Driveway run over - Safekids

THE CAMPAIGN TRAIL: Safekids Coalitions
New print ads for booster
seat campaign
In partnership with advertising agency G2 (www.g2.net.nz) and
Media Counsel (www.mediacounsel.co.nz), Safekids has two new
print advertisements for the 2009/ 2010 campaign on Motor Vehicle
Child Passenger Safety, targeting Maori, Pacific Peoples and Asian
communities.
Papakura Spring Safety
The Injury Prevention Papakura
Group, led by Kiwanis Club of
Drury and Injury Free Counties
Manukau, had a great day
teaching kids and sharing advice
with parents on the importance
of keeping kids in booster
seats at their Spring festival.
The community were invited to
participate in a competition, with
a booster seat as a prize.
How old should kids be before they give up their booster
seats and just use adult seat belts? Is it five years old? Seven?
Or is it around 12?
The truth is, it’s not how old your kids are, it’s how tall they are.
A seat belt that doesn’t fit properly can cause severe head,
spine and abdominal injuries in a crash.
So remember, keep your kids in a booster seat until they’re
148cm tall. Because the higher they sit, the safer the fit.
For more information, visit www.safekids.org.nz
Robin Powell from G2 explains, “The ads are designed to show parents
that although their kids might seem grown up, they’re probably still not
big enough to be out of a booster seat. This is done by showing children
doing everyday activities which make them seem bigger than they really
are. The reality is, if they’re not 148cm tall, they’re safer in a booster
seat.”
If you would like to use any Safekids creative work in your road safety
education campaigns, contact:
Anthony.Rola@adhb.govt.nz
Wrong
Correct
Waimakariri’s 10th
Anniversary as a Safe
Community
Safekids congratulates Injury Prevention Waimakariri, Road Safety and
Safer Community Council for its 10th Anniversary as a WHO accredited
Safe Community. A birthday party featured party games, storytelling and
birthday cakes. A mural was also unveiled to mark this milestone.
小 孩 多 少 岁 可 以 不 再 用 防 护 座 椅 ,
而 开 始 使 用 成 年 人 用 的 安 全 带 ? 5 岁 ?
7 岁 或 者 12 岁 左 右 ?
事 实 上 , 这 并 不 是 年 龄 的 问 题 ,
关 键 是 您 的 小 孩 长 到 多 高 。
座 椅 安 全 带 配 戴 不 当 , 发 生 事 故 时 可 能
会 导 致 头 部 、 脊 椎 和 腹 部 严 重 受 伤 。
请 谨 记 , 如 果 您 的 小 孩 身 高 不 到
148 公 分 , 务 必 使 用 防 护 座 椅 。
因 为 小 孩 的 坐 姿 越 高 , 则 越 安 全 。
欲 了 解 更 多 详 情 , 请 访 问 网 站
www.safekids.org.nz.
This print ad is available in traditional and simplified Chinese.
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