RMS Postal Workout Program Workout #5 - Barcodes - RR Donnelley

RMS 

Postal Workout Program 

Workout #5A – 

Intelligent Mail Barcode Requirements 

Updated - 2013 

Response Marketing Services 

Knowledge That Delivers

Postal Workout 

1. RMS Introduction & Processes 

2. Mail Classification 

3. Processing Category – Size & Shape 

A. Letter & Postcard 

B. Flat & Parcel 

4. Addressing 

5. Barcodes 

A. Intelligent Mail Barcode Requirements, CRID/MID, Business Customer Gateway/PostalOne! 

B. Intelligent Mail Barcode Data 

6. Postage and Payment Methods 

7. Postal Software – Data & List Processing 

8. Reply & Return Mail 

9. Mail Preparation & Distribution 

10. Ancillary Service Endorsements – ASE 

11. Address Change Service – ACS 

12. Canadian Post 

13. International Mail 

(Optional) 

2

Postal Workout Program 

• Workout – Viewing Instructions 

– You can view and listen to a exercise in your own timeframe 

– The exercise presentation can be paused, stopped, backed up at any 

time 

– You can do these exercises individually or in groups 

– The slides are available as a .pdf that you can print for reference 

– Each individual must fully complete the On-line Achievement 

Certification Quiz to finish the exercise 

– Look for the KEY slide in every exercise 

• Provides information on key postal elements that are affected by the exercise 

– Postage 

– Mailpiece Design 

– Barcodes, etc. 

• Displays examples of the impact 

3

Training Objective 

• Business Customer Gateway 

• Customer Registration ID - CRID 

• Mailer ID – MID 

• Barcode physical requirements 

– Placement 

– Spacing 

• Full-Service Benefits 

• Impact 

– Postage 

– Electronic Documentation 

4

RMS Tools 

• InsideRRD intranet site 

Response Marketing Services → 

Marketing Programs For Sales → 

RMS Postal Information Library 

• Checklists 

• Templates 

– Planning 

– Production 

• Informational articles 

• Always check the website for 

the most current version 

5

Current Intelligent Mail Barcode Status 

• Currently, First-Class and Standard mailers are required to use an Intelligent 

Mail Barcode (IMb) to receive Automation discounts 

• IMb Basic 

• Full-Service (FS) IMb 

• The use of Full-Service IMb affects postage rates now 

• Standard Mail: Automation and *Enhanced Carrier Route 

$0.001/ pc 

• First-Class Mail: Automation 

$0.003/ pc 

We are encouraging Clients 

to make the transition to 

Full-Service during 2013 

• Starting on January 26, 2014 – Mailers will be required to use a Full-Service 

IMb to obtain Automation Rates 

* Standard Mail Flat ECR Saturated Mail will not 

receive the IMb Full-Service discount 

6

USPS 

Business Customer Gateway 

7


• Electronic way to communicate 

with the USPS 

– Portal gives a single entry point 

for USPS online business services 

• All IMb users must interface with 

the USPS via Business 

Customer Gateway online Portal 

• Both Clients and RR Donnelley 

will use the portal 

* PostalOne! And Business Customer Gateway are 

one and the same from a clients standpoint 

8

Business Customer Gateway - Client 

• Clients use the portal to – 

– Prepare for Mailings 

• Set up their Customer Registration ID (CRID) 

• Obtain Mailer ID (MID) 

• Register for USPS promotions and incentives 

– Reports and Mailing 

• Retrieving Mailing Statements 

• Review MicroStrategy Reports 

• Manage Permit Accounts 

– Data Retrieval 

• IMb Tracing 

• Some ACS data 

9


• RR Donnelley uses the portal to – 

– Send electronic documentation to the USPS - eDoc 

– Retrieving Mailing Statements 

– Review MicroStrategy Reports 

– Other Mailing Reports 

• To request access to RRD Business Customer Gateway accounts 

– Access step-by-step instructions posted on RMS Postal Website 

• New User 

• Current User adding additional facilities 

– Follow outlined steps 

– Once approved you will receive confirming e-mail 

10

Mailer Identification (MID) 

Customer Registration ID (CRID) 

11

IMb - Mailer ID Definition 

• A Mailer ID (MID) is a numeric identification number used in the 

Intelligent Mail barcode and electronic documentation to identify 

the mail owner, mail preparer, other service provider. 

• The MID is a 6 or 9 digit number assigned by the Postal Service 

based primarily on historic mail volume. 

• Clients obtain their MIDs directly from the USPS through the USPS 


• MID is part of the Full-Service uniqueness definition 

Barcode ID 

Service 

Type ID 

Mailer 

ID 

Serial 

Number 

Routing Code 

12

What is a Customer Registration ID (CRID)? 

• Unique identifier created by the USPS to identify a company at a 

business location address for information across all USPS 

applications 

• Associates every Permit Number and Mailer ID issued 

– there may be multiple Permit Numbers or MIDs associated to a single 

CRID 

• Think of the CRID as the contact information on the application 

forms 

• Identifies company location 

• Created by USPS 

• Assigned by USPS 

based on volume 

13 

13

CRID Use 

• CRIDs CAN NOT be used for MIDs in the IMb barcode 

• Electronic Documentation (eDoc) requires the separate identification 

–through a CRID or MID - of the 

– Mail Owner 

– Mail Preparer/Service Provider 

– eDoc Submitter 

• CRIDs are linked to Permit numbers used for promotions and 

incentives 

– Each permit number has only one CRID associated to it 

14

CRIDs and USPS Promotions 

• Clients must register for USPS promotion/incentive programs 

• Registration requires identifying the CRID of the participating 

mailer 

• The CRID must be linked or associated to the Permit Number that 

is used in the mailing to obtain the postage difference - discount, 

credit or rebate 

15

Clients Obtaining CRIDS and MIDS 

• Clients must obtain their own CRID number 

from the USPS 

– First step in obtaining on-line access to Business 

Customer Gateway 

– Must have a CRID before getting MIDs 

• Client CRIDs are sometimes used in the 

Mail.dat 

– RMS prefers to use the Client's MID 

Information on CRIDS and MIDS 

http://inside.rrd.net/insiderrd/pages/products_services/response_marketing/marketing_programs_for_sales/rm 

s_postal_info_lib/intelligent_mail_barcode_imb.aspx 

16

Obtaining MID’s 

• Clients must obtain their own MIDs 

• On the USPS Business Customer Gateway Home Page 

– Click “Mailer ID” and follow instructions 

• Fill out the application on line 

• For Multiple MIDs clients may need to submit additional information to the 

USPS 

• Select at least one application for 

which the MID will be used 

• Full / Basic-Service 

• ACS 

• ACS and IMb Tracing 


17

IMb MID Usage 

• Mailpiece 

– Client's MID or the vendor MID such as OneSite 

– RMS uses the Client MID in the IMb and NOT the facility's MID 

• Tray Label 

– Identifies the Mail Preparer of the trays 

– Use RMS MID unless client specifies otherwise 

• Container Label 

– Identifies the Mail Preparer of the pallets 

– Use RMS MID unless client specifies otherwise 

• This will change with Co-Pal to be that of the Co-Pal provider 

• Trays and Containers 

– DO NOT Use the MID of a Mail Service Provider (MSP) who is not the 

Preparer or the Owner – such as OneSite 

18

MID and CRID Verification 

• Mail Owners and Mail Service Providers are able to verify MIDS and 

CRIDs via the Business Customer Gateway 

• Entering the MID/CRID and it will show the CRID/MID and name/address 

of the company that they belong to 

• USPS is working on cleaning up multiple CRIDs to a single company 

address 

19

IMb Requirements 

20

Full-Service Option 

• Full-Service Regulations 

– Intelligent Mail Barcode - is required on all Standard Mail and First-Class Mail 

Automation Flats and Letters. Must be unique for 45 days 

– Tray barcode – A 24-digit barcode is required on trays and sacks. This IMb will 

identify the mailer and uniquely identify the tray or sack. Must be unique for 45 

days 

– Container barcode – A 21-digit barcode is required on all pallets and other 

containers. This IMb will identify the mailer and uniquely identify the pallet or 

container. Must be unique for 45 days 

– Electronic documentation – including mailing statements and mailing documents 

through Mail.dat 

– Drop Shipment appointment scheduling - through FAST 

21

IMb Barcode Height and Thickness 

• Height 

• Thickness (width) 

– Must be uniform in size and spacing 

• Measured by using the reticule eyepiece 

• Problems may be caused by overspray and press speed 

22

IMb Barcode Lengths 

• Length 

– Barcode is 22 +/- 2 bars per inch 

– MERLIN will fail any barcodes at minimum or maximum barcode 

lengths 

– RMS IMb barcodes will be over the USPS minimum and under the 

USPS maximum 

– Use USPS template Item 04A to measure 

23

IMb - Using USPS Template 04A 

• The small USPS template can be used to check the IMb barcode 

length, height, and clear zones of manufactured pieces 

– Not used for copy setup 

– Does not include the 

RMS machine 

tolerances 

24

IMB Readability and MERLIN 

• MERLIN checks for barcode readability and content 

• Barcodes must pass with 90% readability 

• Error Reports show printing problems 

25

IMb Placement in Address Block 

• RMS Standard 

– Below the Address 

***************ECRLOT**C012 

EILEEN SIDEWAYS 

865 CROOKED CT 

MOUNTAIN, MT 59051-4537 

– Options 

• Above the Address 

• Within 1 or 2 lines above or below address 

– Maximum 5/8" separation between barcode and address 

• At least 5/8" from left and right edge of mailpiece 

• Within 3/4" and 3-7/8" from bottom of a letter size mailpiece 

26

Barcode Placements in Address Block 

RMS Standard and Approved Options 

Below the Address (RMS Standard) Above the Address 

JAKE SWENSON 

PO BOX 6789 

ANYTOWN ST 12345-9876 

DOUG LAZZERINI 

PO BOX 1245 


Barcode Placement in Relation to Additional Imaged Information Line 

Above the Price Marking, Keyline, or 

Package Type (preferred) 

Below the Price Marking, Keyline or Package 

Type 

********************* ECRLOT**C015 

#JAN 01 345 CA# 986 ST 

JEAN CHALLE 

PO BOX1333 


# ACSCODE **5 DIGIT 12345 

#JAN 01 345 CA# 986 ST 

MICHELLE TOMCHECK 

PO BOX 8154 


Barcode cannot be placed between name, street address, or city/State/ZIP line 

27

Barcode Spacing in Knockout or Window 

• Letters and Flats 

• Check placement of entire knockout or window first, then the 

spacing of the barcode within the knockout or window: 

– Within 1 or 2 lines above or below address 

– RMS 3/16" (USPS 1/8") clear area from the left and right most bars of barcode to 

all other copy, or inside edge of knockout or window (after tap test) 

– RMS 0.040" (USPS .028") for IMb between top and bottom of barcode and 

other address lines 

• Measure from a descending character 

– RMS 1/8" between top and bottom of barcode and edge of window or knockout 

or other copy 

USPS 1/8" minimum 

RMS 3/16" minimum 

Price Marking, Package Type 

Recipient Name 

Delivery Address 

City, State ZIP+4 

Delivery Point Barcode 

******************************ECRLOT** - CR03 

Candy Cane 

23498 Peppermint Pkwy 

Decay, SC 34889-6159 

Space between barcode 

and other address 

lines: 

.040" minimum 

1/8" minimum 

28

Using RMS Template 

• Check barcode placement and spacing in window or knockout 

• When the barcode is below the City, State and ZIP Measure from a 

descending character 

ABC Company 

123 Main St 

Anytown, St 12345 

PRSRT STD 

U.S. POSTAGE 

PAID 

ABC COMPANY 

Allison Wonderland 

654 Rabbit Rd 

Wishing, WV 21555-1865 

29

Barcode Placements on Letter 

All Barcodes printed in Address Block 

– Within 1 or 2 lines above or below address 

– At least 5/8" from left and right edge 

– Within 3/4" and 3-7/8" from bottom 

Letter and Postcard Checklist - 

http://inside.rrd.net/insiderrd/pages/products_servic 

es/response_marketing/marketing_programs_for_sale 

s/rms_postal_info_lib/rms_postal_checklists.aspx 

• For WI facilities, 13/16" minimum from bottom 

3-7/8" 

5/8" 

Claire Voyant 

876 Psychic Pl 

Paranormal, PA 19543-3578 

5/8" 

13/16" for WI 

3/4" 

30

Letter Size Barcode Clear Zone Placement 

• Barcode Clear Zone 

– Clear of other printing 

– Lower right corner of a Letter 

– 3/4" from bottom 

• For WI facilities, 13/16" minimum 

from bottom 

Postage 

Area 

– 4 3/4" from right 

• Barcode read zone 

– Barcode must be between lines 

BACODE CLEAR 

ZONE 

Free of all printing 

(3/4" x 4-3/4") 

First (Left 

most) bar 

must be in the 

shaded area 

● 

BARCODE READ AREA 

Barcode must be 

completely contained in this 

area. 

3/4" 

3/4" 

1/2" 

3/16" 

– First bar in grid area 

(Not drawn to scale) 

1/4" Preferred Base Height 

3-1/2" minimum length 

5/8" 

• 3 7/8" from right edge RMS Standard 

4 -1/4" maximum length 

4 -3/4"” over all length 

– Bottom of barcode on baseline 

• 1/4" from bottom, RMS Standard 

31

RMS Template — Barcode Clear Zone 

Check placement of barcode in barcode clear zone 

ABC Company 

123 Main St 

Anytown, St 12345 

PRSRT STD 

U.S. POSTAGE 

PAID 

ABC COMPANY 

Allison Wonderland 

654 Rabbit Rd 

Wishing, WV 21555-1865 

32

Nonbarcoded Letter-Size Mail Preference 

• USPS may attempt to barcode the mailpiece 

• Multi-Line Optical Character Reader (MLOCR) reads address in 

the OCR Read Area 

– Good address readability needs readable fonts and a clear area left, 

right and below address 

– USPS sprays barcode in Barcode clear zone 

Problems with Address 

readability may cause 

return address to be read 

and the mailpiece to be 

barcoded to the RETURN 

address 

1/2" 

RETURN ADDRESS AREA 

OCR READ AREA 

Sunny Daye 

345 Bright Blvd 

Summer, SC 24356 

POSTAGE 

AREA 

1/2" 

BARCODE CLEAR ZONE 3/4" 

(Not drawn to scale) 

4-3/4" from right edge 

33

USPS Letter Mail Labeling Machine - LMLM 

• Letter Mail Labeling Machine 

• Puts a label in the lower right corner to create a barcode clear 

zone 

• Label may be placed on any mailpiece without customer consent 

Remit to: 

CUSTOMER COPY 

M&M Disposal 

PO Box 343 

Libertyville, IL 0048 

ph: 847-566-5159 

fax: 847-566-5361 

DATE SERVICE AMOUNT 

10/01/97 

12/31/97 

Period of 

Regular 

Service 

Past Due 

Balance 

PRESORTED 

FIRST-CLASS 

50.40 KITTY LITTER 

1234 GREENTREE TER 

MYTOWN, IL 

60048 

FIRST-CLASS 

U.S. POSTAGE 

PAID 

MUNDELEIN, IL 

60060 

PERMIT NO. 40 

PLEASE RETURN THIS STUB 

10/31/97 Billing Date TOTAL M&M DISPOSAL 

11/25/97 Date Due 

TOTAL 

PAY THIS AMOUNT 50.40 

ACT NUM 45678 

34

Flat Barcode Placement 

• No Barcode Clear Zone on Flats 

• In the address block, knockout area, or 

window 

• Outside the address block 

– RMS 3/16" (USPS 1/8") clear area from the 

left and right most bars of barcode to all other 

copy 

– RMS 1/8" between top and bottom of 

barcode and edge of knockout or other copy 

– RMS Standard: 

• On address side at least 5/8" from left or right 

edge and 3/4" from bottom 

Flat Checklist - 




ABC Company 

123 Main St 

Mytown, St 34511 

Lisa Carr 

489 Rental Rd 

Truck, TN 38016-5689 

PRSRT STD 

U.S. Postage Paid 

ABC Company 

Low Cost Insurance 

for your truck, boat 

and car 

35

IMb and Copy 

• IMb combines multiple information in one barcode 

– Mail Sortation, IMb Tracing, ACS Services 

• Must still print the 

Price Marking, CRRT or 

Package Type (OEL) 

Ancillary Service Endorsement (when required) 

All Standard Mail, and First-Class Flats 

ABC Company 

1234 Main St 

Anywhere, ST 1235-9876 

***************ECRLOT**C012 

EILEEN SIDEWAYS 

865 CROOKED CT 

MOUNTAIN, MT 59051-4537 

ADDRESS SERVICE REQUESTED 

PRSRT STD 

U.S. POSTAGE 

PAID 

ABC COMPANY 

36

Barcode Placement on Reply Mail 

• All types of Reply Mail 

• Same placement as outgoing mail 

– Address block, knockout or window 

Business Reply Checklist - 




• Above or Below Address 

– Barcode Clear Zone – Letters only 

– Outside Address Area – Flats 

C 

NO POSTAGE 

NECESSARY 

IF MAILED 

IN THE 

UNITED STATES 

BUSINESS REPLY MAIL 

FIRST-CLASS MAIL PERMIT NO 1234 CLEVELAND OH 

POSTAGE WILL BE PAID BY ADDRESSEE 

ABC INDUSTRIES 

1220 LAKESIDE AVE E 

CLEVELAND OH 44114-9876 

37

Barcode Backgrounds 

• All USPS barcodes have background requirements 

•IMb, IMpb, POSTNET barcode, meter barcodes 

• Maximum 10% background solid color without approval 

- Over 10% solid color requires approval 

• USPS background approval needed on all patterns regardless of color or 

percentage, includes fiber or embossed or translucent paper stock or inks 

• Cannot run colors darker than approved 

• All colored paper must be approved 

• All colored (non-black) barcodes must be approved 

• Include review of background, paper color, and barcode device 

BEST 

Chuck Roast 

1234 Butcher Blvd 

Meatloaf, MT 59001-5197 

Justin Case 

734 Insurance Ter 

Accident, AZ 86400-2467 

Noah Vail 

567 Lawyer Ln 

Lostcause, LA 70077-3343 

38

Full-Service Verification 

• Full-Service and electronic documentation check: 

– Mailer ID 

– Service Type ID 

– By/For Verification – Mail Owner and Mail Preparer 

– Unique Piece Barcode 

– Unique Tray Barcode 

– Unique Container Barcode 

– FAST Appointment and CSA 

• MicroStrategy Reports 

– Reports the eDoc errors 

– Facilities monitor the errors 

39

IMb Full-Service 

Benefits 

40

2013 - Full-Service Discount 

USPS discounts for Intelligent Mail Barcode Full-Service 

Standard Mail: Automation and *Enhanced Carrier Route 

•$0.001/ pc 

First-Class Mail: Automation 

•$0.003/ pc 

Please note that discounts will only be available to the Automation part of the 

mailing – Nonautomation & Standard Mail *Flat ECR Saturated Mail will not receive 

the IMb Full-Service discount 

41

2013 - Full-Service Discount 

Please note that discounts will only be available for the Automation part of the mailing – 

Nonautomation mail will not receive the Full-Service IMb discount 

Standard Mail: Automation and Enhanced Carrier Route 

$0.001/ pc 

First-Class Mail: Automation 

$0.003/ pc 

Example – 

If you have a Standard mailing for 1,000,000 pieces 

Automation Qualified – 960,000 pieces 

Full-Service Discount - $ 960 

Non-Automation Qualified – 40,000 pieces 

No Full-Service Discount 

42

Full-Service Benefits 

Mail Category 

First-Class Mail 

Start-the- 

Clock 

Full-Service 

ACS 

Full-Service 

Discount 

Automation Letters 

Automation Flats 

 

 

 

 

 

 

Automation Cards 

Standard Mail 

Automation Letters 

Automation Flats 

Basic ECR Letters 

High-Density ECR Letters 

Saturation ECR Letters 

Basic ECR Flats x 

High-Density ECR Flats x 

Saturation ECR Flats x x x 

43

Full-Service Benefits 

Mail Category 

Start-the-Clock 

Full-Service 

ACS 

Full-Service 

Discount 

Periodicals - Outside-County 

Barcoded Letters 

Barcoded Machinable Flats 

Barcoded Nonmachinable Flats 

Carrier Route Basic Letters/Flats 

Carrier Route HD Letters/Flats 

Carrier Route Sat. Letters/Flats 

Periodicals - In-County 

Automation Letters 

Automation Flats 

Carrier Route Basic Letters/Flats 

Carrier Route HD Letters/Flats 

Carrier Route Sat. Letters/Flats 

Bound Printed Matter 

Barcoded Presort Flats - non-DDU 

Barcoded Presort Flats - DDU x 

Barcoded CR Flats x 

44

Free Full-Service ACS 

• Full Service Intelligent Mail Barcode Only 

– Not available on nonautomation portion of the mailing 

• FREE Full-Service ACS records 

– First-Class Mail 

• All records 

– Standard Mail Letters and Automation Flats 

• Available for Automation and ECR Letters 

• Not available on Standard Mail ECR Flats 

• Return Costs of actual mailpieces still apply 

45

Free Full-Service ACS 

• ACS - Address Change Service 

– Change-of-Address “COA” 

• New Address for identified moves 

• Includes Indicator - Moved Left No Address, PO Box closed, and Foreign Move 

– Nixie: nondelivery for reasons other than a move 

• Capture additional moves 

– NCOA only catches 75% of consumer moves 

– Adding ACS can capture an additional 20% of consumer moves 

• Additional Program Details 

– All ACS Requirements still apply 

• Ancillary Service Endorsements 

– Report Formats 

• Report Format is in a XML, or Excel or CSV 

• New SingleSource ACS format is similar to the OneCode ACS flat file format 

46

Full-Service Permit Fees - Free 

• Effective Fall, 2013 

– Waiver of annual permit fee 

– Annual presort fees for Standard Mail 

• Fee - $200 (2013 price shown) 

• Per Permit Number – Not Per Client 

• To qualify - 90% of the volume in the mailings under the permit number 

must be IMb Full-Service. Mailings are trended over a one-month 

timeframe. 

• The Postal Service verifies that the mailing meets the 90% Full-Service 

criteria by checking the full-service percentage on the postage statements 

as they are processed. 

– If the mailings meet the 90% criteria, the permit fee will not be activated and 

required when it is due. 

– If, however, a the mailings fail to meet the 90% threshold, the annual permit fee 

is required and activated on the date of the failure to process the mailing 

47

IMb Tracing 

• Mail tracking service: 

– Documents mailpiece movement 

through the postal network 

– Predicted delivery 

– Outgoing or incoming 

– Mailers can use this information: 

• Call Center staffing 

• Complementary marketing efforts 

• Response activities 

• Reply mail 

48

IMb Tracing 

• New name for OneCode Confirm 

• Tracks mail processing for Letters and Flats, not mail delivery 

• Is a free subscription service 

– Only the raw data is free - May need a vendor to interpret the data 

– Have to register with the USPS 

• Have to have the correct MID and STID on the mailpiece 

• Data feedback will be returned to the subscriber electronically 

– The data goes to the company identified by the MID on the mailpiece 

49

OneSite Services 

• RR Donnelley OneSite provides clients with valuable 

insight into mail delivery 

– IMb Tracing 

– DDU Confirm or Seed Confirm 

– Reply Mail Notification 

• Reports in real-time 24/7 – providing campaign milestones 

• Provides clients with important information that can be used to 

resolve and identify issues, verify status and understand trends 

• Use RMS eForm for requesting OneSite services 

50

OneSite eForm 

• Used to communicate with RRD OneSite 

• RMS advises OneSite of upcoming orders and requests 

information 

• OneSite provides back information for the barcode 

– Mailer ID 

– Serial Number range 

• RMS provides the final Mail.dat file information 

51

Full-Service Additional Services 

• Full-Service does not mean that clients automatically get all services 

– Each service must be specified in the IMb Service Type ID - STID 

– The client must register with the USPS for each service 

– This information must be supplied with the order information 

• Full-Service does not mean that the client will automatically receive the 

discounts for each promotion/incentive 

– The appropriate information must be in the Mail.dat file 

– For some programs the client must register with the USPS 

– This information must be supplied with the order information 

52

IMb - Postage Impact 

IMb not readable or has incorrect data 

• Client may lose - 

– Automation and/or Presort-Machinable postage discounts 

– Full Service IMb discounts 

• The services requested in the IMb will not be available 

– This includes 


• Informed Visibility 

• OneCode ACS and Full-Service ACS 

• Permit fee waiver 

As of January, 2014, clients would lose the automation discounts 

for some Full-Service issues 

53

Training Objective 

• Business Customer Gateway 

• Customer Registration ID - CRID 

• Mailer ID – MID 

• Barcode physical requirements 

– Placement 

– Spacing 

• Full-Service Benefits 

• Impact 

– Postage 

– Electronic Documentation 

54

RMS Postal Workout Exercise 

RMS receives an order for 1mm pieces from Pillar Bank for a new 

Credit Card Offer. 

The mailpiece is a 5" x 9 1/2" closed face envelope 2/1, duplex 

ProteusJet imaged Letter with a tipped on card, 4/4cp Sell Sheet 

and 1/1 imaged BRE. 

55


What would you do next? 

56


• Using the RMS Letter-Size Checklist, you determine that the IMb 

Barcode is more than 2 lines above the Address Block 

• You advise the client that this would result in loss of their 

Automation discount and they can either 

– Mail at a Nonautomation Rate 

– Move the Copy and/or IMb Barcode 

57


• Pillar Bank agrees to change the position of the barcode in 

relation to the address block. 

– Pillar Bank retains their Automation Discount worth approximately 

$ 22,080 

– Pillar Bank also retains their Full-Service IMb Discount worth an 

additional $ 1,000 

58


Kingston Animal Society 

897 Saving St 

Kindness, KS 67248-1657 

PRST STD 

U.S.POSTAGE 

PAID 

KAS 

Sal Vation 

439 Donor Dr 

Caring, CT 06849-0210 

RMS receives an order for 1mm pieces from Kingston Animal 

Society for an acquisition mailing. KAS is looking to increase their 

membership base. The Client wants to use a bold color on the OE 

to help stand-out in the mail. 

The mailpiece is a #10 Closed Faced OE with 4/0 pc printed on red 

paper stock with a 2/1 Imaged Letter, Imaged Reply Form and BRE. 

59


What would you do next? 

60


• Using the checklist, you determine that OE paper color 

will not meet the Barcode background requirements for 

USPS Automation Rates. 

• If, KAS wanted to stay with the red OE paper, they 

would lose their Automation Rate Discounts. 

• You advise them of this and provide them with 

alternate creative solutions: 

– Create the OE with White paper and highlight the OE copy 

with spot color 

– Use White paper and print the OE with a red screen – 

leaving a knock-out area or faux label for the Address 

Block and Barcode 

– Print a White block on the red OE paper for the Address 

Block and Barcode area 

61


Kingston Animal Society 

897 Saving St 

Kindness, KS 67248-1657 

PRST STD 

U.S.POSTAGE 

PAID 

KAS 

Sal Vation 

439 Donor Dr 

Caring, CT 06849-0210 

• KAS decides to have RMS print a White block on the red OE 

paper for the Address Block and Barcode area 

– KAS retains their Automation Discount worth approximately 

$25,920 

– KAS also retains their Full-Service IMb Discount worth an additional 

$ 1,000 

– RMS generates additional creative revenue 

62

To Complete the 

RMS Postal Workout #5A 

Intelligent Mail Barcode 

Requirements 

Please access and complete 

the On-line Achievement 

Certification Quiz 

Thank You ! 

63

RMS Postal Workout Program Workout #5 - Barcodes - RR Donnelley

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