Sappi Ideas that Matter - Book 7

More documents

Recommendations

Info

The campaign consists of: - Booklets printed on McCoy Silk Cover 100lb (270g/m 2 ) - Brochures printed on McCoy Silk Cover 100lb (270g/m 2 ) - Coffee sleeves - Exterior / interior bus adverts - Flyers printed on McCoy Silk Cover 100lb (270g/m 2 ) - Posters printed on McCoy Silk Cover 100lb (270g/m 2 ) - Stickers
North America Who Asked Me? Fraser “As a mother of a child with a disability, I witnessed the range of emotions my other two children experienced growing up with a sibling with special needs – including feelings of isolation, guilt, resentment, perceived pressure to achieve, and concern for the future. Since about seven million children in the US have a brother or sister with a special need, I wanted to create a resource that lets these children explore the sometimes hard-todiscuss feelings they might have about their sibling, as well as share the unique bonds that develop between them and their sibling.” This is how Adele L Bergstrom, designer and editor at A Light Communications in Minneapolis, describes her motivation for producing a book ‘by and for’ siblings of children with special needs. The book itself takes the form of a journal ‘by and for’ siblings of special needs children. The result is a book of striking honesty and candour, covering such topics as this is my life, what our siblings have taught us, sharing good times ... and hard times, and twenty years from now. The vibrant colour scheme, combined with splashy layouts that include family photos along with handwriting fonts, all contribute to a contemporary, youth-oriented piece. During spring 2007 alone, the book was presented at six conferences on special needs, followed by a book signing event with the authors in the summer and a significant promotional schedule including press releases, news articles, and disability newsletters set to continue for several years. 92 Adele chose to work with Fraser because of the agency’s focus on serving the total family – not just the individual child enrolled in their programme. Fraser also had the national credibility and distribution outlet (www.fraser.org) needed to get her book into as many hands as possible. Initial feedback has been positive and, with 2,000 comment cards due to return from 2,000 copies in the first year, the enthusiastic reception of Adele’s book is sure to continue.
Page 2:
Some ideas are designed to move pro
Page 5 and 6:
“A signifi cant number of works c
Page 7 and 8:
Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11:
The campaign consists of: - Calenda
Page 12:
Creative Team/Leselle Bester, Adam
Page 15 and 16:
Africa Imibala Sponsor a Child Imib
Page 18 and 19:
The campaign consists of: - Colouri
Page 20 and 21:
Designer/Cherece-Lara Wolf The camp
Page 22:
Creative Team/ Bradley Urion, Gisel
Page 25 and 26:
“The causes of these organisation
Page 27 and 28:
Europe Alzheimer Alzheimer Forschun
Page 30 and 31:
The campaign consists of: - Postcar
Page 32:
Designer/Noé Mendoza Cuevas
Page 35 and 36:
Europe Beyond Clichés (Au-delà de
Page 38 and 39:
The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
Page 99 and 100: North America Fresh Starts Catering
Page 104: Designer/Brad Woodworth
Page 107 and 108: North America Colorectal Cancer Scr
Page 112: Creative team/MendeDesign
Page 115 and 116: North America Art in Transit The Sa
Page 118 and 119: The campaign consists of: - Benchba
Page 120: Designer/Amy Wang
Page 123 and 124: List of Applicants Sappi would like
Page 125 and 126: Didier Georges Sara Jane Hoida Henr
Page 127 and 128: Ilanda Terblanché Diane Tessaglia-
Page 129: Contact Us Sappi Limited/48 Ameshof
show all

Sappi Ideas that Matter - Book 7

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?