Sappi Ideas that Matter - Book 7

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The campaign consists of: - Blank books - City light posters - Door hangers - Folders printed on Hello Silk 300g/m 2 - Giveaways - Leporellos printed on Hello Silk 200g/m 2 - Paper bags - Paper glasses - Posters printed on Hello Silk 115g/m 2 - Stickers - Wrapping paper rolls - Wrapping paper printed on Hello Silk 115g/m 2
Europe In the Name of Africa. Words That Help Medici con l’Africa CUAMM In Africa, in this age of universal healthcare, women still die in childbirth, unable to get to a hospital because it is too far or too expensive. For those who believe in public heath care, development and human rights, this is an untenable situation. Doctors with Africa CUAMM is an organisation which works to develop respect for the fundamental human right to health, and to ensure that healthcare services are available to everyone. Founded in 1950 with the aim of training doctors to work in developing countries under the name of CUAMM (University College for Aspiring Missionary Doctors), it has over the years chosen to focus its work on the African continent, hence the name ‘Doctors with Africa’. In partnership with their client, they selected words – such as Equity, Rights, Health, Service, Maternity, Motivation and Infancy – which express this profound connection and a story of service. In this way, they have used the power of words to reverse the commonplace perception of public service campaigns and the demand ‘give me facts not words’. Using materials that are familiar to the medical profession, such as gauze and medicine boxes, they have developed a powerful campaign that will awaken people to the plight of people in Africa, and give them a sense of the essential co-operation that brings real empathy and change. 60 For Laura Morandini, Susi Grion, Daniele Varelli at CDM Associates in Udine, Italy, the title ‘Doctors with Africa’ was significant. They wanted to emphasise the meaning of ‘with Africa’ as opposed to ‘for Africa’, and the way in which it expresses profound participation in the problems experienced in Africa.
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Some ideas are designed to move pro
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“A signifi cant number of works c
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Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 92 and 93: The campaign consists of: - Booklet
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
Page 99 and 100: North America Fresh Starts Catering
Page 102 and 103: The campaign consists of: - Brochur
Page 104: Designer/Brad Woodworth
Page 107 and 108: North America Colorectal Cancer Scr
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The campaign consists of: - Brochur
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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