2012 Media Kit - Roast Magazine
2012 Media Kit - Roast Magazine
2012 Media Kit - Roast Magazine
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<strong>2012</strong> <strong>Media</strong> <strong>Kit</strong>
oast is<br />
respect<br />
Contents<br />
Intro<br />
[respect] 3<br />
Accolades<br />
[awards and dedication] 4<br />
Editorial Calendar<br />
[transfer of knowledge] 6<br />
Circulation<br />
[in readers’ hands] 8<br />
Online / SCAA Guide<br />
[added-value opportunities] 9<br />
Ad Rates<br />
[value] 10<br />
Ad Specs<br />
[service] 11<br />
<strong>Roast</strong> magazine dedicates its<br />
pages to the quality-minded<br />
coffee professional who reads<br />
a trade journal for education,<br />
technical know-how and wellwritten,<br />
timely information.<br />
According to the 2008 <strong>Roast</strong> magazine<br />
industry survey, readers seeking useful<br />
information about the technical side of coffee<br />
turn to <strong>Roast</strong> for the news they need. For eight<br />
years, <strong>Roast</strong> magazine has become the trusted<br />
source of information on the art, science and<br />
business of coffee roasting and retailing by<br />
covering the following topics:<br />
Distribution<br />
Green coffee<br />
Importing<br />
Marketing<br />
<strong>Roast</strong>ing techniques<br />
<strong>Roast</strong>ing and brewing equipment<br />
Training, certifications and standards<br />
Since the publication of <strong>Roast</strong>’s first issue<br />
in 2004, the magazine has succeeded in<br />
capturing the interest of not only the roasting<br />
community but the entire coffee industry.<br />
With the demand for technical education<br />
from all segments of the industry, <strong>Roast</strong> has<br />
expanded its readership from roasters to<br />
retailers to all coffee professionals, providing<br />
From day one,<br />
we didn’t<br />
want to be just<br />
another<br />
trade journal;<br />
we wanted to be<br />
the best<br />
trade journal.<br />
high-quality editorial that readers cannot<br />
find anywhere else.<br />
<strong>Roast</strong> is proud to share the same passion<br />
and commitment that drives the<br />
roasting community. I hope you’ll join<br />
us in recognition and celebration of the<br />
technical side of coffee.<br />
Connie Blumhardt<br />
Publisher<br />
<strong>Roast</strong> <strong>Magazine</strong><br />
<strong>2012</strong> media kit 3
oast is<br />
accolades<br />
Quality-driven editorial attracts the<br />
quality-minded coffee professional.<br />
If it’s not quality<br />
editorial, no one is<br />
going to read it.<br />
Why do readers<br />
love reading every<br />
page of <strong>Roast</strong>?<br />
American Society of Business Press Editors<br />
• Opening Page/Spread Photo—May/June 2010, photo by Jeff Taylor<br />
• Feature Article Design—May/June 2010, designed by Jeremy Leff<br />
• Front Cover Photo—May/June 2010, photo by Adam Nemec<br />
• Front Cover—Annual Buyer’s Guide—November/December 2010<br />
• Editor’s Letter—2010, Kelly Stewart<br />
• Front Cover—Annual Buyer’s Guide—November/December 2009, photo by Connie Blumhardt<br />
• Opening Page/Spread Photo—November/December 2009, designed by Jeremy Leff<br />
• Technical Article—March/April 2009, written by Paul Allen<br />
• Opening Page/Spread Photo—May/June 2009, designed by Jeremy Leff<br />
• Cover Photo—September/October 2009, designed by Jeremy Leff<br />
• Feature Article Design—May/June 2009, designed by Jeremy Leff<br />
• Original Research—November/December 2008<br />
• Cover Photo—September/October 2008, designed by Jeremy Leff, photo by Brian Aliffi<br />
• Annual Directory Issue—November/December 2007<br />
• Cover Photo—May/June 2007, designed by Jeremy Leff, photo by Connie Blumhardt<br />
• Cover Photo—September/October 2006, designed by Jeremy Leff<br />
• Cover Photo—November/December 2006, designed by Jeremy Leff<br />
• Technical Column—Diary of a <strong>Roast</strong>ery 2004, written by Terry Ziniewicz<br />
• Feature Article—November December 2004, written by Trina Kleist<br />
• Opening Spread—March/April 2004, designed by Jeremy Leff<br />
• Cover Photo—January/February 2004, designed by Jeremy Leff<br />
• Cover Photo—November/December 2004, designed by Jeremy Leff<br />
Western Publishing Association Maggie Award<br />
• Best Feature Article/Trade —2010 Finalist<br />
• Best Cover/Trade—2010 Finalist<br />
• Best Series of Articles/Trade —2010 Finalist<br />
• Best Single Editorial Photograph/Trade—2010 Finalist<br />
• Best Special Interest Trade Journal—2009 Finalist<br />
• Best Cover/Trade—2009 Finalist<br />
• Best Special Interest Trade Journal—2008 Finalist<br />
• Best Series of Articles/Trade—2008 Finalist<br />
• Best Cover/Trade—2008 Finalist<br />
• Best Special Interest Trade Journal—2007 Finalist<br />
• Best <strong>Media</strong> <strong>Kit</strong>—2007 Finalist<br />
• Best Special Interest Trade Journal—2006 Finalist<br />
• Best New Trade Journal—2004 Finalist<br />
• Best Special Interest Trade Journal—2004 Finalist<br />
Best New Educational Product Award<br />
our awards<br />
2004/2005 Specialty Coffee Association of America Conference Awards<br />
4 roast magazine<br />
our commitment<br />
to the industry<br />
Coffee Fest Presenter<br />
Co-founder of the<br />
Northwest <strong>Roast</strong>ers Group<br />
Distinguished Publisher—<br />
Specialty Coffee<br />
Association of America<br />
Publisher of the Specialty<br />
Coffee Association<br />
of America Official<br />
Conference Guide, 2004<br />
to 2011<br />
<strong>Roast</strong>ers Guild of America<br />
Executive Council member<br />
Specialty Coffee<br />
Association of America<br />
Presenter<br />
Specialty Coffee<br />
Association of America<br />
Allied Council Member<br />
Sponsor of <strong>Roast</strong>er of the<br />
Year competition<br />
Supporter of Cafe<br />
Femenino/Coffee Can<br />
Project, Coffee Kids, Cup<br />
for Education and Grounds<br />
for Health<br />
<strong>Roast</strong> has received over 35<br />
awards for excellence in<br />
design and editorial.<br />
Expands Their Education<br />
With readership from roasters to<br />
retailers to all coffee professionals,<br />
<strong>Roast</strong> provides high-quality editorial<br />
and technical education that readers<br />
won’t find anywhere else.<br />
Increases Their Information<br />
<strong>Roast</strong> magazine is the trusted source<br />
of information on the art, science and<br />
business of coffee.<br />
Taps into Their Technical Side<br />
With award-winning design and<br />
editorial, <strong>Roast</strong> gives readers an easy<br />
way to stay up to date on the latest<br />
techniques and technologies.<br />
<strong>2012</strong> media kit 5
oast is<br />
transfer of knowledge<br />
Award-winning technical editorial<br />
that captures readers’ quest for<br />
knowledge and draws them back,<br />
issue after issue.<br />
editorial calendar <strong>2012</strong><br />
January | February<br />
• Emerging consuming<br />
countries: China, Russia, India<br />
• Using blending to manage<br />
fluctuations in price<br />
• <strong>Roast</strong>ing schematics: How do<br />
you plan a roasting plant floor<br />
efficiently?<br />
march | april trade shows<br />
• March 9–11 | Coffee Fest, New<br />
York, NY<br />
• March 22–24 | National Coffee<br />
Association Convention,<br />
Charleston, SC<br />
May | June<br />
July | August<br />
• Sample roaster comparison<br />
• Exploring methods to<br />
eliminate roasting smoke<br />
• Pest management in the<br />
warehouse<br />
• Firestarters—<strong>Roast</strong>er Q & A<br />
• Flamekeeper—A publication<br />
of the Specialty Coffee<br />
Association of America’s<br />
<strong>Roast</strong>ers Guild<br />
sept|oct trade shows<br />
•September 21–23 | Coffee Fest,<br />
Seattle, WA<br />
• Firestarters—<strong>Roast</strong>er Q & A<br />
• First Crack—New Products<br />
Section<br />
• Flamekeeper—A publication<br />
of the Specialty Coffee<br />
Association of America’s<br />
<strong>Roast</strong>ers Guild<br />
jan|feb trade shows<br />
• January 15–17 | Fancy Food<br />
Show, San Francisco, CA<br />
March | April<br />
• Brewing science: A refresher<br />
on extraction<br />
• How to compensate<br />
salespeople and keep them<br />
hungry<br />
• Waste management<br />
• Firestarters—<strong>Roast</strong>er Q & A<br />
• First Crack—New Products<br />
Section<br />
• Flamekeeper—A publication<br />
of the Specialty Coffee<br />
Association of America’s<br />
<strong>Roast</strong>ers Guild<br />
• <strong>Roast</strong> science: Exploring<br />
different roasting methods<br />
and curves, and how they<br />
affect cup quality<br />
• How do environmental<br />
conditions affect roast?<br />
• How to teach your customers<br />
to cup, and why it’s important<br />
• Comparison of cupping forms<br />
• Firestarters—<strong>Roast</strong>er Q & A<br />
• First Crack—New Products<br />
Section<br />
• Flamekeeper—A publication<br />
of the Specialty Coffee<br />
Association of America’s<br />
<strong>Roast</strong>ers Guild<br />
may | june trade shows<br />
• April 19–April 22<br />
Specialty Coffee Association<br />
of America Annual Exposition,<br />
Portland, OR<br />
• June 8–10 | Coffee Fest,<br />
Chicago, IL<br />
Advertise in the May/June issue<br />
for distribution at the SCAA show<br />
• First Crack—New Products<br />
Section<br />
• Flamekeeper—A publication<br />
of the Specialty Coffee<br />
Association of America’s<br />
<strong>Roast</strong>ers Guild<br />
july | aug trade shows<br />
• August TBD | <strong>Roast</strong>ers Guild<br />
Retreat<br />
September | October<br />
• Wood-burning roasters<br />
• Coffee in a food-safety crisis<br />
• Using data systems to<br />
manage quality and inventory<br />
• Back to basics: Customer<br />
service. Exploring national<br />
chains/companies that excel<br />
in customer service<br />
• Firestarters—<strong>Roast</strong>er Q & A<br />
• First Crack—New Products<br />
Section<br />
November | December<br />
• Annual Directory for roasters<br />
and suppliers including a<br />
corporate profile section<br />
• <strong>Roast</strong>er of the Year<br />
announcement<br />
Each issue connects you with<br />
readers who require the very<br />
best industry information.<br />
They look to <strong>Roast</strong> as their<br />
indispensable source.<br />
<strong>Roast</strong> has award-winning technical<br />
editorial that just isn’t available<br />
anywhere else.<br />
6 roast magazine<br />
<strong>2012</strong> media kit 7
oast is<br />
in readers’ hands<br />
roast is<br />
connected<br />
<strong>Roast</strong> gets your message<br />
to the most serious coffee<br />
professionals in the industry.<br />
circulation<br />
<strong>Roast</strong> circulates an average of 7,000 copies of the magazine every<br />
other month. Our distribution is targeted to roasters, roaster/<br />
retailers, coffeehouse retailers, distributors and importers.<br />
Take advantage of the outstanding added<br />
value <strong>Roast</strong> offers to its advertisers.<br />
social media<br />
<strong>Roast</strong> magazine is proud to be involved in social media. We have<br />
broad reach on both Twitter (6,000 followers) and Facebook. We’re<br />
happy to connect our advertisers with our social media networks.<br />
online free info program<br />
<strong>Roast</strong> magazine offers a complete online reader service program<br />
r o a s t e r / r e ta i l e r s<br />
30%<br />
c o f f e e h o u s e<br />
r e ta i l e r s<br />
33%<br />
available only to our advertisers. Because we are known as a<br />
technical and educational trade journal, we have thousands of<br />
new visitors to our website each month looking for education.<br />
We created a web page just to promote our advertisers and create<br />
direct links to your site from ours. The web page is advertised<br />
each issue in <strong>Roast</strong> directing readers to a special “Free Info” web<br />
page. The web page displays different industry categories (like syrups, green coffee, espresso<br />
d i s t r i b u t o r , t e a ,<br />
g r e e n c o f f e e , o t h e r<br />
8%<br />
a l l i e d<br />
10%<br />
r o a s t e r s<br />
19%<br />
machines, grinders, brewers) that readers can click on. The click-through will take them to a<br />
page where we will list only our valued advertisers. Every other month, advertisers receive an<br />
Excel list containing leads for excited participants looking for information on your product.<br />
digital magazine<br />
distribution<br />
In 2010, <strong>Roast</strong> launched a full digital version online to our current subscribers. Ads and content<br />
are automatically placed in the digital edition—included free with your print advertising.<br />
United states<br />
DISTRIBUTION<br />
Broken down by<br />
percentage of<br />
copies distributed<br />
in the U.S. by<br />
region<br />
scaa expo guide<br />
<strong>Roast</strong> magazine is proud to partner with the Specialty Coffee<br />
Association of America to produce the Official SCAA Show<br />
Expo Guide. With the success of the new format for the trade<br />
show, the SCAA Symposium and attendee registration fee,<br />
the Portland <strong>2012</strong> show is not to be missed. The Expo Guide is<br />
an indispensable take-home guide for attendees to use as a<br />
INTERNATIONAL. DISTRIBUTION<br />
<strong>Roast</strong> is proud to circulate over 650 copies<br />
internationally to more than 70 countries.<br />
reference for years to come.<br />
<strong>Roast</strong> offers a complete advertising package for the biggest coffee event of the year.<br />
Save money by advertising in both publications. Contact <strong>Roast</strong> for current pricing.<br />
8 roast magazine<br />
<strong>2012</strong> media kit 9
oast is<br />
value<br />
roast is<br />
service<br />
Competitive rates for<br />
extraordinary editorial<br />
and readership.<br />
ad rates<br />
Black & White 1X 3X 6X<br />
1/8 page $363 $330 $297<br />
1/6 page $478 $424 $358<br />
1/4 page $661 $633 $600<br />
1/3 page $782 $754 $688<br />
1/2 page $909 $875 $721<br />
1/2 island $969 $909 $875<br />
2/3 page $1087 $1030 $1002<br />
Full Page $1609 $1521 $1487<br />
4 Color 1X 3X 6X<br />
We’re here to help if you have<br />
any questions.<br />
ad specifications<br />
Size Format Dimensions Decimal<br />
Full page Without bleed 8 3/8” x 10 7/8” 8.375” x 10.875”<br />
With bleed (1/8”) 8 5/8” x 11 1/8” 8.625” x 11.125”<br />
Two-thirds page Vertical 4 7/8” x 9 7/8” 4.875” x 9.875<br />
Horizontal 7 3/8” x 6 1/2” 7.375” x 6.5”<br />
One-half page Vertical 3 5/8” x 9 7/8” 3.625” x 9.875”<br />
Horizontal 7 3/8” x 4 13/16” 7.375” x 4.8125”<br />
Island 4 7/8” x 7 7/16” 4.875” x 7.4375”<br />
One-third page Vertical 2 1/3” x 9 7/8” 2.333” x 9.875”<br />
Horizontal 7 3/8” x 3 1/8” 7.375” x 3.125”<br />
Square 4 7/8” x 4 13/16” 4.875” x 4.8125”<br />
One-quarter page Vertical 3 5/8” x 4 13/16” 3.625” x 4.8125”<br />
Horizontal 7 3/8” x 2 5/16” 7.375” x 2.3125”<br />
One-sixth page Vertical 2 1/3” x 4 13/16” 2.333” x 4.8125”<br />
Horizontal 3 5/8” x 3 1/8” 3.625” x 3.125”<br />
One-eighth page Horizontal 3 5/8” x 2 5/16” 3.625” x 2.3125”<br />
1/8 page $485 $456 $414<br />
1/6 page $600 $544 $478<br />
1/4 page $787 $754 $ 7 21<br />
1/3 page $904 $875 $853<br />
1/2 page $1030 $1002 $963<br />
1/2 island $1223 $1140 $1074<br />
2/3 page $1316 $1262 $1195<br />
Full Page $1862 $1790 $1738<br />
Page 2, 3, 5, 7 $2084 $2042 $1979<br />
Back Cover $2303 $2242 $2182<br />
2-page spread $3133 $3033 $2956<br />
issue closing dates<br />
Space<br />
Materials<br />
January/February Nov 17th, 2011 Nov 23rd, 2011<br />
March/April January 16th January 23rd<br />
May/June March 16th March 23rd<br />
July/August May 16th May 23rd<br />
September/October July 16th July 23rd<br />
November/December September 17th September 24th<br />
Preferred Formats<br />
• 300 dpi Flattened TIFF<br />
• 300 dpi PDF<br />
• 300 dpi EPS<br />
Other Formats<br />
• InDesign 3 or CS, Quark 6, Illustrator,<br />
Photoshop<br />
• Please include all working files and<br />
fonts if submitting in one of these<br />
formats. We only accept Macintosh<br />
platform fonts. If font files cannot be<br />
provided, please convert all text to<br />
paths.<br />
Tips For Making PDFs<br />
• When exporting your PDF, please<br />
embed all fonts and images, and<br />
make sure to export at high resolution<br />
(Press quality, 300 dpi). Also be sure to<br />
include the bleed area if required.<br />
Submitting Your Ad<br />
• Via Disk: Make sure to include all<br />
necessary support files, including<br />
fonts and images. Disks will not be<br />
returned unless specifically requested.<br />
• Via FTP: Please collect all necessary<br />
files in one folder before uploading<br />
via FTP. For our FTP server login<br />
information, please contact Connie at<br />
connie@roastmagazine.com or Jeremy at<br />
jeremy@roastmagazine.com.<br />
• Via E-mail: Please e-mail your ad only<br />
if the total file size is less than 10<br />
MB. We recommend placing all your<br />
files in one folder, then compressing<br />
the folder with Stuffit or Zip before<br />
e-mailing.<br />
We’re Here To Help<br />
• Our knowledgeable and friendly staff<br />
is ready to answer any questions<br />
about your ad.<br />
10 roast magazine<br />
<strong>2012</strong> media kit 11
1631 NE Broadway No. 125<br />
Portland, OR 97232-1425<br />
Ph o n e 503.282.2399 | Fa x 503.282.2388<br />
E-m a i l roast@roastmagazine.com | We b www.roastmagazine.com