continuous improvement in growth phases |the ... - Roland Berger
continuous improvement in growth phases |the ... - Roland Berger
continuous improvement in growth phases |the ... - Roland Berger
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
content<br />
Fresh th<strong>in</strong>k<strong>in</strong>g for decision makers<br />
Cont<strong>in</strong>uous <strong>improvement</strong><br />
<strong>in</strong> <strong>growth</strong> <strong>phases</strong> | The<br />
challenge: Keep<strong>in</strong>g a lid<br />
on costs | Driv<strong>in</strong>g <strong>in</strong>novation,<br />
quality and employee<br />
development | Cont<strong>in</strong>uous<br />
<strong>improvement</strong> helps you<br />
grow without grow<strong>in</strong>g |<br />
And it keeps what belongs<br />
together together!<br />
MARCH 2011
CONTINUOUS IMPROVEMENT<br />
CONSTANTLY RAISES THE BAR FOR COMPANIES<br />
AND THEIR PEOPLE, CREATING ROOM FOR<br />
MORE GROWTH IN THE PROCESS<br />
THERE IS NO SHORTAGE OF STANDARD SOLUTIONS<br />
FOR CONTINUOUS IMPROVEMENT. FEW OF THEM EVER REALLY FIT,<br />
THOUGH. OUR NINE-POINT STRATEGY FOCUSES ON CORPORATE<br />
CULTURE, THE RELATIVE MATURITY OF THE COMPANY AND ITS<br />
BUSINESS OBJECTIVES.<br />
10%<br />
At best, 10% of all <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> programs actually fit the company us<strong>in</strong>g them
content Cont<strong>in</strong>uous Improvement<br />
CRASH? RECESSION? DID WE MISS ANYTHING? Follow<strong>in</strong>g on from an unprecedented<br />
collapse <strong>in</strong> 2009, the German economy has, s<strong>in</strong>ce mid-2010, been enjoy<strong>in</strong>g an unbridled<br />
boom. And that despite Europe's alarm<strong>in</strong>g debt crisis. Even if the surpris<strong>in</strong>gly fast pace of<br />
<strong>growth</strong> does ease off a little, and even though skeptics cont<strong>in</strong>ue to warn of slower world<br />
trade and the risks of tower<strong>in</strong>g state debt, economists' forecasts still don't look bad at all.<br />
The upturn will cont<strong>in</strong>ue and unemployment will recede.<br />
Yet danger lurks precisely <strong>in</strong> such euphoria. Companies could – almost literally – end up<br />
chok<strong>in</strong>g on their new-found exuberance. Uncontrolled <strong>growth</strong> that happens too fast can<br />
pose just as stiff a challenge as a sudden crisis. Hav<strong>in</strong>g only just got out of the mire of costcutt<strong>in</strong>g<br />
and restructur<strong>in</strong>g, shift<strong>in</strong>g <strong>in</strong>to top gear can be a real shock to the system.<br />
V-shaped recovery<br />
Economic<br />
development<br />
3,5%<br />
Global GDP, 2010<br />
So how are companies handl<strong>in</strong>g the surpris<strong>in</strong>gly robust upsw<strong>in</strong>g? How do they rigorously<br />
shift up from the crisis, cost-cutt<strong>in</strong>g and short-time work to an aggressive policy of <strong>in</strong>vestment<br />
and recruitment without forgett<strong>in</strong>g that the next downturn is never far away?<br />
How can companies successfully stand their ground amid such volatility? How can they<br />
make their value cha<strong>in</strong>s less vulnerable to crisis? Is it at all reasonable to want to seize<br />
opportunities and avoid risks at the same time?<br />
Time<br />
The economic recovery began <strong>in</strong> 2010<br />
after the steep plunge witnessed <strong>in</strong> 2009<br />
CONTINUOUS IMPROVEMENT IN GROWTH PHASES: BRINGING TOGETHER<br />
WHAT BELONGS TOGETHER<br />
Markets have to be developed relentlessly. Investment plann<strong>in</strong>g must be susta<strong>in</strong>able.<br />
Operations need to be expanded, but only as much as necessary. New recruits should<br />
be added prudently, motivated and enabled to unfold their full potential. Such truisms –<br />
the stuff of any run-of-the-mill management sem<strong>in</strong>ar – may not sound very spectacular.<br />
In actual fact, however, they are essential to the high art of manag<strong>in</strong>g <strong>growth</strong>. The challenge?<br />
Not lett<strong>in</strong>g low costs stifle <strong>in</strong>novation, impair quality or h<strong>in</strong>der employee development.<br />
The solution? A new k<strong>in</strong>d of <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> (CI) that br<strong>in</strong>gs together<br />
what belongs together – and gets you <strong>in</strong> shape for <strong>growth</strong>.<br />
Out of reverse and straight<br />
<strong>in</strong>to top gear<br />
Toyota once revolutionized the auto <strong>in</strong>dustry with this pr<strong>in</strong>ciple. Today, lean and quality<br />
management can be found <strong>in</strong> every conceivable l<strong>in</strong>e of bus<strong>in</strong>ess. Rooted <strong>in</strong> the Japanese<br />
work-life philosophy of kaizen ("change for the better"), <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong><br />
enables <strong>growth</strong>, restricts the scope of organizations, encourages and safeguards efficiency<br />
and motivates the workforce. All of which adds up to ideal conditions for successfully<br />
weather<strong>in</strong>g a crisis and launch<strong>in</strong>g <strong>in</strong>to a new phase of economic prosperity.<br />
How are companies cop<strong>in</strong>g with fast and<br />
forceful <strong>growth</strong>?<br />
NOTHING IS IMPOSSIBLE: EVEN PIONEERS CAN RUN OUT OF GAS<br />
Some question the validity of this philosophy, however, see<strong>in</strong>g it as they do <strong>in</strong> the cold light<br />
of fad<strong>in</strong>g glory. The dom<strong>in</strong>ance of Western <strong>in</strong>dustrialized nations, they argue, has long been<br />
superseded by manufacturers <strong>in</strong> Asia and Eastern Europe. These days, it is scarcely possible<br />
to compete on price. Hence it is no longer product quality but the quality of service that critically<br />
determ<strong>in</strong>es the long-term success or failure of a bus<strong>in</strong>ess.
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
TOYOTA LEARNS THE HARD WAY<br />
1.93 bn<br />
USD<br />
<strong>in</strong> costs were <strong>in</strong>curred <strong>in</strong> fiscal 2009/2010<br />
Lego<br />
rema<strong>in</strong>s committed to quality<br />
Ironically, what happens when <strong>growth</strong> isn't managed properly and product quality falls by the<br />
wayside is demonstrated perfectly by the very company that <strong>in</strong>vented both <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong><br />
and lean production. For years, the Japanese giant from Komoro <strong>in</strong> the prov<strong>in</strong>ce of Aichi<br />
seemed to fear noth<strong>in</strong>g and no one. Toyota's market capitalization grew as fast as its sales,<br />
image and importance on the global market. Yet this <strong>growth</strong> came at the expense of quality. The<br />
bitter outcome? Customers' trust was left shattered as millions of vehicles were recalled. Sales<br />
slumped – and the f<strong>in</strong>ancial damage was immense. "We set too much store by <strong>growth</strong> and, <strong>in</strong><br />
do<strong>in</strong>g so, lost sight of the need to tra<strong>in</strong> our people and develop our company," Toyota boss Akio<br />
Toyoda told a hear<strong>in</strong>g of the US Congress.<br />
900 MILLION POSSIBILITIES: LEGO SHOWS HOW GROWTH CAN BE CHILD'S PLAY<br />
Lean management, Six Sigma®, kaizen, TQM/EFQM… Cont<strong>in</strong>uous <strong>improvement</strong> takes on many<br />
shapes and forms. The important th<strong>in</strong>g <strong>in</strong> CI processes is not so much the specific application,<br />
however, as the mentality and attitude of the employees <strong>in</strong>volved. A culture of <strong>cont<strong>in</strong>uous</strong><br />
<strong>improvement</strong> will consistently deliver operational excellence <strong>in</strong> every area, while safeguard<strong>in</strong>g<br />
progress that has already been made. It lets a company grow without grow<strong>in</strong>g. Take Lego, for<br />
example. Seven years ago, the maker of brightly colored plastic bricks from the small Danish<br />
town of Billund appeared doomed. Break<strong>in</strong>g record after record, the playroom icon had quite<br />
simply grown too fast, earned too little and run up too many debts. A radical cure was its last<br />
hope. "Lego," says CFO Sten Daugaard, look<strong>in</strong>g back, "was a fire burn<strong>in</strong>g itself out."<br />
To beg<strong>in</strong> with, costs were cut, employees dismissed and structures th<strong>in</strong>ned out. Production<br />
and logistics were too expensive, so plants and mach<strong>in</strong>ery were sold off. 70% of the company's<br />
shares <strong>in</strong> leisure parks were sold to a f<strong>in</strong>ancial <strong>in</strong>vestor, which at least brought a much-needed<br />
<strong>in</strong>jection of cash. Production was then relocated from high-wage countries such as Denmark<br />
and Switzerland to Hungary, the Czech Republic, Slovenia and Mexico. It was not long, however,<br />
before Lego rediscovered the value of an authentic corporate culture – as well as the cost of<br />
substandard quality and the benefits of the "family bus<strong>in</strong>ess" epithet. Cont<strong>in</strong>uous <strong>improvement</strong>s<br />
led from outsourc<strong>in</strong>g to <strong>in</strong>sourc<strong>in</strong>g. A 2006 announcement had said that 900 of Lego's<br />
staff <strong>in</strong> Billund would have to go. Instead, not one of them lost their job. Lego also bought back<br />
its outsourced production facilities. By the time its factory <strong>in</strong> Monterrey, Mexico, opened <strong>in</strong><br />
2009, Lego was once aga<strong>in</strong> build<strong>in</strong>g every s<strong>in</strong>gle brick <strong>in</strong>-house. S<strong>in</strong>ce then, the company's<br />
quality and culture have shot back up to the top of the league. Five years on from its near-death<br />
experience, the "chief brickie" raked <strong>in</strong> record profits <strong>in</strong> Central Europe. The Billund facility<br />
now employs 20% more people than before the crisis. Hourly wages <strong>in</strong> Denmark may be four<br />
times higher than <strong>in</strong> Eastern Europe, but employees <strong>in</strong> Lego's home countries are now four<br />
times more productive. There is only one manager for every 80 employees <strong>in</strong> the current setup.<br />
"We are now much closer to the core of the Lego model than we were at the end of the 1990s,"<br />
Daugaard says.<br />
NO STANDARD SOLUTIONS<br />
So what made-to-measure <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> model can companies now use to create<br />
the conditions for profitable <strong>growth</strong>? "It was very important to us to <strong>in</strong>troduce a <strong>cont<strong>in</strong>uous</strong><br />
<strong>improvement</strong> model that was tailored specifically to Lego," Daugaard stresses. There is no such
content Cont<strong>in</strong>uous Improvement<br />
th<strong>in</strong>g as a one-size-fits-all solution; the solution is rooted <strong>in</strong> corporate culture, the<br />
company's maturity and the goals it has set itself. Lean management and Kaizen tend to<br />
be better suited to less mature companies, Six Sigma to more mature ones. Six Sigma has<br />
a much stronger focus on quality than lean management. Both strategies can be applied<br />
across the whole organization, though, whereas Total Quality Management (TQM) and<br />
Kaizen are more suitable for operational functions and production. Six Sigma and lean<br />
management have the edge when it comes to major optimization projects. By contrast,<br />
Kaizen and TQM focus more on <strong>in</strong>cremental <strong>improvement</strong>s. Six Sigma provides resources<br />
that explicitly drive <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong>. Implementation is more formal, more strongly<br />
focused on processes and strictly hierarchical. In the case of lean management and<br />
Kaizen, it is primarily the l<strong>in</strong>e organization that delivers <strong>improvement</strong>s. Here, implementation<br />
is anchored more deeply <strong>in</strong> corporate culture than <strong>in</strong> a formal process.<br />
In practice, the ideal, made-to-measure <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> model will always be a<br />
blend of different approaches. Bear<strong>in</strong>g this <strong>in</strong> m<strong>in</strong>d, <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
has developed a n<strong>in</strong>e-po<strong>in</strong>t strategy that facilitates tailor-made solutions and accommodates<br />
the specific needs of the <strong>in</strong>dividual company.<br />
1. CHOOSE THE RIGHT PHILOSOPHY<br />
The philosophy is the foundation. It gives people a roadmap and puts them on the same<br />
page with regard to solv<strong>in</strong>g problems and achiev<strong>in</strong>g <strong>improvement</strong>s. It mobilizes people<br />
and unleashes their creativity. The chosen philosophy must be rooted <strong>in</strong> the company's<br />
values, build<strong>in</strong>g a natural bridge to corporate culture. Only then will it be possible to reach<br />
the length and breadth of the company. Companies that successfully practice <strong>cont<strong>in</strong>uous</strong><br />
<strong>improvement</strong> often adopt a motto or claim that encapsulates their philosophy, communicates<br />
it succ<strong>in</strong>ctly and allows the work force to identify with its goals. "Only the best is<br />
good enough," proclaims Lego – although that doesn't have to happen all at once, but<br />
"step by step". This understand<strong>in</strong>g helps employees to buy <strong>in</strong>to shared values and makes<br />
the <strong>improvement</strong> process transparent. That applies not only to production, but to every<br />
area of the company, <strong>in</strong>clud<strong>in</strong>g the adm<strong>in</strong>istrative side.<br />
x4<br />
Productivity beats costs<br />
FOUR TIMES MORE<br />
PRODUCTIVE<br />
SHARED VALUES MUST BE<br />
ANCHORED IN THE ENTERPRISE<br />
2. SET REALISTIC GOALS<br />
Goals are the operational expression of the philosophy. They dovetail <strong>improvement</strong> processes<br />
with corporate culture. Goals describe what the company wants to achieve and<br />
should therefore be as specific as possible. Lego, for example, aims for competitive advantage,<br />
<strong>in</strong>spir<strong>in</strong>g work<strong>in</strong>g conditions and a form of susta<strong>in</strong>ability that creates a harmonious<br />
balance between economics, ecology and social responsibility. Vague guidel<strong>in</strong>es dilute the<br />
strategy and unrealistic goals are counterproductive. Conversely, realistic goals can be<br />
realized <strong>in</strong> small optimization steps, reflect<strong>in</strong>g a determ<strong>in</strong>ation to gradually improve th<strong>in</strong>gs.<br />
That's why the goals of <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> should always be measurable. Six Sigma®<br />
shows the way: no more than 3.4 defects per million defect possibilities are permitted.<br />
3. SET UP THE ORGANIZATION AND MONITORING SYSTEM<br />
Whether you go for a central or decentralized organization, solid-l<strong>in</strong>e or dotted-l<strong>in</strong>e<br />
management, the focal aim of <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> is always to penetrate as much of
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
Clear And COMPREHENSIBLE<br />
50<br />
70<br />
100<br />
Targets must be formulated with<strong>in</strong> the<br />
framework of Cont<strong>in</strong>uous Improvement<br />
LITTLE STROKES ...<br />
....fell big oaks. Improvement processes<br />
must be managed constantly<br />
the company as possible. Successful companies use roles and tasks to embed sophisticated<br />
monitor<strong>in</strong>g systems <strong>in</strong> their organization. The process always beg<strong>in</strong>s with top management:<br />
Cont<strong>in</strong>uous <strong>improvement</strong> belongs on the boss's desk. Below this level, roles and tasks<br />
must be clearly demarcated. At times, Six Sigma® is rem<strong>in</strong>iscent of a martial art. The "Deployment<br />
Champion" – the highest-rank<strong>in</strong>g Six Sigma® ambassador – is a member of the top<br />
management team, for example. "Black belts" report to him. The lower tiers are populated by<br />
"yellow belts": tra<strong>in</strong>ed employees who have learned to use simple quality tools and are familiar<br />
with the pr<strong>in</strong>ciples of lean management. These skills enable them to provide focused<br />
support for lean Six Sigma® projects <strong>in</strong> their field of responsibility.<br />
4. MANAGE THE IMPROVEMENT PROCESS<br />
Though they differ widely, the <strong>in</strong>dividual <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> models such as<br />
Six Sigma®, lean management and kaizen still share a comparable basic pattern. They all<br />
<strong>in</strong>clude an analysis phase, <strong>in</strong> which the problem is identified and the desired target status<br />
is def<strong>in</strong>ed; an implementation phase, <strong>in</strong> which actual <strong>improvement</strong>s are made; a validation<br />
phase, <strong>in</strong> which the outcomes are measured and documented; and, f<strong>in</strong>ally, a rollout phase,<br />
<strong>in</strong> which realized <strong>improvement</strong>s are applied on a broad front. Such standard processes serve<br />
primarily to standardize <strong>improvement</strong>s throughout the company. Many companies use one<br />
or the other of them, especially if they are ISO certified. Yet there are also tailor-made processes<br />
that reta<strong>in</strong> the same multi-phase model but build on <strong>improvement</strong>s that have already<br />
been made. The result is a sensible dist<strong>in</strong>ction between smaller <strong>improvement</strong> <strong>in</strong>itiatives<br />
and large-scale optimization projects. The benefit of this k<strong>in</strong>d of customiz<strong>in</strong>g is that <strong>improvement</strong><br />
programs are aligned with each company's unique corporate culture. These processes<br />
are less spectacular, but they significantly <strong>in</strong>crease buy-<strong>in</strong>. Sett<strong>in</strong>g the wrong priorities<br />
for <strong>improvement</strong> <strong>in</strong>itiatives is the most common mistake companies make <strong>in</strong> <strong>growth</strong><br />
<strong>phases</strong>. Such errors of judgment are triggered by the manipulation of <strong>in</strong>dividual projects <strong>in</strong><br />
the battle to w<strong>in</strong> resources. As a result, truly critical projects are robbed of vital resources.<br />
5. CUSTOMIZE THE TOOLS<br />
There are all k<strong>in</strong>ds of tools to get the <strong>improvement</strong> process mov<strong>in</strong>g and then accelerate<br />
it. Initial toolboxes normally <strong>in</strong>clude simple tools such as tree diagrams, <strong>improvement</strong><br />
tables and "5 S", a tool to make workplaces safer, cleaner and more manageable. To handle<br />
more complex situations, there are then Fault Mode and Effects Analysis (FMEA), network<br />
plann<strong>in</strong>g and technology (a method of analyz<strong>in</strong>g, describ<strong>in</strong>g, manag<strong>in</strong>g and monitor<strong>in</strong>g<br />
processes), and statistical methods such as regression analysis. As we see it, companies<br />
should always concentrate on those actions that can be best mastered and taught dur<strong>in</strong>g<br />
the process. Clean, exhaustive documentation is also essential for communicat<strong>in</strong>g and<br />
teach<strong>in</strong>g actions. Acceptance is always highest when practical examples come from<br />
employees' immediate work environment.<br />
6. MEASURE PERFORMANCE<br />
Not all <strong>improvement</strong>s can be measured directly. How do you reliably quantify your image,<br />
say, or customer satisfaction? Even so, there is truth to the adage that you can't manage<br />
someth<strong>in</strong>g if you cannot measure and monitor it. Calculat<strong>in</strong>g the value added – <strong>in</strong> monetary<br />
terms, or based on the number of successful <strong>improvement</strong>s – is one way of illustrat<strong>in</strong>g
content Cont<strong>in</strong>uous Improvement<br />
and communicat<strong>in</strong>g <strong>improvement</strong> actions transparently and successfully. Ideally, the<br />
most important <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> metrics should be <strong>in</strong>tegrated <strong>in</strong> regular management<br />
report<strong>in</strong>g. Top management will then always know exactly what <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong><br />
is contribut<strong>in</strong>g to bus<strong>in</strong>ess performance and what must be done to guide and manage<br />
the process. Monthly <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> reports meticulously document the number<br />
and quality of <strong>improvement</strong>s, their <strong>in</strong>fluence on <strong>growth</strong> and value creation, progress <strong>in</strong><br />
implementation and the status of pilot projects.<br />
7. ENABLE EMPLOYEES<br />
Cont<strong>in</strong>uous <strong>improvement</strong> is not a pass<strong>in</strong>g fad. It is an <strong>in</strong>tegral component of corporate<br />
policy, especially <strong>in</strong> relevant HR processes. Companies at which CI has become a longstand<strong>in</strong>g<br />
tradition cultivate their own <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> specialists. Tra<strong>in</strong><strong>in</strong>g<br />
courses for beg<strong>in</strong>ners and experts alike lend momentum to the process, whereas a lack<br />
of CI knowledge can be a stumbl<strong>in</strong>g block to career development. In addition, personal<br />
target agreements should depend on whether and how the desired <strong>improvement</strong>s are<br />
tackled or achieved. This is one of the most powerful levers to get companies back on<br />
course for <strong>growth</strong> and profitability.<br />
VDo good and talk about it<br />
COMMUNICATE SUCCESS STORIES<br />
8. COMMUNICATE SUCCESS STORIES<br />
There has been enough compla<strong>in</strong><strong>in</strong>g about the crisis. Now is the time for more positive<br />
news. "Do good and talk about it" is the clarion call. If <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> is to work,<br />
it is vital to get the communication right. Communication is crucial to the acceptance of<br />
<strong>improvement</strong> actions throughout the company, as well as to employee motivation.<br />
And this too is a job for the boss. An imperative <strong>in</strong> times of crisis, communicat<strong>in</strong>g success<br />
stories boosts staff motivation and dedication <strong>in</strong> upsw<strong>in</strong>gs as well. Publications for employees,<br />
<strong>in</strong>tranet pages and special publications present<strong>in</strong>g the most important success<br />
stories support the process.<br />
9. SUSTAIN THE CHANGES<br />
Cont<strong>in</strong>uous <strong>improvement</strong> <strong>in</strong> a corporate context means leav<strong>in</strong>g beh<strong>in</strong>d the habits and ways<br />
of work<strong>in</strong>g to which people have become accustomed. Change is the rule, and Schumpeter's<br />
notion of creative destruction is the ideal. The first step is to understand the methods and<br />
tools that make up <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong>. Here, top management must both set th<strong>in</strong>gs<br />
<strong>in</strong> motion and stake out a clear framework. It must <strong>in</strong>troduce the process, make the necessary<br />
resources available and communicate realistic goals. In a second phase, the organization<br />
must learn to appreciate the benefits of <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong>. Its belief and comitment<br />
must be nurtured by verifiable progress and success that benefits every <strong>in</strong>dividual<br />
employee. Ultimately, <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> then becomes an <strong>in</strong>tegral part of people's<br />
work<strong>in</strong>g rout<strong>in</strong>e.<br />
GROWING WITHOUT GROWING. Especially dur<strong>in</strong>g an upturn, it is essential to chart a clear<br />
course and lead resolutely if changes are to be susta<strong>in</strong>ed <strong>in</strong> the long run. This approach also<br />
offers effective protection for the road ahead. One th<strong>in</strong>g, after all, is certa<strong>in</strong>: The next crisis<br />
is only a matter of time!<br />
IF YOU HAVE FURTHER QUESTIONS, PLEASE<br />
FEEL FREE TO CONTACT US:<br />
Thomas R<strong>in</strong>n, Partner<br />
+49 (711) 3275-7349<br />
thomas_r<strong>in</strong>n@de.rolandberger.com<br />
Beatrix Morath, Partner<br />
+41 (44) 384 81-42<br />
beatrix_morath@ch.rolandberger.com<br />
Carsten Becker, Project Manager<br />
+49 (711) 3275-7313<br />
carsten_becker@de.rolandberger.com<br />
th<strong>in</strong>k:act CONTENT<br />
Publisher<br />
Prof. Dr. Burkhard Schwenker, Dr. Mart<strong>in</strong> C. Wittig<br />
Overall responsibility: Torsten Oltmanns<br />
Project management:: Dr. Kather<strong>in</strong>e Nöll<strong>in</strong>g<br />
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants GmbH<br />
Am Sandtorkai 41<br />
20457 Hamburg<br />
+49 40 37631-4421<br />
news@rolandberger.com<br />
www.th<strong>in</strong>k-act.<strong>in</strong>fo
Would you like to get your copy of<br />
th<strong>in</strong>k:act CONTENT faster?<br />
Send your e-mail address to us at<br />
global_market<strong>in</strong>g@de.rolandberger.com<br />
and you will receive the next issue<br />
<strong>in</strong> advance!