Sappi Ideas that Matter - Book 7
Sappi Ideas that Matter - Book 7
Sappi Ideas that Matter - Book 7
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
North America<br />
Find the Help You Need, DIAL 211<br />
Family Service Agency of Santa Barbara<br />
88<br />
Everyone is familiar with 911. As an emergency<br />
services helpline, it is imprinted into the memory of<br />
every American old enough to operate a telephone.<br />
But there are some domestic crises <strong>that</strong> a conventional<br />
emergency helpline is not able to cover. Which is why<br />
the Family Service Agency of Santa Barbara introduced<br />
Helpline 211.<br />
Founded in 1899, Family Service Agency is Santa<br />
Barbara County’s oldest non-sectarian, human-service<br />
non-profit. Its mission, to strengthen and advocate<br />
for families and individuals of all ages and diversities,<br />
helping to create and preserve a healthy community, is<br />
met through its many programmes for children, families<br />
and seniors.<br />
Plugging directly into this mission, the new Helpline 211<br />
offers free, confidential, and multilingual counselling<br />
24 hours a day, providing callers with immediate crisis<br />
intervention and access to health and human services,<br />
thereby increasing their well-being and safety.<br />
Mary Schlesinger, Graphic Designer at Schlesinger<br />
Design in Santa Barbara, California, was fi rst<br />
introduced to Family Service Agency of Santa Barbara<br />
by a friend, one of the agency’s stellar board members.<br />
Intrigued by their latest offering, and aware of the need<br />
for critical communication within the community, she<br />
resolved to help.<br />
“In the broadest terms, we asked ourselves: how<br />
can we promote 211 Helpline’s role as a tool for<br />
communication at the neighbourhood level? And<br />
what are the characteristics of a successful social<br />
marketing campaign for hard-to-reach sectors? Our job<br />
was to target and access these community members<br />
without employing a one-size-fits-all, universal design<br />
approach,” Mary explained.<br />
Posters, brochures, stickers, booklets and flyers<br />
were distributed to local social service providers,<br />
community agencies and schools, approximately 1,400<br />
organisations in all. Reaching even further into the<br />
community, posters, flyers and coffee cup sleeves were<br />
distributed to local merchants, and bus ads ran for a full<br />
year on local bus routes.
Change language