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Download the interactive SABMiller plc 2011 Annual report PDF

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<strong>SABMiller</strong> <strong>plc</strong> <strong>Annual</strong> Report <strong>2011</strong> 2<br />

Five minute read<br />

Our business in brief<br />

<strong>SABMiller</strong> is one of <strong>the</strong> world’s leading brewers, with more than 200 beer<br />

brands and some 70,000 employees in over 75 countries. We are also<br />

one of <strong>the</strong> world’s largest bottlers of Coca-Cola products.<br />

Our strategic direction<br />

We’ve grown through a culture of operational<br />

excellence, delivering high-quality products,<br />

innovation and sustainability.<br />

Our success is built on a clear strategic direction and a shared<br />

commitment to <strong>the</strong> company’s vision, mission and values.<br />

Our vision:<br />

• To be <strong>the</strong> most admired company in <strong>the</strong> global beer industry<br />

Our mission:<br />

• To own and nurture local and international brands that are <strong>the</strong><br />

first choice of <strong>the</strong> consumer<br />

Our values:<br />

• Our people are our enduring advantage<br />

• Accountability is clear and personal<br />

• We work and win in teams<br />

• We understand and respect our customers and consumers<br />

• Our reputation is indivisible<br />

Our strategic priorities:<br />

• Creating a balanced and attractive global spread of businesses<br />

• Developing strong, relevant brand portfolios that win in <strong>the</strong> local<br />

market<br />

• Constantly raising <strong>the</strong> profitability of local businesses, sustainably<br />

• Leveraging our skills and global scale<br />

For more information on our strategic priorities and how we<br />

measure against <strong>the</strong>m, see pages 18 and 19.<br />

Our brands and business<br />

We’ve become a global leader by excelling<br />

locally – nurturing strong, local brands and<br />

building brand portfolios that meet <strong>the</strong> needs<br />

of consumers in each of our markets.<br />

The attention we give to building local businesses and local brand<br />

portfolios makes us, we believe, <strong>the</strong> most local of <strong>the</strong> global brewers.<br />

Local brands<br />

Beer is a local business in that beer brands are deeply rooted in local<br />

communities and often have <strong>the</strong>ir own rich histories and heritage.<br />

At <strong>SABMiller</strong> we respect and nurture <strong>the</strong>se qualities and allow our<br />

businesses a high degree of autonomy in meeting local needs.<br />

We bring deep consumer insight to <strong>the</strong> building of brands in local<br />

markets.<br />

Global brands<br />

Our four global brands all have <strong>the</strong>ir own distinct characteristics –<br />

from <strong>the</strong> Italian style of Peroni Nastro Azzurro to <strong>the</strong> unique heritage of<br />

<strong>the</strong> world’s first golden beer, <strong>the</strong> Czech-brewed Pilsner Urquell; from<br />

<strong>the</strong> Nor<strong>the</strong>rn European provenance of Grolsch to <strong>the</strong> American urban<br />

cool of Miller Genuine Draft.<br />

For more information on <strong>the</strong> performance of our brands,<br />

see pages 22 to 33.<br />

Overview Business review Governance Financial statements Shareholder information

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