Reputation Results of the Largest Companies in The Netherlands

One of the explanations for the ‘mirror’ trend in
the two industries from 2007 to 2008 can be
found by looking at the seven key dimensions
of reputation.
Changes 2007-2008 Dutch Dutch
Utilities Banking
Products & Services ↑ –
Innovation ↑ –
Workplace ↑ ↓
Governance ↑ ↓
Citizenship ↑ ↓
Leadership ↑ ↓
Performance ↑ –
With the Dutch utilities companies we observe
that consumers consistently give higher marks
for each of the seven reputation dimensions.
By contrast, for the Dutch banking industry
we notice that consumers’ evaluation of
the Products & Services, Innovation and
Performance have not altered, yet all of the
other reputation dimensions receive lower
evaluations.