Driveway run over - Safekids

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NEWS
Safekids – a service of Starship Children’s Health
December 2009 Issue No 47
The Cost of Child Injury
Outside the perinatal period, injury is the leading cause of mortality for
New Zealand injury aged 0-14 years.
While most unintentional injuries are predictable and therefore
preventable, they are considered one of the most serious public health
problems facing children in the industrialised world today.
In New Zealand, unintentional injury accounts for almost nine out of ten
injury related deaths for children aged 0-14 years. Every week fewer than
two children die from an unintentional injury, and 226 children suffer an
unintentional injury severe enough to be admitted to hospital.
Variations occur in the demographics of child injury. Child injury mortality
and morbidity demographic patterns reflect differences related to the
child’s age, gender, socio-economic status, culture and even location.
Studies also reveal a strong relationship between injury and social
deprivation.
A number of strategies have proven to be effective for reducing the high
rate of injury. These include programmes to educate families about the
importance of using correctly fitted child car restraints, coupled with the
distribution of child restraints to targeted individuals. Improvements in
child restraint regulations and enforcement are also proven methods to
reduce injury.
Other interventions require continued effort to ensure they are effectively
implemented, such as the enforcement of the Fencing of Swimming
Pools Act and the use of cycle helmets. Interventions to reduce child
driveway deaths are still being investigated and evaluated.
The economic cost of mortality and morbidity to the nation has grown at
an alarming rate. The average cost to the ACC scheme for all child injury
claims between 2003 and 2008 was $117.2 million per year. During the
2007/ 2008 financial year, all child injury claims cost the scheme $146.6
million.
For many parents, the grief of losing a child unexpectedly can take
decades to heal and for many it never does. For some families the
emotional pain is even greater if simple measures could have been taken
to prevent the incident.
Driveway run over
Driveway Run Over injury is a leading cause of pedestrian death for
children under five. Each year up to seven children are killed in New
Zealand, and one a fortnight is admitted to hospital in Auckland. For
driveway run over prevention resources and links, go to page 12.
And even if the outcome is not fatal, the medical costs and the special
care that is often needed for a severely injured or disabled child can put
huge financial demands on, and cause great difficulties for families or
caretakers.
This article was condensed from the ‘Analysis of Unintentional Child Injury
Data in New Zealand (Introduction)’. For the full reference for this item and
more, go to Page 3.
What’s inside:
Communities must own driveway run over issue. Page 2
New Report: Analysis of Unintentional Child Injury Data. Page 3
ATVs and the law. Page 5
Trampoline Admissions & Gift buying tips. Page 6
Re-energising the Safekids Campaign for 2010. Page 7
Safekids Taupo’s Biggest Buckle Up Event. Page 8
New ‘Higher You Sit’ Print Ads. Page 10
Safekids Wanganui Beach Clean Up and Whanau Day Page 11
Info Centre Update: Driveway Run Over resources Page 12
1

MESSAGE FROM THE DIRECTOR
Communities must own driveway run over issue
The past months have seen a rise in child driveway run over incidents, with
at least 4 children reported injured or killed. While it comes as a shock to
many, years of tracking this injury shows that it happens more often than
most think. Up to seven children are killed every year, mostly occurring
during the spring and summer months.
We are often asked who should take the lead in preventing driveway run
over deaths and injuries. Our response: It’s you and your community.
Studies from Starship Children’s Health have suggested a decrease in
injury rates in Auckland. While this is being evaluated, strong community
ownership is seen as one strategy that has worked well.
This is why we encourage more communities to take ownership of this
issue. The knowledge, strategies and tools are available (See page 12), and
all that’s needed are passionate individuals or groups who can take these
to Kohanga Reos, preschools, communities, whanau and families.
Through local action, we hope to see more lives saved from this tragic but
very preventable injury.
***
Finally, in behalf of Safekids and the children of New Zealand, we would like
to thank everyone who has worked hard towards reducing unintentional
child injury rates in the country. We wish you a safe and happy holiday
season.
Safekids Director Ann Weaver (top right) together with Safe2Go
stakeholders and trainers at the June 2009 Conference in
Wellington.
Sincerely,
Ann Weaver
Director
Safekids New Zealand
New Starship
Children’s ED
Director
Safekids New Zealand would like to
congratulate Dr. Mike Shepherd on his
appointment as the new Clinical Director
for the children’s emergency department at
Starship Children’s Health. Dr. Shepherd is a
strong supporter and champion of child injury
prevention initiatives.
Kidsafe Canberra CEO
Visits Safekids
Eric Chalmers, Chief Executive of Kidsafe Australia, was in New Zealand
last month and met with Safekids and the Auckland Regional Transport
Authority. He was here to observe local child safety initiatives as part of
a Winston Churchill Memorial Trust travel grant.
The Auckland visit is the last
leg of an 8-country itinerary
which aims to identify
innovative projects and
programmes that reduce
child road traffic injury.
Safekids News is Safekids NZ’s quarterly publication.
For enquiries, contact the editor at anthonyr@adhb.govt.nz.
About Safekids New Zealand
Safekids New Zealand is the injury prevention service of Starship
Children’s Health and a member of Safe Kids Worldwide. Our mission
is to reduce the incidence and severity of unintentional injuries to New
Zealand’s children aged 0 - 14 years.
Safekids NZ Team
Ann Weaver, Director
Anthony Rola, Marketing & Communications
Ginny Clark, PA to the Director
Julie Chambers, Senior Advisor
Moses ‘Alatini, Policy Analyst
Sharlaine Chee, National Campaign Co-ordinator
Simone Randle, Injury Prevention Advisor
Wayne Carter, Information Specialist
Make a difference
Safekids New Zealand encourages the involvement of government,
community, industry, decision makers and families in child safety. If you
would like to know more about us, wish to advocate on behalf of children
in your community, or partner in a programme with us, contact us at:
Safekids New Zealand
Fifth Floor, Cornwall Complex,
40 Claude Road, Epsom, Auckland 1023
PO Box 26488, Epsom, Auckland 1344
New Zealand.
Telephone: +64-9 630 9955
Fax: +64-9-630 9961
www.safekids.org.nz
2

SAFEKIDS NEWS AND EVENTS
TRAFINZ:
Act Now for Tomorrow
The New Zealand Local Authority Traffic Institute’s (TRAFINZ) September
Conference featured a range of subjects, from road safety, sustainability,
transport planning, urban planning, to the road safety 2020 strategy
discussion document.
“The conference highlighted the great work road safety coordinators do
throughout the country in educating the public. It also showed the need
for the constituency (community) to continue encouraging politicians to
address road deaths and injuries”, said Safekids Policy Analyst Moses
‘Alatini.
Safekids @ Close Up
Safekids Director Ann Weaver was interviewed in TV One’s Close Up on
child driveway run over injuries.
The interview and a string of media opportunities have helped raise
awareness of the need for community ownership to help prevent child
driveway run over injuries.
To view the interview, visit:
www.safekids.org.nz/index.php/page/Driveway_Runover
“No collective constituency
voice quite often leads to very
little political commitment” he
added.
For more information, visit:
www.trafinz.org.nz
Safekids would like
to thank the Safekids
Taupo Coalition for
lending their “Higher
You Sit” displays at
TRAFINZ.
New Report:
Analysis of Unintentional
Child Injury Data
Author: Moses ‘Alatini
ANALYSIS OF
UNINTENTIONAL CHILD INJURY DATA
IN NEW ZEALAND:
Safekids’ child injury report from Analysis of Unintentional Child Injury
Data in New Zealand: Mortality (2001-2005) And Morbidity (2003-2007)
provides commentary on and analysis of, child unintentional injury data
in New Zealand.
The report includes child injury rates, including injury rate ratios and
confidence intervals; injury rates by geographic area; ethnicity and
socioeconomic status.
“We hope that the report provides relevant and timely information, as
well as helping to build a greater awareness of child unintentional injury
in New Zealand,” said Moses ‘Alatini, Safekids Policy Analyst and author
of the report.
Safekids would like to thank the Ministry of Health for funding the project,
and Dr. Liz Craig, Director of the NZ Child and Youth Epidemiology
Service, for the expert advise and information required to produce the
report.
To download the report, visit:
http://www.safekids.org.nz/index.php/page/Position_Papers
MORTALITY (2001-2005)
AND
MORBIDITY (2003-2007).
October 2009
www.safekids.org.nz
1
3

EVENTS
IPNANZ: 10 th Anniversary
The Injury Prevention Network of Aotearoa New Zealand (IPNANZ) 10 th Anniversary and 2009 Conference was
held at Hoani Waititi Marae in Waitakere City in October.
“With the theme Weaving the Strands 2009, the conference featured a forward-looking programme focusing on
community injury prevention, policy and research,” said IPNANZ Director Val Norton.
The event featured Minister for Maori Affairs Hon. Dr Pita Sharples, Associate Minister for ACC Hon. Pansy
Wong, Waitakere City Mayor Bob Harvey, Porirua’s Taima Fagaloa, and Mohawk Nation Canada’s Rod Jeffries
as keynote speakers
Safekids New Zealand is a founding member of IPNANZ.
Individual conference presentations can be accessed in the “conference” section of
www.ipnanz.org.nz
Burns prevention at the
Parent & Child Show
In partnership with the NZ Fire Service and Burns Support Charitable
Trust, Safekids was at the Auckland Parent & Child Show, sharing valuable
burns prevention safety messages with families visiting the expo.
Photo shows Safekids’ Anthony Rola, Burns Support’s Nathalie Johnson
and NZ Fire Service’ George Stephens.
Statistics NZ Injury
Information Forum
Statistics New Zealand is hosting an
Injury Information Forum in December
‘09, bringing together a wide range of
stakeholders from government/ nongovernment
agencies, clinicians, and
researchers.
The goal is to share the work that has
been progressed over the last year,
learn what is happening in injury data
collection, and seek input on new
priorities and longer term goals.
Safekids Senior Advisor Julie
Chambers is among the speakers in
the session Ideas and opportunities
to enhance injury data.
Other guest speakers include Safe Communities Foundation New Zealand
(SCFNZ) Director Carolyn Coggan and University of Auckland/ School of
Population Health Associate Professor Shanthi Ameratunga.
For more information, search keywords “Injury Information Forum” at:
www.stats.govt.nz
Or email:
JulieCH@adhb.govt.nz
4

ADVOCACY MATTERS
ATVs and the law
Motorbikes, ATVs on beaches and in parks:
What you should know
By Julie Chambers, Safekids Senior Advisor
Summer is the season for off road motorbikes and ATVs. Those who
enjoy motor sports know riding off road motorbikes and ATVs can be
great fun. Unfortunately these vehicles are all too often treated like toys
when taken to beaches or parks, where they are given to children to ride
illegally and dangerously.
Safekids strongly urges parents who want their children to learn to ride
motorised vehicles to join a club and get expert advice. Here’s some
more important information:
• Anyone riding a motorbike or ATV on a road must have a driver’s
licence, a helmet, and these vehicles must have a current
registration.
• The definition of a ‘road’ includes the beach and anywhere the public
might access, whether by right or not. This includes parks, reserves,
Department of Conservation land, camping grounds, river-beds and
road-sides.
• ATVs are defined in law as vehicles designed for off road use, with
three or more wheels, an engine capacity exceeding 50 ml and a
gross weight of less that 1,000 kilograms.
For more information, visit:
www.safekids.org.nz/index.php/page/ATV
Safer Journeys ‘Booster’
Submissions
Thank you to coalitions and organisations that have asked that the child
car restraint law to be brought in line with international best practices in
the Safer Journeys Discussion Document.
They include the NZ Paediatric Society,
Road Safe Auckland, TRAFINZ, Rural
Women, Plunket, Safe2Go, Office of
the Children’s Commissioner and many
others.
Over 1,500 submissions were received,
and a summary of submissions has been
released. The Ministry of Transport’s next
focus is to identify the priority areas for
action. For more information, visit:
www.transport.govt.nz/saferjourneys/
www.safekids.org.nz/index.php/page/SaferJourneys
ADHB’s new policy in
transporting children
Auckland District Health Board has introduced a policy for staff when
transporting children. The policy emphasises the use and correct
installation of child restraints for infants to children under 148cm tall.
Congratulations ADHB, and we hope other DHBs make similar steps in
improving transport safety for children under their care.
Rural Women bus shelters and
signs
Photo by nzhamstar:
http://www.flickr.com/photos/16982169@N03/3880473429/
Shocking compliance
figures leading up to
summer
As seen in recent news reports, car checking clinics across the country
have been reporting shocking numbers of kids not properly restrained in
cars in the lead up to summer.
In a 3-day Northland car checking blitz, of 125 car seats checked, 93
were not fitted correctly. At an operation in Wellington where 110 child
safety seats were checked, only 35 were found to be correctly installed.
And in Waikato, two toddlers were seriously injured after a ute rolled off
the road. They were ‘sharing’ a lap-belt in the front seat!
Photo courtesy of Rural Women.
Rural Women’s road signs on bus shelters reminding drivers of the
‘20kmh past a school bus’ rule is proving to be a success.
When the signs are installed, Rural Women findings show traffic is
slowing to between 20kmh and 50kmh as it passes school buses. Prior
to the signs, measured speeds of cars passing school buses along state
highways averaged around 95 to 100kmh.
Rural Women is providing the artwork for the signs at no cost. For more
information, visit:
www.ruralwomen.org
5

TRAUMA TEAM UPDATE
Starship Trampoline
Admissions
By Simone Randle, Safekids Injury Prevention Advisor.
In the 3 years period, May 2006 to April 2009, 161 children were admitted
to Starship Children’s Hospital following a trampoline related injury.
Common mechanisms of trampoline injury include:
• Falling off the trampoline and landing on a hard surface or object
• Landing awkwardly whilst jumping on the trampoline, and
• Injuries received through a collision with another person whilst
jumping on the trampoline.
Starship Children’s Hospital Admissions, May 2006 to April 2009
0-4
years
5-9
years
10-14
years
0-14
years
May 2006 to April 2007 19 24 12 55
May 2007 to April 2008 16 29 15 60
May 2008 to April 2009 13 26 7 46
Total 48 79 34 161
For more information email:
SimoneR@adhb.govt.nz
Starship admissions revealed that almost half of all trampoline related
injuries were to children aged 5 to 9 years, and that injuries were split
relatively evenly across both genders. Injury patterns were consistent
with summer months and school holidays.
Starship admissions for trampoline injuries per month, May 2006 to April 2009
Gift Buying Tips for a Safe
Christmas
This Christmas, treat your loved one with gifts which they can enjoy and
at the same time help protect them from injuries at home, at play and on
the road.
What to buy:
• A booster seat. Jazz it up, let your imagination run wild (tell them
it’s a rocket ship or a fairy chariot!). Remember, kids are safer in a
booster seat until they’re 148cm tall.
• A cycle helmet. Let them pick their own helmet and be a role model
(use one yourself too!).
• Tools with safety locks. Buy dad a brand new power tool with a
safety lock, and store it out of the children’s reach.
• A portable pool fence. Owners of small pools still need to comply
with pool safety regulations.
• Smoke alarms. If you know someone who doesn’t have one at
home, buy them one as a present. What better gift than one that
could save their lives in a fire?
What NOT to buy:
• Toys that are choking hazards. If it can fit inside a toilet roll, it is a
choking hazard.
• Baby bath seats. Bath seats and rings give a false sense of security.
Babies can slip or get trapped underwater.
• Baby Walkers. They could fall against fires, down stairs and off
decks. They could be burned by hot pots they shouldn’t have been
able to reach, or poison themselves with chemicals parents thought
were stored high enough.
For the full media release, visit
www.safekids.org.nz/index.php/page/Media_Release
6

THE CAMPAIGN TRAIL: Resources
Re-energising the Safekids
Campaign for 2010
By Sharlaine Chee, Safekids National Campaign Co-ordinator
One of the best things about
the Safekids Information &
Planning Day workshops is
the opportunity to work our
way through the country
in an attempt to say
Kia Ora and hear thoughts,
feedback and ideas from
community coalitions to
help improve the Safekids
Campaign.
Safekids with the Auckland Maori Coalition
Keep older kids safe in cars
Sometimes children feel embarrassed or that they are too grown up to
use a child restraint. Below are some tips to help parents convince bigger
kids to continue to use booster seats.
• Explain why car seats and safety belts are important for safety.
• Continue to praise your child for being buckled up safely.
• Praise them for role modelling good safety to younger siblings.
• Treat being able to buckle themselves in as an important milestone.
• Make it fun—Turn a booster seat into a pirate ship, rocket or fairy’s
chariot.
For parenting tips to make car travel safe and enjoyable, get a copy of
SKIP’s Kids and Car Seat Safety brochure by emailing:
skipinfo@msd.govt.nz
Anthony.Rola@adhb.govt.nz
As a result of these discussions, evaluations and feedback, we identified
key areas for us to start working on:
• A fresh look and earlier scheduling of the Information and Planning
Workshops in 2010.
• Stronger focus on working with Maori and high-needs communities.
• Improved feedback loops to Safekids Coalitions.
The Safekids Campaign for 2010/11 is a work in progress, so please
continue to share your thoughts, ideas and challenges so we can
continue the process of reshaping, revitalising and re-energising the
Safekids Campaign!
For more information about the Safekids Campaign contact:
Sharlaine.Chee@adhb.govt.nz
Whangarei: 148cm makes
RoadSense
RoadSense Facilitator Margaret Chapman used Safekids’ Booster Rooster
148cm height chart as an interactive demonstration tool to explain the
importance of using booster seats.
“At Kokopu School in Whangarei, we discussed where a safety belt needs
to be positioned safely, and got the children to feel these parts on their
bodies. We then went to the car and compared sitting with and without
a booster. They found that using a booster seats, adult seatbelts are
correctly positioned!” Margaret said.
Franklin safety day
Franklin District Council, Plunket and Huakina Development Trust held
a car restraint and driveway run over education activity at the Kohanga
Reo in Tuakau and Port Waikato areas. Led by Road Safety Coordinator
Monique Haines and supported by Safekids, the day featured fun, food
(courtesy of Pak ‘n’ Save, Pukekohe and Tuakau Quality Meats) and
valuable safety messages. “Awesome to know all our mokopuna are safe
while travelling to Kohanga and home,” said Kauwai King of Huakina
Trust.
For more information on child restraints and booster seats, visit:
www.safekids.org.nz/index.php/page/Child_Passenger
7

THE CAMPAIGN TRAIL: Safekids Coalitions
New Zealand’s
Biggest
Coalition Champion
Name: Christine Hutchison
Occupation: Road Safety Co-ordinator, Taupo District Council
“Buckle Up” Event @ Taupo
About Christine: I have been a road safety co-ordinator for Taupo
District Council since August 2004, I love the job because every day
is always different, which is fabulous!
The Safekids Taupo Coalition in October unveiled a record-breaking
attempt, buckling-up the whole of Taupo Primary School to promote the
use of booster seats and wearing safety belts.
Led by the Taupo District Council’s Road Safety Co-ordinator Christine
Hutchinson and Plunket’s Nicky Brasell, the event saw a 300 metre long
seatbelt strapping the school’s 360 pupils, parents and teachers. Taupo
Mayor Rick Cooper and Booster the Rooster led the official “clicking” of
the belt.
Britax NZ donated a Safe-n-Sound Maxi Rider AHR which former NZV8
champion and Taupo Motorsport Park CEO Mark Pedersen likened to his
V8 race car seat. “We take safety very seriously. Our V8 seats are similar
to child restraints and booster seats in looks and in function so that if a
crash happens, we can walk away from it.”
Also supporting the event were the Taupo Police, Rural Fire Service and
Ambulance Service, MotorSport Park V8 Drivers, MORE FM and Carters.
For information about the Safekids Motor Vehicle Child Passenger Safety
Campaign, visit:
www.safekids.org.nz/index.php/page/Child_Passenger
When not working: My flexible working hours allow me to be at
home with my kids Alice and Joe after school at our 13-acres in
Waikite Valley (where the best hot pools are in New Zealand!).
What drives you?
My motto: Road safety is everyone’s responsibility. If we all do our
part to be safe road users, I’m sure this would make a difference.
What’s great about being a
Safekids Coalition Member?
Our coalition has a great bunch
of committed health promotion
professionals/ volunteers from
varied sectors. This partnership
allows us to cover a great scope
of projects, from our Kidz in
Carz programme, cycle safety
to water safety projects.
8

THE CAMPAIGN TRAIL: Safekids Coalitions
Taranaki Kidsafe Week
Water and burns prevention were the themes for this year’s Kidsafe Week
in Taranaki, with safety storytelling sessions by the NZ Fire Service and
water safety advocate Rob Hewitt.
Children also got the chance to meet NZ Fire safety heroes Amber and
Flint and check out the fire engine, had water and fire safety colouring in,
word puzzles and drawing competitions.
Kidsafe Week supporters include New Plymouth District Council,
Hawera’s Powerco Aquatic Centre, ACC, Peak Health Taranaki, Te Atiawa
Medical Centre, Piki Te Ora Nursing Services, New Plymouth Fire Service,
Taranaki Kindergarten Association, New Plymouth Injury Safe, Taranaki
District Health Board and Safekids New Zealand.
“The goal of the event was to create opportunities for children, parents
and caregivers to learn more about how to keep safe in a fun and easy
way,” said Kidsafe Week coordinator Eloise Pollard.
‘Higher You Sit’
message comes alive
Safekids New Zealand’s new artistic display brings to life the Higher You Sit, The Safer
the Fit slogan of the 2009/ 2010 Safekids Campaign on Motor Vehicle Child Passenger
Safety.
The ‘Height Block’ is shown here at the Plunket booth during the Auckland Parent & Child
Show in October.
9

THE CAMPAIGN TRAIL: Safekids Coalitions
New print ads for booster
seat campaign
In partnership with advertising agency G2 (www.g2.net.nz) and
Media Counsel (www.mediacounsel.co.nz), Safekids has two new
print advertisements for the 2009/ 2010 campaign on Motor Vehicle
Child Passenger Safety, targeting Maori, Pacific Peoples and Asian
communities.
Papakura Spring Safety
The Injury Prevention Papakura
Group, led by Kiwanis Club of
Drury and Injury Free Counties
Manukau, had a great day
teaching kids and sharing advice
with parents on the importance
of keeping kids in booster
seats at their Spring festival.
The community were invited to
participate in a competition, with
a booster seat as a prize.
How old should kids be before they give up their booster
seats and just use adult seat belts? Is it five years old? Seven?
Or is it around 12?
The truth is, it’s not how old your kids are, it’s how tall they are.
A seat belt that doesn’t fit properly can cause severe head,
spine and abdominal injuries in a crash.
So remember, keep your kids in a booster seat until they’re
148cm tall. Because the higher they sit, the safer the fit.
For more information, visit www.safekids.org.nz
Robin Powell from G2 explains, “The ads are designed to show parents
that although their kids might seem grown up, they’re probably still not
big enough to be out of a booster seat. This is done by showing children
doing everyday activities which make them seem bigger than they really
are. The reality is, if they’re not 148cm tall, they’re safer in a booster
seat.”
If you would like to use any Safekids creative work in your road safety
education campaigns, contact:
Anthony.Rola@adhb.govt.nz
Wrong
Correct
Waimakariri’s 10th
Anniversary as a Safe
Community
Safekids congratulates Injury Prevention Waimakariri, Road Safety and
Safer Community Council for its 10th Anniversary as a WHO accredited
Safe Community. A birthday party featured party games, storytelling and
birthday cakes. A mural was also unveiled to mark this milestone.
小 孩 多 少 岁 可 以 不 再 用 防 护 座 椅 ,
而 开 始 使 用 成 年 人 用 的 安 全 带 ? 5 岁 ?
7 岁 或 者 12 岁 左 右 ?
事 实 上 , 这 并 不 是 年 龄 的 问 题 ,
关 键 是 您 的 小 孩 长 到 多 高 。
座 椅 安 全 带 配 戴 不 当 , 发 生 事 故 时 可 能
会 导 致 头 部 、 脊 椎 和 腹 部 严 重 受 伤 。
请 谨 记 , 如 果 您 的 小 孩 身 高 不 到
148 公 分 , 务 必 使 用 防 护 座 椅 。
因 为 小 孩 的 坐 姿 越 高 , 则 越 安 全 。
欲 了 解 更 多 详 情 , 请 访 问 网 站
www.safekids.org.nz.
This print ad is available in traditional and simplified Chinese.
10

THE CAMPAIGN TRAIL: Safekids Coalitions
Keeping Wanganui
Kids Safe
Neither rain nor high wind could dampen the spirits of the Safekids
Wanganui Coalition as it held the City’s biggest ever beach clean up in
October.
Led by the Wanganui Child Injury Prevention Group and supported by
Safekids New Zealand, the Department of Conservation, Go Deep Scuba
and Westpac, as many as 80 people turned up at the clean up which
resulted to 162 kilos of rubbish being collected, including 39 broken
bottles, 4½ litres of broken glass, 68 cans and 5 animal carcasses. Also
helping were the Cancer Society, St Johns, The Waterman, Wanganui
DHB and ACC.
In the same month, Wanganui Te Oranganui Iwi Health Authority PHO held
a burns prevention activity at a Parents Roopu (group). Safekids Coalition
leader Kyllie Martin went for the shock effect—pouring a bucket of water
on Te Oranganui staff member Chelsea Edmonds—to demonstrate the
effect of a hot drink spilt over a small child.
Well done Wanganui!
For a project plan to organise a beach clean up, visit:
www.safekids.org.nz/index.php/page/Cutting_Piercing
Coalition Champion
Name: Kyllie Martin
Occupation: Health Promoter, Wanganui DHB
About Kyllie: In January I had a career change and moved from
Physiotherapy (10 years around hospitals in Wellington and
Wanganui) to become a public health promoter.
When not working:
I am currently preparing for my first child due in March, so I am all
consumed with that.
What drives you?
Working as a physiotherapist, I’ve seen first hand the devastating
effects injuries have on peoples’ lives--physically, financially,
emotionally and family life. I and my husband have our own childhood
injury experiences, with him breaking his back at 13 years old and
suffering the pain all his life. If I can prevent anyone from suffering
the effects of injury like we have, I will be very happy.
Whats great about
being a Safekids
Coalition Member?
I enjoy motivating and
working with the great
group of professionals in
the Wanganui Child Injury
Prevention group. They
have worked so hard this
year and together we have
achieved a lot.
Wanganui Celebrates Whanau Day
Whanau Day was celebrated
in Wanganui with a car seat
checking clinic and passenger
safety community awareness
campaign. A locally developed
resource was also featured,
which encourages kids to use
their car seats and boosters
longer.
“It is a reward-based system for
kids 3 years and up, helpful in establishing the right attitude towards
car seats,” said event organiser Karli Kaea-Norman of Te Oranganui/
Rent-a-Turu. For more information about this new resource, email
kkaea-norman@teoranganui.co.nz
(L-R): Kyllie Martin, Wanganui DHB; Ellen Mildon, ACC; Glenda
Leitao, Horizons Regional Council; and Karli Kaea-Norman, Te
Oranganui/ Rent-a-Turu.
11

INFO CENTRE UPDATE: Driveway run over
The Safekids Information & Resource Centre collects research and
other material which adds to our knowledge about child injury and its
prevention. Here is some of the material from our collection which
relates to the prevention of child driveway runovers – this topic has
both been in the news recently and summer is the time of year these
incidents commonly occur:
reinforcing how large the vehicle ‘blind spots’ are, especially when a
driver is backing. As of the September 2007 launch there are 4 kits in
Auckland region to be used to promote driveway runover prevention.
Available at:
http://www.childsafety.co.nz/
Reference number 8797
Safekids position paper: Understanding and acting to prevent
driveway injuries to children.
Chambers, Julie
Auckland, Safekids New Zealand: 2007.
This position paper from Safekids NZ analyzes driveway runovers
in terms of three factors: property layout and design - such as doors
opening onto driveways and separation of play areas from driveways,
vehicle design - including issues like rearward visibility and human
factors - such as awareness and supervision processes. It concludes
with the recommendations that: measures to improve rearward visibility
be adopted as standard safety features of the New Zealand vehicle
fleet and that the provision of research and education programmes to
improve public awareness of the problem and inform decision makers
be undertaken.
Reference number 8977
There’s no going back [A3 poster, DLE pamphlet, envelope sized,
small in-car sticker]
Kaaore he hokinga whakamuri [Maori resources]
E le mafai ona e toe fo’i i tua [Samoan resources]
‘Oku ‘ikai ha to e foki ki mu’a [Tongan resources].
Auckland, Safekids
New Zealand: 2006
These driveway-runover
prevention resources were
developed in response
to a growing awareness
of these often fatal offroad
incidents. There are
English, Maori, Samoan
and Tongan versions of
all the resources. The A3
KNOW WHERE THE KIDS ARE
BEFORE GETTING IN THE CAR
THERE’S NO GOING
CHECK
for children before
driving off
SUPERVISE
children around
vehicles - always
SEPARATE
play areas from
driveways
www.safekids.org.nz
poster and DLE pamphlet feature the same image of a toddler and backing
car and a celebrity who is a father (English version - John Campbell,
Maori version - Pio Terei, Samoan version - Feleti Strickson-Pua, Tongan
version - Awen Guttenbeil). As well as carrying the message ‘Know where
the kids are before getting in the car, there’s no going back’ they carry
a checklist with the headings ‘CHECK’, ‘SUPERVISE’, ‘SEPARATE’. The
resource also includes a small sticker with the main prevention message
and a diagram of a toddler and backing car. This sticker is intended to be
stuck inside the car to remind the driver to take care. Some funding was
provided by Johnson & Johnson.
Please contact Wayne at
wcarter@adhb.govt.nz
to order these resources, we have many of the English and Maori
versions.
Reference number 8662
Check where the kids are - there’s no going back!
Auckland, Driveway Runover Prevention Project
Group (DROPP Group): 2007
This record describes a collection of five printed
out photos of a community education kit but we
do not hold a copy of the kit. It is made up of a
7 m x .6 m rollable plastic sheet which is marked
with one meter markings (at 1-6 meters) and the
message ‘Check where the kids are - there’s no
going back!’ and ‘check’, ’supervise’, ‘separate’
developed by Safekids NZ for its Driveway
Runover resources, see record # 8662. There is
also a base and PVC flag/banner which is 1. 830
m x .46 m with message ‘Check where the kids are
- there’s no going back!’. There are also 3 cut out and painted life sized
figurines of 2 toddlers and a baby. The intention is that the sheet be laid
out behind a vehicle at community events and the figurines be placed on
the spaced intervals until they can to seen by the driver thus practically
Driveway run-over prevention: Raising awareness
[DVD].
Injury Free Counties Manukau
Auckland, Injury Free Counties Manukau: 2009.
This driveway runover prevention video was made
with the help of: Injury Free Counties Manukau,
the Driveway Run-over Prevention Group, Safe
Waitakere, Child Safety Foundation New Zealand,
Communities Living Injury Free, Auckland District
Health Board and Plunket.
It uses the ‘check, supervise, separate’ safety
messages developed by Safekids NZ for its driveway
runover resources, see record # 8662. It includes video and still images of
driveway runover prevention resources and related newspaper clippings
selected and shot at the Safekids Information & Resource Centre.
It features an interview with a family who experienced a driveway runover
incident and interviews with Dr. Philip Morreau (Paediatric Surgeon)
and Manukau City Councillor Alf Filipaina (NZ Police Pacific Community
Liaison Officer).
This DVD features the ‘community driveway runover prevention education
kit’, see record # 8797.
The video is also available at YouTube and at:
http://www.snapparazzi.co.nz/portfolio/injury-free-counties-manukau
And see also:
http://www.childsafety.co.nz/
Reference number 9148
Paediatric driveway run-over injuries: Time to redesign?
Hsiao, Kai Hsun, Clinton Newbury, Nita Bartlett, Rangi Dansey, Philip
Morreau, James Hamill.
The New Zealand Medical Journal 123 (1298) July 2009, 8 p.
Starship Children’s Hospital
Starship Children’s Trauma Service
University of Auckland
Aims - To investigate the demographic, accident, and environmental
characteristics associated with driveway run-over injuries in order to
identify potentially modifiable factors and prevention strategies.
Conclusion - The absence of physical separation between driveways
and children’s play and living areas may predispose to driveway injuries.
Further research is needed to investigate the ideal way to implement such
separation in current properties and future property developments.”
Reference number 9167
Driveway accidents in New Zealand.
Beasly, Spencer W.
The New Zealand Medical Journal 123 (1298) July 2009, 3 p.
Department of Paediatric Surgery, Christchurch Hospital.
Editorial commenting on the research article “Paediatric driveway runover
injuries: Time to redesign?” (record # 9167). Also discusses other
recent research which looks at: human behaviour, driveway design, car
design.
Reference number 9168
Contact us
If you are interested in any of these items or the topics mentioned
please contact the Information & Resource Centre on (09) 631 0724
or infocentre@safekids.org.nz. You can also ask to be put on the
emailing list for ‘KidsInfo Bulletin’, our bulletin of selected child
injury prevention-related items added to our collection (emailed out
every two months). Our database can also be searched online at
www.safekids.org.nz. We are always pleased to help with all your
child injury prevention enquiries.
12 www.safekids.org.nz
John Campbell