
variants. Information cards supplied details of the two PU flexible foam products.<br />
The guest filled in a brief questionnaire to give his or her assessment of<br />
the CosyPUR pillows.<br />
If you want an honest assessment of your product, ask the end consumer.<br />
Jens Müller, responsible at <strong>BASF</strong> <strong>Polyurethanes</strong> for flexible foam marketing and<br />
sales, explains: “The idea was to find out what the end consumer thinks about<br />
our systems and particularly about newly developed Supersoft.” And Melina<br />
Rübbelke, in charge of system development, adds: “We as the devel opers eventually<br />
reach the point where we’re unable to accurately assess the product. This<br />
is why it’s so important to test its profile of characteristics.” Hotel manager<br />
Alexander Schaden was immediately taken by the idea of using <strong>BASF</strong> products<br />
at the hotel. “This is not only an outstanding image booster for <strong>BASF</strong>, but it also<br />
gives guests an idea of what <strong>BASF</strong> actually does.” They have a choice between<br />
traditional pillows and the latest developments, like the breathable or very soft<br />
variants of CosyPUR. The campaign met with huge interest, and guests<br />
appreciated the highly original opportunity to participate.<br />
After only about five months, there’s only one verdict for CosyPUR Visco<br />
and CosyPUR Supersoft: A dream.<br />
Jens Müller is delighted: “The whole campaign has exceeded our expect -<br />
a tions. We’ve picked up a great deal of valuable information and suggestions,<br />
and these will be useful for development and application technology. The<br />
assessments have been very positive and show a high level of satisfaction<br />
with the product. The campaign tells us that we’re on the right track and that<br />
we can now get down to the fine tuning – with modifications to suit national<br />
tastes, for instance. We’ve been given the confirmation that the market is<br />
interested in Supersoft.” Incidentally, work is already in progress on the next<br />
generation – viscoelastic foams that are temperature-insensitive and low on<br />
emissions and odors. As the incentive has been such an outstanding success<br />
the CosyPUR team is already thinking about follow-up activities.<br />
Further information: www.wirtschaftsbetriebe.basf.de/de/gastro/hotel_bohn<br />
Left: Jens Müller and Melina Rübbelke of <strong>BASF</strong><br />
<strong>Polyurethanes</strong> hand hotel manager Alexander<br />
Schaden two brand-new CosyPUR pillows.<br />
Contact: Jens Müller, Head of European Segment Specialties,<br />
e-mail: jens.mueller@basf.com<br />
Melina Rübbelke, Technical Service Viscoelastic Foams,<br />
e-mail: melina.ruebbelke@basf.com<br />
25
Consumer Products<br />
Insulation<br />
Putting a freeze on<br />
energy consumption.<br />
The new insulant made of Elastocool wraps it up.<br />
Refrigerators are designed to cool – continuously, with high<br />
insulation values, energy-efficiently and thus inexpensively<br />
for the consumer. A key element in this is the fridge’s or<br />
freezer’s insulation material of polyurethane that keeps the<br />
chill inside and warm air outside. With improvements in the<br />
thermal insulation and refrigerant compressors, the insulation<br />
values achievable today are chillingly superior to those of<br />
the previous generation. The power consumption of fridges<br />
and freezers has thus been slashed by about 75 percent<br />
in the last 10 years. Since the introduction of energy-efficiency<br />
classes, sales have risen markedly, and demand for<br />
energy-efficient appliances has increased appreciably.<br />
Taking everything into account, Elastocool sets today’s<br />
standard.<br />
There’s now a new generation of PU rigid foam systems by<br />
the name of Elastocool ® that achieve utterly astonishing<br />
results with their optimized properties. With a further improvement<br />
in the already excellent thermal conductivity<br />
26
www.polyurethanes.basf.de/pu/solutions/en/content/group/News_und_Medien/Presseinformationen/Kuehlkette_K2010<br />
values of the new rigid foam system, energy consumption<br />
has been lowered yet again. Elastocool also benefits<br />
production, e.g., by cutting demolding time and thus<br />
boosting the capacity of the foaming line and injecting<br />
greater flexibility into the production process. On top of<br />
this, the system’s pressure resistance has been enhanced,<br />
thus making it possible to lower the density and reduce<br />
ma terial input. The bottom line is that these properties<br />
already set the standard for coming models.<br />
It takes close cooperation with the customer to turn<br />
a good idea into a successful one.<br />
Market launch for Europe and <strong>Asia</strong>, to be followed by<br />
North America and the rest of the world, is currently in<br />
preparation. The goal is also to implement the globally<br />
proven <strong>BASF</strong> strategy: continuously improving prod ucts,<br />
sharing success and identifying problems together with<br />
the customer, and thus offering the best solutions and<br />
developing collective approaches for the future. At the<br />
plants of our customers Liebherr Domestic Appliances,<br />
Lienz, Atlant, Minsk, and Bosch and Siemens Domestic<br />
Appliances in Giengen, Germany, series production is just<br />
getting underway; further refrigerator manufacturers are<br />
all set to follow their example. Production of the new<br />
Elastocool rigid foam generation kicked off a few weeks<br />
ago at <strong>BASF</strong> in Schwarzheide, Germany.<br />
Further information:<br />
Call our number: Heiner Wiecher,<br />
European segment leader Domestic<br />
Refrigeration, +49 5443 12 4203<br />
or send an e-mail to:<br />
heiner.wiecher@basf.com<br />
27
New Business Development<br />
New Products, New Markets<br />
How <strong>BASF</strong>’s experts come up with totally new product<br />
ideas with unconventional approaches.<br />
Rules are there to be broken. “As a strategic unit, we’re tackling<br />
our projects in totally new ways,” says Martin Lange,<br />
describing New Business Development at <strong>BASF</strong> Poly ure<br />
thanes. Apart from Lange, “we” refers in this case to Arno<br />
Volkmann and Denis Vugrek for Elastocoast ® , Thomas<br />
Stührenberg for Elastopave ® , Georg Knoblauch for solar<br />
applications and Christophe Hebette for wind energy. The<br />
goal of these new approaches is to take a large stock of ideas<br />
and choose the right ones for polyurethane applications<br />
for CASE products and develop efficient<br />
business models in line with <strong>BASF</strong> guidelines.<br />
But it’s a matter not only of develop<br />
ing new ideas, but also of tapping new<br />
fields of application. Here, it’s often important<br />
to enter into strategic partnerships, to bring enterprises<br />
and entrepreneurs with different mindsets together,<br />
in order to arrive at promising new product developments.<br />
No out-of-hand rejection – all ideas are worthy of consideration.<br />
New Business Development at EBM-A underwent reorgan -<br />
ization a good eighteen months ago. The foremost task was<br />
28
Thinking outside the box.<br />
Above: Which way is solar technology moving? And how can PU contribute?<br />
One of the many subjects handled by the Business Development<br />
Team.<br />
Left: <strong>BASF</strong> experts from left to right: Thomas Stührenberg, Dennis Vugrek,<br />
Martin Lange, Georg Knoblauch, Arno Volkmann and Christophe Hebette.<br />
We want our customers to be successful. Our strategy for this<br />
is business development.<br />
to examine existing topics, restructure them and, if necessary,<br />
give them a new direction. This also involved developing<br />
clear-cut criteria to permit ongoing reappraisals. The<br />
compromise takes account of the fact that a lot of work has<br />
already been invested in Elastopave, Elastocoast and solar<br />
applications and this represents a solid foundation. “We do<br />
of course build on existing structures. However, for each new<br />
idea, we examine the issues of competitive advantage and<br />
the right timing of market launch,” Lange explains.<br />
The thinking also then ranges from suitable business models,<br />
and customer and market analyses, to searching for and<br />
finding the right partners for successful practical realization.<br />
The allocation of tasks in the New Business Development<br />
team is clearly defined. Each member is in charge of a<br />
topic. “And only when the existing business fields are strategically<br />
organized so that we can implement them in distribution,<br />
marketing and sales do we move on to one of the<br />
many other new ideas that are already on hand,” says<br />
Lange, outlining the procedure. And what is also important<br />
for the <strong>BASF</strong> ideas scouts is that all projects are regularly<br />
subjected to a “health check”. It then becomes possible to<br />
immediately nudge the thinking on each subject in a new<br />
direction or into a new dimension, if necessary, and to search<br />
for even more efficient and practicable product or business<br />
models. And this is something from which every single<br />
customer of <strong>BASF</strong> <strong>Polyurethanes</strong> ultimately benefits – in<br />
terms of the quality of their products, their possible applications,<br />
their sustainability and of course the business<br />
success that comes almost inevitably in view of the wealth<br />
of creativity and sound knowledge.<br />
Contact: martin.lange@basf.com<br />
29
Store Window Displays<br />
Mannequins Made of Polyurethane<br />
Fusion Specialties doesn’t just create mannequins, it creates<br />
works of art. Polyurethane allows each mannequin to be a<br />
a one-of-a-kind, brand-tailored sculpture. And it makes the<br />
process efficient. So efficient, in fact, that Fusion Specialties<br />
is able to create 1,200 mannequins a day (that’s close to half<br />
a million annually). “Our mannequins are fine art translated<br />
into something commercial. We have full-time sculptors on<br />
staff. We take something artistic and emotional and turn it<br />
into multiple replications,” said Peter Huston, Vice President<br />
of Fusion.<br />
Pick a part:<br />
The business of polyurethane<br />
and custom mannequins.<br />
30
Fusion Specialties and <strong>BASF</strong> technology help retailers<br />
build a better brand.<br />
A custom-tailored process.<br />
Established in 1986, Fusion Specialties Inc., with the help of<br />
<strong>BASF</strong> technology, pioneered mannequin making out of polyurethane.<br />
With custom orders representing 95 percent of<br />
its business, Fusion Specialties works with each client to<br />
create a line of mannequins that is unique to each brand. No<br />
two companies receive the same product. Fitness gear can<br />
be displayed on athletic mannequins practicing their golf<br />
swing or running in mid-stride. Plus-size vendors can display<br />
mannequins that represent their customers and their clothing.<br />
More avant-garde companies can create mannequins<br />
with abstract features in limitless colors and forms. Fusion<br />
mannequins are not just a backdrop. They are designed to<br />
personify a brand.<br />
Built to last.<br />
Once crafted from wood and wax, the average mannequin<br />
today is made of fiberglass. More efficient to produce,<br />
Fusion can produce four polyurethane mannequins for<br />
every fiberglass model. And unlike their fiberglass counterparts,<br />
polyurethane mannequins won’t break if dropped.<br />
Polyurethane mannequins can also be infused with color,<br />
so customers don’t need to worry about chipping paint<br />
down the road.<br />
The polyurethane advantage.<br />
Custom products are often associated with slow production.<br />
Because of polyurethane, “we were able to put 13,000 mannequins<br />
in 1,000 stores in three months,” said Huston. “We<br />
just could not do that with fiberglass. Polyurethane allows<br />
speed to market, capacity and collaboration on design.”<br />
Because of the material’s versatility, clients can be involved<br />
in the design process without slowing things down. No<br />
request is impossible. “In one instance, a customer saw an<br />
image of a prototype created by a sculptor with clay. The<br />
customer liked the stroke marks from the sculpting tools.<br />
Because polyurethanes are so versatile, we were able to<br />
incorporate that texture into our mold so the mannequin<br />
looked like it was made of clay. Polyurethane gives us that<br />
level of flexibility,” said Huston.<br />
A form for every function.<br />
The world of mannequins can be divided into four parts:<br />
1. Cloth-covered forms: These mannequins are widely<br />
known as “dressmaker forms” and are comprised of a<br />
bust and torso held up with a stand. They are traditionally<br />
used in the fashion industry as a tool for crafting garments<br />
but today are becoming popular in retail displays.<br />
2. The basic mannequin: The most popular mannequin is<br />
the featureless and often headless model. With a rise in<br />
popularity in the eighties, these models are easy to dress<br />
and require no pinning and primping. These forms are<br />
tailored to an economy in which window dressers and<br />
visual merchandisers are a thing of the past. Fusion<br />
Specialties has engineered magnetic arm fittings, making<br />
dressing efficient for any store employee.<br />
3. Abstract: These mannequins represent the human form<br />
but are not completely realistic. Some may have distorte<br />
d heads or elongated fingers. These forms are popular<br />
in the fashion world.<br />
4. Highly realistic: The<br />
most expensive kind of<br />
mannequin, these forms<br />
mimic the subtle intricacies<br />
of the human body<br />
and can include muscle<br />
tone, makeup and hair.<br />
Further information:<br />
www.fusionspecialties.com<br />
Call our number: Joseph Shirmer,<br />
Business Director, Polyurethane<br />
Systems, <strong>BASF</strong> Corporation, USA,<br />
+1 734 324 5323 or send an<br />
e-mail to: joseph.shirmer@basf.com<br />
31
Construction<br />
Sandwich Plate System (SPS)<br />
Clearing the deck.<br />
With an impressive SPS deck rehabilitation project,<br />
the City of Edmonton in Canada restored its historic<br />
Dawson Bridge to its former glory.<br />
Edmonton, capital of the Canadian province of<br />
Alberta, has a population of over a million. The<br />
historic Dawson Bridge today carries an important<br />
traffic artery that was so important for the<br />
city’s industrial growth in the last century. Built in<br />
1912 and initially used for the transportation of coal, the twolane<br />
bridge today handles some 17,000 vehicles per day.<br />
Dawson Bridge<br />
project has won the<br />
CISC Steel Design<br />
Award 2011.<br />
In 2007, a detailed structural examination commissioned by<br />
the city revealed that the entire almost century-old deck<br />
had to be replaced along with some of the members of the<br />
steel trusses. The steel structure was in need of repainting,<br />
and the very narrow sidewalks were a source of safety<br />
prob lems as well.<br />
32
New lease on life for an old bridge – achieved with<br />
70 percent less weight than with reinforced concrete.<br />
Originally developed for the marine industry, SPS technology<br />
is now also finding applications in the construction of<br />
bridges and of stands in stadiums. 776 ft long and 26.8 ft<br />
wide, the Dawson Bridge is so far the first major bridge<br />
project to have made use of SPS technology. No less<br />
remarkable is that it does entirely without welding.<br />
Workers fit an SPS panel on the Dawson Bridge in summer 2010.<br />
SPS has now been used in 180 projects on six continents.<br />
SPS itself consists of two steel face plates sandwiching a<br />
core of polyurethane. The finished product is a composite<br />
panel of high rigidity and strength. Thanks to the elastomer<br />
core, the PU system Elastocore ® , SPS also absorbs vibration<br />
and displays high tolerance to jolts and impacts. SPS<br />
panels weigh up to 70 percent less than reinforced concrete<br />
while being at least as strong and more durable in<br />
addition. Consequently, today’s bridges with SPS panels<br />
may yet be used by our grandchildren.<br />
Faster construction, less stress and lower costs – SPS<br />
is the best solution in every respect.<br />
SPS panels can be prefabricated off-site and are then<br />
bolted together on the bridge. The overall rehabilitation of<br />
this bridge was accomplished at high speed – without<br />
time-consuming welding and without annoying, long-term<br />
closures to traffic.<br />
Making light work of a burdensome problem.<br />
After an examination of all options, it soon became clear that<br />
the best rehabilitation approach was to limit the bridge’s<br />
dead load with a lightweight deck – a traditional concrete<br />
deck would have been too costly and too heavy for the aging<br />
existing steel structure. The design team therefore recommended<br />
an entirely new, lightweight sol ution, the Sandwich<br />
Plate System (SPS) from Intelligent Engineering Ltd. This represented<br />
the best possible combination of weight savings,<br />
a thin profile and simple and above all swift execution of the<br />
job. As this is a pretty new technology, the city was also<br />
recommended an extensive risk control package, which SPS<br />
effortlessly satisfied on all counts.<br />
Photo: Smackaay (Wikipedia)<br />
Michael Kennedy, e-mail:<br />
enquries@ie-sps.com<br />
The bridge deck was replaced in<br />
just six weeks, in July and August<br />
2010. The entire project was completed<br />
in only 12 months from<br />
January to December 2010. A traditional<br />
bridge repair would have<br />
taken at least 18 months and have<br />
been much more expensive because<br />
of the additional steel member<br />
replacements. Michael Kennedy, CEO of Intelligent<br />
Engin eering, was delighted that the project has won the<br />
CISC Award for excellence in steel structures: “To have<br />
success fully completed this project in the city where the<br />
three founders of IE went<br />
to college and where SPS<br />
was initially developed<br />
makes it a special achievement.”<br />
Further information:<br />
www.ie-sps.com<br />
Call our number: Gunther Lukat,<br />
Technical Sales Elastomers,<br />
Germany, +49 5443 12 4190<br />
or send an e-mail to:<br />
gunther.lukat@basf.com<br />
33
Construction<br />
Raw Materials<br />
Benefits across the board.
Using PU materials, the woodworking industry today produces boards<br />
and panels that are markedly superior to conventional products.<br />
If you want to stay ahead in the wood-based panel industry,<br />
it’s best to rely on machines and basic products that do<br />
more than their rivals. What really counts here are mechanical<br />
characteristics, strength, durability, speed in production<br />
and high reliability as well as, for example, the costeffective<br />
use of binders that, all things considered, are<br />
simply better than other materials. For years now, <strong>BASF</strong><br />
<strong>Polyurethanes</strong> has been supplying such all-rounders with<br />
growing success and is continuously improving their processing<br />
characteristics.<br />
Greater speed, strength, economy and eco-friendliness<br />
– polyurethane raw materials such as Lupranat and<br />
Lupranol sweep the board.<br />
Polyurethane raw materials like Lupranat ® (M20 FB) and<br />
Lupranol ® have been successfully used as binders in the<br />
wood-based panel industry for years. With their extra-high<br />
reactivity, they speed up production processes in the woodbased<br />
panel industry significantly. As binders for orientedstrand<br />
board (OSB), medium-density fiberboard (MDF) and<br />
particleboard, they’re responsible for the efficient bonding of<br />
wood-based panels used in furniture-making and house<br />
construction. And of course – just as efficiently – as supplementary<br />
binders for urea formaldehyde resins. Binders from<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> really pull out all the stops in OSB<br />
panels. The outcome is high-performance panels of outstanding<br />
mechanical strength and durability.<br />
OSB panels with PU binders are indispensable in house-building projects.<br />
due to shorter drying time. And if all this isn’t enough,<br />
there’s one more argument that really puts you on the safe<br />
side: In PU binders for the wood-based panel industry,<br />
there’s no longer any need for extra formaldehyde.<br />
Customers: www.egger.com, www.kronoply.de<br />
Only when the heat and pressure are on do Lupranat<br />
and Lupranol reveal their true qualities.<br />
This is the moment of truth for OSB panels, because it is<br />
then that the wood strands or flakes are wetted with the<br />
binder and pressed into a panel with the application of heat.<br />
The result is high-performance board with exceptional<br />
mechanical characteristics and durability. Its key properties<br />
also include low swelling, high resistance to moisture and a<br />
considerable improvement in productivity thanks to its<br />
extra-fast curing. Ultimately this means lower energy costs<br />
Call our number: Stefan Ullmann,<br />
Head of Sales CASE Europe,<br />
+49 5443 12 4294 or send an<br />
e-mail to: stefan.ullmann@basf.com<br />
35
Construction<br />
PU Composites<br />
A tower of strength.<br />
Power transmission towers have to be tall, incredibly<br />
strong and able to brave the elements. These giant<br />
structures supplying electricity all over the world are<br />
literally under tension 24 hours a day, for their entire<br />
useful life.<br />
They are of course exposed to anything the<br />
weather can throw at them – ice, snow, rain,<br />
the sun and wind. It’s a grueling task that<br />
transmission towers are expected to<br />
perform, and the passage of time leaves<br />
indelible marks on even the strongest tower.<br />
A turn for the better: Winding transmission towers with<br />
a polyurethane composite.<br />
There’s now a new technology that overcomes the aging<br />
problems of conventional steel transmission towers. Experts<br />
at <strong>BASF</strong> <strong>Polyurethanes</strong> have found a way of completely replacing<br />
the steel of transmission towers with a special polyurethane<br />
composite material. Filament winding has been<br />
found to be the method of choice for the creation of composite<br />
material structures. This process involves winding filaments<br />
at different tensions over a male mold or mandrel.<br />
36
With a totally new filament winding process, <strong>BASF</strong> Poly -<br />
ure thanes is replacing conventional steel structures for<br />
transmission towers in <strong>Asia</strong>.<br />
During subsequent winding, the mandrel rotates while a<br />
carriage moves horizontally, laying down fibers in the desired<br />
pattern. The most common filaments are carbon or glass<br />
fiber and are coated with synthetic resin as they are wound.<br />
The new generation of transmission towers has more<br />
staying power than conventional structures.<br />
The new polyurethane composite transmission towers are<br />
significantly lighter and could easily replace traditional transmission<br />
towers made of such materials as wood, concrete<br />
and steel. They are outstandingly long-lasting, with 65 years<br />
being highly realistic in the most extreme weather conditions<br />
and up to 125 years in most other temperate climatic re -<br />
gions. This has been demonstrated by tests with direct<br />
ex po sure to tornados in Texas and the severest winter<br />
con ditions in Scandinavia. On top of this, the new towers are<br />
easier to transport, install and store, as these are telescopic<br />
towers for heights of over 30 meters.<br />
Another important aspect is that the polyurethane composite<br />
is also an insulant and diminishes the risk of<br />
lightning-strike accidents. If the new technology fulfills<br />
its abundant promise worldwide, the motto will be: More<br />
power to polyurethane!<br />
Call our number: Jan Yang,<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> Specialties,<br />
<strong>BASF</strong> <strong>Asia</strong> <strong>Pacific</strong>, Shanghai, China,<br />
+86 21 38655682 or send an<br />
e-mail to: jan.yang@basf.com<br />
37
Construction<br />
Road/Path Surfacing<br />
<strong>BASF</strong> customer Presto Geosystems’ porous pavement technologies<br />
lead the way to success the old-fashioned way – with<br />
evidence and proof.<br />
Who says you can’t have<br />
It may surprise most people that one of the most preventable<br />
environmental hazards lies right under our feet. Materials<br />
commonly used to create walkways, driveways, patios,<br />
park ing lots, roads and highways are impervious and prevent<br />
stormwater from filtering back and replenishing aquifers<br />
naturally. Moreover, as stormwater washes over a multitude<br />
of polluted and overheated surfaces, a perfect storm of ecologically-damaging<br />
runoff flows into storm drains, streams,<br />
rivers, lakes, estuaries and oceans.<br />
For many years, <strong>BASF</strong> and its customers have joined forces<br />
to create better surfacing materials that go far in alleviating<br />
this destructive cycle. FilterPave ® , a recycled post-consumer<br />
glass and polyurethane-based porous pavement system<br />
by Presto Geosystems, represents one of the most recent<br />
and promising porous surfacing systems to date.<br />
Research shows: Green is indeed a new golden path.<br />
The Green Brands study is one of the largest global consumer<br />
surveys of green brands and corporate environmental<br />
responsibility. Based on the findings of its recent<br />
survey of 9,000 people in eight countries, the study verified<br />
what many suspected: Consumers will spend more on<br />
green products and seek out environmentally responsible<br />
manu facturers.<br />
This finding was true for each and every one of the countries<br />
included in the research. The message is clear: green is<br />
38
eauty and brains?<br />
indeed a path to gold. But, as many marketers float on<br />
unsubstantiated “green” claims, <strong>BASF</strong> and customers like<br />
Presto Geosystems are employing an often underutilized<br />
strategy: provide proof, transparent evidence, rigorous testing<br />
and third-party verification.<br />
Don’t take our word for it … Brand loyalty is still based<br />
on trust.<br />
If we told you that Presto Geosystems’ FilterPave porous<br />
pavement system, made from 100 percent post-consumer<br />
recycled glass and bonded with a <strong>BASF</strong> polyurethane resin,<br />
is an environmentally preferable paving system, would you<br />
believe us?<br />
That’s why Presto Geosystems engaged The Stormwater<br />
Management Academy at The University of Central Florida<br />
(UCF) to establish credible, defensible and industry-leading<br />
third-party sustainability evidence. Researchers at UCF<br />
tested FilterPave in the following areas:<br />
Water quality improvement.<br />
Based on a 25-year design storm (8.4 inches/hr) in Florida,<br />
a 33 percent reduction in phosphorus and nitrogen was<br />
achieved. The yearly phosphorus and nitrogen mass reductions<br />
will be significantly higher for most regions considering<br />
more than 90 percent of all rainfall events are less than<br />
one inch in intensity.<br />
Compressive strength.<br />
After exhaustive laboratory and field tests, researchers at<br />
UCF have concluded that, with an average compressive<br />
strength of 1,160 psi and a flexural strength of 508 psi, Filter-<br />
Pave is stronger than porous asphalt and more flexible than<br />
pervious concrete in low- and medium-duty applications.<br />
Porosity : Sustainable void space.<br />
With a porosity of 39 percent, FilterPave has the highest<br />
amount of storage space within the material for a porous pavement<br />
and is twice as porous as pervious concrete. According<br />
to <strong>BASF</strong> Market Development<br />
Manager, Steven<br />
Hicks, “We are proud to<br />
partner with our customers<br />
like Presto Geosystems.<br />
Growing re sponsibly while<br />
providing innovative solutions<br />
for sustainable products<br />
and a sustainable<br />
future is our first priority.”<br />
Further information:<br />
www.prestogeo.com/filterpave<br />
or contact: Kai Tietjen,<br />
Soiltec GmbH, Germany,<br />
www.filterpave.de<br />
Call our number: Steven Hicks,<br />
Market Development Manager,<br />
<strong>BASF</strong> Corporation, USA,<br />
+1 734 324 5408 or send an<br />
e-mail to: steven.hicks@basf.com<br />
FilterPave ® is a registered trademark of Presto Geosystems.<br />
39
Multifunctional Application<br />
Rigid Integral Foam<br />
Hard to beat.<br />
Whatever the product – snowboards, structural and decorative<br />
elements or window frames – Elastolit D and Elastolit K from<br />
<strong>BASF</strong> give each component, however complex, unparalleled<br />
strength and rigidity.<br />
on sports equipment like skis and<br />
snowboards, Elastolit D and Elastolit<br />
K display remarkable dimensional<br />
stability along with outstanding<br />
high- and low-temperature shape<br />
retention.<br />
Wherever they’re encountered – in the construction industry,<br />
sports or leisure – many quality products are expected to stay<br />
hard, tough and elastic for their entire service life. This is why<br />
Elastolit ® D and Elastolit ® K rigid integral foams rank among<br />
the best materials – and also cover an incredible range of<br />
applications.<br />
These include decorative and structural elements indoors<br />
and outdoors, roof gullies, door elements, dome lights, stable<br />
ventilators, window frames for mobile homes, picture frames,<br />
ceilings, brackets, chimneypieces, mirrors, furniture, housing<br />
components for medical devices and cash dispensers. Even<br />
Thanks to its sandwich design, Elastolit D is ideal for<br />
the production of sophisticated moldings of high rigidity<br />
and low weight.<br />
Because of the low internal mold pressures, large-area<br />
parts can be produced extremely economically. The integration<br />
of reinforcement and force discharge fix tures is also<br />
possible. Complex, 3-dimensional parts can also be produced<br />
with high replication accuracy, long flow paths and<br />
intricate zones. And with Elastolit D it is possible to achieve<br />
good thermal and sound insulation values as well. Elastolit K,<br />
on the other hand, is a microcellular, virtually solid material<br />
40
Rigid integral foam – Facts:<br />
3 to compact<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
distinguished by its scope for highly cost-effective processing.<br />
Large-area parts with long flow paths and wall thicknesses<br />
of preferably 3 to 6 mm can be produced with high<br />
inherent rigidity and strength. Intricate moldings similar to<br />
those achievable with thermoplastics are possible. Thanks<br />
to the material’s viscoplastic properties, snap connectors<br />
can also be integrated in the molding. Due to the use of<br />
inexpensive aluminum molds and the short cycle time during<br />
molding, the material is an exciting prospect particularly for<br />
mid-scale production.<br />
And last but not least: Like the properties of the multitalented<br />
flexible integral foam systems from <strong>BASF</strong>, those of<br />
these rigid foams are hard to beat.<br />
Further information:<br />
www.polyurethanes.basf.de/pu/solutions/en<br />
Call our number: Jens Müller,<br />
Head of European Segment<br />
Specialties, +49 5443 12 2835<br />
or send an e-mail to:<br />
jens.mueller@basf.com<br />
41
Aviation<br />
Aerospace Applications<br />
Reaching for the sky.<br />
<strong>BASF</strong> has a multitude of top-flight polyurethane<br />
appli cations to offer the aerospace industry.<br />
<strong>BASF</strong> is proud to introduce new applications for the aerospace<br />
industry. Based on our broad portfolio of products<br />
and technologies, we can now deliver unique solutions to<br />
the aerospace industry for areas such as cabin interiors,<br />
structural materials and seating components. Several<br />
examples of how our products can help make our aerospace<br />
customers more successful include:<br />
<strong>BASF</strong> polyurethane rigid foams (Elastopor ® and Autofroth ® )<br />
can be used to replace relatively heavy metal structures with<br />
thinner metal/polymer composite structures based on rigid<br />
foam re-enforcements. <strong>BASF</strong> polyurethane<br />
rigid foams have a closed-cell<br />
structure which provides superior<br />
insulation performance as well as<br />
structural and design-enhancing physical<br />
properties.<br />
<strong>BASF</strong> <strong>Polyurethanes</strong>’ cast elastomers (Elasturan ® /Elastocast<br />
® ) are highly versatile and durable materials that can<br />
be cast or spray-applied to bond with and improve the<br />
performance of wide-ranging substrates including wood,<br />
metal, glass, and other plastics. Based on the application<br />
requirements, elastomers can be custom-formulated for<br />
structural enhancement, wear resistance, sound and vibration<br />
damping, or thermal and environmental barrier protection.<br />
They also can be custom formulated for elasticity and<br />
hardness and cast into nearly any shape.
Global PUR is organizing<br />
a draw for 3 iPads.<br />
Global<br />
PUR<br />
Customer Magazine . Edition 2.2011 . No. 21<br />
It couldn’t be simpler:<br />
Answer the questions on<br />
the participation card and send<br />
it in to the Global PUR editorial<br />
board – or visit our website:<br />
www.polyurethanes.basf.eu<br />
A smooth ride all<br />
over the world.<br />
50 years of Cellasto in cars.<br />
Perfection in every detail.<br />
Polyurethane in Scania trucks.<br />
100 years of <strong>BASF</strong> in Brazil.<br />
A South American success story.<br />
Magnificent mannequins.<br />
Display dummies made of polyurethane.<br />
Cut here! ✁<br />
SIMPLY FILL IT IN, SEND IT OFF AND CLAIM YOUR PRIZE!<br />
1. Do you like the choice of subjects<br />
in the Global PUR Magazine?<br />
Yes To some extent No<br />
2. Which subjects interest you most?<br />
3. Do you read the Global PUR Magazine on paper<br />
or online?<br />
On paper<br />
Online<br />
46<br />
4. Would you also like to receive the Global PUR Magazine<br />
in the future as an app for your iPhone or iPad?<br />
Yes<br />
No
Aviation<br />
Aerospace Applications<br />
Cut here! ✁<br />
NE PAS AFFRANCHIR<br />
GOOD LUCK AND THANK YOU FOR TAKING PART!<br />
NICHT FREIMACHEN<br />
Please fill in completely:<br />
Name/Firstname:<br />
Company:<br />
RÉPONSE PAYÉE / WERBEANTWORT<br />
ALLEMAGNE<br />
Postal address:<br />
Phone:<br />
Mobile:<br />
e-mail:<br />
Closing date is the 31.01.2012. Employees of <strong>BASF</strong> <strong>Polyurethanes</strong> are not entitled to participate. There is no right of appeal. The winners<br />
will be notified by phone.<br />
<strong>BASF</strong> <strong>Polyurethanes</strong> GmbH<br />
Global PUR-Redaktion<br />
Anke Storck, Keyword: iPad<br />
Postfach 1140<br />
49440 Lemförde<br />
GERMANY
Cellasto ® microcellular polyurethane-elastomer-based friction<br />
dampers and snubbers can be used in aerospace<br />
applications requiring superior noise and vibration suppression<br />
to control the movement of overhead bins, passenger<br />
& cargo doors. Other possibilities include fixed mounts to<br />
pro tect sensitive equipment and cargo from vibration as<br />
well as seat mounts to improve passenger comfort. Largerscale<br />
applications such as engine mounts and even landing<br />
gear dampers are feasible. Let us develop a customized<br />
solution for your NVH challenge.<br />
It’s a material’s universal applications that make it so<br />
special.<br />
<strong>BASF</strong> polyurethane flexible foams (Elastoflex ® and Elasto -<br />
foam ® ) can be used for armrests, headrests and seat<br />
cushion ing because they are lightweight, durable and<br />
moldable to almost any shape, size and level of firmness.<br />
Our flexible foam technology offers interior manufacturers a<br />
way to create seat cushioning, seat backs, armrests and<br />
headrests at precisely different levels of comfort – all from<br />
one system and using the same equipment.<br />
For more information on these products or for further dis -<br />
cussions on how the <strong>BASF</strong> Aerospace Team can work with<br />
you to address your unmet needs, please contact us at<br />
aerospace.materials@basf.com<br />
Further information:<br />
Call our number: Dr Mark Mielke,<br />
Senior Manager Aerospace,<br />
<strong>BASF</strong> Corp., Florham Park, USA,<br />
+1 973 245 6523 or send an<br />
e-mail to: mark.mielke@basf.com<br />
http://basf.rnbstaging.com/2011/aerospace/website/9-6-11/aerospace.aspx<br />
45
Out of passion for detail.<br />
E-KUE/WM 361-10-11<br />
Automotive Solutions. Performance Passion Success<br />
Polyurethane – one of the most versatile materials of our time. Even<br />
in the most difficult application areas it guarantees an in every detail<br />
accurate display, an outstanding image of the surface and contours,<br />
enormous freedom of design and also an exceptional haptic and<br />
especially matt visual effects. Elastoskin ® and Elastollan ® for<br />
instrument panels and the centre consoles.<br />
<strong>BASF</strong> <strong>Polyurethanes</strong>. Everything else is standard.<br />
48<br />
Further information about Elastoskin: manfred.michl@basf.com, Elastollan: stefan.arenz@basf.com,<br />
www.pu.basf.de/surfaces