Sappi Ideas that Matter - Book 7

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The campaign consists of: - Postcards printed on Algro Design 300g/m 2 - Posters printed on Hello Matt 170g/m 2
Europe Essay About the Relativity of Blindness Amnistía Internacional 30 In order for the abuse of human rights to exist or to continue, it must remain hidden. Often perpetuated out of the public eye, always hidden by those with the power to do so, the most powerful tool in the fight against human rights violations is exposure. And that’s just what this innovative campaign does, in the most literal way. Before your very eyes, violations you never knew existed make themselves visible; everyday occurrences that take place in all corners of the world, to many people. The technique developed by Noé Mendoza Cuevas, Art Director and designer at Señor Piruleta in Madrid, involves printing on card with thermocromatic ink, that reveals itself when temperatures change, presenting the reader with yet another frightening occurrence that Amnesty International (AI) fights every day to abolish. With a network of more than 1.8 million members, supporters and subscribers in over 150 countries and territories in every region of the world, AI is held together by dedicated individuals committed to a vision of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. A long-time AI devotee, Noé’s remarkable campaign is the culmination of years of collaboration on AI’s advertising and promotion in Spain. And thanks to his deep understanding of the organisation, he was able to identify the symbol of the candle as key to their mission, he says. “The candle needs people who want to light it, who want to continue to shed light on violations, to enable them to be investigated, to denounce them and bring them to an end.” With no fewer than 5,000 mailings, and a response rate of 2.15% resulting in an impressive €20,000 in funding, that’s a lot of people lighting a lot of candles.
Page 2: Some ideas are designed to move pro
Page 5 and 6: “A signifi cant number of works c
Page 7 and 8: Africa Gomolemo Gomolemo Clean Envi
Page 10 and 11: The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
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North America Bright Eyes - Celebra
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North America CYCLE Kids Awareness
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The campaign consists of: - Brochur
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Designer/Doug Hebert
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North America Find the Help You Nee
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The campaign consists of: - Booklet
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Designer/Adele Bergstrom The campai
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Creative Team/DK Holland, Wendy Bra
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North America Fresh Starts Catering
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Designer/Brad Woodworth
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North America Colorectal Cancer Scr
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Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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