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Controlling fraud in the public sector - PricewaterhouseCoopers

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Collateral damage<br />

The fall-out from <strong>fraud</strong> goes beyond economic cost.<br />

Our survey also exam<strong>in</strong>ed <strong>the</strong> collateral damage suffered<br />

by organisations and asked what impact economic crime<br />

had on <strong>the</strong>ir reputation and brand, employee morale,<br />

bus<strong>in</strong>ess relations and relations with regulators.<br />

Most respondents did not see collateral damage as<br />

hav<strong>in</strong>g a significant impact on <strong>the</strong>ir organisation, perhaps<br />

because it is difficult to quantify such costs. However,<br />

accord<strong>in</strong>g to <strong>the</strong> PwC Global Economic Crime Survey,<br />

<strong>the</strong> most damag<strong>in</strong>g impact of <strong>fraud</strong> is on reputation and<br />

brand (reported as “very significant” or “significant” by<br />

38% of respondents) and employee morale (reported<br />

as “very significant” or “significant” by 37%).<br />

While it is difficult to quantify <strong>the</strong> cost of such collateral<br />

damage, it can ru<strong>in</strong> careers by association and should<br />

be of real concern to organisations. Negative media<br />

coverage aris<strong>in</strong>g from <strong>fraud</strong> may deter employees,<br />

<strong>in</strong>vestors, suppliers, customers and potential recruits.<br />

Figure 10: Collateral damage as reported by<br />

government and state-owned enterprises<br />

Percentage of respondents who reported <strong>fraud</strong><br />

40%<br />

35%<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

22%<br />

28%<br />

37%<br />

38%<br />

Sett<strong>in</strong>g <strong>the</strong> tone at <strong>the</strong> top<br />

We strongly believe senior executives should take an<br />

active <strong>in</strong>terest <strong>in</strong> <strong>fraud</strong> risks with<strong>in</strong> <strong>the</strong>ir organisation. By<br />

demonstrat<strong>in</strong>g <strong>the</strong> highest ethical behaviour and engag<strong>in</strong>g<br />

with <strong>the</strong> bus<strong>in</strong>ess <strong>in</strong> relation to <strong>fraud</strong> risks – and undertak<strong>in</strong>g<br />

robust enforcement action aga<strong>in</strong>st <strong>the</strong> perpetrators of <strong>fraud</strong> –<br />

<strong>the</strong>y can establish <strong>the</strong> right ‘tone at <strong>the</strong> top’.<br />

Conversely, senior executives who appear unconcerned<br />

about <strong>fraud</strong> may unwitt<strong>in</strong>gly foster environments where<br />

types of <strong>fraud</strong> are perceived to be permissible.<br />

When senior executives do not convey an appropriate<br />

message and re<strong>in</strong>force it through appropriate actions and<br />

behaviours, <strong>fraud</strong> can have a much more damag<strong>in</strong>g impact<br />

on an organisation. The complex cultural challenges that<br />

arise <strong>in</strong> <strong>the</strong> fight aga<strong>in</strong>st <strong>fraud</strong> can only be overcome if <strong>the</strong><br />

workforce has been equipped with <strong>the</strong> right skills.<br />

A crucial part of this process <strong>in</strong>volves senior executives<br />

empower<strong>in</strong>g and motivat<strong>in</strong>g employees to do <strong>the</strong> right<br />

th<strong>in</strong>g, because it is <strong>the</strong> right th<strong>in</strong>g to do.<br />

Non-executive directors also have an essential role <strong>in</strong><br />

sett<strong>in</strong>g <strong>the</strong> tone at <strong>the</strong> top and must ensure that <strong>the</strong>y<br />

use an organisation’s governance structure to re<strong>in</strong>force<br />

management’s messages of honesty and <strong>in</strong>tegrity. An<br />

effective audit committee should be aware of <strong>fraud</strong><br />

risks and take actions to ensure <strong>the</strong> organisation is<br />

appropriately manag<strong>in</strong>g <strong>the</strong>se risks.<br />

0%<br />

0%<br />

Impact<br />

of o<strong>the</strong>r<br />

areas<br />

Bus<strong>in</strong>ess<br />

relationships<br />

Relationships<br />

with<br />

regulators<br />

Employee<br />

morale<br />

Reputation<br />

and brand<br />

Often collateral<br />

damage can have a<br />

greater impact on <strong>the</strong><br />

organisation than <strong>the</strong><br />

economic crime itself<br />

18 PwC

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