Sappi Ideas that Matter - Book 7

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Creative Team/Eva Barbori, Matija Ošlak, Tomaž Cör and Blaž Ritmani The campaign consists of: - Flyers printed on Hello Silk 300g/m 2
Europe TIR: Teatri in Rivoluzione Handicap&Arte Not many would imagine that the handicapped and the stage would be a suitable combination. Yet it is for exactly this reason that Handicap&Arte in Italy developed their revolutionary theatre programme. Active in the field of integrated social theatre activity since 1998, Handicap&Arte Italy holds annual workshops, seminars and conferences to help the disabled go beyond their limits, promoting equality of integration for the sake of diversity, and enhancing the creative potential of disabled people through performances on stage. In an effort to transform the subculture that goes against the handicapped and to turn it into a culture of diversity, they produced a campaign consisting of a series of posters showing able and disabled people together in highly emotional situations. The headlines asked the question “Who is the richest? Who is the poorest?” The embarrassment of showing the handicap gives way to the certainty that mixing with ‘differently able’ people means to enrich the human condition, to promote an exchange of ideas, and to encourage contributions to the organisation. 44 Designers Monica Zaffini and Massimiliano Patrignani and copywriter Noemi Rinolfi at ma:design in Pesaro, Italy, felt very strongly about reversing the negative attitude that generally accompanies the public perception of the handicapped. They also felt they could communicate Handicap&Arte’s belief that the limits of the disabled are resources for the arts and that the arts are a resource to help the disabled to overcome their limits. This was followed up with flyers, books, conferences and workshops, at which lively debate and a gradual changing of attitudes were evidence of the success of the campaign.
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43: Europe How Long Are You Still Going
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 92 and 93: The campaign consists of: - Booklet
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Designer/Adele Bergstrom The campai
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Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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The campaign consists of: - Brochur
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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The campaign consists of: - Brochur
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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