PAPER GLOBE - Sappi

November 2012
PAPER GLOBE
In this issue
Sappi International
PRINTERS OF THE YEAR 2
Sappi African
PRINTERS OF THE YEAR 3
SPOTLIGHT ON: ALFELD MILL
Algro Nature and Fusion 4
Refocusing production 5
BRAND NEWS – NEW BRANDS
K.W. Doggett Fine Paper and HannoArt 6
The Phaidon Archive of Graphic Design 7
SUSTAINABILITY 8
PULP 9
www.sappi.com

Sappi International PRINTERS OF THE YEAR
Global excellence in
printing celebrated:
10 Sappi International
Printers of the Year
announced
Commitment to excellence in printed
communication. This is what the Sappi
International Printers of the Year awards
is all about. The 10 winners for 2012, in
the world's most prestigious printing
competition, were announced on 30
October in Johannesburg, South Africa by
Ralph Boëttger, Chief Executive Officer
Sappi Limited.
The First of its Kind in the Printing Industry
Cementing Offset Alpine Printing and Sappi papers
as leaders in the industry
Printed on HannoArt Satin 250 gsm, the entry “Offset Alpine Printing Capabilities+”
demonstrates true printing craftsmanship. It superbly reinforces Offset Alpine Printing
capabilities to their customers, positions them as best in the industry and illustrates the
company's resources in a compelling way.
“We honour the winning Printers of the
Year for their commitment, creativity and
expertise in producing printed works
which push the boundaries in terms of
technical mastery and innovation.
Awards such as these celebrate the
achievements of the past two years, but
they also point the way forward into the
future. They do so by establishing a
standard of excellence which others will
strive to meet. Sappi is proud to honour
these achievements.”
Capabilities+ aligns interesting people and their qualities, like determination, passion,
experience and expertise with characteristics of Offset Alpine Printing. Each character
within the book has their own print process showcasing Offset Alpine Printing
capabilities. The result is a document that is first of its kind in the print industry and
cements Offset Alpine Printing as a leader in the industry.
Offset Alpine Printing is the first printer ever in the Australasia region to receive the
prestigious International Printers of the Year printing award. Our warmest congratulations
to Offset Alpine Printing on being awarded the Sappi International Printers of the Year
award in the Printer's Own Promotion category.
For information about the International Printers of the Year award 2012 please visit
www.sappi.com.
About Offset Alpine Printing
Located in Sydney with branches in Melbourne and Brisbane, Offset Alpine Printing is recognised as one of Australia's leading web offset
and sheetfed printing companies. Specialising in high-quality magazine, catalogue, corporate and commercial printing, Offset Alpine
Printing possesses wide ranging capabilities to meet or exceed the needs of all market sectors. To learn more about Offset Alpine Printing
please visit their website http://www.offsetalpine.com.au/
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Sappi African PRINTERS OF THE YEAR
Bravo to the Gold Award Winners
A total of 200 entries, in 11 categories, were received from
Africa and the Indian Ocean Island region. After a rigorous two
days of judging, 10 gold awards, 19 silver awards and 33
bronze award winners were selected. Two of the gold award
winning entries are from the Indian Ocean Island region, a
region whose clients are served by Sappi Trading.
Few alternatives can stand up
to paper's ability to enthral,
entice and connect physically
and emotionally with the reader.
Alex Thiel | Chief Executive Officer
Sappi Southern Africa
Precigraph from Mauritius won the gold award in the Digital
Print category with “Double Regard” printed on Magno Satin
170 gsm.
Graphica from Reunion and their “Buz Buz” magazine, printed
on Furioso 100 gsm, won gold in the Magazine Sheetfed
category.
DID YOU KNOW?
... that on Houston, Sappi's technical knowledge platform,
you can find datasheets and pre-press datasheets of all main
Sappi Europe grades, both for traditional and digital print?
The pre-press datasheets show brightness and shade values
to help you optimise your visual and colour management at
the press. Register at www.sappi.com/houston and
download the information you need.
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SPOTLIGHT ON: ALFELD MILL
Algro Nature and Fusion receive industry recognition
The creative, high quality and sustainable paper production capabilities of Sappi’s Alfeld Mill have received leading industry recognition
with a number of nominations for the PPI Awards 2012. Both Algro® Nature and Fusion®, manufactured at Alfeld Mill (Germany), were
named as finalists for the awards event scheduled for November 12 in Brussels.
Algro Nature, a unique home compostable one-side-coated grade, was
nominated in the Advances in Innovation in Sustainable Packaging
category. As end users become more aware of the availability of
environmentally sustainable paper, it has become increasingly important
for mills to continue to improve the sustainability position of their products.
Sappi has teamed up with Innovia Films to demonstrate the potential of
laminate structures suitable for end users in the food, confectionery and
beverage industries. The result is a technically functional product that
utilizes renewable resources enhancing compostability.
Fusion, the premium white topliner made from
virgin fibres and designed for lamination onto
corrugated board, was nominated in Advances in
Innovation in Speciality Papers, a new category
recognizing the growth in speciality papers.
Fusion appeals to brand owners as it supports a
high shelf impact for applications from displays to
packaging for consumer electronics and pet food.
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SPOTLIGHT ON: ALFELD MILL
Refocusing production to meet strong growth in
demand from the Release Liner and Flexpack paper markets
In response to strong growth and positive market forecasts for the packaging market, Sappi Fine Paper Europe has begun the process of
converting Alfeld Mill to focus exclusively on producing one-sided coated paper for packaging, labels and technical applications. The
project will take 12 months to complete. Sappi has been successful in the development of innovative and sustainable solutions catering
for this market - which is characterized by a high degree of customization and long qualification times - by closely working with end-use
customers and converters.
ALFELD MILL PM2
Once the conversion is complete, the Sappi Alfeld Mill will become the
biggest and lowest cost producer of these one-sided coated speciality grades
globally; with the converted PM2 the fastest and most productive speciality
machine in the world. The PM2 product range will focus on one-sided coated
grades from 40 – 180gsm for packaging, technical purposes, liner and label
applications.
Papermaking at Alfeld Mill, ISO 9001 and 14001 certified and Eco
Management Audit Scheme (EMAS) registered, dates back to 1706. It is an
integrated mill that produces both pulp and paper on site. Up to 48% of the
primary energy it uses comes from renewable sources.
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BRAND NEWS – NEW BRANDS
K.W. Doggett Fine Paper launches
HannoArt Carbon Neutral in Australia
In Australia, HannoArt Gloss and Satin is the printer’s paper. It's quick drying, minimum
dot gain and superior ink lift mean it can be relied upon time and time again to deliver
outstanding print results.
Adding to this impressive features list, HannoArt distributed by K.W. Doggett Fine Paper in
Australia is now certified carbon neutral as part of its standard offering. Printers can
simply purchase the stock as normal and if their client wishes to use the carbon neutral
logo then K.W. Doggett can issue this instantly via their marketing team.
PLEASE READ THE ENVIRONMENTAL
PROFILE AND THE CARBON NEUTRAL
FACT SHEET ON
HTTP://WWW.KWDOGGETT.COM.AU/ TO
BETTER UNDERSTAND THE
MEASUREMENT PROCEDURE AND
CHOSEN OFFSET PROJECTS.
The Lifecycle Analysis has been conducted by the Carbon Reduction Institute,
Australia in adherence with the Greenhouse Gas Protocol and ISO 14040. It meets
the global standard for measurement of greenhouse gas emissions and accounts for
every step in the life of HannoArt from planting the first tree seedling through to delivery
of the product at your print shop.
DID YOU KNOW?
... that on Houston, Sappi’s
technical knowledge platform,
you can chat live with a
technical printing and paper
expert?
Ask any question, live, in a
number of languages – including
Spanish. Check the calendar on
www.sappi.com/houston to see
when an expert is available in
your language. An expert is
waiting for your questions, so
ask away.
K.W. Doggett Fine Paper new HannoArt campaign
Drawing a parallel between the craftsmanship involved in the HannoArt paper range and
the craftsmanship behind Dave's Guitar Shop's vintage and custom guitars, K.W. Doggett
produced and released a lushly printed folder with six cards featuring colourful images
from Sappi's Dave's Guitar Shop book.
The campaign features images taken at Dave Rogers' famed guitar store in Wisconsin,
USA and doubles as a reference tool, with tips like ink limits, grain direction, colour,
screening methods and printing with blacks listed on the back alongside some of the finer
details and history of the guitars pictured on the reverse sides of the pages.
Used in the production of the promotional pack were different print techniques and
colours such as spot matt etch, pink fluoro 806 C, Pantone 2935C, gloss varnish, satin
sealer, gloss aqueous coating, Rubine Red C bump plate and silver underlays.
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BRAND NEWS – NEW BRANDS
Of all the arts, graphic design comes closest
to our daily lives, as we interact with graphic
design on a continuous basis.
The right choice of paper can bring great graphic design alive. As there are thousands of
paper products to choose from, the selection process usually starts with the basic
decision of using a coated or uncoated paper. Being very tactile with a natural feel,
uncoated papers are becoming increasingly popular for high class brochures, books and
catalogues.
The Phaidon Archive of Graphic Design
Phaidon, a worldwide renowned publisher of art books, chose Sappi's premium uncoated
paper Tauro for its latest prestigious publication - The Phaidon Archive of Graphic Design -
and specified the choice of paper quality with the printing house in China.
ABOUT TAURO
Sappi Tauro adds a special intensity
to your photos thanks to an
exceptional level of print quality.
Reproduce a picture on Sappi Tauro
and you'll receive warmth, class
and natural beauty in return. If you
require an extraordinary touch,
you'll get real-life results on
uncoated paper.
Sappi Tauro gives your
communication a vivid and natural
expression, creates added value
when nature and natural beauty are
involved and you will benefit from
an enhanced productivity level,
even on XXL presses
Printed on Tauro 250 gsm, The Phaidon Archive of Graphic Design is a “book in a box”. It
features 500 graphic designs including newspapers, magazines, posters, advertisements,
typefaces, logos, corporate design, record covers and moving graphics from around the
world, which have set a benchmark for excellence and innovation.
Compiled and researched by experts, and illustrated with up to six images per entry,
including rarely seen historical and contextual material, The Phaidon Archive of Graphic
Design is the ultimate reference guide for the design professional and enthusiast alike.
Designed with exceptional production details and rich with information, this book also
becomes an object that appeals to the creativity and imagination of the reader.
About Phaidon
Sappi Tauro is available in sheets
and reels from 80 to 250 gsm.
Contact your local Sappi Trading
office for further information on
Tauro.
Thank you, Phaidon,
for chosing Tauro.
Making the right
paper choice adds
value.
Phaidon Press is the world's leading publisher of books on the visual arts, with offices in London, Paris, Berlin, Barcelona, Milan, New York
and Tokyo, and distributors worldwide. It has had a long and fascinating history, as recorded by art historian Nigel Spivey for Phaidon's
75th anniversary in 1998.
TO LEARN MORE ABOUT PHAIDON AND TO ORDER A COPY OF THE PHAIDON ARCHIVE OF GRAPHIC DESIGN VISIT
HTTP://UK.PHAIDON.COM/STORE/DESIGN/THE-PHAIDON-ARCHIVE-OF-GRAPHIC-DESIGN-9780714848679/
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SUSTAINABILITY
Sustainability is at the heart of everything that Sappi does
Sappi Europe has just launched the brand
new website sappipositivity.com.
It celebrates sustainability and showcases why it’s at the heart of everything Sappi does.
Sappi continually invests in the surrounding environment, the communities Sappi works
in, and the people and partners that it does business with. In this way, Sappi constantly
strives to build a prosperous future for everyone involved.
Take a walk on the Green paper trail and discover Sappi’s product lifecycle, from forest to
pulp, paper to print, and see how Sappi tries to have a positive impact on its environment.
Get inspired by the Positivity stories and read interesting facts and figures about how
unexploited land can improve life, why Sappi doesn’t irrigate plantations and learn that
Europe’ s forest area has increased by almost 17 million hectares in the past 20 years.
Care for more? Then be the first to click here and visit www.sappipositivity.com.
Our World in 2050
Is a wood-based World possible?
Sappi Europe reflects on how wood
may be the key to a sustainable future.
If Europe wants to break its dependence on fossil fuels, it has to develop its
use of wood. … and the European paper industry has a vision of how to do
that.
Fast forward to 2050. You wake up in a 20-storey wooden apartment building
and get up from beneath the warmth of a wood-fibre blanket. In the bathroom
you use lignin chemistry based cosmetics and put on your viscose staple
fibre clothes before you sit down at the breakfast table to pour cereal from a
paper box into a bio-composite bowl and coffee into the bio-polymer cup.
You take the bus to work. It is powered with biofuel derived from bio-refinery
residues. The passing cars are made of bio-composites derived from wood,
as are the PCs and printers at your office. Your mobile phone uses paperbased
batteries and you give your presentations on a fibre screen of more
than 80 per cent cellulose.
In the evening you check your online food shopping has been delivered in
good condition, packed in paperboard or cardboard boxes. Then you watch a
film on your nano fibre-based TV.
Making the vision
a reality
Unrealistic? Not according to the Confederation of
European Paper Industries (CEPI).
In its report, Unfold the Future, it argues that this is
not only possible but necessary: wood-derived
materials must become a central part of our lives
if the European Union is to become a low-carbon
economy by 2050.
8

PULP
Pricing - Confidence regained (by Dougal Pitt, Commercial Manager Pulp)
Over the past few months, paper grade
market pulp producers have announced
price increases for all grades of pulp
being sold into key global markets.
Over the past few months, paper grade
market pulp producers have announced
price increases for all grades of pulp
being sold into key global markets. We
believe that these initiatives, in Western
Europe and North America particularly,
have helped bring to an end the erosion
of value that has been a part of the
market for five consecutive quarters.
However, we are mindful that seasonal
factors are typically supportive of
positive price moves at this time of year
and certainly the recent weakness of the
US dollar has been modestly supportive
of improved pulp pricing. The question
that we all have of course is whether or
not these price gains will prove short
lived in nature. By calendar year end
850,000 tons of softwood and 1.5 million
tons of hardwood paper grade market
pulp capacity is expected to be
commissioned, with further expansions
planned for 2013.
Confidence amongst pulp producers is
fueled by the notable rise in volumes
shipped to China since August.
Furthermore, Stocks at European pulp
converters are relatively low and
suppliers claim that there has been little
sign of oversupply in the market.
Moreover, stocks at pulp producers are
below that held during the previous year.
In addition, demand for pulp has been
growing at a regular pace in 2012, much
Source: PPPC
as it has for several years, despite
weaknesses in the economies of Europe
and the USA.
So we foresee some success by market
pulp suppliers in boosting their prices not
only because costs remain a key long
term driver. Now, just as in the past,
pulp is strongly correlated to commodity
cycles as well as relative rates of
exchange between sellers currencies
and those of buyers.
The graphic provided by the
Pulp and Paper Products
Council (PPPC) in October 2012
depicting shipments per month
for 2011 and for the year-todate
September 2012
illustrates the gain in demand.
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For the first time ever in Australia
From over 5,500 entries worldwide and 33 gold-winning regional
Sappi International Printers of the Year award. Held every two
years, the competition recognises and honours the passion, skill
Alpine and all those who made it possible for them to win one of
the 10 coveted bronze elephant trophies. We look forward to
once again admiring their superb skills in 2014.
To see the 2012 winning entries and to download the 2014 entry
form, visit www.sappi.com
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