Sappi Ideas that Matter - Book 7

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The campaign consists of: - Books printed on Magno Satin 140g/m 2 - Folders printed on Magno Satin 140g/m 2 - Posters printed on Magno Satin 140g/m 2
Europe Sam’s Campaign Samantha Dickson Brain Tumour Trust The Samantha Dickson Brain Tumor Trust (SDBTT) is the UK’s largest brain tumour charity. Set up after the death of Samantha Dickson at 17 years old, it has just celebrated its ten year anniversary (with the help of this campaign). The trust has provided over £2 million in funding for research into brain cancer and continues to fund research and find treatments. Brain cancer is known as the forgotten cancer. And Chris Catchpole (art director, designer and writer on all work) of catchpole&friends in London, England knew that good advertising and PR could not only help raise the profile of the charity but bring greater awareness nationwide to their cause. Also, as many of their long-standing patrons are very well-known celebrities, he chose to run a follow-up campaign using four of them showing their support. The campaign was covered on national television (Channel 4 and Meridian), in national magazines and press, in numerous local magazines and regional press, and on the radio (multiple interviews). Around £2.1 million of media exposure and over £60,000 in donations have been generated by this campaign to date. He chose to dramatise many of the common symptoms of brain tumours to educate people and give them some idea of a checklist of things to look out for. One or two symptoms together are not necessarily indicative of a tumour. More than this and it is recommended that a doctor is seen immediately. 64
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Some ideas are designed to move pro
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“A signifi cant number of works c
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Africa Gomolemo Gomolemo Clean Envi
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The campaign consists of: - Calenda
Page 12: Creative Team/Leselle Bester, Adam
Page 15 and 16: Africa Imibala Sponsor a Child Imib
Page 18 and 19: The campaign consists of: - Colouri
Page 20 and 21: Designer/Cherece-Lara Wolf The camp
Page 22: Creative Team/ Bradley Urion, Gisel
Page 25 and 26: “The causes of these organisation
Page 27 and 28: Europe Alzheimer Alzheimer Forschun
Page 30 and 31: The campaign consists of: - Postcar
Page 32: Designer/Noé Mendoza Cuevas
Page 35 and 36: Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 89 and 90: North America Find the Help You Nee
Page 92 and 93: The campaign consists of: - Booklet
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
Page 99 and 100: North America Fresh Starts Catering
Page 104: Designer/Brad Woodworth
Page 107 and 108: North America Colorectal Cancer Scr
Page 112: Creative team/MendeDesign
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North America Art in Transit The Sa
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The campaign consists of: - Benchba
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Designer/Amy Wang
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List of Applicants Sappi would like
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Didier Georges Sara Jane Hoida Henr
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Ilanda Terblanché Diane Tessaglia-
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Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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