Sappi Ideas that Matter - Book 7

Some ideas are designed to move products. 

Others are designed to move people. 

Welcome once again to Sappi Ideas that Matter, a celebration of ideas that are not only contrived to ‘do well’, but 

strive to ‘do good’. 

As a leading global producer of coated fine paper, Sappi believes in the power of ideas to move people. Every year 

since 1999, when we first launched the Sappi Ideas that Matter initiative, we have discovered that there are many 

people around the world who share our belief; designers who, guided by conscience and a desire to help others, 

have focused their talent on developing work that motivates others to create a better world. 

Every year, in each region, a selection panel comprising design industry luminaries is invited to consider the merits 

of their work, both from a design perspective and its potential power to generate a response from the public. 

For those campaigns that stand up to the panel’s scrutiny, the reward is a share of the US$1 million that Sappi makes 

available every year. Grants vary in size depending on the scope of the campaigns, with the money being used to 

produce the campaigns as specified by the designers. 

In this book you will find the creative work that was selected in 2006; proof that the desire and ability to move people 

is alive and well. 

We hope that everyone who contributed this year will be moved to do so again next year. We also hope that you, 

after reading these stories of adversity and triumph, will be moved to participate in Ideas that Matter next year, too. 

André Oberholzer 

Group Head of Corporate Affairs 

Sappi Limited

Contents 

4 AFRICA 

6 Gomolemo Clean Environment/Gomolemo 

10 Gun Free South Africa/Straight Edge – Guns 

Don’t Give 

14 Imibala/Imibala Sponsor a Child 

18 South African Guide Dogs Association/ 

My Eyes Are Used to Help Someone 

20 Zip Zap Circus School/Build Your Team, Build 

Our Dream 

24 EUROPE 

26 Alzheimer Forschung Initiative eV/Alzheimer 

30 Amnistía Internacional/Essay About the 

Relativity of Blindness 

34 Association Emmaüs/Beyond Clichés (Au-delà 

des Idées Reçues) 

38 British Heart Foundation/Lost and Found in Action 

42 EMMA Institute/How Long Are You Still Going 

to Wait? 

44 Handicap&Arte/TIR: Teatri in Rivoluzione 

48 in-kick.org/Offside 

52 International Confederation Of Midwives/The 

World Needs Midwives – Now More Than Ever! 

56 Kinderschutz-Zentrum Linz/Covering Reality 

(Das Unsichtbare Wahrnehmen) 

58 Medici con l’Africa CUAMM/In the Name 

of Africa. Words That Help 

64 Samantha Dickson Brain Tumour Trust/ 

Sam’s Campaign 

68 UNESCO Vlaanderen/Freedom of Press 

72 NORTH AMERICA 

74 Art of Yoga Project/Art of Yoga Project 

78 Camp Alkulana/Bright Eyes – Celebrating the 

Alkulana Experience 

80 CYCLE Kids Inc/CYCLE Kids Awareness 

Campaign 

84 DePelchin Children’s Center/After Harm, Hope 

Building a Forever Family 

88 Family Service Agency of Santa Barbara/Find 

the Help You Need, DIAL 211 

92 Fraser/Who Asked Me? 

94 Green Map System/Directions to a Sustainable 

Future 

98 Homeward Bound of Marin/Fresh Starts Catering 

102 Madagascar Ankizy Fund/Grace Pease: 

Fundraising for Madagascar Ankizy Fund 

106 Open Door Family Medical Centers Inc/ 

Colorectal Cancer Screening Promotion for 

the Uninsured/Underinsured Population 

110 Public Architecture of San Francisco/The 1% 

User’s Guide 

114 The Santa Fe Art Institute/Art in Transit 

118 US Metric Association/Ametrica! 

122 LIST OF APPLICANTS

“A signifi cant number of works created primarily by hand; providing a 

rustic and unique fl avour to the works presented. There is the defi nite 

emergence of a South African aesthetic.” – Tebogo Serobatse 

4

Africa 

Glenda Venn/It’s a Go!/Founder and Creative Director 

After working within a number of top agencies and winning several awards (Loeries, Spadas, 

Apex, New York Festival and One Show) Glenda started It’s a Go! Seven years later, It’s a Go! 

is going fine. It has won awards and clients. It has also lost awards and clients. But it has got 

a nice coffee machine. 

Mohammed Jogie/Morning Star Design, think*, Adobe, Café/Designer 

Mohammed is a board member of think, an executive member of Café, a member of the 

International Society of Typographic Designers, and has done duty on the judging panels 

of South Africa’s Loerie Awards, as well as the Design Achievers Awards. 

Tebogo Serobatse/NEMISA (National Electronic Institute of South Africa)/Senior Lecturer 

Tebogo is a qualified graphic designer and web-developer, serving on the boards of think* and 

the National Council of Design South Africa (DSA). She holds an MTech in Graphic Design and 

is currently completing a Master’s degree in Education at the University of the Witwatersrand. 

Tiffany Turkington-Palmer/think/Board Member 

In addition to her work for think, Tiffany was Secretary General of Icograda (the International 

Council of Graphic Design Associations) and has judged the Taiwan International Poster 

Competition, the Loeries, the thinkAhead Awards, and is a member of the national SGB 

(Standards Generating Body) for Art, Craft and Design. 

* South African Graphic Design Council

Africa 

Gomolemo 

Gomolemo Clean Environment 

Gomolemo Clean Environment (GCE) is a nongovernmental 

environmental organisation in the North 

West of South Africa that works with government 

departments and other stakeholders to help people help 

the environment, and in so doing, help themselves. 

But it was the specific focus on food gardening that 

attracted the attention of a group of students at North 

West University in Potchefstroom, South Africa. Elisma 

Groenewald (designer, art director and copywriter), 

Irmgard Putter (designer, production manager and 

copywriter), Corlia Lombard (strategist, designer 

and client service executive) and Mike Cruywagen 

(illustrator, designer and copywriter) all agreed that 

this was something different. With a keen interest in 

recycling and the maintenance of a clean environment, 

they chose to apply their combined creative muscle 

to Gomolemo’s cause. 

them to donate either money or equipment. Secondly, the 

calendars were distributed door-to-door in the Sarafina 

area by members of Gomolemo, in an effort to make 

them aware of the critical nature of environmental matters 

to everyday life, and the benefits of vegetable gardening. 

The response was felt primarily at the workshops held 

by volunteers at the Gomolemo Clean Environment for 

the people of Ikageng, who turned up in ever-increasing 

numbers to find out how to create and maintain their 

own vegetable gardens. 

The team from North West University see a long 

road together with Gomolemo, and have committed 

themselves to ensuring the sustainability of the charity 

by helping to create jobs for the future. 

6 

The calendar they created had a two-fold focus. Firstly, 

it appealed to prominent companies in the North West 

region, challenging them to consider their stance 

towards a clean and healthy environment and inviting

Creative Team/Mike Cruywagen, 

Corlia Lombard, Irmgard Putter and 

Elisma Groenewald

The campaign consists of: 

- Calendars printed on Reviva Plus White 250g/m 2

Africa 

Straight Edge – Guns Don’t Give 

Gun Free South Africa 

10 

Since 1994, Gun Free South Africa (GFSA) has worked 

tirelessly to build safer communities by reducing the 

amount of guns in circulation. In 2004, a decade of 

hard work paid off and a new Firearms Control Act was 

passed. But while it brought GFSA one step closer to 

their vision of a gun-free South Africa, there was clearly 

much work to be done. 

The alarming level of gun ownership, particularly 

amongst the youth, was not lost on a group of students 

at the Cape Peninsula University of Technology in 

Cape Town. Designers Adam Samuel and Tracy Gerber, 

strategic planner Leselle Bester and writer Meghan 

Lötter were all aware of the rising levels of gang culture 

and gun violence on Cape Town’s Cape Flats, and 

resolved to do something about it. 

The campaign they devised communicated a simple 

message: Life is short and guns don’t give, they 

take away. Targeted at schoolchildren at Cape Flats 

schools, a mail pack informed them of the dangers 

of guns and gun violence and suggested what could 

be done to address the problem. ‘Ammunition’ in the 

packs gave the pupils the tools they need to fi ght 

back against gun violence, reclaim their freedom, and 

take their best shot at claiming their rightful place in 

a brighter, gun-free future. 

Consisting of packs and posters in schools, as well as 

mobile media in the form of tattoos, the campaign was 

intended to reach parents as well, encouraging them 

to attend a GFSA workshop that showed them how to 

create gun-free zones, unite against the insidious gun 

culture and change the perception of guns held by 

their children. 

While the campaign had not been exposed at the time 

of judging, it was agreed by the judges that such a 

single-minded and powerful campaign would certainly 

have an enormous impact.

Creative Team/Leselle Bester, 

Adam Samuel, Tracy Gerber and 

Meghan Lötter


- Folders printed on HannoArt Silk 350g/m 2 

- Folder sleeves printed on HannoArt Silk 

350g/m 2 

- Mission statements printed on HannoArt Silk 

150g/m 2 

- Posters printed on HannoArt Silk, double 

walled corrugated board 170g/m 2 

- Principal letter 

- Transferable tattoos

Africa 

Imibala Sponsor a Child 

Imibala 

In the beautiful Helderberg basin near Cape Town, 

South Africa, many parents cannot afford to pay the 

school fees or buy the school uniforms that would give 

their children access to an education. Appealing to 

both local and international donors, Imibala’s ‘Sponsor 

a Child’ campaign is able to pay fees and clothe a 

schoolchild for just ZAR600 (under US$100) a year. 

Designer and photographer Christine Meintjes 

of Christine Meintjes Design & Photography in 

Stellenbosch, South Africa, saw in Imibala an 

organisation that was playing a vital role in the 

upliftment of the previously disadvantaged, and 

contributing in a tangible way to the future of this 

country. After visiting the Imibala-run art centre (where 

children from underprivileged communities receive free 

arts and craft training) she knew she had to extend 

her services as a graphic designer and photographer 

to Imibala, if only to create an awareness of the 

miraculous job they are doing in the community and 

to give people the opportunity to ‘Sponsor a Child’. 

Visits to the centre also helped her formulate a concept; 

art was a way in which children could literally learn the 

skills to help them fulfil the Imibala slogan of ‘turning 

grey todays into colourful tomorrows’. She chose to fill 

her material with childlike figures, creating the appeal 

and naivety of youth. 

‘The feeling that one is left with is that unhappiness is 

grey and dull, such as the unhappy faces in my work, 

but the bright colours are brought by Imibala as they 

change children’s lives,’ says Christine. 

The campaign has proved an inspiration to children 

and Imibala staff alike. And while it’s still too soon to 

quantify the effect of the campaign, the future for the 

organisation must surely be as bright and colourful as 

Christine’s work. 

14

Designer/Christine Meintjes


- Colouring-in pages printed on Enigma Polar 

White 120g/m 2 

- Postcards printed on Enigma Polar White 

260g/m 2 

- Postcards / Flyers printed on Enigma Polar 

White 260g/m 2 

- Posters printed on Enigma Polar White 

120g/m 2

Africa 

My Eyes Are Used to Help Someone 

South African Guide Dogs Association 

18 

As a young girl, Cherece-Lara Wolf belonged to the 

Junior Guide Dogs club. Her fascination with the way 

in which puppies are trained to be someone else’s eyes 

stayed with her over the years, as did her amazement at 

how visually impaired people could adapt their handicap 

to lead a normal and independent life. 

Now a third-year graphic design student at Inscape 

Design College in Roodepoort, South Africa, Cherece- 

Lara soon saw a way in which her passion and her 

training could come together to assist an organisation 

that provides such a critical lifeline for the visually 

impaired. 

Founded in 1953 by Gladys Evans, the South African 

Guide Dogs Association (SAGA) for the blind is 

fully dependent on fund raising, donations, sales of 

Christmas cards, collections and the generosity of the 

public. SAGA is a founder member of the international 

federation of Guide Dog Schools for the blind of which 

there are 71 schools in 29 countries. With the training 

of each guide dog costing more than ZAR7,500 (over 

US$1,000) and taking 18 months to complete, her help 

was more than welcome. 

With the goal of raising both awareness and money 

for the organisation, Cherece-Lara developed a printed 

magazine insert consisting of two pages. On the first 

page, a guide dog with ‘My eyes are used to help 

someone’ written in Braille was featured. On the second 

page, a donation form appeared alongside the visual 

of the dog and the same text in Braille. 

Due to appear in Cosmopolitan magazine (with a 

circulation of 145,000 copies and a readership of more 

than 758,000) Cherece-Lara’s endearing communication 

will no doubt open readers’ eyes to the plight of the 

visually impaired, and hopefully open their pockets too.

Designer/Cherece-Lara Wolf 


- Donation forms printed on Camelot Cartridge 120g/m 2 

- Print adverts printed on Camelot Cartridge 120g/m 2

Africa 

Build Your Team, Build Our Dream 

Zip Zap Circus School 

Based in Cape Town, South Africa, the Zip Zap Circus 

School is a unique organisation that uses the magical 

yet challenging medium of circus arts training and 

performance for the purpose of educational outreach 

and youth development. To enable them to offer this 

training free of charge, they also offer skilled riggers 

and stunt performers for corporate clients and the 

film industry. 

Cheri Kroeger and Justin Soodyall (designers), Giselle 

Kroeger (paper mechanic and copywriter) and Bradley 

Urion (paper mechanic) of the Cape Peninsula University 

of Technology in South Africa all felt very strongly about 

their cause and, after spending some time in the circus 

school environment, felt a strong connection with the 

organisation. 

‘The organisation has such a positive outlook on life, 

and really put all their efforts into making Zip Zap 

successful in the sense of enriching children’s lives,’ 

they enthused. 

They decided to start with the most pressing need of the 

organisation: the need for their own permanent home. 

An interactive pop-up book was designed to appeal 

to large corporations as well as people in the building 

industry, giving them an overview of what Zip Zap is 

about, and an idea of the proposed building. In the back 

of the book a pledge form invites the reader to choose 

between donating funds, or donating building materials 

for the new home. Once they send the form back to 

Zip Zap, a poster is mailed back, inviting them to a free 

teambuilding session for their company at the Zip Zap 

Circus School. 

In this way, the team from the Cape Peninsula University 

of Technology arrived at a magical win-win concept; the 

donors help Zip Zap build their dream, and in turn, Zip 

Zap helps them build their team. 

20

Creative Team/ Bradley Urion, Giselle Kroeger, 

Cheri Kroeger, Justin Soodyall


- Books (cover) printed on El Toro 240g/m 2 

- Books (inner) printed on Presto Gloss 135g/m 2 

- Leaflets printed on Camelot Cartridge 90g/m 2 

and Presto Silk 250g/m 2 

- Pledge forms printed on Camelot Cartridge 

90g/m 2 

- Posters printed on Presto Silk 115g/m 2 

- Tickets printed on Presto Silk 170g/m 2

“The causes of these organisations or associations are all worthy 

of attention ... Very diffi cult task, sometimes heart-breaking.” 

– Laurence Madrelle 

24

Europe 

Anneke Bosman/Amnesty International/Head of Campaigns 

As head of campaigns for the Netherlands, Anneke has executed a number of successful 

fundraising and membership campaigns (including recruiting about 40,000 new members) 

and theme campaigns to put human rights issues, such as the death penalty, torture and 

‘disappearances’ on the national and international agenda. 

Jean Robert/Robert & Durrer Design/Graphic Designer 

Jean is best known for his design work for Swatch, which revolutionised watch design 

and saw sales rocket from 100 thousand to 100 million. He is a member of AGI* and 

has taught design at Ohio State University and the High Schools of Design in Zurich 

and Luzern. 

Laurence Madrelle/LM Communiquer/Founding Designer 

In addition to teaching visual communication at the École Nationale Supérieure d’Architecture 

de la ville et des territories, Laurence’s work (exclusively for the public domain) has been winning 

competitions for clients such as the Agency for the Fight against Aids, visual identities and 

signage for many French cultural institutions and cities. 

Mervyn Kurlansky/Mervyn Kurlansky Design/Principal 

Mervyn’s extensive body of work – corporate identities, sign systems, annual reports, books, 

brochures, catalogues, posters and packaging – in every part of the world has won him 

numerous awards, including a place in the permanent collection of the MOMA**, NY. 

He is the author of several books on design and serves on design juries worldwide. 

Sadik Karamustafa/Karamustafa Design Ltd/Graphic Designer 

A career in advertising and publishing was followed by more than a decade as a freelance 

designer, and finally, the formation of his own company with his daughter, Ayse. Sadik has 

judged and received awards throughout the world and held solo shows of his design work 

from Tehran to Tokyo. 

* Alliance Graphique Internationale 

** Museum of Modern Art

Europe 

Alzheimer 

Alzheimer Forschung Initiative eV 

The symptoms of Alzheimer’s Disease can be alarming. 

As a disease that affects the brain and brings on 

dementia, sufferers can feel restless and moody, or 

have difficulty remembering, speaking, learning, making 

judgments and planning. 

The Alzheimer Research Initiative (AFI) is a non-profit 

association which was created in 1995 to provide muchneeded 

funding for Alzheimer research, and educates 

the public regarding the nature of Alzheimers. 

Seonmee Kong and Youngju Cha, design students at 

Fachhochschule Düsseldorf (the University of Applied 

Sciences Düsseldorf) in Germany, were moved by 

the helplessness experienced by sufferers, the sense 

of futility of living with an incurable disease such as 

Alzheimers, as well as the impact the disease can have 

on family members and caregivers. 

shoes in the refrigerator, letters in the toaster and 

dentures in a goldfish bowl; all seemingly innocent and 

funny, but frustrating for those who must deal with these 

images as a daily reality. It is only when one imagines the 

consequence of these images that one can understand 

the dangers of living with Alzheimer’s Disease. 

Powerfully presented in press, on posters in more 

than 1,000 locations and through a series of popular 

postcards, the campaign had an enormous impact, with 

several mentions on local radio stations. The proof of 

the impact of the campaign comes from AFI themselves, 

who have experienced an exponential increase in mail 

and telephone interest in the organisation whenever the 

campaign is exposed. 

26 

To generate an understanding of the frustrating world 

in which sufferers live, they developed a campaign that 

portrayed situations that seem humorous, but are very 

real for Alzheimer’s sufferers. Toothpaste on a sausage,

Creative Team/Karl-Josef Laumann 

(Minister of Work, Health and Society for 

the region Nordrhein-Westfalen), Youngju 

Cha and Seonmee Kong


- Postcards printed on Algro Design 300g/m 2 

- Posters printed on Hello Matt 170g/m 2

Europe 

Essay About the Relativity of Blindness 

Amnistía Internacional 

30 

In order for the abuse of human rights to exist or to 

continue, it must remain hidden. Often perpetuated 

out of the public eye, always hidden by those with 

the power to do so, the most powerful tool in the fight 

against human rights violations is exposure. And that’s 

just what this innovative campaign does, in the most 

literal way. 

Before your very eyes, violations you never knew existed 

make themselves visible; everyday occurrences that 

take place in all corners of the world, to many people. 

The technique developed by Noé Mendoza Cuevas, 

Art Director and designer at Señor Piruleta in Madrid, 

involves printing on card with thermocromatic ink, that 

reveals itself when temperatures change, presenting 

the reader with yet another frightening occurrence that 

Amnesty International (AI) fights every day to abolish. 

With a network of more than 1.8 million members, 

supporters and subscribers in over 150 countries 

and territories in every region of the world, AI is held 

together by dedicated individuals committed to a vision 

of a world in which every person enjoys all of the human 

rights enshrined in the Universal Declaration of Human 

Rights and other international human rights standards. 

A long-time AI devotee, Noé’s remarkable campaign 

is the culmination of years of collaboration on AI’s 

advertising and promotion in Spain. And thanks to his 

deep understanding of the organisation, he was able to 

identify the symbol of the candle as key to their mission, 

he says. 

“The candle needs people who want to light it, who 

want to continue to shed light on violations, to enable 

them to be investigated, to denounce them and bring 

them to an end.” 

With no fewer than 5,000 mailings, and a response rate 

of 2.15% resulting in an impressive €20,000 in funding, 

that’s a lot of people lighting a lot of candles.

Designer/Noé Mendoza Cuevas


- Cards printed with thermocromatic ink on 

Magno Matt 300g/m 2 

- Cards and coupons printed on Magno Matt 

300g/m 2

Europe 

Beyond Clichés (Au-delà des Idées Reçues) 

Association Emmaüs 

Established by the legendary Abbé Pierre during 

a bitterly cold Parisian winter in 1954, Association 

Emmaüs assists homeless people by helping them 

assert their right to health, education, employment and 

housing. To help achieve this, Association Emmaüs has 

launched a number of welcome centres, emergency 

shelters and social housing programmes over the years. 

Since 2000, they have benefited from the help of a 

dedicated group of individuals at Nous Travaillons 

Ensemble (NTE), a Paris design agency with clients 

including municipalities and institutions, as well as a 

number of humanitarian and educational organisations. 

For designers Valérie Debure, Isabelle Jégo, Alex 

Jordan, Ebdie Cavel, Sébastien Courtois and Ronit 

Meirovitz, this co-operation has been successful as 

a result of a shared vision on philosophy and design; 

how to communicate the work of the association and 

how to address the misconceptions that people have 

of the homeless. 

This shared vision resulted in a campaign awarded by 

Ideas that Matter in 2003 and an exhibition in 2006. But 

it is to the topic of addressing misconceptions that they 

have returned for their latest campaign. 

Said the designers, “Our goal was to present the clichés 

surrounding the homeless through an exhibition of 

posters. The prevailing mood is quite provocative, the 

way clichés generally are. This is intended to provoke 

discussions among a large target group, and to be 

educational, lively and legible from a distance.” 

They placed their challenging posters in metro stations 

and in schools, cards in schools and public places. They 

arranged meetings in many high schools and multimedia 

libraries, and facilitated discussions and debates 

with people and students. At all events, the exhibition 

of posters provided a point of departure for talking 

about homeless people, their lack of job security and 

assistance, as well as how to finance social assistance. 

34

Creative Team/Ebdie Cavel, Ronit Meirovitz, 

Isabelle Jégo, Alex Jordan, Valérie Debure 

and Sébastien Courtois


- Cards printed on Magno Silk 350g/m 2 

- Posters printed on Magno Matt Classic 170g/m 2

Europe 

Lost and Found in Action 

British Heart Foundation 

38 

Every year, thousands of people die prematurely from 

heart disease. For those who survive, the daily battle 

has just begun. 

The British Heart Foundation is committed to preventing 

people’s lives being devastated by heart disease. They 

fund pioneering research, care for patients and their 

families, and provide vital information to help people 

understand the causes of heart disease, how it can be 

avoided and what treatments are available. 

Aware that the average age of students at Southampton 

Solent University was between 18 and 22, and that 

young people tend to be reckless with their health 

(particularly their hearts), lecturer Steve Lannin, 

(Creative Direction, Copy and Planning), and students 

Paul Jones (Design, Typography and Photography) 

and Darren Whitney (Illustration), working closely with 

Julian Temblett and Mandi Simms of the British Heart 

Foundation, took up the challenge. 

Rather than lecture on the dangers of high fat foods 

and smoking, they decided to target students with 

a campaign about how good it is to buy from charity 

shops, in particular the British Heart Foundation. If they 

drop by and pick up a ‘worn in’ jacket, they reckoned, 

students might also pick up a leaflet about heart disease 

when they visit. 

So they geared their concept towards the ‘charity 

shop’ aesthetic; the rough and ready ‘distressed’ look, 

individuality, teamwork and concern for the environment. 

Appearing in book, poster and postcard form, the 

campaign spread to barber shops, garages, pubs 

and clubs where young men meet, as well as broader 

posters and signage across Hampshire. 

The response to the material was overwhelmingly 

positive, with some outlets noticing a sizeable increase 

in the number of young people visiting the charity 

shops. In the ultimate tribute to the team, the iconic 

posters even became sought after collectables in their 

own right.

Creative Team/Paul Jones, Darren Whitney 

and Steve Lannin


- Books (cover) printed on Magno Matt Classic 

300g/m 2 

- Books (inner) printed on Magno Silk 170g/m 2 

- Over-riders printed on Magno Matt Classic 

300g/m 2 

- Postcards printed on Magno Matt Classic 

300g/m 2 

- Posters printed on Magno Matt Classic 

300g/m 2

Europe 

How Long Are You Still Going to Wait? 

EMMA Institute 

42 

In Slovenia, everyone knows someone who is a victim 

of violence. But, due to the social taboo of the subject 

– and to avoid trouble and the risk of ‘getting involved’ 

– most prefer to look the other way and ignore it. 

Matija Ošlak, Eva Barbori, Blaž Ritmani and Tomaž Cör, 

a team of designers and writers at Formitas, a member 

of BBDO International in Ljubljana, Slovenia, chose not 

to look the other way. 

Instead, they chose to get very involved, putting their 

time and considerable effort behind EMMA, an NGO 

that helps children and women, who were – or still are 

– victims of violence. 

Realising that the key challenge in lifting the lid off 

abuse was simply breaking the silence, they developed 

an arresting piece of work: a flyer in form of an arm. 

Distributed in areas where possible victims of violence 

or possible witnesses of violence could see it, the arm is 

what they called a ‘bruise-tester’. Based on the bruises 

that are the tell-tale signs of abuse, the ‘bruise-tester’ is 

a way of challenging victims or witnesses of violence not 

to wait too long before telling somebody about it. 

An astonishing 100,000 ‘arm-flyers’ were distributed. 

In public schools (hanging from wardrobe hooks in 

closets), in public buses (hung over hand rails), at 

apartments (hung over front door handles), the ‘armflyers’ 

became ubiquitous in Koper, Ljubljana, Celje, 

Maribor and Murska Sobota, the five main metropolitan 

hubs of Slovenia, and the centres where most victims 

and witnesses could be reached. 

After a wave of publicity from all the daily newspapers 

in Slovenia, a breakthrough – and the ultimate 

acknowledgement of the problem. In an audience 

with the mayor of Ljubljana, Danica Simši, the creative 

team and the directors of the EMMA organisation were 

promised support for their efforts to assist the victims of 

violence, and to encourage witnesses to come forward.

Creative Team/Eva Barbori, Matija Ošlak, 

Tomaž Cör and Blaž Ritmani 


- Flyers printed on Hello Silk 300g/m 2

Europe 

TIR: Teatri in Rivoluzione 

Handicap&Arte 

Not many would imagine that the handicapped and 

the stage would be a suitable combination. Yet it is 

for exactly this reason that Handicap&Arte in Italy 

developed their revolutionary theatre programme. 

Active in the field of integrated social theatre activity 

since 1998, Handicap&Arte Italy holds annual 

workshops, seminars and conferences to help the 

disabled go beyond their limits, promoting equality 

of integration for the sake of diversity, and enhancing 

the creative potential of disabled people through 

performances on stage. 

In an effort to transform the subculture that goes against 

the handicapped and to turn it into a culture of diversity, 

they produced a campaign consisting of a series of 

posters showing able and disabled people together in 

highly emotional situations. 

The headlines asked the question “Who is the richest? 

Who is the poorest?” The embarrassment of showing 

the handicap gives way to the certainty that mixing with 

‘differently able’ people means to enrich the human 

condition, to promote an exchange of ideas, and to 

encourage contributions to the organisation. 

44 

Designers Monica Zaffini and Massimiliano Patrignani 

and copywriter Noemi Rinolfi at ma:design in Pesaro, 

Italy, felt very strongly about reversing the negative 

attitude that generally accompanies the public 

perception of the handicapped. They also felt they 

could communicate Handicap&Arte’s belief that the 

limits of the disabled are resources for the arts and that 

the arts are a resource to help the disabled to overcome 

their limits. 

This was followed up with flyers, books, conferences 

and workshops, at which lively debate and a gradual 

changing of attitudes were evidence of the success 

of the campaign.

Creative Team/Monica Zaffini and 

Massimiliano Patrignani


- Books printed on Presto Silk 150g/m 2 

- Envelopes 

- Flyers printed on Presto Silk 150g/m 2 

- Posters printed on Parade 90g/m 2

Europe 

Offside 

in-kick.org 

48 

The youth, the homeless, the unemployed, drug addicts 

and alcoholics. Each one a star striker, defender or 

goalkeeper in the making, with a sense of purpose and a 

bright future. This is the mission of in-kick.org, a project 

of Switzerland Sports Integration that takes those 

marginalised by society and reintegrates them through 

exposure to the beautiful game. 

It’s certainly an innovative approach, and one which 

attracted the attention of Claudia Klat and Dominique 

Berrel, students in graphics and media design at 

the F+F School for Art and Media Design in Zürich, 

Switzerland. 

But the activities of in-kick.org are so much more 

serious than simply offering the homeless a distraction 

to keep them off the streets. Every year, in-kick.org 

organises the Homeless Swiss Championship, and 

recruits 16 star players for the Swiss Homeless 

National Team, and eight players to compete at the 

Homeless World Cup. 

So, last year, Claudia and Dominique designed ‘Offside’; 

a book publicising the organisation, which took the 

form of a diary of the Swiss Homeless national team’s 

preparation for the Homeless World Cup. 

Training sessions and qualification tournaments were 

presented as pages from a journal. The first few pages 

of the book display participating teams in the style of 

football stickers. For 18 chapters, the book moves to 

a thrilling conclusion; the 2006 Homeless World Cup in 

Cape Town, South Africa. 

Team posters complete the collateral, contributing 

further towards building the self-esteem of the players, 

and made available for sale in bookstores in Germany, 

Austria and Switzerland and sold in the streets of Zürich, 

Bern and Basel by the vendors of Surprise, the Swiss 

Homeless newspaper. 

Described as one of the ‘most beautiful Swiss books 

of 2006’, Offside is ‘a dynamic, lively arrangement 

of colour photographs and informative texts that ... 

convinces with its coherent visual implementation. 

A committed book about an unconventional and 

remarkable event.’ Surely the Swiss will never look 

at the homeless or footballers in the same way again.

Creative Team/Claudia Klat and 

Dominique Berrel


- Books

Europe 

The World Needs Midwives – Now More Than Ever! 

International Confederation of Midwives 

52 

Every year, more than 500,000 women die during 

pregnancy and birth. Most of these tragedies could be 

avoided if governments invested in efficient health care 

systems with qualified and skilled providers. In fact, it 

has been shown in many countries that investment in 

a strong midwifery profession can lead to a significant 

reduction of maternal deaths, prompting The World 

Health Report in 2006 to stress the need for a greater 

midwifery capacity in the world. 

The International Confederation of Midwives (ICM) is a 

not-for-profit international organisation that represents 

midwives and the midwifery profession, and aims to 

improve the care available to mothers and newborns 

throughout the world. 

Graphic designers Marije Fransen and Marieke Dona 

of MaMa design in Veldhoven and Tilburg in the 

Netherlands agreed with ICM that branding in the form 

of an updated corporate identity was an important first 

step to creating a positive image for the organisation 

and to inform others outside the traditional circles 

of partners and collaborating organisations of the 

important work of the organisation. 

They proposed a logo showing ICM’s vision of the 

continuum of care provided universally by midwives. 

This includes the three most important phases in and 

around birth: pregnancy, birth itself, and postpartum 

care. They designed attractive and informative flyers, 

and posters highlighting the many activities of the ICM, 

as well as foldable, adhesive printed flyers in the shape 

of stethoscope with contact details of midwives that 

pregnant mothers could access. 

The enthusiastic reception that the campaign has 

received is a clear indication that the new image for 

ICM will help them fulfil their goal of strengthening the 

midwifery profession to provide the best care for mothers 

and babies throughout the world, thus reducing the 

tragedy of death and disability related to childbearing.

Creative Team/Marije Fransen and 

Marieke Dona


- Business cards 

- Compliment cards 

- Flyers printed on Magno Matt Classic 115g/m 2 

- Paper stethoscopes printed on Magno Matt 

Classic 250g/m 2 

- Postcards printed on Magno Matt Classic 

250g/m 2 

- Posters printed on Magno Matt Classic 170g/m 2 

- Writing paper

Europe 

Covering Reality (Das Unsichtbare Wahrnehmen) 

Kinderschutz-Zentrum Linz 

56 

Child abuse most often happens within the family and 

behind closed doors, taking the form of negligence, 

physical maltreatment and sexual abuse. In Linz, 

Austria, there is a centre that has committed employees 

and effective strategies to both prevent and treat the 

aftermath of child abuse. But it is not well known, and 

has limited funds for the purpose of reaching those 

in need. 

Now 20 years old, the Kinderschutz-Zentrum Linz 

(Child Abuse Prevention Centre, Linz) has worked 

tirelessly to create a violence-free environment for 

children, teenagers and their families, offering free 

counselling and therapy at the centre. In addition to 

counselling, the centre does what it can to educate 

the people of Linz about issues of abuse in an effort 

to prevent problems occurring. 

Realising the desperation of the centre’s situation, 

designers Christoph Kerschner and Walter Stromberger, 

together with writer Norbert Tomasi of Kest: strategie, 

kommunikation, design, approached the centre’s 

director Barbara Künschner with an audacious plan. 

They found Barbara to be open minded and the plan 

became a reality. To illustrate the ‘cover-up’ (the hidden 

nature of abuse and the unwillingness of the public to 

acknowledge it) they covered the city centre of Linz in 

pink paper; cars, public objects, shop windows, clothes, 

coats and books in stores, all were wrapped in pink. 

This was supported with posters, flyers and brochures, 

focusing attention on child abuse and the role the centre 

could play in both preventing and treating it. 

“For once, the public could not close their eyes to 

the reality. No-one could ignore the campaign or the 

subject,” enthused the team. 

From a press conference to coverage in local 

newspapers, on radio stations and TV channels, a 

professional Public Relations agency supported the 

campaign. The end result: dramatically increased 

awareness of the centre, which is now regularly 

contacted by local media for interviews and comment 

on abuse related issues.

Creative Team/Christoph Kerschner and 

Walter Stromberger


- Blank books 

- City light posters 

- Door hangers 

- Folders printed on Hello Silk 300g/m 2 

- Giveaways 

- Leporellos printed on Hello Silk 200g/m 2 

- Paper bags 

- Paper glasses 

- Posters printed on Hello Silk 115g/m 2 

- Stickers 

- Wrapping paper rolls 

- Wrapping paper printed on Hello Silk 115g/m 2

Europe 

In the Name of Africa. Words That Help 

Medici con l’Africa CUAMM 

In Africa, in this age of universal healthcare, women still 

die in childbirth, unable to get to a hospital because it is 

too far or too expensive. For those who believe in public 

heath care, development and human rights, this is an 

untenable situation. 

Doctors with Africa CUAMM is an organisation which 

works to develop respect for the fundamental human 

right to health, and to ensure that healthcare services 

are available to everyone. Founded in 1950 with the aim 

of training doctors to work in developing countries under 

the name of CUAMM (University College for Aspiring 

Missionary Doctors), it has over the years chosen to 

focus its work on the African continent, hence the name 

‘Doctors with Africa’. 

In partnership with their client, they selected words 

– such as Equity, Rights, Health, Service, Maternity, 

Motivation and Infancy – which express this profound 

connection and a story of service. In this way, they have 

used the power of words to reverse the commonplace 

perception of public service campaigns and the demand 

‘give me facts not words’. 

Using materials that are familiar to the medical 

profession, such as gauze and medicine boxes, they 

have developed a powerful campaign that will awaken 

people to the plight of people in Africa, and give them 

a sense of the essential co-operation that brings real 

empathy and change. 

60 

For Laura Morandini, Susi Grion, Daniele Varelli at CDM 

Associates in Udine, Italy, the title ‘Doctors with Africa’ 

was significant. They wanted to emphasise the meaning 

of ‘with Africa’ as opposed to ‘for Africa’, and the way 

in which it expresses profound participation in the 

problems experienced in Africa.

Creative Team/Laura Morandini, Susi Grion 

and Daniele Varelli


- Books printed on Magno Satin 140g/m 2 

- Folders printed on Magno Satin 140g/m 2 

- Posters printed on Magno Satin 140g/m 2

Europe 

Sam’s Campaign 

Samantha Dickson Brain Tumour Trust 

The Samantha Dickson Brain Tumor Trust (SDBTT) is 

the UK’s largest brain tumour charity. Set up after the 

death of Samantha Dickson at 17 years old, it has just 

celebrated its ten year anniversary (with the help of this 

campaign). The trust has provided over £2 million in 

funding for research into brain cancer and continues 

to fund research and find treatments. 

Brain cancer is known as the forgotten cancer. And 

Chris Catchpole (art director, designer and writer on all 

work) of catchpole&friends in London, England knew 

that good advertising and PR could not only help raise 

the profile of the charity but bring greater awareness 

nationwide to their cause. 

Also, as many of their long-standing patrons are very 

well-known celebrities, he chose to run a follow-up 

campaign using four of them showing their support. 

The campaign was covered on national television 

(Channel 4 and Meridian), in national magazines and 

press, in numerous local magazines and regional 

press, and on the radio (multiple interviews). 

Around £2.1 million of media exposure and over £60,000 

in donations have been generated by this campaign 

to date. 

He chose to dramatise many of the common symptoms 

of brain tumours to educate people and give them some 

idea of a checklist of things to look out for. One or two 

symptoms together are not necessarily indicative of 

a tumour. More than this and it is recommended that 

a doctor is seen immediately. 

64

Designer/Chris Catchpole


- Door drops and inserts 

- Posters (A1, A2, A3 and 6 sheets) 

- Press adverts 

- Press releases 

- Stationery 

- Taxis (including seat backs)

Europe 

Freedom of Press 

UNESCO Vlaanderen 

In most European countries, freedom of the press is 

taken for granted. Certainly in Belgium, readers of a 

wide range of independent, uncensored newspapers 

open their newspapers every day and expect unfettered 

and uncensored news coverage. Imagine their surprise 

then, when readers of ‘De Morgen’ found to their 

horror that their newspapers had been stapled closed, 

preventing access to the information within. 

This disruptive tactic by the team from Dubois meets 

Fugger in Antwerp, Belgium (comprising copywriter Ben 

Van Asbroeck, art director Caroline Vermaerken, creative 

director Peter Foubert and account executive Lien 

Brouillard) was a deliberate ploy to alert readers to the 

fact that, while they may take press freedom for granted, 

there are many countries where readers are not so lucky. 

Working with their client Marino Bultinck, this 

intervention was remarkably successful. Readers, once 

past their frustration with an inaccessible newspaper, 

would discover a card stapled to the back of the 

newspaper telling them “Freedom of press isn’t that 

obvious everywhere”, alerting them to the plight of 

the press in other countries and directing them to the 

organisation’s website. 

As a result of the campaign, hits on the organisation’s 

website showed a dramatic increase – proof of a 

heightened awareness of the general public to the 

issues surrounding press freedom. 

68 

UNESCO (United Nations Educational, Scientific and 

Cultural Organisation) describes itself as ‘a laboratory of 

ideas and a standard-setter to forge universal agreements 

on emerging ethical issues’ – had chosen to focus on 

press freedom for a full year in the Vlaanderen region.

Designer/Peter Foubert


- Newspapers printed on Hello Silk 150g/m 2

“These grants are uncommon opportunities to use fresh design thinking 

to make a tangible change in the world. Making a measurable difference 

in someone’s life is hard. And the best of this work aims to do just that.” 

– Brian Collins 

72

North America 

Arvi Raquel-Santos/Weymouth Design/Senior Designer 

Arvi’s work has been recognised in AR100, Best of New England Show (BoNE Show), Best 

of Brochure Design 8, Big Book of Logos 3, Graphic Design USA, Graphis Annual Reports, 

Graphis Design Annual, Hot Graphics 2, Print’s Regional Design Annual, Web Awards 2000 

and 1000 Greetings. 

Brian Collins/Brand Innovation Group/Chief Creative Officer 

For almost a decade, Brian has led teams of designers, writers, architects, filmmakers and 

strategists to transform some of the world’s most powerful brands, including Motorola, BP, 

Hershey, AT&T, Mattel, American Express and Coca-Cola. He speaks globally on innovation 

and design, including the World Economic Forum in Davos, Switzerland. 

Keith Helmetag/C&G Partners/Partner 

Keith received a Sappi Ideas that Matter grant for promoting literacy and lemur conservation 

in Madagascar and also served on their 2005 selection jury. He is a recipient of the American 

Institute of Architect’s Committee on the Environment (COTE) award for Philadelphia’s Heinz 

Tinicum Nature Reserve, and designed The New York Vietnam Veterans Memorial. 

Kim Baer/KBDA/Founder 

Kim Baer frequently judges design competitions and speaks at design conferences across the 

USA. She recently received the Fellows Award from the Los Angeles Chapter of the American 

Institute of Graphic Arts (AIGA) in honour of lifetime achievement. Her work has been honoured 

by every major design and business organisation in the country. 

Laura Des Enfants/desenfantsaldrich/Partner 

A founding partner of desenfantsaldrich, a sales and marketing consulting firm with a reputation 

for developing new communication channels, Laura has been honoured through her association 

with the Art Directors Club, Core77, Flashforward Conference & Film Festival, Dx3 Conference, 

Noble Desktop, sessions.edu and X-rite. 

Steffanie Lorig/Heart Seattle/Executive Director Art 

Steffanie graduated from Northern Arizona University with a degree in Visual Communications, 

emphasising graphic design and illustration. Her work has won awards from Print, Communication 

Arts and Step Inside Design. She has served on the AIGA board of directors and has 

authored several children’s books.

North America 

Art of Yoga Project 

Art of Yoga Project 

74 

Founded in 1999 by family nurse practitioner and yoga 

instructor Mary Lynn Fitton, the Art of Yoga Project has a 

mission to guide young women to use yoga and creative 

expression as tools for well-being, accountability and 

empowerment. With a specific focus on ‘at risk’ girls 

(such as those in the juvenile justice system), the project 

has developed a Yoga and Creative Arts Curriculum that 

combines health education, yoga and the creative arts 

to give at-risk girls lifelong focus and discipline. 

Art Director Michael Osborne and designer Jeff Ho of 

Joey’s Corner in San Francisco, California, USA have 

always believed in alternative means of reaching youth. 

Inspired by the project’s fun, modern and energetic 

curriculum, they set out to create a graphic system that 

is synonymous with these attributes. 

The logo targets young women, funders and the 

juvenile justice system. The stationery that bears it 

(encompassing everything from letterheads to thankyou 

cards and brochures) was designed to help the Art 

of Yoga with promotion and implementation of their 

programme in a clear and concise way. 

Throughout, the work reflects the team’s belief that the 

Art of Yoga Project is a very modern and interesting 

approach to helping at-risk girls. 

In response to the campaign, the project was featured 

in local newspapers, its work was featured as a 

revolutionary programme in Yoga Journal, and was 

discussed at Yoga Workshops and Yoga Conferences. 

As a result, the project was able to double its 

classes at the San Mateo County Juvenile facility, 

expand its volunteer staff to over 20 certified yoga 

teachers and assistants, launch a new website (www. 

theartofyogaproject.org) and improve teacher training. 

Thanks in part to Jeff and Michael’s campaign, the Art 

of Yoga Project received the San Mateo County 

Probation Department’s 2007 Excellence Award.

Creative Team/Jeff Ho and 

Michael Osborne



- Business envelopes 

- Curriculum 

- Envelopes 

- Labels 

- Letterheads 

- Thank you cards 

- Trifold brochures

North America 

Bright Eyes – Celebrating the Alkulana Experience 

Camp Alkulana 

At Camp Alkulana, a summer camp for the underprivileged 

youth from Richmond, Virginia, Meredith 

Carrington learned many lessons. First as a camper, 

then as a counsellor during high school and college, 

then as a member of the camp’s support team, which 

acts as its Board of Directors. 

With a unique understanding borne of first hand 

experience, Meredith – a designer at Merit Ink Design 

in Richmond – was trying to find a way of distilling the 

essence of Camp Alkulana. 

Regarding design, she decided to keep things extremely 

minimal; large colour solids, simple serif text, and full 

bleed photography. She felt that too much ‘design’ 

would take away from the beauty of the simplistic 

photos and touching stories. 

The campaign was kicked off with a reception to 

which the entire camp ‘family’ (consisting of all past 

and present campers and counsellors, as well as 

every recorded volunteer) was invited, as well as key 

community leaders and press. 

“When considering how to communicate almost 100 

years of camp history, and thousands of personal 

stories, I knew I could not possibly cover it all. I decided 

to solicit personal photos and stories from anyone 

associated with Alkulana – campers, counsellors 

and volunteers. From their submissions, I selected a 

variety of serious, sentimental, historical and humorous 

accounts, which created a feeling of visual and textual 

collaboration,” she said. 

The impact of the book on the hundreds of campers 

that turned up at the event exceeded even Meredith’s 

expectations, and the praise that the campaign has 

garnered from the press for the sensitive way in which 

individual stories were told in words and pictures has 

placed Camp Alkulana and the underserved children 

of Richmond, Virginia on the public agenda. 

78

Designer/Meredith Carrington 


- Books printed on Lustro Dull Cream, Cover 100lb 

(270g/m 2 ) and Text 80lb (118g/m 2 )

North America 

CYCLE Kids Awareness Campaign 

CYCLE Kids Inc 

With child obesity statistics climbing at an alarming rate, 

getting kids to eat healthily and enjoy the benefits of 

fresh air and exercise is as easy as riding a bicycle. 

This is the simple philosophy of CYCLE Kids Inc, an 

independent, non-profit organisation established to 

introduce children to the joys of cycling, the benefits of 

healthy eating, and the world of physical science. The 

organisation grew out of the founders’ strong desire to 

address the health and emotional issues facing today’s 

under-active, often overweight, children. 

healthy it is for the body and the heart. Using these 

stories as a starting point, each of the collateral pieces 

informs readers about how the organisation empowers 

children to stay fit and how much they benefit from the 

programme. 

A wide range of collateral was used: an organisational 

brochure, pocket folders, posters, local bus advertising 

and, of course, thank you cards. All were designed to 

work together in a number of different combinations to 

suit different audiences. 

80 

In fact, it was the sheer joy of riding a bike that inspired 

Lucas Roy, an independent designer from Boston, 

Massachusetts, together with writer Jean Gogolin, 

photographer Tim Llewellyn and CYCLE Kids Founder 

and Executive Director, Julianne Idlet, to design this 

charming campaign. 

Through the playfulness of illustration and the 

enthusiasm of photography, the brochure invites readers 

to reminisce about the sheer joy of owning and riding 

a bike as a child, how good it feels to exercise, how 

Proof of the efficiency of the appeal lies in the growing 

popularity of CYCLE Kids in Cambridge, Massachusetts. 

Proof of the campaign’s timeless appeal lies in the effect 

it had on designer Lucas Roy: ‘Throughout the process 

we received a generous amount of support and to see 

the kids that benefited from the classes was worth all 

the hard work. We were just happy to be part of the 

big picture.’

Creative Team/Tim Llewellyn, 

Jean Gogolin, Julianne Idlet and Lucas Roy


- Brochures printed on McCoy Matt Text, Cover 

100lb (270g/m 2 ) and Text 100lb (118g/m 2 ) 

- Bus advertising 

- Folders 

- Posters printed on McCoy Matt Text 100lb 

(118g/m 2 ) 

- Thank you cards printed on McCoy Matt Cover 

100lb (270g/m 2 )

North America 

After Harm, Hope. Building a Forever Family 

DePelchin Children’s Center 

In the United States, thousands of children are removed 

from their biological families or guardians each year due 

to child abuse, neglect or other factors. Most of these 

children are older kids, sibling groups or children with 

highly specialised needs. Finding safe and loving homes 

for them is often problematic. But without permanent 

adoptive homes, these children will remain in foster care 

until they reach adulthood or are no longer eligible for 

foster care. 

Many of them will grow up with no home, without a 

mom or dad to walk them to class on their first day of 

school, to take them to the park to play or to sit in the 

stands and watch them play Little League baseball. 

Doug Hebert, Design Director of Savage Design Group 

Inc, was lucky enough to be adopted into a loving home 

when he was just a month old. But his awareness of 

the plight of those who weren’t so fortunate has been 

with him all his life, and prompted his involvement in the 

DePelchin Children’s Center, an organisation committed 

to finding safe and loving homes for children. 

For Doug, it’s all about the children’s stories. So when 

it came to designing the introductory packet and 

orientation material for prequalified, proactive parents, 

he saw this as an opportunity to highlight the long-term 

rewards of adoption by showing what it meant to the 

children themselves. 

As a result, the book he produced is all about hope and 

the positive impact that ‘family’ can have in a child’s 

life. Featuring important information on the DePelchin 

process, statistics and figures regarding adoption, the 

heart of the book focused on six different vignettes that 

tell the story of youth lost and then found; a backdrop 

of the harsh realties shared by all the children, and the 

promise of a better tomorrow that adoption offers. 

84

Designer/Doug Hebert


- Books (inner) printed on McCoy Gloss Text 

100lb (118g/m 2 )

North America 

Find the Help You Need, DIAL 211 

Family Service Agency of Santa Barbara 

88 

Everyone is familiar with 911. As an emergency 

services helpline, it is imprinted into the memory of 

every American old enough to operate a telephone. 

But there are some domestic crises that a conventional 

emergency helpline is not able to cover. Which is why 

the Family Service Agency of Santa Barbara introduced 

Helpline 211. 

Founded in 1899, Family Service Agency is Santa 

Barbara County’s oldest non-sectarian, human-service 

non-profit. Its mission, to strengthen and advocate 

for families and individuals of all ages and diversities, 

helping to create and preserve a healthy community, is 

met through its many programmes for children, families 

and seniors. 

Plugging directly into this mission, the new Helpline 211 

offers free, confidential, and multilingual counselling 

24 hours a day, providing callers with immediate crisis 

intervention and access to health and human services, 

thereby increasing their well-being and safety. 

Mary Schlesinger, Graphic Designer at Schlesinger 

Design in Santa Barbara, California, was fi rst 

introduced to Family Service Agency of Santa Barbara 

by a friend, one of the agency’s stellar board members. 

Intrigued by their latest offering, and aware of the need 

for critical communication within the community, she 

resolved to help. 

“In the broadest terms, we asked ourselves: how 

can we promote 211 Helpline’s role as a tool for 

communication at the neighbourhood level? And 

what are the characteristics of a successful social 

marketing campaign for hard-to-reach sectors? Our job 

was to target and access these community members 

without employing a one-size-fits-all, universal design 

approach,” Mary explained. 

Posters, brochures, stickers, booklets and flyers 

were distributed to local social service providers, 

community agencies and schools, approximately 1,400 

organisations in all. Reaching even further into the 

community, posters, flyers and coffee cup sleeves were 

distributed to local merchants, and bus ads ran for a full 

year on local bus routes.

Designer/Mary Schlesinger


- Booklets printed on McCoy Silk Cover 100lb 

(270g/m 2 ) 

- Brochures printed on McCoy Silk Cover 100lb 

(270g/m 2 ) 

- Coffee sleeves 

- Exterior / interior bus adverts 

- Flyers printed on McCoy Silk Cover 100lb 

(270g/m 2 ) 

- Posters printed on McCoy Silk Cover 100lb 

(270g/m 2 ) 

- Stickers

North America 

Who Asked Me? 

Fraser 

“As a mother of a child with a disability, I witnessed the 

range of emotions my other two children experienced 

growing up with a sibling with special needs – including 

feelings of isolation, guilt, resentment, perceived 

pressure to achieve, and concern for the future. Since 

about seven million children in the US have a brother or 

sister with a special need, I wanted to create a resource 

that lets these children explore the sometimes hard-todiscuss 

feelings they might have about their sibling, as 

well as share the unique bonds that develop between 

them and their sibling.” 

This is how Adele L Bergstrom, designer and editor at 

A Light Communications in Minneapolis, describes her 

motivation for producing a book ‘by and for’ siblings 

of children with special needs. 

The book itself takes the form of a journal ‘by and for’ 

siblings of special needs children. The result is a book 

of striking honesty and candour, covering such topics 

as this is my life, what our siblings have taught us, 

sharing good times ... and hard times, and twenty years 

from now. The vibrant colour scheme, combined with 

splashy layouts that include family photos along with 

handwriting fonts, all contribute to a contemporary, 

youth-oriented piece. 

During spring 2007 alone, the book was presented 

at six conferences on special needs, followed by a 

book signing event with the authors in the summer 

and a significant promotional schedule including press 

releases, news articles, and disability newsletters set 

to continue for several years. 

92 

Adele chose to work with Fraser because of the 

agency’s focus on serving the total family – not just the 

individual child enrolled in their programme. Fraser also 

had the national credibility and distribution outlet 

(www.fraser.org) needed to get her book into as many 

hands as possible. 

Initial feedback has been positive and, with 2,000 

comment cards due to return from 2,000 copies in the 

first year, the enthusiastic reception of Adele’s book is 

sure to continue.

Designer/Adele Bergstrom 


- Wire-o bound books printed on McCoy Matt, 

Cover 120lb (325g/m 2 ) and Text 100lb (270g/m 2 )

North America 

Directions to a Sustainable Future 

Green Map System 

94 

The key to greening the planet is critical mass: the 

ability to align a network of people behind the cause 

of sustainability for environmental issues to become 

mainstream, not the esoteric ramblings of a privileged 

few. Green Map system is just such a network. 

Started in 1995, this award-winning organisation 

develops local sustainability networks and expands the 

demand for healthy, green choices across the world. 

To date, more than 300 unique locally-published Green 

Maps have helped to bring people of all ages, cultures 

and economic levels together to discover, share and 

care for their communities. 

For Millie Tien-Hui Lin, a graphic designer at Whitehouse 

& Company, New York, the challenge lay in solving 

design problems that could have a meaningful impact 

on a wide range of audiences and a tangible benefit to 

the future of the planet. Working with brand consultant 

and Green Map board member DK Holland, board 

member Sara Tucker, and founder Wendy Brawer, 

Millie applied herself to designing an identity for the 

organisation that would make it more visible, and invite 

people to find out more about it. 

The task was more daunting than it sounds, however, 

as it could not afford to alienate the mapmakers in 

communities around the world. Except for the universal 

icons on every Green Map, the design choices are 

determined locally, resulting in little conformity from one 

map to another. 

From its release in May 2007, the campaign was well 

received. To date distribution has included the US 

Environmental Protection Agency (EPA) Environmental 

Quality Awards (Green Map was a 2007 recipient), 

Washington DC’s Sustainable Design Expo, the 

American Planning Association National Conference 

(Philadelphia), Yale University’s Envirolution and the 

United Nations. In anticipation of Green Map meetings 

in those countries, copies have even been shipped to 

China and Taiwan.

Creative Team/DK Holland, Wendy Brawer, 

Sara Tucker and Millie Tien-Hui Lin



- DVDs 

- Folders printed on Opus Dull Cover 100lb 

(270g/m 2 ) 

- Global and local newsletters 

- Icon cards printed on Opus Matt Postcard 80lb 

(105g/m 2 ) 

- Organisational booklets printed on Opus Matt 

Cover 65lb (176g/m 2 ) and Text 80lb (215g/m 2 ) 

- Stationery

North America 

Fresh Starts Catering 

Homeward Bound of Marin 

“Eat a Halo and take a bite out of homelessness.” It is 

with this irresistible challenge that Kristie Hansen-Kemp, 

designer and owner of Hansen-Kemp Design in Novato, 

California, urges the public to contribute to fighting 

homelessness in her community. 

Kristie has worked with Homeward Bound of Marin as 

a contract designer for many years. In that time, she 

has been impressed with the staff’s absolute belief 

in the possibility of ending homelessness, and their 

commitment to providing residents of Homeward Bound 

with more than a meal and a bed for a night, but with 

the means to change their lives. 

Now Kristie has helped Homeward Bound move into 

the mainstream, with its Fresh Starts Catering business 

and a line of products called Halo HomeMades and 

Halo Truffles. 

various stages of preparation juxtaposed with student 

chefs and servers. 

The playfulness of her design extends to the logo, where 

a fork as an icon has the organic look of a growing 

sprout, representing both the growth of the student 

and the fresh foods that the catering service provides. 

The logo is supported by the green rolling hills, which 

represent the local area and grounds the logo. 

Exposed primarily through Homeward Bound 

newsletters, newspaper ads and mailings, as well as 

distribution to visitors touring Homeward Bound’s 

facilities and weekly presentations, the campaign has 

already resulted in an established customer base for 

the catering business. These loyal customers also 

voluntarily distribute material to other members of the 

community on Homeward Bound’s behalf. 

98 

Under the banner ‘Fresh Food, Fresh Starts’, Fresh 

Starts Catering provides a great meal, while providing 

culinary students the opportunity to make a fresh start 

in life. The approach of the campaign is elegant, friendly, 

fresh, and healthy, with photographs of fresh food in 

“The general response from customers, as well as board 

members and funders, has been ‘Wow’! The materials 

are stunning, powerful, and they express the goal of 

our social enterprise very clearly,” says Paul Fordham, 

Homeward Bound of Marin’s Development Director.

Designer/Kristie Hansen-Kemp


- Brochures printed on McCoy Silk 100lb 

(270g/m 2 ) 

- Business system 

- Delicious Ideas small brochures printed on 

McCoy Silk 100lb (270g/m 2 ) 

- Direct mailers printed on McCoy Silk 100lb 

(270g/m 2 ) 

- Postcards series-4 printed on McCoy Silk 

100lb (270g/m 2 ) 

- Presentation folders printed on McCoy Silk 

100lb (270g/m 2 )

North America 

Grace Pease: Fundraising for Madagascar Ankizy Fund 

Madagascar Ankizy Fund 

Imagine an island – the fourth largest in the world 

– with more than 17 million people, 75% of whom live 

below the poverty line, and an average life expectancy 

of 53 years. Imagine that the mortality rate is 11 times 

higher than in the United States, 50% of children are 

severely stunted in their growth, more than 50% of the 

population are under the age of 18, and yet there are no 

schools in the rural areas where they are needed most. 

It was this bleak scenario on the island of Madagascar 

that inspired Grace Pease, a 15-year-old girl from 

Maine, USA, to do something to help. And it was her 

commitment, passion, and hard work that inspired 

the team that produced this moving campaign for 

Madagascar Ankizy: Fund for the education and health 

care of Malagasy children. 

‘Ankizy’ is the Malagasy word for children, and it was in 

order to foster the education and physical well being of 

Malagasy children that Madagascar Ankizy came about. 

brochures for her to use when she goes to area 

schools to tell students and teachers about her work 

in Madagascar. Since Grace’s story is so inspirational, 

we wanted to create publications that would help 

educate people about Madagascar and to describe 

the work of the Madagascar Ankizy Fund,” explains 

Brad Woodworth, designer at Woodworth Associates 

of Brunswick, Maine. 

In addition, Grace and her mother produced a 

PowerPoint presentation using many of the photos 

that appeared in the brochures, forming a complete 

package to inform teachers and students in the United 

States about the plight of Malagasy children, and how 

they can help. 

Grace and her mother will soon be heading back to 

Madagascar to share the good news with the families 

they have worked so hard to help. 

102 

“With Grace as our role model for making a difference, 

we designed a fundraising package with two separate

Designer/Brad Woodworth


- Books printed on McCoy Silk, Cover 100lb 

(270g/m 2 ) and Text 100lb (148g/m 2 ) 

- Folders 

- Gift return envelopes 

- Letterhead 

- Pocket folders

North America 

Colorectal Cancer Screening Promotion for 

the Uninsured / Underinsured Population 

Open Door Family Medical Centers Inc 

Founded in 1972 by a group of community volunteers, 

Open Door Family Medical Centers Inc began as a free 

clinic in the basement of Ossining’s First Baptist Church. 

Over 30 years later, Open Door has evolved in a full 

service primary care provider with four sites of care 

in Westchester County, New York, and one of the 

largest providers of health care for low-income 

patients in Central and Northern Westchester County, 

assisting more than 25,000 and making more than 

100,000 visits annually. 

Aware that many of these people are not adequately 

screened for colorectal cancer because of little or no 

insurance, Kurt Finkbeiner, Colin Goedecke and Stephen 

and Benjamin Ferrari of Graphic Expression Inc in New 

York decided to design materials to make the audience 

aware of a free or low-cost alternative to colonoscopy. 

good health. Presented as handouts and posters at 

Open Door sites, the campaign was also made available 

on the Internet to other community health centres 

nationally via the Open Door website and a national 

cancer collaborative, as well as on the National Cancer 

Institute website. 

The results of the campaign speak for themselves, with 

a dramatic increase in the number of people taking 

the test and, more importantly, because of the clearly 

designed instructions, returning the test to Open Door 

for analysis. Requests for material from other community 

health centres have also satisfied the team and their 

client that significant progress has been made. 

106 

Their concept was to make people aware that this 

screening was important not only for their own health, 

but also for loved ones who also cared for them, 

and worked towards giving people a reason beyond 

themselves for doing the screening and maintaining

Designer/Kurt Finkbeiner and 

Stephen Ferrari


- Brochures printed on Opus Dull Cover 100lb 

(270g/m 2 ) and Text 100lb (148g/m 2 ) 

- Instruction cards printed on Opus Dull Cover 

100lb (270g/m 2 ) 

- Posters printed on Opus Dull Text 100lb 

(148g/m 2 )

North America 

The 1% User’s Guide 

Public Architecture of San Francisco 

110 

Established in 2002 and based in San Francisco, 

Public Architecture identifies and solves practical 

problems of human interaction in the built environment. 

It acts as a catalyst for public discourse through 

education, advocacy, and the design of public spaces 

and amenities. 

Believing that design is a process of making things that 

build constructive values directly into the work, the team 

from MendeDesign of San Francisco saw a coming 

together of their own values and vision with those of 

Public Architecture. 

They identified in particular with the 1% Solution, an 

attempt to bring design sensitivity to the non-profit 

sector, a sector typically woefully short of access to 

thoughtful space planning and design. By pairing nonprofit 

organisations with interested architects, the 1% 

Solution enables those organisations to develop more 

healthy, dignified, efficient, user-friendly and meaningful 

working environments that function to better serve their 

clients and overall mission. 

So Jeremy Mende (creative director, designer, writer), 

Vinnie Chieco (writer), Steven Knodel (designer), 

Amadeo DeSousa (designer) and Diana Martinez (junior 

designer) came up with the 1% User’s Guide, a package 

of related print materials that seek to forge real, projectoriented, 

working relationships between architects and 

501(c)(3), non-profit organisations. 

The 1% User’s Guide consists of two booklets: one written 

to engage principals of architecture firms, the other 

to engage the executive directors of non-profit organisations 

in need of design services. Users must complete 

a series of fill-in-the-blank style questions that remind 

them of the power of design to elevate quality of life. 

The two books adjoin one another, sharing a single 

spine. In this way the architect’s booklet leads into 

the back of the non-profit booklet, and the non-profit 

booklet leads into the architect’s booklet, creating a 

physical model of the architect-nonprofit relationship 

the project advocates.

Creative team/MendeDesign


- Books 

- Brochures 

- Envelopes 

- Post-it style notepads

North America 

Art in Transit 

The Santa Fe Art Institute 

Believing that art is not a luxury but a necessity in 

society, and appalled by the lack of exposure to 

art experienced by lower-income members of the 

community, a creative team from Minelli Inc in Boston 

developed Art in Transit for the Santa Fe Art Institute. 

But why Santa Fe? Noel Cunningham explains 

that Santa Fe, recently designated as the first 

UNESCO American World Creative City, experiences 

a unique paradox. 

With astounding cultural diversity, a vibrant artists’ 

community, a huge art market (the second largest in the 

US) and one of the most beautiful natural settings in the 

world, it is also a city of ‘haves’ and ‘have-nots’ where a 

large proportion of the inhabitants live below the poverty 

line and see little of the art that makes Santa Fe so 

culturally rich. 

Making use of brief informative sentences in both 

English and Spanish, placed alongside photographs 

of work created by artists-in-residence at the Santa Fe 

Art Institute, travellers experience the artwork without 

distracting design elements, and as closely as possible 

to how it would be viewed in a gallery or museum. 

Backed by press releases, media exposure and 

postcards featuring the art seen on the buses for riders 

to take home with them, the campaign was both highly 

visible and highly successful; the unexpectedness of art 

covering an entire bus in their everyday landscape has 

offered the public a true moment of surprise for those 

who use and interact with the transit system. 

114 

In an attempt to enrich and excite these people with the 

possibilities of art, Art in Transit presents artwork in the 

simplest way possible, adorning the public transport 

that these people use everyday.

Creative Team/Mark Minelli, 

Noel Cunningham, Margarita Barrios Ponce, 

Emily Kaplan, Lori Lutton and Oliver!


- Benchbacks 

- Bus exterior wraps 

- Bus interior posters 

- Bus shelters 

- Postcards

North America 

Ametrica! 

US Metric Association 

118 

The United States is one of three nations today still not 

committed to metric conversion, keeping company with 

Liberia and Myanmar. Using a measurement system 

other than the international standard has caused 

inefficiencies in education and manufacturing, and put 

US business and labour at a competitive disadvantage 

in the global market. 

The US Metric Association (USMA) maintains an 

archive of metric information in order to advise 

government and industry at meetings where the metric 

system is a topic of concern. The USMA qualifies 

Certified Metrication Specialists, encourages the 

public to enrol as members and as spokespeople for 

metrication, with the ultimate goal of converting the 

United States to the metric system. 

Growing up in Taiwan and the Dominican Republic, 

studying science first, as an undergraduate, then 

graphic design for a Master’s degree, and finding herself 

with friends from around the world, designer Amy Wang 

of Carbone Smolan in New York City, became convinced 

through personal experience of the need to go metric. 

Her feeling was that, while the USMA carries out vital 

work, it lacks a public-friendly component: Ametrica! 

was therefore an attempt to preach to the unconverted, 

as well as motivating and unifying those who already 

believe in the benefits of metric conversion. 

Using outdoor advertising, such as bus shelters, 

phone booth posters, wrapped buses, painted trucks, 

electronic taxi billboards, as well as indoor media, such 

as coffee cup sleeves, grocery bags, packing tape, 

campaign pins, television and web, Amy’s campaign 

injects cheeky humour into a subject that is generally 

quite dry. 

Along with a pitch book that appeals to cultural, 

financial and legislative leaders, the campaign has 

already aroused the curiosity of all who’ve seen it, 

prompting most to question why one of the world’s 

leading nations is still out of sync with the rest of 

the globe.

Designer/Amy Wang


- Books printed on McCoy Silk, Cover 120lb 

(325g/m 2 ) and Text 100lb (148g/m 2 )

List of Applicants 

Sappi would like to thank the following designers, art directors, copywriters, students and communications professionals 

for their valuable contributions to the Sappi Ideas that Matter project. A complete list of the organisations 

for which they contributed campaigns can be seen at www.sappi.com/IdeasthatMatter 

While the work featured in the body of this book represents only the successful contributions, we’d like to praise all 

those who took the time to do the work, complete the forms and make their contribution. 

We hope you continue to favour your chosen organisations with your support – whether it was featured here or not – 

and we look forward to seeing it in future. 

122

Rashieqh Abader 

Mark Bevington 

Gregory Chew 

Kurt Dornig 

Robert Abbrederis 

Uta-Cornelia Bieger 

Seyoung Chung 

Fabia Dos Santos 

Wahiden Abdolvahab 

Simon Blacker 

Marcus Chwalczyk 

Kirsten Douglas 

Linda Abisdid 

Maria Blanco Roman 

Eduard Claasen 

An Driesen 

Jessica Aguilera 

Laurel Bonhage 

Elène Cloosterman 

Kim du Preez 

Cédric Albéric 

Davide Boscacci 

Sandy Coffey 

Stéphane Dufour 

Luis Alenda 

Marianne Bosshart 

Joe Coll 

Eileen Dunne 

Tracy Allanson-Smith 

Janet Botes 

Jennifer Cook 

Mirsad Dzombic 

Devina Amtha 

Derick Botha 

Tomaz Cör 

Debra Eaves 

Katalin Andrasi 

Leanne Botha 

Simone Corami 

Janine Eilhoff 

Levente Antal 

George Bouwer 

Francesca Cortesi 

Justin Enderstein 

Christine Armstrong 

Matteo Bragaglio 

Sébastien Courtois 

José Esquirel 

Randall Arries 

Jessica Braun 

Ruben Cremers 

Andy Eugenio 

Clement Arthur 

Esmerelda Bretteny 

Mike Cruywagen 

Kalayame Fembo 

Astrid Taub 

Nicole Brid 

Zsolt Csapkay 

Claudia Fendler 

Mariska Avenant 

Kevin Brown 

Philippe Daamen 

Stephan Ferrari 

Amy Babcock 

Laura Buckenham 

Valérie Daher 

Massimo Fiameni 

Dörthe Balan 

Daniel Bürger 

Michel Dauvergne 

Patricia Figuero Correa 

John Ball 

Jeff Burne 

Jill Davis 

Ján Filípek 

Agnes Balogh 

Ivan Cackz 

Jean De Benedictis 

Petra Finy 

Marco Barberis 

Giorgio Canale 

Raphaële De Gorostarzu 

Lehze Flax 

Eva Barboric 

Candy Cannon 

M de Vries 

Antionette Fourie 

Brian Bean 

David Cano Lozano 

Valérie Debure 

Julia Franken 

Christoph Bebermeier 

Christina Canright 

Natalia Devos 

Marije Fransen 

Mirco Becker 

Arthur Cantwell III 

Sheila Dhir 

Debora Froldi 

Kevin Beetge 

Melissa Carolissen 

Paula Differding 

Freddy Fuss 

Adele Bergstrom 

Merit Carrington 

Gabor Dinya 

Katrin Gamerschlag 

Sarah Berndes 

Chris Catchpole 

Eleonora Diquattro 

Mario García calvo 

Dominique Berrel 

Melissa Cavanagh 

Marieke Dona 

Pierre Gardeux 

Maria Berrios-Carter 

Anne-Laure Cavigneaux 

Won Dongwook 

Benedetta Gargiulo 

Willem Besters 

Larissa Cerny 

Karen Donovan-Godt 

Bill Geenan

Didier Georges 

Sara Jane Hoida 

Henriette Kleppan 

Tien-Hui Lin 

Ernest Gerber 

Stefni Holtzhausen 

Robyn Knight 

Tosca Lindeboom 

Tracy Gerber 

Thinus Holtzhuisen 

Phelisa Kobo 

Blaine Lingard 

Jose M Ghaillane 

Mark Hopkins 

Anita Kok 

Melissa Litecky 

Laurent Gilbert 

Ulrik Horton 

Yolanda Kölla 

Corrado Locati 

Claudio Gnani 

Stephan Hugo 

Byron Koller 

Vernon Lockhart 

Agustín González-Calero 

Nicola Huisman 

Seonmee Kong 

Corlia Lombard 

Daniel Goodman 

Samantha Humpres 

Anna Kraemer 

Carin Loots 

Huberto Gregorio 

Leigh Hunter 

Justina Krasinzki 

Kristina Lorenz 

Fred Greneron 

Saleem Ibrahim 

Vivien Krauß 

Robert Lorincz 

Gareth Grey 

Meejah I-ley 

Jessica Kreidel 

Esteé Loubser 

Susi Grion 

Sarah Irmscher 

Kitty Kreutz 

Nicola Lourens 

Elizma Groenewald 

Stacey Irvine 

Robert Krivicich 

Bettina Lüber 

Franka Grosse 

Isabelle Jego 

Cheri Kroeger 

Lori Lutton 

Bas Gruyters 

Mélanie Joly 

Stefanie Krynauw 

Ivanka Mabic 

Kerstin Hamburg 

Paul Jones 

Katharina Kuhn 

Katja Macioszek 

Intse Hamstra 

Alex Jordan 

Lena Kuppens 

Laura Malan 

Kristie Hansen-Kemp 

Elizabeth Jowaisas 

Angel Laguna Chico 

Sahra Malik 

Sabine Harmouche 

Young Ju Cha 

Brian Landis 

Michaël Mannarino 

David Owen Hastings 

Jérémie Jung 

Steve Lannin 

Jake Marshall 

Maria Hatzigiannidis 

Lisa Kahn 

Sam Larson 

Nick Maschinski 

Gabor Havasi 

Carlo Kaminski 

Deborah Latouche 

Catharina Luisa Maschke 

Nina Havenga 

Sanver Kanidinc 

Sébastien Lavergne 

Marilyn Maseko 

Doug Hebert 

Octavio Kano-Galvan 

Florent Lazare 

Elisabeth May 

Gregory Hendricks 

Claudia Kanther 

Marion Lecesne 

Nic Mayger 

Angelique Hendriks 

Linda Karp 

Lillian Lee 

Ann McCrea 

Fiona Heron 

Boitumelo Kembo 

Jorge Lens Leiva 

Christine Meintjies 

Ainhoa Herrera 

Christoph Kerschner 

Marisa Lensink 

Ronit Meirovitz 

Clara Herrero Peree 

Beatrice Ketterlin 

Monika Lestar 

Jeremy Mende 

Jeff Ho 

Antje Kharchi 

Marilie Liebenberg 

Noé Mendoza Cuevas 

Sandra Hoferer 

Claudia Klat 

Jan Lijmen 

Claudia Mertens

Laura Messing 

Catherine Parrish 

Blaz Ritmanic 

Janet Schürmeyer 

Laura Messing 

Jan Paschetag 

Deborah Rizzi 

Tanja Scoric 

Manuela Meyer 

Massimiliano Patrignani 

Cara Robert 

Nick Seay 

Nikki Meyer 

Carolyn Patron 

Tom Roberts 

Meera Sethi 

Olivier Michel 

Eva Pauli 

Jordi Roca Viladrich 

Jesse Sharkie 

Elena Micheloni 

Edwin Peacock 

Sara Rodriguez 

Shaun Sherman 

Moc Minkara 

Grace Pease 

Raul Rodriguez Allen 

Maren Sieker 

Ithateng Mokgoro 

Fabio Pedrotti 

Marc Rogmans 

Tim Singer 

Ari Moore 

Carlos Perez 

Juan Roldan Martin 

Solomon Sithole 

Laura Morandini 

Jesús Pérez Seoane 

Alejandro Rosas Vera 

Hannah Smotrich 

Rachelle Mostert 

Merry Perry 

Graham Rothschild 

Jan Solms 

Margot Muir 

Roberto Perusi 

Catherine Rothstein 

Brian Sooy 

Fabian Müller 

Earl Petersen 

Ana Ruiz 

Sarah Spargo 

Lisa Mullis 

Zaynab Petersen 

Aldine Rutledge 

Elizabeth Spaulding 

Belinda Nel 

Steyn Pretorius 

Angelika Rütter 

Lidewij Spitshuis 

Sophia Nel 

Steyn Pretorius 

Jesus Saiz Sedano 

Jean-Pierre Spycher 

Alae Newington 

Rebeca Prieto Vallejo 

Guy Salens 

Leandra Stander 

Pam Newman 

Irmgard Putter 

Meghan Sales 

David Stanton 

Preston Noon 

Tom Quish 

Indira Sam Sin 

Alret Stegmann 

Koni Nordmann 

Anne Quito 

Esther Sanchee 

Vanessa Stelte 

John Nordyke 

Gabriella Racz 

Scott Santoro 

Renait Stephens 

Mirjam Oberle 

Ross Rademacher 

Diane Sawyer 

David Stratton 

Karla Oceanak 

Franziska Raether 

Susan Schadt 

Walter Stromberger 

Gillian Okombo 

Jara Rajnhart 

Yolanda Schellekens 

Jakolien Strydom 

Matija Oslak 

Elyse Ranart 

Heike Schleehauf 

Karen Strydom 

Michael Oswald 

Juan Manuel Redondo de 

Mary Schlesinger 

Peter Sturgess 

Robin Ott 

Luna 

Jan-Peter Schlicht 

Janie Swart 

Bianca Otto 

Arta Reikmane 

Kim Schlossberg 

Tarryn Swift 

Brett Palframan 

Janina Reisberg 

Moritz Schmidt 

Jerry Takigawa 

Monika Parciak 

Beate Reußner 

R Thomas Schorer 

Ross Taylor 

Nadejda Parpanova 

Alberto Rigau 

Tino Schulter 

Yvette TerBlanche

Ilanda Terblanché 

Diane Tessaglia-Hymes 

Peter Thielen 

Lorén Thompson 

Shannon Thompson 

Matthew Thomson 

Stanley Tigerman 

Katharina Timm 

Wouter Tolenaars 

Sarah Tompos 

Anne Touquet 

Wolfgang Traub 

Tanya Trichardt 

Olivier Trotta 

Pascal Trutin 

Kosta Tsetsekas 

Tina Turk 

Loredana Ulivi 

Martine Ullmann 

Jenny Urbaniak 

Widianto Utomo 

Frank Uytdenhouwen 

Rick Valicenti 

Moniek Van Baar 

Bas van Breemen 

Kirsten Van Dam 

Danny Van de Genachte 

Mirjan van de Goor 

Frans van de Werken 

Ronald van den Burg 

Remco Van der Heyden 

Rouleaux van der Merwe 

Ella van der Walt 

Minette van Greening 

Jolande van Hoeij 

Dorus van Keulen 

Marianne van Onselen 

Felix van Schalkwyk 

Nicolas van Schalkwyk 

Roos van Sen 

Carmen Van Vlierden 

Kitty Van Wijk 

Marike van Zijl 

Erin van Zyl 

Ronelle van Zyl 

Daniele Varelli 

Diana Vargas 

Stefan Vegattini 

Gabriella Ventaglio 

Fritz Vesely 

Werner Viljoen 

Marta Villarroya Maroto 

Isabell von Buol 

Nina Voordes 

Daniel Vukovic 

Jenni Walker 

Amy Wang 

Esther Weber 

Francois Wessels 

Irma Weyers 

Roger Whitehouse 

Kathrin Wiessner 

Sem Wigman 

Luke Wilhelm 

Lillian Wilkinson 

Patricia Willems 

Sunet Willemse 

Emily Wilson 

Peter Winkel 

Cherece-Lara Wolf 

Darren Wouters 

Sherman Wright 

Harriet Yim 

Nühan Yssel 

Monica Zaffini 

Jennifer Zech 

Annette Zehner 

Ilka Zentgraf 

Nadia Zorzin 

B Zsigmond

For further information visit www.sappi.com/IdeasthatMatter 

or e-Mail Ideas.That.Matter@sappi.com 

Design, Text and Production 

Troika Imagineering Works (South Africa) 

Published by 

Sappi Limited 

Printing 

Ultra Litho (South Africa) 

© 2007 Sappi Limited. All rights reserved under universal copyright 

convention. 

No part of this book may be reproduced in any form without 

written permission of the publisher. The information in the book 

has been provided by the designers concerned and every effort 

has been made to maintain its accuracy and character. Sappi is 

not responsible for any errors or omissions. 

Paper 

Cover: Magno Satin 300g/m 2 

Inside: Magno Satin 150g/m 2 

Typography 

Helvetica Neue 35 Thin, Helvetica Neue 55 Roman 

Helvetica Neue 55 Medium, Helvetica Neue 75 Bold

Contact Us 

Sappi Limited/48 Ameshoff Street, Braamfontein, 2017, South Africa/Tel +27 (0)11 407 8438 

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Sappi Fine Paper South Africa/48 Ameshoff Street, Braamfontein, 2017, South Africa/Tel +27 (0)11 407 8190 

Sappi Fine Paper Trading/41st Floor, AIA Tower, 183 Electric Road, North Point, Hong Kong/Tel +852 (0)2877 3229 

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Sappi Ideas that Matter - Book 7

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