Insertions in Festival Publications - Salzburger Festspiele

M e d i a d a t a
Insertions in
Festival Publications
Prices and Deadlines
Foto: Doris Wild
Salzburg Festival 2012
The Salzburg Festival –
the world’s most important
cultural festival – attracts
about 300,000 visitors
every year from Germany,
Austria, Switzerland and
all over the world.
The 2012 program
of the Salzburg Festival
offers about 240 events
in 50 days at 15 venues,
in the genres opera, concert
and drama.
At Whitsun (May 25–28) and during the summer
(July 20 to September 2), the 2012 Salzburg Festival
promises fireworks of illumination, new ideas and
a star-studded parade of the world’s best conductors,
stage directors, singers, musicians, actors and
orchestras – a line-up which is absolutely unique,
and draws and enthuses an attractive audience.
The new artistic leadership – the Whitsun Festival’s
Artistic Director Cecilia Bartoli, Artistic Director
Alexander Pereira and Director of Drama Sven-
Eric Bechtolf – has put together a multitude of new
productions of opera and literary classics, numerous
world premieres and a uniquely voluminous
concert program for you.
The Salzburg Festival’s publications, with an overall
print run of about 185,000 (evening programs and
books) are high-class products in terms of content
and design, and your potential customers will read,
enjoy and study them amidst the enchanting and
unique atmosphere of the Festival venues.
Take this opportunity to advertise in our popular and
richly illustrated publications – a worthwhile investment,
due to extremely low wastage.
Join the Salzburg Festival on this exciting journey!
Foto: TSG

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Program Books, WHITSUN May 25–28, 2012
Facts
Five program books will be published for the scenic production and concerts.
• Number of pages: ca. 180 (Giulio Cesare in Egitto) resp. between 36 and 72 pages (concerts)
• Trim size: 148 x 210 mm upright, plus 3 mm bleeds
• Total print run: 6,600 copies
• Circulation: 13,200 readers
Deadline for submission of print-ready advertisements: April 27, 2012
Content: Opera Program
• Fully bilingual German/English
• Preface by the Artistic Director Cecilia Bartoli
• Detailed information on the opera’s synopsis,
production, history and significance
• Interview with the leading team
• Complete libretto in the original language and German
translation
• Richly illustrated, including photos of the production
• Current biographies and photographs of the production team,
the conductor and the singers, including information about
their upcoming projects
Content: Concert Program
• Detailed concert program
• Preface by the Artistic Director Cecilia Bartoli
• Introduction to the works in German and English by leading
musicologists, commissioned especially for the Salzburg Festival
• Vocal texts (for arias, oratorios, masses etc) in the original
language and German translation; in the case of
German-language works with English translation
• Current biographies and photographs of the artists
OVERALL PROGRAM / ALMANAC Salzburg Festival 2012
Facts
S
Gesamtprogramm
SALZBURGER FESTSPIELE
20.JULI –2.SEPTEMBER 2012
The comprehensive guide to all productions of the Salzburg Festival is published at the beginning of
the Festival and will be sold in bookstores as well.
• Number of pages: ca. 320
• Trim size: 174 x 230 mm upright, plus 3 mm bleeds
• Print run: 10,000 copies
• Circulation: 30,000 readers
Deadline for submission of print-ready advertisements: May 14, 2012
Content
• Detailed overall program of the 2012 Salzburg Festival (Opera, Drama, Concerts) in one book
• All current casts
• Interviews with artists and essays on the Salzburg Festival’s productions
• Bilingual German/English
• Richly illustrated
Program Book, FESTIVAL BALL September 2, 2012
Facts
Festspiel
Ball 2012
Salzburger FeStSpiele
The Festival Ball takes place for the first time in 2012 and will be a social highlight attended by
international guests from business, politics, culture and society. The program book will provide a
comprehensive guide through this glittering evening; it will be sent to the ball’s guests prior to the
beginning of the Festival as well as distributed to all guests during the event.
• Number of pages: ca. 52
• Trim size: 148 x 210 mm upright, plus 3 mm bleeds
• Print run: 3,000 copies
• Circulation: 4,000 readers
Deadline for submission of print-ready advertisements: May 14, 2012
Content
• Program of the ball
• Messages of welcome
• Information on the artists, performances, debutantes, participants

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Program Books, Opera July 20–September 2, 2012
Facts
CLEOPATRA R AFFINATA
Wolfgang Amadeus Mozart
Die Zauberflöte
SALZBURGER FESTSPIELE
20.JULI –2.SEPTEMBER 2012
Program books will be published for the nine scenic and concert opera productions:
Die Zauberflöte, Das Labyrinth, Ariadne auf Naxos, Die Soldaten, La Bohème, Carmen, Giulio Cesare
in Egitto, Tamerlano and Il re pastore.
• Number of pages: ca. 180
• Trim size: 148 x 210 mm upright, plus 3 mm bleeds
• Total print run: 47,500 copies
• Circulation: 95,000 readers
Deadline for submission of print-ready advertisements: May 31, 2012
Content
• Fully bilingual German/English
• Detailed information on synopsis, production, history and significance of the opera
• Interviews with stage directors and conductors
• Complete libretto in the original language, in the case of German-language works with English translation
• Richly illustrated, including photographs of the current production
• Current biographies and photographs of the production team, the conductor and singers, including information about their upcoming projects
Program Books, DRAMA July 20–September 2, 2012
Facts
CLEOPATRA R AFFINATA
Hugo von Hofmannsthal
Jedermann
SALZBURGER FESTSPIELE
20.JULI –2.SEPTEMBER 2012
Program books will be published for Jedermann, Prinz Friedrich von Homburg, Peer Gynt (including
La Tempête), Der Bauer als Millionär (including Kafkas Schloss) as well as publications in various
formats for all other drama productions.
• Number of pages: ca. 72
• Trim size: 148 x 210 mm upright, plus 3 mm bleeds
• Total print run: 32,600 copies
• Circulation: 65,200 readers
Deadline for submission of print-ready advertisements: May 31, 2012
Content
• Detailed information on the work’s synopsis, production and development
• Interviews with stage directors and/or main protagonists
• Essays
• Richly illustrated, including photographs of the current production
• Current biographies and photographs of the production team and actors
Program Books, CONCERT July 20–September 2, 2012
Facts
SALZBURG C ONTEMPOR ARY
Mozart-Matinee
Heinz Holliger
Thomas Zehetmair · Ruth Killius
Mozarteumorchester Salzburg
SALZBURGER FESTSPIELE
20.JULI –2.SEPTEMBER 2012
A total of 71 program books will be published for the concerts and concert cycles.
• Number of pages: between 36 and 72
• Trim size: 148 x 210 mm upright, plus 3 mm bleeds
• Total print run: 76,700 copies
• Circulation: 153,400 readers
Deadline for submission of print-ready advertisements: May 31, 2012
Content
• Detailed concert program
• German and English introductions to the works by leading musicologists, commissioned especially for the Salzburg Festival
• Vocal texts (of songs, oratorios, masses etc) in the original language and German translation, in the case of German-language works
with English translation
• Current biographies and photographs of the artists

SALZBURG WHITSUNFESTIVAL May 25–28, 2012
Order No.
Program Books
Premieres /
Dates Print run Price in EUR Price in CHF
I Händel: Giulio Cesare in Egitto 25., 27.5. 2.500 1.500 1.800
II Barockkonzert Cecilia Bartoli 26.5. 600 500 600
III Massenet: Cléopâtre (konzertant) 27.5. 1.000 1.500 1.800
IV Orchesterkonzert Gardiner · Kasarova, Beczala 28.5. 1.000 1.500 1.800
V Orchesterkonzert Gergiev · Netrebko 28.5. 1.500 1.500 1.800
VI all Program Books Whitsun (5) 6.600 5.000 6.000
SALZBURG FESTIVAL July 20–September 2, 2012
Order No.
Overall Program / Almanac
Date of
Publication Print run Price in EUR Price in CHF
1 complete Program Book Summer 20.7. 10.000 5.000 6.000
Order No.
Order No.
Festival Ball
Date of
Publication Print run Price in EUR Price in CHF
2 Program Book 11.6. 3.000 3.000 3.600
Program Books, Opera
Premiere/
First Performance
Number of
Performances Print run Price in EUR Price in CHF
3 Die Zauberflöte 27.7. 9 8.000 4.500 5.400
4 Das Labyrinth · Der zweyte Theil der Zauberflöte 3.8. 7 3.500 2.500 3.000
5 Ariadne auf Naxos 29.7. 7 8.000 4.500 5.400
6 Il re pastore (konzertant) 30.7. 2 2.500 1.500 1.800
7 La Bohème 1.8. 7 8.500 4.500 5.400
8 Tamerlano (konzertant) 9.8. 2 3.000 2.500 3.000
9 Carmen 14.8. 4 5.000 2.500 3.000
10 Die Soldaten 20.8. 5 4.500 2.500 3.000
11 Giulio Cesare in Egitto 23.8. 5 4.500 2.500 3.000
12 all Program Books Opera (9) 48 47.500 17.000 20.400
Order No.
Program Books, Drama
Premiere/
First Performance
Number of
Performances Print run Price in EUR Price in CHF
13 Jedermann 21.7. 13 12.500 4.500 5.400
14 Prinz Friedrich von Homburg 28.7. 12 5.000 2.500 3.000
15 Peer Gynt / La Tempête 30.7. / 24.8. 10 / 4 6.500 3.500 4.200
16 Der Bauer als Millionär / Kafkas Schloss 7.8. / 19.8. 8 / 3 1.100 1.500 1.800
* 17 Meine Bienen. Eine Schneise 23.8. 6 3.000 on request
* 18 Young Directors Project · YDP 31.7. 20 4.500 on request
19 all Program Books Drama (6) 76 32.600 9.000 10.800
Order No. Supporting Program Dates
Number of
Performances Print run Price in EUR Price in CHF
20 Ariadne-Matineen 31.7., 3 1.300 on request
8.8., 18.8.
21 Kleist-Lesungen 29.7., 6.8. 2 800 on request
22 Franui Musicbanda 22.7., 24.7., 3 1.200 1.500 1.800
14.8.
23 all Program Books Drama
incl. Supporting Programs (9)
84 35.900 10.000 12.000
Order No. Program for kids Dates
Number of
Performances Print run Price in EUR Price in CHF
* 24 Die Zauberflöte für Kinder 28., 29.7., 8 2.000 on request
1., 2., 16.,
17., 26.8.
* 25 Mojo – Theater für Kinder 9., 11., 12.8. 5 2.000 on request
* 26 Opera viva 29.7.–27.8. 18 700 on request
* special formats

Order No.
Program Books, Concert
Ouverture spirituelle (os) Dates Print run Price in EUR Price in CHF
27 1. The Creation · Sir John Eliot Gardiner 20.7. 1.500 1.500 1.800
28 2. Der Messias · Daniel Harding (= mm 1) 21., 22.7. 1.000 1.500 1.800
29 3. Via Francigena · Sir John Eliot Gardiner 21.7. 400 500 600
30 4. c-Moll-Messe · Laurence Equilbey 23.7. 400 500 600
31 5. Mechaye Hametim · Zubin Mehta (= sc 1) 24.7. 800 500 600
32 6. Dvořák-Messe · Laurence Equilbey (= üdg 1) 25.7. 500 500 600
33 7. Avodath Hakodesh · Zubin Mehta (= go) 25.7. 1.300 1.500 1.800
34 8. Bruckner – Te Deum · Zubin Mehta (= go) 26.7. 1.300 1.500 1.800
35 9. Die Schuldigkeit des ersten Gebots · Ivor Bolton (= mm 2) 28., 29.7. 1.000 1.500 1.800
36 10. Schubert-Messe · Claudio Abbado (= go) 28.7. 800 500 600
37 11. Litaniae · Nikolaus Harnoncourt 29.7. 800 500 600
38 12. Psalmen-Symphonie · Valery Gergiev (= wp 1) 29., 30.7. 3.300 2.500 3.000
Order No. Wiener Philharmoniker (wp) Dates Print run Price in EUR Preis in CHF
(= 38) 1. Valery Gergiev (= os 12) 29., 30.7. 3.300 2.500 3.000
39 2. Mariss Jansons 4., 5.8. 3.300 2.500 3.000
40 3. Riccardo Muti 15., 16., 17.8. 4.200 2.500 3.000
41 4. Heinz Holliger (= sc 11) 21.8. 1.000 1.500 1.800
42 5. Bernard Haitink 25., 27.8. 3.300 2.500 3.000
Order No. Gastorchester (go) Dates Print run Price in EUR Preis in CHF
(= 33) Israel Philharmonic Orchestra 1 · Zubin Mehta (= os 7) 25.7. 1.300 1.500 1.800
(= 34) Israel Philharmonic Orchestra 2 · Zubin Mehta (= os 8) 26.7. 1.300 1.500 1.800
(= 36) Orchestra Mozart · Claudio Abbado (= os 10) 28.7. 800 500 600
43 West-Eastern Divan Orchestra · Daniel Barenboim 2.8. 1.300 1.500 1.800
44 Schleswig-Holstein Festival Orchester · Christoph Eschenbach 6.8. 1.300 1.500 1.800
45 Gustav Mahler Jugendorchester · Daniele Gatti 21.8. 1.300 1.500 1.800
46 London Symphony Orchestra · Valery Gergiev 23.8. 1.300 1.500 1.800
47 Berliner Philharmoniker · Sir Simon Rattle 26.8. 1.300 1.500 1.800
48 The Cleveland Orchestra 1 & 2 · Franz Welser-Möst 28., 29.8. 2.500 1.500 1.800
49 Gewandhausorchester Leipzig · Riccardo Chailly 30.8. 1.300 1.500 1.800
50 Concertgebouworkest Amsterdam · Mariss Jansons 31.8. 1.300 1.500 1.800
51 Orchestra e Coro del Teatro alla Scala · Daniel Barenboim 1.9. 1.300 1.500 1.800
Order No. Camerata Salzburg Dates Print run Price in EUR Preis in CHF
52 Zum 100. Geburtstag von Sándor Végh 2., 9.8. 1.500 1.500 1.800
Order No. Salzburg contemporary (sc) Dates Print run Price in EUR Preis in CHF
(= 31) 1. Mechaye Hametim · Zubin Mehta (= os 5) 24.7. 800 500 600
53 2. ORF Radio-Symphonieorchester Wien · Heinz Holliger 28.7. 400 500 600
54 3. Klangforum Wien · Pablo Heras-Casado 31.7. 400 500 600
55 4. Ensemble Contrechamps · Heinz Holliger 5.8. 400 500 600
56 5. Thomas Zehetmair / Ruth Killius / Thomas Demenga 7.8. 400 500 600
57 6. Klangforum Wien · Johannes Kalitzke 10.8. 400 500 600
58 7. Mozarteumorchester Salzburg · Heinz Holliger (= mm 4) 11., 12.8. 1.000 1.500 1.800
59 8. NDR Sinfonieorchester · Christoph Eschenbach 12.8. 800 500 600
60 9. Zehetmair Quartett 13.8. 500 500 600
61 10. Familienkonzert – oenm · Johannes Kalitzke 15.8. 400 500 600
(= 41) 11. Wiener Philharmoniker · Heinz Holliger (= wp 4) 21.8. 1.000 1.500 1.800
Order No. MOZART-MATINEEN (mm) Mozarteumorchester Salzburg Dates Print run Price in EUR Preis in CHF
(= 28) 1. Daniel Harding (= os 2) 21., 22.7. 1.000 1.500 1.800
(= 35) 2. Ivor Bolton (= os 9) 28., 29.7. 1.000 1.500 1.800
62 3. Adam Fischer 4., 5.8. 1.000 1.500 1.800
(= 58) 4. Heinz Holliger (= sc 7) 11., 12.8. 1.000 1.500 1.800
63 5. Ivor Bolton 18., 19.8. 1.000 1.500 1.800
64 6. Michael Gielen 25., 26.8. 1.000 1.500 1.800
65 7. Marc Minkowski 1., 2.9. 1.000 1.500 1.800

Order No. LIEDERABENDE Dates Print run Price in EUR Preis in CHF
66 Elīna Garanča 28.7. 900 500 600
67 Magdalena Kožená (= üdg 4) 1.8. 500 500 600
68 Thomas Hampson 4.8. 900 500 600
69 Christian Gerhaher 10.8. 900 500 600
70 Matthias Goerne (= üdg 8) 15.8. 500 500 600
71 N.N. 18.8. 900 500 600
72 Juan Diego Flórez 28.8. 1.100 1.500 1.800
73 José Carreras 30.8. 1.100 1.500 1.800
Order No. SOLISTENKONZERTE Dates Print run Price in EUR Preis in CHF
74 András Schiff 31.7. 1.200 1.500 1.800
75 Pinchas Zukerman / Angela Cheng 3.8. 1.200 1.500 1.800
76 Maurizio Pollini 19.8. 1.200 1.500 1.800
77 Krystian Zimerman 22.8. 1.200 1.500 1.800
78 Murray Perahia 1.9. 1.200 1.500 1.800
79 Daniel Barenboim – Schuberts letzte Sonaten 15., 20., 24.8. 3.000 2.500 3.000
Order No. Über die Grenze (üdg) Dvořák-Schwerpunkt Dates Print run Price in EUR Preis in CHF
(= 32) 1. Dvořák – Messe (= os 6) 25.7. 500 500 600
80 2. Dvořák – Zypressen 27.7. 500 500 600
81 3. Tanz & Quartett – Heinz Spoerli · Hagen Quartett 28., 29.7. 1.500 1.500 1.800
(= 67) 4. Liederabend Magdalena Kožená 1.8. 500 500 600
82 5. Streichsextette 4.8. 500 500 600
83 6. Bell / Power / Isserlis / Várjon 6.8. 500 500 600
84 7. Bell / Pogostkina / Power / Isserlis / Várjon 8.8. 500 500 600
(= 70) 8. Liederabend Matthias Goerne 15.8. 500 500 600
85 9. Trio Wanderer 17.8. 500 500 600
Order No. Kammerkonzerte (kk) Dates Print run Price in EUR Preis in CHF
86 Hagen Quartett · Daniel Harding 31.7. 500 500 600
87 West-Eastern Divan Orchestra · Daniel Barenboim 3.8. 500 500 600
88 Hagen Quartett – Beethoven-Zyklus 1 & 2 10., 11.8. 1.000 1.500 1.800
89 Zimmermann-Trio 14.8. 500 500 600
90 Il Giardino Armonico 1 & 2 · Brandenburgische Konzerte 18., 24.8. 1.000 1.500 1.800
91 Kavakos / Pace · Beethoven-Zyklus 1, 2, 3 22., 23., 25.8. 1.500 1.500 1.800
Order No. Zyklus hagen quartett Dates Print run Price in EUR Preis in CHF
(= 81) Tanz & Quartett – Heinz Spoerli (= üdg 3) 28., 29.7. 1.500 1.500 1.800
(= 86) Daniel Harding (= kk) 31.7. 500 500 600
(= 88) Beethoven-Zyklus 1 & 2 (= kk) 10., 11.8. 1.000 1.500 1.800
Order No. YCa · YSP Dates Print run Price in EUR Preis in CHF
** 92 Young Conductors Award Weekend 28./29.4. 2.000 auf Anfrage
93 Young Conductors Award – Preisträgerkonzert 12.8. 1.300 auf Anfrage
94 Young Singers Project – Abschlusskonzert 19.8. 600 auf Anfrage
** Deadline for closing date: March 12 th , 2012
95 all Program Books Concert (71) 76.700 18.000 21.600
Number of
Programs Print run Price in EUR Preis in CHF
Order No. COMBINATION OFFERS
(= VI) all Program Books Whitsun 5 6.600 5.000 6.000
96 all Program Books Summer 89 164.800 32.000 38.400
(= 12) all Program Books Opera 9 47.500 17.000 20.400
(= 19) all Program Books Drama 6 32.600 9.000 10.800
(= 23) all Program Books Drama /Supporting Programs 9 35.900 10.000 12.000
(= 95) all Program Books Concert 71 76.700 18.000 21.600
97 all Program Books Opera + Drama 15 80.100 23.000 27.600
98 all Program Books Opera + Concert 80 124.200 26.000 31.200
WP: Wiener Philharmoniker · OS: Ouverture spirituelle
GO: Gastorchester · SC: Salzburg contemporary
MM: Mozart-Matinee · KK: Kammerkonzert
ÜDG: Über die Grenze – Dvořák-Schwerpunkt
Media owner: Salzburger Festspielfonds
Hofstallgasse 1 · 5020 Salzburg · Austria
www.salzburgfestival.com
Status: January 16 th , 2012 · Subject to change

Publication and Advertisement Formats
• All Publications: 148 x 210 mm upright
except
• Overall Program/Almanac: 174 x 230 mm upright
• Advertisement format: 1/1 page, 4 colors, bled-off (i.e. full page plus bleeds)
All prices are subject to 5% advertisement tax.
When booking advertisements, the Salzburg Festival must observe certain exclusivities;
we are happy to discuss potential situations of competition with you personally.
Print Data
Printing: Offset printing, 4 colors
Usable Data Carriers: CD-R, DVD, USB-Stick
Please make sure to include a color proof with your submission!
Submit to: media design: rizner.at · Attn. Mr. Thomas Rizner
Stabauergasse 5 · 5020 Salzburg · Austria · Tel: +43 (0)662 87 46 74-72 · Fax: +43 (0)662 87 46 74-79 · info@rizner.at
Data transmission via E-Mail (up to 20 MB) · FTP-Upload · Data download (please send information via E-Mail to: info@rizner.at)
Should you need help designing your advertisement, please contact Mr. Rizner for technical information.
Layout and typesetting services will be billed separately.
SALZBURGER FESTSPIELE
Marketing · Karin Zehetner
Hofstallgasse 1 · 5020 Salzburg · Austria
Tel: +43 (0)662 8045-741 · Fax: +43 (0)662 8045-830
k.zehetner@salzburgfestival.at
www.salzburgfestival.at
SALZBURGER FESTSPIELE
Office Switzerland · Padrutt PR AG · Paul Martin Padrutt
Reinhardstrasse 12 · 8008 Zürich · Switzerland
Tel: +41 (0)43 268 33 77 · Fax: +41 (0)43 268 33 70
paul.padrutt@padruttpr.ch
www.padruttpr.ch
SALZBURG FESTIVAL 2012
Ordering Advertisements
To
SALZBURGER FESTSPIELE
SALZBURGER FESTSPIELE
Marketing · Karin Zehetner
Office Switzerland · Padrutt PR AG · Paul Martin Padrutt
Hofstallgasse 1 · 5020 Salzburg · Austria
Reinhardstrasse 12 · 8008 Zürich · Switzerland
Fax: +43 (0)662 8045-830 Fax: +41 (0)43 268 33 70
E-Mail: k.zehetner@salzburgfestival.at
E-Mail: paul.padrutt@padruttpr.ch
Please fill out the desired order number(s) and title: Prices in EUR Prices in CHF
All prices are subject to 5% advertising tax
Total
Client
Mr./ Mrs./ Company
Street
Proofs will be approved by
Name
E-Mail
PLZ /Place
Telephone / Fax
E-Mail
Date / Signature / Company Stamp