Advertise - Helicopter Association International

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Advertise in ROTOR reaches your customers … … and so can you. If you want to connect with the men and women in the helicopter industry — especially those who keep it running day in and day out — then you need to talk to ROTOR. Our readers consider ROTOR magazine a vital resource. You should too. To place your ad, contact the HAI Advertising and HELI-EXPO Sales Team: Lisa Henderson Advertising Manager 703-683-4646 lisa.henderson@rotor.com You’ll find insertion orders and rate sheets at rotor.com/media. Winter 2013 Serving the International Helicopter Community BY THE INDUSTRY FOR THE INDUSTRY rotor.com Photo Contest Winners HELI-EXPO 2013 Preview Page 52 Tour Company’s Path to Better Safety Practices Page 24 ROTOR subscribers don’t just read — they act. ROTOR subscribers discuss an advertised product or service with colleagues. They visit advertisers’ websites or contact advertisers for additional information. They save ads for future reference. And they buy. Or recommend buying. ® Magazine ROTOR magazine, published quarterly by Helicopter Association International (HAI), covers the international helicopter community. Each issue goes to more than 30,000 readers in over 85 countries, bringing information they can use on topics such as safety, technology, and business. In 2012, HAI hired an independent publications research firm, Stratton Publishing and Marketing, to conduct a reader feedback study* of ROTOR. The results are good news for ROTOR advertisers. Nearly half of all readers visit advertisers’ websites after seeing ads in ROTOR. Winter 2012 Serving the International Helicopter Community BY THE INDUSTRY FOR THE INDUSTRY Helicopters’ Lifesaving Legacy HAI Goes Mobile Page 70 2012 Honorees Announced Page 22 rotor.com ® Readers’ Actions After Reading ROTOR Advertisements Visited Advertiser’s Website e 45% Routed Information to Others 39% Called Colleague to Discuss Advertisers or Product 24.9% Saved Advertisment for Future Reference 22.8% Contacted or Requested Information from Advertiser 22.5% Purchased Product, Equipment, or Service 21.9% Recommended Purchase of Product, Equipment, or Service 20.4% Switched Brands/Providers 2.4% * Study results carry a ±4.8 percent margin of error.
Advertise In www.rotor.com/media to Get Results ROTOR is read … … not just skimmed. Nearly 75 percent of readers say they read at least half of each issue. And two-thirds of those read between 75 percent and all or nearly all of the magazine. Readers’ Level of Engagement with ROTOR Read All or Nearly All 24% Read About Three-Quarters 23% Read About Half 24% Read a Few Articles 20% Read Less than Half 7% Seldom/Never Read 2% 71% of readers read at least half of each issue ROTOR reaches an entire industry. ROTOR magazine is read by a cross-section of the international helicopter industry — operators, pilots and mechanics, manufacturers and suppliers, in a wide variety of mission sectors. Readers’ Primary Area of Work Commercial Helicopter Operators 40% Individual Pilots or Mechanics 20% Corp/Private Helicopter Operators 17% Government Services 13% Mfg, Suppliers, or Service Providers 5% Readers own average of 7+ helicopters ROTOR reaches far beyond subscribers. A copy of ROTOR is seen by at least five people ROTOR is a magazine that gets around. Subscribers share their issues with colleagues almost three times more often than Stratton’s benchmark pass-along rate of 1.6. This makes the true readership of ROTOR nearly 160,000. Readers’ Uses for ROTOR Share with Colleague/Staff 43% Place in Public Area 36% File/Use as Reference 16% Discard/Recycle 16% Save Selected Articles 11% Readers’ Participation in Acquisitions Recommend Specific Brands 54% Research/Evaluate Products 54% Prepare/Approve Budgets 45% Make Final Decision 40% ROTOR is read by the right people. When you place an ad in ROTOR magazine, you can be confident that it will be seen by those you need to reach. 87% of readers are actively involved in their companies’ buying decisions Authorize Purchase Order 35% Determine Quantities 32% ROTOR is a trusted source for helicopter industry news. According to survey respondents, ROTOR magazine — • Delivers essential information, insights, and ideas (95% agree/strongly agree) • Delivers a good mix of information that interests them (92% agree/strongly agree) • Is relevant to their day-to-day work (80% agree/strongly agree). Our readers value ROTOR. Advertise Today!
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Advertise - Helicopter Association International

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