Reputation Results of the Largest Companies in The Netherlands

Another thing worth noting is that Dutch
companies fare very well in comparison to the
‘average’ players within their global industry.
Out of the 30 companies, only 5 score below
the global average in their industry. The best
Dutch performer in comparison to its industry
is the Rabobank, which reputation (73.9) is
almost 15 points higher than the average in
the global banking industry (59.2). But also
KLM does very well by scoring almost 14 points
above its industry average (77.4 versus the
global airlines & aerospace average of 63.6).
Shifts in the Reputation Ranking
In comparison to last year’s results, Philips and
KLM have leapfrogged. Newcomer in the
rankings is Campina, which has a successful
start and obtains a third place in the rankings.
Nederlandse Spoorwegen closes the ranking
with a Pulse of 56.0, although they improved
their score again from 53.2 to 56.0.
Top 5 Reputation Improvements
Essent +5.3
Eneco +5.0
Nuon +3.5
Ahold +3.3
DSM +3.0
Top 5 Reputation Declines
ABN Amro 1 -9.8
Friesland Foods -4.8
Maxeda -4.7
Heijmans -4.1
Corporate Express -3.3
1 Due to the take-over, ABN Amro is no longer part of the
Dutch largest companies. However, for consistency reasons
and curiosity regarding the impact of the take-over ABN
Amro’s reputation has been measured this year.