corporate identity standards - Ministry of Civil Defence and ...

WELLINGTON REGION
EMERGENCY MANAGEMENT
Civil Defence Emergency Management Regulations 2003
THE FORM AND SPECIFICATIONS OF THE CIVIL DEFENCE LOGO ARE AS SET OUT BELOW.
The civil defence logo may only be used for the purposes of the Act by –
a) The responsible department; or
b) Civil Defence Emergency Management Groups; or
c) Local authorities; or
d) Persons authorised for the purpose by the responsible department, a Civil Defence Emergency Management
Group, or a local authority.
CORPORATE IDENTITY STANDARDS
A person commits an offence if that person –
a) Uses the Civil Defence logo without authorisation; or
b) Conceals, removes, alters, defaces, or obliterates a Civil Defence logo.
DESIGN
The civil defence logo –
a) If colour is used, is a yellow triangle in a blue circle, with the letters CD in blue inside the triangle and
the words CIVIL DEFENCE in yellow below the triangle; and
b) If colour is not used, is a white triangle in a black circle, with the letters CD in black inside the triangle
and the words CIVIL DEFENCE in white below the triangle.
COLOURS
The colours to be used in printed materials are –
a) Printing manufacturers’ standard blue: PMS Pantone 294; and
b) Printing manufacturers’ standard yellow: PMS Process Yellow
For additional information on the regulations of use of the Civil Defence logo see www.civildefence.govt.nz
WORKING
TOGETHER
Hutt City Council
Porirua City Council
Upper Hutt City Council
Wellington City Council
Carterton District Council
Masterton District Council
Kapiti Coast District Council
South Wairarapa District Council
Greater Wellington Regional Council

WELLINGTON REGION CIVIL DEFENCE EMERGENCY MANAGEMENT GROUP CORPORATE IDENTITY STANDARDS
This guide sets out the standards for use of the Wellington Region Civil Defence Emergency Management Group corporate identity. Please give these standards
to designers and printers when preparing any material which includes the Wellington Region Civil Defence Emergency Management Group identity.
These standards contain authorised artwork for the Wellington Region Civil Defence Emergency Management Group identity, and should be used for all
reproduction purposes. The styles, proportions and colours must not vary from those shown in this guide.
WELLINGTON REGION
EMERGENCY MANAGEMENT
1 SINGLE COLOUR REPRODUCTION
Whenever possible, the logo should be reproduced in full colour.
When producing the identity in one colour, the Wellington Region
Civil Defence Emergency Management Group identity must be
black. The rectangle shape at the end is a 30% tint of black.
WELLINGTON REGION
EMERGENCY MANAGEMENT
6 STATIONERY
The samples shown illustrate the appropriate
placement of type and graphical elements when
preparing the following stationery.
2 COLOUR REPRODUCTION
It is preferred that the logo appear in its PMS colours wherever
possible. When this is not possible, the logo should be printed
using the specified process colours.
SINGLE COLOUR REPRODUCTION
pantone colours
PMS 294
PMS Process Yellow
40% BLACK
WELLINGTON REGION
EMERGENCY MANAGEMENT
process colours
C100%, M72%,Y0%, K26% C0%, M1%, Y100%, K0%
There are two colour options which can be utilised, dependent
on the density of the background colour. When the background
colour is equal to or more than a 40% tint of black then the
yellow based logo should be used. When it is less than a 40%
tint of black, use the blue logo. (ie. On dark backgrounds use
the yellow logo, on light backgrounds use the blue logo.)
3 TYPEFACE
The preferred typeface for the logo and for additional stationery
or signage items is FF Fago Regular, and must always be used
in uppercase. The kerning has been extended by 5%.
FF FAGO CONDENSED REGULAR ROMAN
COLOUR REPRODUCTION
WELLINGTON REGION
EMERGENCY MANAGEMENT
40mm
MINIMUM SIZE RESTRICTIONS
WELLINGTON REGION
EMERGENCY MANAGEMENT
40% BLACK
Rian van Schalkwyk
Manager, Group Emergency
Management Office
P O Box 11646, 142 Wakefield Street
Wellington, New Zealand
rianvan@cdem.govt.nz
Telephone 04 384 5708
Mobile 027 449 5079
Facsimile 04 381 7768
Pager 026 118 511
BUSINESS CARD - FRONT
WELLINGTON REGION
EMERGENCY MANAGEMENT
P O Box 11646 | 142 Wakefield Street | Wellington | New Zealand | Telephone 04 384 5708 | Facsimile 04 381 7768
LETTERHEAD
WELLINGTON REGION
EMERGENCY MANAGEMENT
WORKING
TOGETHER
Hutt City Council
Porirua City Council
Upper Hutt City Council
Wellington City Council
Carterton District Council
Masterton District Council
Kapiti Coast District Council
South Wairarapa District Council
Greater Wellington Regional Council
4 MINIMUM SIZE RESTRICTIONS
The minimum size for reproduction of the logo is 40mm wide.
5 EXCLUSION ZONE
The minimum clear space around the identity is based
proportionately on the height of the letter D from the circular
form on the left of logo.
EXCLUSION ZONE
WELLINGTON REGION
EMERGENCY MANAGEMENT
BUSINESS CARD - BACK
Hutt City Council
Porirua City Council
Upper Hutt City Council
Wellington City Council
Carterton District Council
Masterton District Council
Kapiti Coast District Council
South Wairarapa District Council
Greater Wellington Regional Council
WORKING TOGETHER
WORKING
TOGETHER
Hutt City Council
Porirua City Council
Upper Hutt City Council
Wellington City Council
Carterton District Council
Masterton District Council
Kapiti Coast District Council
South Wairarapa District Council
Greater Wellington Regional Council P O Box 11646 | 142 Wakefield Street | Wellington | New Zealand | Telephone 04 384 5708 | Facsimile 04 381 7768
COMPLIMENTS SLIP