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RMS Postal Workout Program - RR Donnelley

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<strong>RMS</strong><br />

<strong>Postal</strong> <strong>Workout</strong> <strong>Program</strong><br />

<strong>Workout</strong> #7 - <strong>Postal</strong> Software<br />

Data & List Processing<br />

Response Marketing Services<br />

Knowledge That Delivers


<strong>Postal</strong> <strong>Workout</strong> Introduction<br />

• <strong>Workout</strong> Implementation<br />

– You can view and listen to a exercise in your own timeframe<br />

– The workout presentation can be paused, stopped, or backed up at any time<br />

– You can do these exercises individually or in groups<br />

– The slides are available as a .pdf that t you can print for reference<br />

– Each individual must fully complete the On-line Achievement Certification<br />

Quiz to complete the exercise<br />

– Look for the KEY slide in every exercise<br />

• Provides information on key postal elements that are affected by the exercise<br />

– Postage<br />

– Mailpiece Design<br />

– Barcodes<br />

• Displays examples of the impact<br />

2


<strong>Postal</strong> <strong>Workout</strong> Introduction<br />

1. <strong>RMS</strong> Introduction & Processes<br />

2. Mail Classification<br />

3. Processing Category – Size & Shape<br />

A. Letter & Postcard<br />

B. Flat, NFM & Parcel<br />

4. Addressing<br />

5. Barcodes<br />

A. POSTNET, Planet Code, IMb Introduction<br />

B. Intelligent Mail Barcode, CRID/MID, Business Customer Gateway/<strong>Postal</strong>One!<br />

6. Postage and Payment Methods<br />

7. <strong>Postal</strong> Software – Data & List Processing<br />

8. Reply Mail<br />

9. Mail Preparation – Sortation, Commingle, Co-Pal<br />

10. Canadian Post<br />

11. International Mail<br />

12. ACS & Ancillary Service Endorsements<br />

(Optional)<br />

3


<strong>Postal</strong> Software - Data & List Processing<br />

• List Preparation & Processing<br />

• USPS Requirements<br />

• Move Update<br />

• Mail <strong>Postal</strong> Sortation<br />

• Mail.dat<br />

• Post Mailsort <strong>Program</strong>s<br />

• <strong>RMS</strong> Standards<br />

• Impact<br />

4


List Preparation & Processing<br />

• Common Services & Options<br />

– Conversion<br />

• Creating a single formatted list from multiple inputs<br />

– Merge/Purge<br />

• Process that merges multiple lists or files together and then removes file<br />

duplicates<br />

– Data/File Suppression<br />

• Removes any unwanted records from your mail file<br />

– Geocoding<br />

• Assigns a latitude-longitude coordinate based on street address, postal code<br />

or administrative boundaries<br />

– Congressional Lookup<br />

• Appends Senate and House of Representative information<br />

5


List Preparation - Conversion<br />

Converts multiple input file formats into one format for<br />

standardized processing<br />

OPI Database Question Set<br />

1. Type of List Services?<br />

2. Is this a multi‐list order<br />

3. Type of Input to Output order? For correct data conversion<br />

4. Type of multi‐list layout<br />

5. Keep Mullet‐List fields separate?<br />

6. File(s) available?<br />

7. Data Notification E‐form sent?<br />

8. Client Exempt from sending Data Notification E‐form?<br />

9. Location? (Include FTP Site, User ID and Password)<br />

10. File Names?<br />

11. When will files be available?<br />

12. Of the files available, location?<br />

13. Of the files available, File Names?<br />

14. Of the files available, Protection / Encryption?<br />

15. When will the remaining files be available?<br />

16. Protection / Encryption?<br />

17. Name of Encryption Software and Version.<br />

18. Protection / Encryption details<br />

detailed information in the form of<br />

an OPI or List /Job Processing<br />

instructions needs to be provided<br />

to the production facility at the<br />

time of order submission<br />

6


List Processing - Merge/Purge<br />

• Inputs one or more files<br />

• Eliminates specified file – purge<br />

• Can specialize in Consumer or Business<br />

• Eliminates similar or duplicate names<br />

• Allows one name for the mailing<br />

• Options<br />

– Choose individual, family or household<br />

– Specify priority lists - house list<br />

– Identifies multiple buyers<br />

• <strong>RMS</strong> Merge/Purge Questionnaire required<br />

7


List Processing - Merge/Purge Options<br />

Fuller Vann Minnie Vann Lesa Carr<br />

856 Auto Ave<br />

Transportation, TN 38001-0001<br />

Merge/Purge Option Results<br />

Individual = three mailpieces<br />

Family = two mailpieces<br />

Household = one mailpiece<br />

8


List Processing - Merge/Purge Options<br />

List Priorities<br />

House List List A List B Purge List<br />

9


List Processing - Merge/Purge Options<br />

Multiple Buyer<br />

House List List A List B Purge List<br />

Target shows up on multiple lists<br />

10


List Processing – Data/File Suppression<br />

• Inputs one or more files<br />

• Eliminates specified target from file<br />

• Common Data / File Suppression Lists<br />

– DMA – Do Not Mail List<br />

– Prison List<br />

– Client Specific Suppression List<br />

• Suppress current customers<br />

• Suppress under performing/responding deciles<br />

• Suppress specific file attributes<br />

Mail File<br />

Suppression<br />

File<br />

11


List Processing - Geocoding<br />

• Assigns Longitude<br />

and Latitude to<br />

Addresses<br />

• Determines<br />

distances between<br />

addresses<br />

– Person's home to<br />

the nearest store<br />

– Distance around a<br />

retail location<br />

• Store Location<br />

look-up tables<br />

12


List Processing - Congressional Lookup<br />

• Appends Senate and<br />

House of Representative<br />

information specific to an address<br />

• Used for political l mailings<br />

• OPI or List /Job Processing<br />

instructions needs to be provided<br />

13


USPS Requirements<br />

List Processing requirements for discounted postage prices<br />

• Coding Accuracy Support System - CASS <br />

– Multi-line Accuracy Support System - MASS <br />

• Delivery Point Validation - DPV ®<br />

• Locatable Address Conversion System - LACS Link®<br />

• Suite LinkTM<br />

• Move Update requirements<br />

Required Only For Enhanced Carrier Route<br />

• Delivery Sequence File - DSF 2<br />

– Required for Saturation & High Density Mailings<br />

14


USPS Requirements – CASS<br />

• Coding Accuracy Support System - CASS<br />

– Multiline-OCR Accuracy Support System – MASS<br />

• Measure of software accuracy by the USPS<br />

• What CASS does to the mail file -<br />

1. Splits into address elements<br />

• Delivery address, City, State, ZIP Code<br />

2. Standardizes Elements<br />

• ST, AVE, BLDG, APT<br />

3. Adjusts minor changes<br />

• Maine to Main St - unless MAINE St also exists<br />

4. Matches to the USPS AMSII database<br />

• House Number range matching<br />

5. Appends the preliminary Delivery Point Barcode data<br />

15


USPS Requirements – CASS<br />

• What CASS does NOT do to the mail file –<br />

– Compare Individual Name to Address<br />

• CASS Certified Software never looks at individual’s names, but does look at firm names<br />

– Add street numbers, apartment or suite numbers<br />

– Change Non-US address data<br />

• Canadian “CASS type” software and/or International ti Address correction software is available<br />

– Presort a list for postal discounts - a different software program does Presorting<br />

– Does not indicate if the address actually exists!!<br />

16


USPS Requirements – DPV<br />

• Delivery Point Validation - DPV<br />

• Address run through CASS first to append ZIP+4 Code<br />

• Does not update or change any address elements<br />

• Currently only Primary validation is required to get a barcode discount<br />

• What does DPV do to the mail file -<br />

1. Validates the deliverability – Is the building actually physically there<br />

• Primary Validation: Street Name, house number, directional<br />

• Secondary Validation: Apartment number or Suite, FL, Bldg, etc.<br />

2. Address cannot receive automation discounts<br />

101 109 111 121<br />

17


USPS Requirements – LACS<br />

• Locatable Address Conversion System - LACS<br />

• Runs at the same time as CASS<br />

• What does LACS do to the mail file -<br />

1. Corrects addresses changed by local communities due to 9-1-1<br />

renumbering and other changes<br />

2. Includes street name changes, PO Box changes<br />

3. USPS only delivers mail with the old addresses for 1 year<br />

<strong>RR</strong> 1<br />

Countryside Rd<br />

18375 18383 18395<br />

18


USPS Requirements – Suite<br />

• Contains suite numbers for business<br />

addresses in some high-rise buildings<br />

– Targets high-rise h i addresses with high-volumeh • Runs at the same time as CASS<br />

• Must use the ZIP+4 ® Code associated a with<br />

the new address<br />

• MLOCR processing requires additional line<br />

sprayed above the barcode<br />

– Windows must be at least 5/8" from bottom OE<br />

• What does Suite do to the mail file -<br />

1. Identifies and makes available suite<br />

information<br />

2. Mail owners option to print on mailpiece<br />

19


USPS Requirements – DSF 2<br />

• Delivery Sequence File - DSF 2<br />

– Required only for Standard Mail Enhanced Carrier Route Mailings<br />

• Saturation<br />

• High Density<br />

• Can be beneficial for exact house number verification<br />

– Business versus residential<br />

– Seasonal address<br />

– Vacant for more than 90 days<br />

• USPS Licensed Product<br />

– <strong>RMS</strong> uses partner for appending<br />

• What does DSF 2 do to the mail file -<br />

1. Adds required walk sequence information to the mail file<br />

20


USPS Requirements – Move Update<br />

• All discounted First-Class Mail and all Standard Mail mailings must<br />

comply with the USPS Move Update Requirements<br />

– Exception:<br />

• Full rate single piece First-Class Mail<br />

• Alternative Address<br />

• Customer Initiated Request<br />

• Requirement –<br />

– Use of an USPS Authorized Move Update Method<br />

• Nonapproved or Client internal methods do not meet USPS requirements<br />

– Meets standard by “updating” not by doing method<br />

– Updated addresses on mailpieces at one class of mail are qualified to be used<br />

for other classes during current Move Update cycle<br />

– Updates must be within 95 days prior to the date of mailing<br />

21


CASS is NOT Move Update<br />

• CASS/DPV/LACS determines the physical address - ZIP+4 Code<br />

• Move Update identifies who has moved<br />

75318-6420<br />

22


Move Update - Alternative Address Formats<br />

• Meets the USPS Move Update Requirements<br />

• USPS delivers the mail to the ADDRESS not the person<br />

• Exceptional Address Format<br />

– Full name "or current resident"<br />

– Full address<br />

• Occupant Address Format<br />

– No customer name<br />

• Occupant, <strong>Postal</strong> Customer, Householder or Resident<br />

– Full address<br />

• Simplified<br />

– No customer name or address<br />

• City, State t ZIP Optional<br />

Jane Doe or Current Resident<br />

456 Crystal Cove<br />

Calico, AR 72519-9617<br />

Occupant<br />

456 Crystal Cove<br />

Calico, AR 72519-9617<br />

9617<br />

<strong>Postal</strong> Customer<br />

Calico, AR 72519<br />

– Rural Routes, box holders, official (government) matter, saturation flats<br />

– City Routes: Every Door Direct Mail program only<br />

– Must be 100% distribution<br />

ib ti<br />

23


Move Update - Customer Initiated Request<br />

• Customer Initiated Request<br />

– Initiated directly by the customer<br />

– Eligible for first cycle discounts - 95 days<br />

– After 95 days - must tdo updates<br />

• Lists obtained from other sources<br />

– Unless Move Updated prior release - Not eligible for discounts until move<br />

updates are performed<br />

– Lists obtained from other sources must document appropriate Move Updates<br />

24


Move Update – USPS Approved Methods<br />

• Pre-Mailing<br />

– NCOAProcessing<br />

– FASTforward or Mail Processing Equipment (MPE) MLOCR Processing<br />

• Post-Mailing<br />

– Address Correction - Manual<br />

– Traditional ACS - POSTNET or IMb<br />

– OneCode ACS – IMb<br />

– Full-Service ACS - IMb<br />

– Appropriate Ancillary Service Endorsement - ASE<br />

• Alternative Methods - First-Class Mail Only<br />

– Legal Restraint<br />

– 99% rule<br />

25


Move Update – NCOA<br />

• National Change of Address - NCOA<br />

– Computer address list processing service<br />

– USPS NCOA licensed product<br />

• <strong>RMS</strong> has a Limited Service license - 18 months of data<br />

• Partners when a Full Service license is requested – 48 months of data<br />

• What does NCOA do to the mail file -<br />

1. Updates addresses of people who have moved<br />

• Only if they have submitted a form to the USPS<br />

• Specific c matching is made to the name/address<br />

ess<br />

2. Returns a Processing Summary Report<br />

• CASS/DPV/LACS address<br />

• Moved address<br />

• Return Codes when no new address provided<br />

• ZIP+4, delivery point code, carrier route code<br />

• Does NOT return Nixie match information<br />

– Nondeliverable NOT due to a move<br />

26


Move Update – NCOA<br />

• NCOA returns a record that has three basic segments:<br />

101 Brite St<br />

Sunny, Calif 90321<br />

101 BRIGHT BLVD<br />

SUNNY, CA 90321‐5687<br />

815 DRIZZLE DR<br />

RAINY, WA 98111‐8655<br />

8655<br />

File Address<br />

Input address after<br />

CASS/DPV/ LACS<br />

Moved address with<br />

CASS/DPV/ LACS<br />

NCOA captures approximately 75% of the moves<br />

Most of our Clients use this method for compliance<br />

27


Move Update –NCOA Documents<br />

• Used when <strong>RMS</strong> performs NCOA<br />

• Required Text Document<br />

– 3 page informational document<br />

– Required to be sent to client as basic<br />

information<br />

• Processing Acknowledgement<br />

Form - PAF<br />

– Client signs yearly<br />

– Added to <strong>RMS</strong> PAF Database<br />

• <strong>RMS</strong> Provides Processing<br />

Summary Report<br />

28


Move Update – FASTforward & MPE MLOCR<br />

• Mailpiece Processing Equipment (MPE) system will replace<br />

FASTforward this year<br />

• On the mailpiece correction<br />

• Data is now available through the USPS<br />

• Offered through presort bureaus or in-house<br />

• Envelope design considerations<br />

– Window must be no lower than 5/8" from bottom<br />

ABC Company<br />

123 Main St<br />

Anytown, ST 12345<br />

Mr. M. Ployee<br />

815 Olde Street<br />

OldCity, ST 98765‐4321<br />

COA AA 147 101 NEW ST 54321<br />

29


Move Update – Manual Address Correction Service<br />

• Manual system<br />

• Requires Ancillary Service Endorsements<br />

– Letter carrier identifies the address correction<br />

• What does it return?<br />

– Physical mail piece or Form 3547<br />

– New address or reason for non-delivery attached<br />

– No electronic data<br />

• Client must key in the data to be used<br />

electronically<br />

• Most expensive: $0.50 per address<br />

Post-Mailing Service –<br />

• Provides COA and Nixie information for<br />

undeliverable mailpieces<br />

• Mailers do not receive a discount on the first mailing<br />

• Data must be used to update the address before the<br />

next mailing, within 95 days, to obtain discounts on<br />

that next mailing<br />

• Cannot be used for RENTED lists since it would not<br />

apply to the first mailing<br />

30


Move Update – Traditional ACS<br />

• Address Change Service - ACS<br />

• Electronic method returns new address<br />

• Client applies with USPS, FREE<br />

• Cost for the data returned<br />

• Must image the USPS participant code<br />

• Should have the Mailer’s Keyline<br />

– Must have a Keyline to receive Nixies<br />

• Requires Tap Test on all 4 sides<br />

ACS Participant Code<br />

ACS Mailer's Keyline<br />

(both start with #, keyline also<br />

ends with #)<br />

#ACSCODE **ECRLOT **C001<br />

#1234 5678 9012 2JSK#<br />

Mary Mover<br />

8797 New House St<br />

Subdivision, SC 21498‐6130<br />

!214986130970!<br />

31


Move Update – OneCode ACS & IMb Full-Service ACS<br />

• Both OneCode ACS and IMb Full-Service ACS provide Address<br />

Change Service<br />

• Electronic method returns new address & Nixie information<br />

• Client applies with USPS<br />

• ACS must be indicated in the Service Type (STID) Code portion of the<br />

IMb - Service Type ID specifies the use of each type of service<br />

– Static<br />

• Same barcode/service on every reply piece<br />

– Variable<br />

• Control the use of ACS through changes to the Service Type ID AND the printed<br />

Ancillary Service Endorsements<br />

• Appropriate Ancillary Service Endorsement<br />

32


Move Update – OneCode ACS & IMb Full-Service ACS<br />

• STID indicates the Ancillary Service Endorsement<br />

– Handling of the mailpiece<br />

• Address Service Requested<br />

• Change Service Requested<br />

• Mailer's profile with the USPS indicates the data distribution<br />

– Type of data files<br />

– Receiver of the data<br />

Basic Basic<br />

option w/o option w/<br />

IMb IMb<br />

Full-<br />

Service<br />

w/o IMb<br />

Full-<br />

Service w/<br />

IMb<br />

Non-auto<br />

w/o IMb<br />

Tracing<br />

Non-auto w/<br />

IMb Tracing<br />

Class of Mail Address Correction Option<br />

Standard Mail No Address Corrections 301 311 261 271 301 311<br />

Manual Corrections * 702 042 037 043 702 042<br />

Traditional ACS – ASR * 090 142 091 143 090 142<br />

Traditional ACS – CSR * 092 242 093 243 092 242<br />

OneCode ACS – ASR * 090 142 090 142<br />

OneCode ACS – CSR * 092 242 092 242<br />

Full-Service ACS – ASR * 091 143<br />

Full-Service ACS – CSR * 093 243<br />

33


Move Update – Ancillary Service Endorsement<br />

• Ancillary Service Endorsement - ASE<br />

• Printed on the mailpiece<br />

– Instructs t the <strong>Postal</strong> Service on how to handle the physical mailpiece:<br />

i<br />

forwarded, returned-to-sender, or disposed<br />

– Request to receive address corrections for any undeliverable-as-<br />

addressed (UAA) mailpieces<br />

• May be variable within a mailing<br />

– Changing with changes in the IMb STID<br />

Only ones<br />

allowed for<br />

electronic data<br />

Address Service Requested<br />

Change Service Requested<br />

Electronic Service Requested<br />

Return Service Requested<br />

Temp‐Return Service Requested<br />

Forwarding Service Requested<br />

34


Move Update – USPS Verification<br />

• Signature on the Postage Statement by either the Mail Owner or<br />

Mail Agent certifies compliance<br />

• Postage Statements revised to indicate Move Update method<br />

X<br />

• Mailers must record Move Update method<br />

– Must be entered into the Mail.dat file<br />

• USPS can request substantiation of Move Update compliance<br />

35


Move Update - Reports<br />

• Mailing Information<br />

• Detailed MERLIN<br />

Information<br />

• Summary Move Update<br />

Information<br />

• Detailed Piece<br />

Information<br />

• Will only verify the<br />

– 95 days to 18 months<br />

36


Move Update - Verification<br />

• Verifications being performed at sites with MERLIN Equipment<br />

– Performance Based Verification – PBV<br />

• USPS Intelligent Verification model<br />

• Prompts Clerks to Perform Verification<br />

• Threshold<br />

– Past Verification History of Mailer<br />

– Verification labor costs<br />

– Estimated Cost Avoidance or Additional Postage Collected<br />

– Must be more than 5 errors before mailing is assessed<br />

– Passing score requires over 75% of the COA’s must be updated<br />

• Assessments from PBV<br />

– Difference between passing grade (75%) and actual score<br />

– $0.07 per assessed piece<br />

– Both First-Class Mail and Standard Mail<br />

• Current Appeal Process Applies<br />

37


Move Update - Audits<br />

• USPS Inspection Service<br />

• Performed by Local USPS during any audit<br />

• Independent from MERLIN Performance Based Verification<br />

• MERLIN percentages and fee assessment do not apply<br />

• Fee assessment based on findings<br />

– May affect the entire mailing<br />

38


Move Update – <strong>RR</strong>D Move Update Form<br />

• Clients must certify they have<br />

met the requirement<br />

• Client submits signed copy of<br />

<strong>RR</strong>D Move Update Compliance<br />

Form<br />

• <strong>RMS</strong> keeps copy on the <strong>RMS</strong><br />

database for one year<br />

• Must be signed annually<br />

• Used when <strong>RMS</strong> does NOT<br />

perform NCOA<br />

39


Move Update - <strong>RMS</strong> Move Update Database<br />

• Move Update Compliance<br />

• Copy on the <strong>RMS</strong> database for<br />

one year<br />

• Notification 60 days prior to<br />

expiration<br />

• Allows time for forms to be<br />

resigned<br />

40


Mail Sortation<br />

• Computer Sortation - Mailsort<br />

– Presort Accuracy Validation and Evaluation - PAVE<br />

– Creates multiple mailings<br />

– Depends on quantity per destination<br />

– Sequences the file for mail preparation<br />

– Mail is produced in sort sequence<br />

– Produces USPS reports<br />

• Mechanical Sortation<br />

– MLOCR and Barcode Sorter<br />

– Mail is physically sorted by machines<br />

– By presort bureaus<br />

41


Mail Sortation – Information Required<br />

• Class of Mail<br />

• Category<br />

• Attributes<br />

– Size<br />

• Addressing<br />

• Barcode Information<br />

• IMb Information for Mail.dat files<br />

• Postage payment method<br />

• Nonstandard surcharge<br />

• Manifesting<br />

• Batching<br />

• Special handling<br />

• Optional procedures<br />

• Point of Entry<br />

Changes to any of these items requires the mailsort program to be rerun<br />

42


Mail Sortation – Attributes<br />

• Attribute is the size of the mailpiece<br />

– length, height, thickness, weight<br />

• Attributes determine the mail preparation<br />

– Tray Size<br />

– Number of pieces per tray/sack/bundles<br />

– Tray or sack tags<br />

– Number of trays/bundles per pallet<br />

– Which trays go on which pallets<br />

• Any change in the attribute<br />

– Changes to mail sort program<br />

– Changes to mail preparation<br />

43


Mail <strong>Postal</strong> Sortation<br />

Coding<br />

Address Quality<br />

CASS/DPV/LACS<br />

Sorting<br />

Quantity per destination<br />

PAVE<br />

Mail<br />

File<br />

Automation<br />

barcoded with ZIP+4 DP<br />

Nonautomation<br />

Carrier Route<br />

5-Digit - 150 or more<br />

3-Digit - 150 or more<br />

AADC/Mixed AADC<br />

Presort<br />

5-digit it verified ZIP Codes<br />

Single Piece<br />

Invalids<br />

44


Mail <strong>Postal</strong> Sortation - Distribution Density<br />

AADC<br />

Automated Area<br />

Distribution Centers<br />

After sorting to the first 3 digits,<br />

all remaining mailpieces are<br />

sorted to Automated Area<br />

Distribution Centers (AADCs),<br />

which are areas that serve<br />

several 3-digit ZIP Codes in one<br />

area of the country. If you do not<br />

have enough mailpieces to fill a<br />

tray for the same AADC presort<br />

area, use mixed AADC sortation.<br />

Mixed AADC<br />

Mixed Automated<br />

Area Distribution<br />

Centers<br />

After sorting to AADCs, all<br />

remaining i mailpieces i are<br />

sorted to the mixed AADC<br />

level. Mixed AADC presort<br />

includes mail that is sent to<br />

all parts of the country.<br />

45


Mail <strong>Postal</strong> Sortation - Letter Mail Quantity<br />

• Distribution Density is the number of pieces that go to a specific location<br />

• One of the determinations of the postage price<br />

Letter Mail<br />

MAILING<br />

MINIMUM<br />

First-Class<br />

Standard<br />

Mail<br />

500 200 or 50 lbs<br />

C<strong>RR</strong>T Basic NA 10<br />

5-Digit 150 150<br />

3-Digit 150 150<br />

AADC 150 150<br />

MAADC 0 0<br />

46


Mail Sortation - Enhanced Carrier Route Density<br />

• ECRLOT – Basic<br />

– Letter - Minimum 10 pieces per carrier route<br />

– Flat - Minimum 10 pieces per carrier route<br />

• ECRWSH – High Density<br />

– Minimum 125 pieces per carrier route<br />

• ECRWSS – Saturation<br />

– 90% or more of the active residential addresses<br />

– 75% or more of the total number of active possible delivery addresses on each<br />

carrier route – residential & business<br />

– Simplified Addressing requires 100% saturation<br />

47


Mail.dat<br />

• A database of multiple files that is created in mailsort<br />

• Contains information about the mailing<br />

– Mailpiece attributes<br />

– Container information<br />

– IMb information<br />

– Does NOT have names and addresses<br />

• Used by the USPS, OneSite and other vendors<br />

– Used to generate the Postage Statements and other reports<br />

• Updated through Monticello and Dynamail<br />

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Mail.dat Data Information<br />

Job Specific<br />

• IMb Option – Basic or Full-Service<br />

• Client's Mailer ID (MID) or Customer Registration ID (CRID)<br />

• Nonprofit Authorization Number<br />

• CASS/DPV/LACs Dates<br />

• Move Update Information<br />

• Mailing Characteristic<br />

– Content, Incentive program, Additional Fees<br />

Facility Specific<br />

• Facility Address<br />

• Facility CRID<br />

49


Monticello & Dynamail<br />

• Post Mailsort programs<br />

• Determines drop shipment<br />

– Which pallets to NDC or SCF<br />

• Entry planning is determined based on overall savings<br />

• Considers freight and postage when determining entry points<br />

• Adjusts Mail.dat file<br />

– Split into separate mail drops<br />

• Creates the tray and pallet tags<br />

– Assigns uniqueness for Full-Service IMb<br />

50


Monticello<br />

The Backbone to our <strong>Postal</strong> Optimization Process<br />

– MAILdb — for working with Mail.dat files<br />

– POSTAGEdb — for generating USPS Postage Statements<br />

– ENTRYdb — for optimizing entry point assignments<br />

– MAILdb Robot — for automating MAILdb processing steps<br />

• Import, validate, view, edit, report and export information in Mail.dat format<br />

• Enabling quick response for postal estimates and customized client postal requests<br />

51


Dynamail<br />

Shipping efficiencies with dynamic “same-load” plans for all mail<br />

• Payment – <strong>RR</strong>D DSMS <strong>Program</strong><br />

• Mail verification<br />

• Mail.dat transmission<br />

• Qualification reports<br />

• In-home delivery schedule<br />

52


<strong>RMS</strong> Standards<br />

Unless the Client specifies, <strong>RMS</strong> Standards<br />

• CASS/DPV/LACs<br />

– Reject Invalid or "undeliverable" " addresses<br />

– Reject Foreign Addresses<br />

– Keep US Territory and Military addresses<br />

– Keep records with no name<br />

• NCOA<br />

– Reject Foreign Moves<br />

– Reject "Moved Left No Address" and "PO Box Closed"<br />

• Merge/Purge<br />

– Reject duplicates<br />

• Mailsort<br />

– NOT print or mail rejected addresses<br />

53


<strong>RMS</strong> List Processing Steps<br />

1. List Conversion<br />

2. List Processing<br />

– CASS / DPV / LACS / Suite<br />

3. Data/File Suppression<br />

– Prison & DMA Do Not Mail<br />

4. NCOA<br />

5. Merge/Purge<br />

6. Mail <strong>Postal</strong> Sortation<br />

7. Mail.dat Creation<br />

8. Monticello & Dynamail<br />

54


Impact<br />

• Liability<br />

– Undocumented Move Update<br />

• Mailpiece Design<br />

– Incorrect Ancillary Service Endorsement may cause additional return costs<br />

• Mailsort<br />

– Incorrect IMb barcode data<br />

• Loss of Full-Service Discounts<br />

• Loss of automation discounts<br />

• Loss of additional services<br />

– Incorrect attributes<br />

• Mail preparation problems<br />

• Acceptance and Verification rejections<br />

55


Impact - Address Quality<br />

Address<br />

Level<br />

Example<br />

Comments<br />

Postage<br />

Prices<br />

☺<br />

Delivery Point<br />

Dr<br />

Dr Reese<br />

301 S College St<br />

Mountain Home, AR 72563-3990<br />

All needed<br />

address elements<br />

Automation<br />

Prices<br />

<br />

5-Digit ZIP<br />

Confirmed<br />

Dr Reese<br />

301 College St<br />

Mountain Home, AR 72563<br />

Note: you cannot visually tell that this is an<br />

incomplete address<br />

Directional is<br />

missing, but<br />

address (whether<br />

North or South) is<br />

in the ZIP Code.<br />

Presort Prices<br />

Nonverified<br />

Dr Reese<br />

3001 College St<br />

Mountain Home, AR 72563<br />

Note: you cannot visually tell that this is an<br />

incorrect address<br />

House number<br />

range does not<br />

exist in that ZIP<br />

for either North or<br />

South College St.<br />

Full Price<br />

First-Class Only<br />

Invalid Dr Reese<br />

Dentist Office<br />

Mountain Home, AR 92563<br />

Address<br />

elements missing<br />

Full Price<br />

First-Class Only<br />

or Not Mailed<br />

56


Training Objective<br />

• List Preparation & Processing<br />

– Conversion<br />

– Merge/Purge<br />

– Data/File Suppression<br />

– Geocoding<br />

– Congressional Lookup<br />

• USPS Requirements<br />

– CASS<br />

– DPV<br />

– LACS<br />

– SuiteLink<br />

• Move Update<br />

– NCOA<br />

57


Training Objective<br />

• Mailsortation<br />

– Distribution Density<br />

– Enhanced Carrier Route<br />

• Mail.dat<br />

• Post Mailsort <strong>Program</strong>s<br />

– Monticello<br />

– Dynamail<br />

• <strong>RMS</strong> Standards<br />

• Impact<br />

– Data<br />

– Attributes<br />

– Address Quality<br />

58


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

<strong>RR</strong> <strong>Donnelley</strong> has won the Pillar Bank Customer Cross Sell<br />

Insurance program for 1mm pieces<br />

Package consists of a 2/1 #10 Closed Faced OE, 1 page<br />

2/1 ProteusJet Duplexed Letter w/ Lift Note - New Account<br />

Incentive Coupon<br />

Mailing as Standard Mail with Full Service IMb and Free<br />

IMb Full-Service ACS<br />

59


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

What would you do next?<br />

60


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

• Client provided their mail file already List Processed by<br />

an outside vendor<br />

• Reviewing the barcode you discover that the file has not<br />

been processed correctly<br />

• The STID codes in the IMb represent Basic IMb<br />

• You advise the client that they must decide on which<br />

barcode they would like to use:<br />

– Full-Service IMb with Free IMb Full-Service ACS<br />

– Basic IMb<br />

61


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

• To keep the Free IMb Full-Service ACS, Pillar Bank<br />

decides they want Full-Service IMb and requests <strong>RMS</strong><br />

rerun the mailsort and correct the STID code<br />

– Pillar Bank receives Free IMb Full-Service ACS data<br />

and can now update their database<br />

• Traditional ACS service can cost up to $0.20/pc<br />

depending on services<br />

– Retains their IMb Full-Service Discount<br />

• Discounted at $0.001/pc<br />

– <strong>RMS</strong> receives List Processing charges<br />

62


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

Kingston Animal Society is in the process of mailing their<br />

Annual Newsletter and Membership Renewal program for<br />

1mm pieces<br />

Package consists of a 8 ½ x 8 ½ Closed Faced 2/1 OE,<br />

3 page 2/1 Imaged Duplexed Letter w/ Inserted Newsletter<br />

provided by KAS and Bangtail BRE<br />

Mailing as Standard Mail - Nonprofit with Full Service IMb<br />

63


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

What would you do next?<br />

64


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

• Client provided their mail file already List Processed by<br />

an outside vendor<br />

• Using the <strong>RMS</strong> checklist, you determine the size and<br />

thickness of the KAS supplied Newsletter is larger than<br />

planned/listed<br />

• You advise KAS that the mail file will need to be<br />

reprocessed<br />

• Correcting the<br />

• Mailpiece Attributes<br />

• Mail Preparation<br />

• Mail.dat<br />

65


<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> Exercise<br />

• KAS requests <strong>RMS</strong> rerun the mailsort and correct the data<br />

– KAS retains their Full-Service IMb discounts<br />

• Preserving their $8,280 in discounts<br />

– Mailing can be accepted and verified by the USPS<br />

• Mail preparation matches the Mail.dat<br />

– <strong>RMS</strong> receives List Processing charges<br />

66


To Complete the<br />

<strong>RMS</strong> <strong>Postal</strong> <strong>Workout</strong> #7<br />

<strong>Postal</strong> Software<br />

Data & List Processing<br />

Please access and complete<br />

the On-line Achievement<br />

Certification Quiz<br />

Thank You !<br />

67

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