Sappi Ideas that Matter - Book 7

More documents

Recommendations

Info

The campaign consists of: - Calendars printed on Reviva Plus White 250g/m 2
Africa Straight Edge – Guns Don’t Give Gun Free South Africa 10 Since 1994, Gun Free South Africa (GFSA) has worked tirelessly to build safer communities by reducing the amount of guns in circulation. In 2004, a decade of hard work paid off and a new Firearms Control Act was passed. But while it brought GFSA one step closer to their vision of a gun-free South Africa, there was clearly much work to be done. The alarming level of gun ownership, particularly amongst the youth, was not lost on a group of students at the Cape Peninsula University of Technology in Cape Town. Designers Adam Samuel and Tracy Gerber, strategic planner Leselle Bester and writer Meghan Lötter were all aware of the rising levels of gang culture and gun violence on Cape Town’s Cape Flats, and resolved to do something about it. The campaign they devised communicated a simple message: Life is short and guns don’t give, they take away. Targeted at schoolchildren at Cape Flats schools, a mail pack informed them of the dangers of guns and gun violence and suggested what could be done to address the problem. ‘Ammunition’ in the packs gave the pupils the tools they need to fi ght back against gun violence, reclaim their freedom, and take their best shot at claiming their rightful place in a brighter, gun-free future. Consisting of packs and posters in schools, as well as mobile media in the form of tattoos, the campaign was intended to reach parents as well, encouraging them to attend a GFSA workshop <strong>that</strong> showed them how to create gun-free zones, unite against the insidious gun culture and change the perception of guns held by their children. While the campaign had not been exposed at the time of judging, it was agreed by the judges <strong>that</strong> such a single-minded and powerful campaign would certainly have an enormous impact.
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62:
Europe In the Name of Africa. Words
Page 64 and 65:
The campaign consists of: - Books p
Page 66:
Designer/Chris Catchpole
Page 69 and 70:
Europe Freedom of Press UNESCO Vlaa
Page 72 and 73:
The campaign consists of: - Newspap
Page 74 and 75:
North America Arvi Raquel-Santos/We
Page 76:
Creative Team/Jeff Ho and Michael O
Page 79 and 80:
North America Bright Eyes - Celebra
Page 81 and 82:
North America CYCLE Kids Awareness
Page 84 and 85:
The campaign consists of: - Brochur
Page 86:
Designer/Doug Hebert
Page 89 and 90:
North America Find the Help You Nee
Page 92 and 93:
The campaign consists of: - Booklet
Page 94 and 95:
Designer/Adele Bergstrom The campai
Page 96:
Creative Team/DK Holland, Wendy Bra
Page 99 and 100:
North America Fresh Starts Catering
Page 102 and 103:
Page 104:
Designer/Brad Woodworth
Page 107 and 108:
North America Colorectal Cancer Scr
Page 110 and 111:
Page 112:
Creative team/MendeDesign
Page 115 and 116:
North America Art in Transit The Sa
Page 118 and 119:
The campaign consists of: - Benchba
Page 120:
Designer/Amy Wang
Page 123 and 124:
List of Applicants Sappi would like
Page 125 and 126:
Didier Georges Sara Jane Hoida Henr
Page 127 and 128:
Ilanda Terblanché Diane Tessaglia-
Page 129:
Contact Us Sappi Limited/48 Ameshof
show all

Sappi Ideas that Matter - Book 7

Create successful ePaper yourself

Delete template?

Save as template?