2012 Media Kit - Roast Magazine

2012 Media Kit

oast is 

respect 

Contents 

Intro 

[respect] 3 

Accolades 

[awards and dedication] 4 

Editorial Calendar 

[transfer of knowledge] 6 

Circulation 

[in readers’ hands] 8 

Online / SCAA Guide 

[added-value opportunities] 9 

Ad Rates 

[value] 10 

Ad Specs 

[service] 11 

Roast magazine dedicates its 

pages to the quality-minded 

coffee professional who reads 

a trade journal for education, 

technical know-how and wellwritten, 

timely information. 

According to the 2008 Roast magazine 

industry survey, readers seeking useful 

information about the technical side of coffee 

turn to Roast for the news they need. For eight 

years, Roast magazine has become the trusted 

source of information on the art, science and 

business of coffee roasting and retailing by 

covering the following topics: 

Distribution 

Green coffee 

Importing 

Marketing 

Roasting techniques 

Roasting and brewing equipment 

Training, certifications and standards 

Since the publication of Roast’s first issue 

in 2004, the magazine has succeeded in 

capturing the interest of not only the roasting 

community but the entire coffee industry. 

With the demand for technical education 

from all segments of the industry, Roast has 

expanded its readership from roasters to 

retailers to all coffee professionals, providing 

From day one, 

we didn’t 

want to be just 

another 

trade journal; 

we wanted to be 

the best 

trade journal. 

high-quality editorial that readers cannot 

find anywhere else. 

Roast is proud to share the same passion 

and commitment that drives the 

roasting community. I hope you’ll join 

us in recognition and celebration of the 

technical side of coffee. 

Connie Blumhardt 

Publisher 

Roast Magazine 

2012 media kit 3

oast is 

accolades 

Quality-driven editorial attracts the 

quality-minded coffee professional. 

If it’s not quality 

editorial, no one is 

going to read it. 

Why do readers 

love reading every 

page of Roast? 

American Society of Business Press Editors 

• Opening Page/Spread Photo—May/June 2010, photo by Jeff Taylor 

• Feature Article Design—May/June 2010, designed by Jeremy Leff 

• Front Cover Photo—May/June 2010, photo by Adam Nemec 

• Front Cover—Annual Buyer’s Guide—November/December 2010 

• Editor’s Letter—2010, Kelly Stewart 

• Front Cover—Annual Buyer’s Guide—November/December 2009, photo by Connie Blumhardt 

• Opening Page/Spread Photo—November/December 2009, designed by Jeremy Leff 

• Technical Article—March/April 2009, written by Paul Allen 

• Opening Page/Spread Photo—May/June 2009, designed by Jeremy Leff 

• Cover Photo—September/October 2009, designed by Jeremy Leff 

• Feature Article Design—May/June 2009, designed by Jeremy Leff 

• Original Research—November/December 2008 

• Cover Photo—September/October 2008, designed by Jeremy Leff, photo by Brian Aliffi 

• Annual Directory Issue—November/December 2007 

• Cover Photo—May/June 2007, designed by Jeremy Leff, photo by Connie Blumhardt 

• Cover Photo—September/October 2006, designed by Jeremy Leff 

• Cover Photo—November/December 2006, designed by Jeremy Leff 

• Technical Column—Diary of a Roastery 2004, written by Terry Ziniewicz 

• Feature Article—November December 2004, written by Trina Kleist 

• Opening Spread—March/April 2004, designed by Jeremy Leff 

• Cover Photo—January/February 2004, designed by Jeremy Leff 

• Cover Photo—November/December 2004, designed by Jeremy Leff 

Western Publishing Association Maggie Award 

• Best Feature Article/Trade —2010 Finalist 

• Best Cover/Trade—2010 Finalist 

• Best Series of Articles/Trade —2010 Finalist 

• Best Single Editorial Photograph/Trade—2010 Finalist 

• Best Special Interest Trade Journal—2009 Finalist 



• Best Series of Articles/Trade—2008 Finalist 



• Best Media Kit—2007 Finalist 


• Best New Trade Journal—2004 Finalist 


Best New Educational Product Award 

our awards 

2004/2005 Specialty Coffee Association of America Conference Awards 

4 roast magazine 

our commitment 

to the industry 

Coffee Fest Presenter 

Co-founder of the 

Northwest Roasters Group 

Distinguished Publisher— 

Specialty Coffee 

Association of America 

Publisher of the Specialty 

Coffee Association 

of America Official 

Conference Guide, 2004 

to 2011 

Roasters Guild of America 

Executive Council member 



Presenter 



Allied Council Member 

Sponsor of Roaster of the 

Year competition 

Supporter of Cafe 

Femenino/Coffee Can 

Project, Coffee Kids, Cup 

for Education and Grounds 

for Health 

Roast has received over 35 

awards for excellence in 

design and editorial. 

Expands Their Education 

With readership from roasters to 

retailers to all coffee professionals, 

Roast provides high-quality editorial 

and technical education that readers 

won’t find anywhere else. 

Increases Their Information 

Roast magazine is the trusted source 

of information on the art, science and 

business of coffee. 

Taps into Their Technical Side 

With award-winning design and 

editorial, Roast gives readers an easy 

way to stay up to date on the latest 

techniques and technologies. 


oast is 

transfer of knowledge 

Award-winning technical editorial 

that captures readers’ quest for 

knowledge and draws them back, 

issue after issue. 

editorial calendar 2012 

January | February 

• Emerging consuming 

countries: China, Russia, India 

• Using blending to manage 

fluctuations in price 

• Roasting schematics: How do 

you plan a roasting plant floor 

efficiently? 

march | april trade shows 

• March 9–11 | Coffee Fest, New 

York, NY 

• March 22–24 | National Coffee 

Association Convention, 

Charleston, SC 

May | June 

July | August 

• Sample roaster comparison 

• Exploring methods to 

eliminate roasting smoke 

• Pest management in the 

warehouse 

• Firestarters—Roaster Q & A 

• Flamekeeper—A publication 

of the Specialty Coffee 

Association of America’s 

Roasters Guild 

sept|oct trade shows 

•September 21–23 | Coffee Fest, 

Seattle, WA 


• First Crack—New Products 

Section 





jan|feb trade shows 

• January 15–17 | Fancy Food 

Show, San Francisco, CA 

March | April 

• Brewing science: A refresher 

on extraction 

• How to compensate 

salespeople and keep them 

hungry 

• Waste management 



Section 





• Roast science: Exploring 

different roasting methods 

and curves, and how they 

affect cup quality 

• How do environmental 

conditions affect roast? 

• How to teach your customers 

to cup, and why it’s important 

• Comparison of cupping forms 



Section 





may | june trade shows 

• April 19–April 22 

Specialty Coffee Association 

of America Annual Exposition, 

Portland, OR 

• June 8–10 | Coffee Fest, 

Chicago, IL 

Advertise in the May/June issue 

for distribution at the SCAA show 


Section 





july | aug trade shows 

• August TBD | Roasters Guild 

Retreat 

September | October 

• Wood-burning roasters 

• Coffee in a food-safety crisis 

• Using data systems to 

manage quality and inventory 

• Back to basics: Customer 

service. Exploring national 

chains/companies that excel 

in customer service 



Section 

November | December 

• Annual Directory for roasters 

and suppliers including a 

corporate profile section 

• Roaster of the Year 

announcement 

Each issue connects you with 

readers who require the very 

best industry information. 

They look to Roast as their 

indispensable source. 

Roast has award-winning technical 

editorial that just isn’t available 

anywhere else. 



oast is 

in readers’ hands 

roast is 

connected 

Roast gets your message 

to the most serious coffee 

professionals in the industry. 

circulation 

Roast circulates an average of 7,000 copies of the magazine every 

other month. Our distribution is targeted to roasters, roaster/ 

retailers, coffeehouse retailers, distributors and importers. 

Take advantage of the outstanding added 

value Roast offers to its advertisers. 

social media 

Roast magazine is proud to be involved in social media. We have 

broad reach on both Twitter (6,000 followers) and Facebook. We’re 

happy to connect our advertisers with our social media networks. 

online free info program 

Roast magazine offers a complete online reader service program 

r o a s t e r / r e ta i l e r s 

30% 

c o f f e e h o u s e 

r e ta i l e r s 

33% 

available only to our advertisers. Because we are known as a 

technical and educational trade journal, we have thousands of 

new visitors to our website each month looking for education. 

We created a web page just to promote our advertisers and create 

direct links to your site from ours. The web page is advertised 

each issue in Roast directing readers to a special “Free Info” web 

page. The web page displays different industry categories (like syrups, green coffee, espresso 

d i s t r i b u t o r , t e a , 

g r e e n c o f f e e , o t h e r 

8% 

a l l i e d 

10% 

r o a s t e r s 

19% 

machines, grinders, brewers) that readers can click on. The click-through will take them to a 

page where we will list only our valued advertisers. Every other month, advertisers receive an 

Excel list containing leads for excited participants looking for information on your product. 

digital magazine 

distribution 

In 2010, Roast launched a full digital version online to our current subscribers. Ads and content 

are automatically placed in the digital edition—included free with your print advertising. 

United states 

DISTRIBUTION 

Broken down by 

percentage of 

copies distributed 

in the U.S. by 

region 

scaa expo guide 

Roast magazine is proud to partner with the Specialty Coffee 

Association of America to produce the Official SCAA Show 

Expo Guide. With the success of the new format for the trade 

show, the SCAA Symposium and attendee registration fee, 

the Portland 2012 show is not to be missed. The Expo Guide is 

an indispensable take-home guide for attendees to use as a 

INTERNATIONAL. DISTRIBUTION 

Roast is proud to circulate over 650 copies 

internationally to more than 70 countries. 

reference for years to come. 

Roast offers a complete advertising package for the biggest coffee event of the year. 

Save money by advertising in both publications. Contact Roast for current pricing. 



oast is 

value 

roast is 

service 

Competitive rates for 

extraordinary editorial 

and readership. 

ad rates 

Black & White 1X 3X 6X 

1/8 page $363 $330 $297 

1/6 page $478 $424 $358 

1/4 page $661 $633 $600 

1/3 page $782 $754 $688 

1/2 page $909 $875 $721 

1/2 island $969 $909 $875 

2/3 page $1087 $1030 $1002 

Full Page $1609 $1521 $1487 

4 Color 1X 3X 6X 

We’re here to help if you have 

any questions. 

ad specifications 

Size Format Dimensions Decimal 

Full page Without bleed 8 3/8” x 10 7/8” 8.375” x 10.875” 

With bleed (1/8”) 8 5/8” x 11 1/8” 8.625” x 11.125” 

Two-thirds page Vertical 4 7/8” x 9 7/8” 4.875” x 9.875 

Horizontal 7 3/8” x 6 1/2” 7.375” x 6.5” 

One-half page Vertical 3 5/8” x 9 7/8” 3.625” x 9.875” 

Horizontal 7 3/8” x 4 13/16” 7.375” x 4.8125” 

Island 4 7/8” x 7 7/16” 4.875” x 7.4375” 

One-third page Vertical 2 1/3” x 9 7/8” 2.333” x 9.875” 

Horizontal 7 3/8” x 3 1/8” 7.375” x 3.125” 

Square 4 7/8” x 4 13/16” 4.875” x 4.8125” 

One-quarter page Vertical 3 5/8” x 4 13/16” 3.625” x 4.8125” 

Horizontal 7 3/8” x 2 5/16” 7.375” x 2.3125” 

One-sixth page Vertical 2 1/3” x 4 13/16” 2.333” x 4.8125” 

Horizontal 3 5/8” x 3 1/8” 3.625” x 3.125” 

One-eighth page Horizontal 3 5/8” x 2 5/16” 3.625” x 2.3125” 

1/8 page $485 $456 $414 

1/6 page $600 $544 $478 

1/4 page $787 $754 $ 7 21 

1/3 page $904 $875 $853 

1/2 page $1030 $1002 $963 

1/2 island $1223 $1140 $1074 

2/3 page $1316 $1262 $1195 

Full Page $1862 $1790 $1738 

Page 2, 3, 5, 7 $2084 $2042 $1979 

Back Cover $2303 $2242 $2182 

2-page spread $3133 $3033 $2956 

issue closing dates 

Space 

Materials 

January/February Nov 17th, 2011 Nov 23rd, 2011 

March/April January 16th January 23rd 

May/June March 16th March 23rd 

July/August May 16th May 23rd 

September/October July 16th July 23rd 

November/December September 17th September 24th 

Preferred Formats 

• 300 dpi Flattened TIFF 

• 300 dpi PDF 

• 300 dpi EPS 

Other Formats 

• InDesign 3 or CS, Quark 6, Illustrator, 

Photoshop 

• Please include all working files and 

fonts if submitting in one of these 

formats. We only accept Macintosh 

platform fonts. If font files cannot be 

provided, please convert all text to 

paths. 

Tips For Making PDFs 

• When exporting your PDF, please 

embed all fonts and images, and 

make sure to export at high resolution 

(Press quality, 300 dpi). Also be sure to 

include the bleed area if required. 

Submitting Your Ad 

• Via Disk: Make sure to include all 

necessary support files, including 

fonts and images. Disks will not be 

returned unless specifically requested. 

• Via FTP: Please collect all necessary 

files in one folder before uploading 

via FTP. For our FTP server login 

information, please contact Connie at 

connie@roastmagazine.com or Jeremy at 

jeremy@roastmagazine.com. 

• Via E-mail: Please e-mail your ad only 

if the total file size is less than 10 

MB. We recommend placing all your 

files in one folder, then compressing 

the folder with Stuffit or Zip before 

e-mailing. 

We’re Here To Help 

• Our knowledgeable and friendly staff 

is ready to answer any questions 

about your ad. 



1631 NE Broadway No. 125 

Portland, OR 97232-1425 

Ph o n e 503.282.2399 | Fa x 503.282.2388 

E-m a i l roast@roastmagazine.com | We b www.roastmagazine.com

2012 Media Kit - Roast Magazine

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