Sappi Ideas that Matter - Book 7

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The campaign consists of: - <strong>Book</strong>s (inner) printed on McCoy Gloss Text 100lb (118g/m 2 )
North America Find the Help You Need, DIAL 211 Family Service Agency of Santa Barbara 88 Everyone is familiar with 911. As an emergency services helpline, it is imprinted into the memory of every American old enough to operate a telephone. But there are some domestic crises <strong>that</strong> a conventional emergency helpline is not able to cover. Which is why the Family Service Agency of Santa Barbara introduced Helpline 211. Founded in 1899, Family Service Agency is Santa Barbara County’s oldest non-sectarian, human-service non-profit. Its mission, to strengthen and advocate for families and individuals of all ages and diversities, helping to create and preserve a healthy community, is met through its many programmes for children, families and seniors. Plugging directly into this mission, the new Helpline 211 offers free, confidential, and multilingual counselling 24 hours a day, providing callers with immediate crisis intervention and access to health and human services, thereby increasing their well-being and safety. Mary Schlesinger, Graphic Designer at Schlesinger Design in Santa Barbara, California, was fi rst introduced to Family Service Agency of Santa Barbara by a friend, one of the agency’s stellar board members. Intrigued by their latest offering, and aware of the need for critical communication within the community, she resolved to help. “In the broadest terms, we asked ourselves: how can we promote 211 Helpline’s role as a tool for communication at the neighbourhood level? And what are the characteristics of a successful social marketing campaign for hard-to-reach sectors? Our job was to target and access these community members without employing a one-size-fits-all, universal design approach,” Mary explained. Posters, brochures, stickers, booklets and flyers were distributed to local social service providers, community agencies and schools, approximately 1,400 organisations in all. Reaching even further into the community, posters, flyers and coffee cup sleeves were distributed to local merchants, and bus ads ran for a full year on local bus routes.
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Some ideas are designed to move pro
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“A signifi cant number of works c
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Africa Gomolemo Gomolemo Clean Envi
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The campaign consists of: - Calenda
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Creative Team/Leselle Bester, Adam
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Africa Imibala Sponsor a Child Imib
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The campaign consists of: - Colouri
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Designer/Cherece-Lara Wolf The camp
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Creative Team/ Bradley Urion, Gisel
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“The causes of these organisation
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Europe Alzheimer Alzheimer Forschun
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The campaign consists of: - Postcar
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Designer/Noé Mendoza Cuevas
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Europe Beyond Clichés (Au-delà de
Page 38 and 39: The campaign consists of: - Cards p
Page 40: Creative Team/Paul Jones, Darren Wh
Page 43 and 44: Europe How Long Are You Still Going
Page 45 and 46: Europe TIR: Teatri in Rivoluzione H
Page 48 and 49: The campaign consists of: - Books p
Page 50: Creative Team/Claudia Klat and Domi
Page 53 and 54: Europe The World Needs Midwives - N
Page 56 and 57: The campaign consists of: - Busines
Page 58: Creative Team/Christoph Kerschner a
Page 61 and 62: Europe In the Name of Africa. Words
Page 64 and 65: The campaign consists of: - Books p
Page 66: Designer/Chris Catchpole
Page 69 and 70: Europe Freedom of Press UNESCO Vlaa
Page 72 and 73: The campaign consists of: - Newspap
Page 74 and 75: North America Arvi Raquel-Santos/We
Page 76: Creative Team/Jeff Ho and Michael O
Page 79 and 80: North America Bright Eyes - Celebra
Page 81 and 82: North America CYCLE Kids Awareness
Page 84 and 85: The campaign consists of: - Brochur
Page 86: Designer/Doug Hebert
Page 92 and 93: The campaign consists of: - Booklet
Page 94 and 95: Designer/Adele Bergstrom The campai
Page 96: Creative Team/DK Holland, Wendy Bra
Page 99 and 100: North America Fresh Starts Catering
Page 104: Designer/Brad Woodworth
Page 107 and 108: North America Colorectal Cancer Scr
Page 112: Creative team/MendeDesign
Page 115 and 116: North America Art in Transit The Sa
Page 118 and 119: The campaign consists of: - Benchba
Page 120: Designer/Amy Wang
Page 123 and 124: List of Applicants Sappi would like
Page 125 and 126: Didier Georges Sara Jane Hoida Henr
Page 127 and 128: Ilanda Terblanché Diane Tessaglia-
Page 129: Contact Us Sappi Limited/48 Ameshof
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Sappi Ideas that Matter - Book 7

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